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How to Use YouTube Live Streaming to Boost Your Exposure | Social Media Examiner

How to Use YouTube Live Streaming to Boost Your Exposure | Social Media Examiner | Social Media Tips, Tricks, Stuff | Scoop.it
YouTube live streaming: How to broadcast live on YouTube, share on your social networks, get brand recognition and build a library of content.
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Social Media Tips, Tricks, Stuff
Navigating the Minefield of Social Media one post at a time
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BBC iWonder: Introducing Interactive Guides [A new way to tell stories on the web]

BBC iWonder: Introducing Interactive Guides [A new way to tell stories on the web] | Social Media Tips, Tricks, Stuff | Scoop.it

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The Digital Rocking Chair's curator insight, January 20, 11:24 PM


Andrew Pipes:  "Interactive guides take a different approach to presenting content compared to traditional web articles or TV and radio programmes online. They organise video and audio, rich infographics, written summaries, and activities into stories that make the most of our interactive medium."

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Understanding The Influence Between Twitter And Radio

Understanding  The Influence Between Twitter And Radio | Social Media Tips, Tricks, Stuff | Scoop.it
Network shows and their advertisers have a whole new rating metric to measure and negotiate on this fall.

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Resurrecting Multimedia from the mire of Transmedia

Resurrecting Multimedia from the mire of Transmedia | Social Media Tips, Tricks, Stuff | Scoop.it

Mike Jones:  "Words come and go, in and out of fashion. And when the topics of discussion are screen-production, screen-media, technology and narrative, words can fall out of fashion very quickly."


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The Digital Rocking Chair's curator insight, June 30, 2013 10:44 PM

Mike Jones, "Transmedia projects are just peanut butter" ... need I say more?

XYEYE's curator insight, July 1, 2013 7:45 AM
...and hear we go again, something I said a while ago: why are we calling it so many buzzwords when in realities it multimedia, at least that's where is started and in that it defines it more completely on so many levels!
John Fellows's curator insight, July 2, 2013 6:25 PM

multi-new-trans media madness
Create and express... 

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The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey

The Top Role Of Content Creation And Curation: Gartner's 2013 Social Marketing Survey | Social Media Tips, Tricks, Stuff | Scoop.it

Part of this research is available to the general public, free of charge.
Excerpted from article about this Gartner's 2013 Social Marketing Survey:
"Summary: Gartner's 2013 U.S. Digital Marketing Spending Survey found that investments in content creation and social marketing totaled 21% of digital marketing budgets. Here we dive deeper into the implications of the content imperative for your social marketing strategy.

Overview:
- Impacts
a) Forty-seven percent of survey respondents see content creation and curation as the top role of their social marketing teams, often forcing them to outsource.
b) Digital marketers achieving effective social marketing create and curate content that speaks with an authentic voice.

- Recommendations
a) Balance outsourced content services with in-house expertise, building internal content creation and curation skills, while utilizing agencies and service providers to scale.
b) Develop a style guide to formalize your brand's voice and values, to clarify rules of engagement and to enforce companywide standards."

[There is a detailed analysis in the full article.]

Moreover, Jake Sorofman, Research Director at Gartner, adds some insights in his blog post:
"So it’s perhaps no surprise that Gartner’s 2013 social marketing survey pointed to content creation and curation as the key areas of focus for social marketing organizations—and the most outsourced function.

What’s different about content in the age of the social web?

- It’s human: it speaks with a conversational voice, from one human being to another. Thought isn’t hidden behind stilted corporate speak, chest-thumping claims and pompous language.
- It’s neutral: perhaps not wholly objective, but it holds fire on the hard sell in favor of issues-centric storytelling that supports a brand’s point of view without always making the brand the hero.
- It’s simple: attention spans aren’t what they used to be and competition for that limited attention has reached a fever pitch.
- It’s visual: It’s also easier to consume when you’re already up to your eyeballs in dense text.
- It’s curated: you don’t have to create all of your own content. Leverage happens when you organize and annotate third-party content that helps tell your story or sell your point of view.
- It’s conversational: communities talk back to sustain the dialogue in the form of comments, reviews, ratings and new content of their own that defends or argues against your point of view.
- It’s organic: it’s published fast, often in response to unpredictable moments."

Full article about Gartner's 2013 Social Marketing Survey:
http://www.gartner.com/technology/research/digital-marketing/social-marketing-survey.jsp

Full original post by Jake Sorofman on Gartner Blog:
http://blogs.gartner.com/jake-sorofman/forget-big-data-here-comes-big-content/

 


Via Giuseppe Mauriello
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Amita Malhotra's curator insight, April 16, 2013 3:17 AM

With the mainstreaming of content - channel management has taken a back seat. Differentiated content + value-adding curation is becoming key.

Gail Worthington-Eyre's curator insight, April 17, 2013 5:09 PM

Research confirms, content marketing and story telling engages the consumer in discussion that means something to them. Social media marketing is the voice of your business and your connection to your consumer. Have you developed your strategy yet?

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Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer

Find, Discover and Curate The Best Part of Any Video Clip with ReelSurfer | Social Media Tips, Tricks, Stuff | Scoop.it

Via Robin Good
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ReelSurfer's comment, April 25, 2013 5:46 PM
Will do! We are also in a private beta to allow our clips to link back to promote a site or a product. Would love to invite anyone from this thread to take part. Please email neil@reelsurfer.com if you want more info.
Ness Crouch's curator insight, May 23, 2013 2:09 AM

Wow this could make presentations so much easier!!

Janet Vasil's curator insight, May 31, 2013 6:18 AM

This looks like an easy tool that could be used to "curate" a sizzle reel from the best parts of your own videos as well as tell video stories combining your video clips with clips collected from others.

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Get Instantly the RSS Feed of Any Facebook Fan Page

Get Instantly the RSS Feed of Any Facebook Fan Page | Social Media Tips, Tricks, Stuff | Scoop.it

 

 


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Elsie Whitelock's curator insight, May 6, 2013 6:15 AM

this is way and usefull

Elsie Whitelock's comment, May 6, 2013 6:16 AM
Excellent Robin and thanks..You find the most useful bits..
Robin Good's comment, May 6, 2013 8:07 AM
Thank you Elsie!
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25 Marketing Predictions for 2013 from Experts | iStrategy Blog

25 Marketing Predictions for 2013 from Experts | iStrategy Blog | Social Media Tips, Tricks, Stuff | Scoop.it
25 Marketing Predictions for 2013. As 2012 comes to an end soon, its important to get your business ready for 2013. Here are 25 marketing predictions for 2013.
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WARNING: Turn and RUN!! "Viral" MYTHBUSTER

"You might not be a social media expert IF..." Social media MYTHBUSTER #2! We're here to reveal an important truth - NO ONE can make you go viral. Sorry. (mo...
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Visually Collect and Organize Your Favorite Links with Collectably


Via Robin Good
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Markus Thyberg's comment, December 23, 2012 1:17 PM
Beth, thanks for posting! What we have out at the moment is a pretty stripped down beta. We are adding features continuously and encourage users to get in touch to let us know what they would like to see.
Ferananda's comment, December 23, 2012 3:55 PM
Beth, when you say 'new beginners tool' what do you mean? I use diigo as it gives me so many capacities, like highlight and notes and very good ways for sharing. For good beginner tool you mean for those new to curation and/or social bookmarking?
Miguel Huezo-Mixco's comment, December 28, 2012 10:00 PM
He comenzado a usar la versión beta.
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Create Visual Bundles of News, Images and Clips with the New Post Builder Inside So.cl

Create Visual Bundles of News, Images and Clips with the New Post Builder Inside So.cl | Social Media Tips, Tricks, Stuff | Scoop.it

Via Robin Good
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Dennis T OConnor's comment, December 13, 2012 10:18 AM
I've just knocked out two quick collage presentations. This is an easy to use little application! Thanks for the heads up Robin!
Jeff Domansky's curator insight, December 13, 2012 12:50 PM

Socl has a new"create a post" feature that is a must-explore for PR, content, curation and marketing pros. it's got great design, is easy-to-use and I'm going to explore it in depth. The example collages on the home page are stunning. It's an experiment by Microsoft research. Who'd have thought?

Teresa Levy's curator insight, December 16, 2012 4:38 PM

good hands-on information very useful

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Facebook and comScore: “This is how to do social marketing”

Facebook and comScore: “This is how to do social marketing” | Social Media Tips, Tricks, Stuff | Scoop.it

ComScore released a new study with Facebook today explaining “how social marketing works.” If that sounds to suspicious minds like the fox explaining how to guard the chickens, that’s because it pretty much is. However, the study does contain a huge amount of useful information for social marketers.

Here are some highlights.

 

You’re more popular on Facebook

 

Social profiles on Facebook routinely get more attention than brands’ own websites. The example comScore gives is Skittles, which had 320,000 visitors to its Facebook page in March 2012, versus only 23,000 visitors to its corporate website. And that’s just visitors to the brand page; it does not count impressions of the company’s updates in fans’ news feeds.

 

The clear message from Facebook: pay attention to your Facebook presence.

 

Read more: http://bit.ly/Oyskmu


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Create RSS Feeds for Any User or Search Query on Google+: Feed+

Create RSS Feeds for Any User or Search Query on Google+: Feed+ | Social Media Tips, Tricks, Stuff | Scoop.it

Robin Good: If you are looking for a way to create RSS feeds from Google profile listings and Google+ searches, here is a working solution: Feed+ for Google Chrome.

 

Feed+ supports two different types of feeds:

 

a) Public user feeds: this turns all public messages of a selected user on Google Plus and turns it into an RSS feed. To create the feed, you either need to enter the profile ID which you find on the public profile page on Google+, or the full profile url.

 

b) Search results: this creates an RSS feed from a selected search term. It combines all public posts that include the search phrase.

 

Go get it here: https://chrome.google.com/webstore/detail/eaiadkmgpppkonfodnepmoknpaphnlij?utm_source=labnol.org

 

(Alternative tool: Google Plus Feed)

 

 


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Sigalon's comment, September 28, 2012 8:46 PM
Get well! See you soon on Scoop.it. Atb, Sigalon.
ChaplainAl Kolades's curator insight, June 26, 11:26 AM

Its all here at www.chaplainal.com Come and learn, Come and share, come and be motivated. Come also to be used by God.

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7 Creative Ways Nonprofits Can Use Social Media to Drive Donations

7 Creative Ways Nonprofits Can Use Social Media to Drive Donations | Social Media Tips, Tricks, Stuff | Scoop.it
Learn how to use social media to drive donations for your non-profit organization.

Via Susan Bainbridge
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BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers

BBC Radio 1's "Head Of Visualization" On How To Get To A Million YouTube Followers | Social Media Tips, Tricks, Stuff | Scoop.it

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The Digital Rocking Chair's curator insight, January 27, 8:20 PM


David Zax:  '“You’d be hard-pressed to find a young person who asks for an analog radio for Christmas,” admits Joe Harland, with wry British understatement. Harland works for BBC Radio 1 as its “head of visualization." If that sounds like something of an oxymoron for a radio station, well, that’s sort of the point' ...

Dr. Pamela Rutledge's curator insight, January 28, 2:18 PM

Our brain is the original flight simulator.  Nothing is as powerful as the human brains' ability to visualize and imagine and fill in the storyworld of what we hear.  Years of storytellers have taken us on all kinds of journeys, from Lake Wobegon to War of the Worlds.  Very smart to hear that BBC Radio thinks of listeners as 'viewers.'

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This Week's Top Downloads

This Week's Top Downloads | Social Media Tips, Tricks, Stuff | Scoop.it
Every week, we share a number of downloads for all platforms to help you get things done. Here were the top downloads from this week.
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20 Data-Backed Ways to Upgrade Your Social Media Marketing

Data-Backed Ways to UpgradeYour Social Media MarketingA Publication of20
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10 Best Social Media Management Tools

10 Best Social Media Management Tools | Social Media Tips, Tricks, Stuff | Scoop.it

Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts?


Via Martin Gysler
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academiPad's comment, April 20, 2013 7:50 AM
I see... I am using the Mac version of Tweetdeck. Will have to check out these other hootsuite features again and digg deeper
Martin Gysler's comment, April 20, 2013 7:52 AM
Thank you for your very useful information Wendy. I think you said what many people need to know to find their way in the social media world where the plethora of tools makes things, sometimes, complicated.
Anthony Burke's comment, April 20, 2013 10:22 PM
All these tools keep "leap-frogging" each other in terms of functionality so I just keep an eye on several of them which is where this community comes in useful to see what others think and are using :)
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Men have harder time reading women's emotions: study

Men have harder time reading women's emotions: study | Social Media Tips, Tricks, Stuff | Scoop.it
A new study finds that men have a harder time reading women's emotions than they do other men's -- because they use different parts of their brain when trying to identify feelings in women versus in men.
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Confessions Of A Social Media Strategist

Confessions  Of A Social Media Strategist | Social Media Tips, Tricks, Stuff | Scoop.it
Anytime I hear about a station flip, I get excited. I wonder what the station will do socially to help them stand out, how they approach the debut on various platforms, and what radio can learn from the experience.

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Social media: Five predictions for 2013 - CNET - Slashdot

CBC.ca Social media: Five predictions for 2013 CNET The big players got bigger in 2012, and they show no sign of slowing down. But Twitter, Facebook, and Instagram have company. Just don't bet on MySpace ever being an important player again.
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Social media: The biggest stories of 2012 - Asian-Americans|Asian News & Information

Social media: The biggest stories of 2012 - Asian-Americans|Asian News & Information | Social Media Tips, Tricks, Stuff | Scoop.it
Here are the top five ways we embraced social media this year. [Read ... (Social media: The biggest stories of 2012: Here are the top five ways we embraced social media this year.
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Relive Your 2012 Year in Social Media with Facebook and Twitter Tools

Relive Your 2012 Year in Social Media with Facebook and Twitter Tools | Social Media Tips, Tricks, Stuff | Scoop.it
(Facebook) Sure, Facebook, Twitter, Google and every other search engine have just listed their top 2012 trends. But what about your own?

Via Martin Gysler
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Martin Gysler's curator insight, December 12, 2012 2:17 PM

The end of the year approaches. If you want a summary of your most important activities on your social media, you will find the necessary information in this article, to do it quickly, easily and ... it's free!

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10 Sexy Presentation Slides, Tips on How You Can Design Awesome Pre...

www.CommunicationSkillsTips.com - Download 3 FREE Public Speaking EBooks I analyzed some of the “Most Loved Presentations of All Time” on Slideshare to fi...
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Six ways to create great content in just 15 minutes a day

Six ways to create great content in just 15 minutes a day | Social Media Tips, Tricks, Stuff | Scoop.it
Content marketing can be an extremely complicated, time-consuming, and expensive proposition! So I came up with content options for the time-starved!

 

Let’s face it. Content development can be a complicated, time-consuming, and expensive proposition! So I started thinking about this in the context of my friends and small business customers who simply can’t afford that kind of effort. It led to this idea: micro-content, or creating small bits of marketing content when you don’t have time to blog, create videos or spend all day on Facebook.

 

Let’s examine ideas about using micro-content for your social media strategy, assuming you are testing the water and only have 15 minutes a day to devote to this activity. Hey, I’m up for a challenge!

 

Preparation

Like any marketing initiative, you must have a firm idea of your strategy, selling points, and target audience...

 

Read more: http://bit.ly/LEiFKi


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New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content

New Content Curation Tool: Spundge Lets You Discover, Curate And Create Better Content | Social Media Tips, Tricks, Stuff | Scoop.it

From Official Website:

"Spundge is the end-to-end tool for today's power curator. Connect with the best content creators on the web. Collaboratively curate the web and create relevant, influential content.

 

- Discover and Filter:

Create a Spundge Notebook to stay on top of a topic, person, company or interest. Spundge Notebooks deliver a stream of relevant content from news sources, Twitter, Facebook, YouTube, Instagram and Flickr. Filter and then save the best of what you discover.

 

- Curate and Collaborate:

Invite friends and colleagues to collaborate on Notebooks and discover and save new items. Collaborators receive notifications when new content is saved, and can add comments to Notebook items. Collaborative Curation enables you to track information, while instantly sharing with friends and colleagues.

 

- Stream and Publish:

Transform your Notebook into a real-time stream you can embed anywhere on the web. Share what you’re reading, or curate a real-time newswire about a breaking event or topic of interest.

 

- Get Spundge PRO:

it enables teams and individuals to collaboratively create content and instantly publish to a CMS, email newsletter and social accounts. Writing in Spundge lets you drag and drop images, tweets and videos into any story, effortlessly add attribution, and easily embed and track content."

 

From review article on Nieman Journalism Lab:

"The problem is today’s journalist has to use too many products and applications to do their job, and very few of these were actually built with newsrooms or journalistic workflow in mind...

 

Spundge is a platform that’s built to take a journalist from information discovery and tracking all the way to publishing, regardless of whatever internal systems they have to contend with...

 

The software is free, but an optional $9 monthly fee adds premium features, including the ability to share notebooks with collaborators, who can also add to the notebook and see changes in real time..."

 

Read more on Nieman Journalism Lab here:

http://www.niemanlab.org/2012/09/first-look-spundge-is-software-to-help-journalists-to-manage-real-time-data-streams/

 

Check out Spundge here: http://www.spundge.com

 


Via Giuseppe Mauriello
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Steven Hughes's comment, September 23, 2012 8:31 AM
Thanks Giuseppe, have to take a closer look
Giuseppe Mauriello's comment, September 23, 2012 8:41 AM
@Steven...Thank you for appreciation about my post.
Giuseppe Mauriello's comment, September 24, 2012 5:27 AM
Hi Therese,
thank you for appreciation and rescoop my article.
I confirm that website is in English and French language.