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Biggest Moments in Social Media Marketing | Visual.ly

Biggest Moments in Social Media Marketing | Visual.ly | Social Media Tips & News | Scoop.it
Check out and research the Wins and Fails of 2012 for Social Media Marketing
Pierrick Fischer's insight:

Winner and loser social media strategies in 2012! Learn from them!

 

Among the winners: Sephora, Honda, Nike

 

Among the losers: McDonals and American Apparel

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Celebrate #SMDAY outside of the US! 7 Global Social Media Day Events

Celebrate #SMDAY outside of the US! 7 Global Social Media Day Events | Social Media Tips & News | Scoop.it
If you're looking for a Social Media Day event this year, these international destinations are worth considering.
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Finally a GIF Link Shortener For Twitter And Facebook | TechCrunch

Finally a GIF Link Shortener For Twitter And Facebook | TechCrunch | Social Media Tips & News | Scoop.it
Giphy, the betaworks-backed search engine for gifs, has released a brand new tool that makes sharing gifs on social networks even easier and more efficient...
Pierrick Fischer's insight:

I've been really annoyed that Facebook wouldn't let me share GIFs that made me laugh like a fat cow to my friends. Luckily, Giphy has a work-around!

 

Giphy is a search engine dedicated to GIFs only. And they have just launched a link shortener that automatically attaches your GIF and works on... Facebook and Twitter! 

 

I predict many hours of GIF-procrastination!

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Social Media Tips & News | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Pierrick Fischer's insight:

Unlike Facebook, Google+ doesn't allow you to schedule posts on your page... Yet a Google + page it is often a must to have a comprehensive social media strategy. 

 

The solution: browser extensions like Hootsuite or DoShare ! #Social Media #SMM #tricks

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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Social Media Tips & News | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
Pierrick Fischer's insight:

What we can learn from this:

- communication on Twitter follows the general social media trend with the uber importance of visual media (photos)

- Tweeting regularly (6-20 mins.) brings follower... but not engagement!

- most used interfaces to tweet are Twitter interface and Hootsuite.

 

Where is Buffr in this table? Also, I'm wondering: with engagement becoming more important than the size of your community, how do you succeed on Twitter?

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harish magan's comment, September 3, 2013 5:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 7:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 7:52 AM
Thank for the news
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How to tackle the challenge of social customer service?

How to tackle the challenge of social customer service? | Social Media Tips & News | Scoop.it

In less than a decade social media has changed the world and helped to reshape brands and businesses of all shapes and sizes across almost every industry throughout the globe, but it’s been particularly beneficial as a consumer service tool – both for firms and their customers.


Via Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

An infographic that makes you reflect on the great potential for improving your business if you INTEGRATE your social media inside your company.

 

Some companies, including French operator SFR, have even created a Twitter exclusively dedicated to customer assistance. A good idead, although it's missing on numerous other areas of social media.

 

The key here I think is to think CROSS-RELATIONS and about possible interactions inside the core of your business. 

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Social Media Personalities On The Beach [INFOGRAPHIC]

Social Media Personalities On The Beach [INFOGRAPHIC] | Social Media Tips & News | Scoop.it
How To Recognize Social Media Personalities On The Beach [INFOGRAPHIC]

Via malek
Pierrick Fischer's insight:

Malek: Minimal style for me too! For some weird reason I feel like I'd be disconnected from the world around if I was spending my time on Facebook while at the beach. Yet Twitter seems more bearable.

 

It'd be interesting to find a study on comparing rates of use for every social media depending on the situation and the offline environment around!

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malek's curator insight, August 7, 2013 11:49 AM

A sea-side humor. A smartphone or a tablet is now part of your beach-ready outfit.  I personally will go for minimal style

malek's comment, August 8, 2013 3:51 AM
It's not a beach day all year round, offline social media sounds thrilling
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Take A Look At What Happens Every Single Minute On The Internet

Take A Look At What Happens Every Single Minute On The Internet | Social Media Tips & News | Scoop.it
Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously.

 

Created by rewards site Qmee, the infographic "Online In 60 Seconds" is a pie chart that shows off the sheer amount of online activity that takes place every single minute. The amount of YouTube videos uploaded has already increased from January 2012's 60 hours per minute to 72. Additionally, over 1.8 million things are liked on Facebook, and 278 thousand bon mots tweeted. Not depicted in the chart: the amount of work that is going undone while all of these items are being viewed.


Via Lauren Moss
Pierrick Fischer's insight:

Big data is taking on a whole new meaning with these numbers.

 

Imagine how much bigger the internet will be next year, in 5, then 10 years.

 

Probably one of the biggest, most exciting challenge of the next decade is to give some order to this big mess!

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Amanda Hoffmann's curator insight, August 10, 2013 8:32 AM

INTERESTING!

Sois Islam's comment, August 24, 2013 9:39 PM
hello, thnxz for viewing !
Sois Islam's comment, August 24, 2013 9:39 PM
Dear Mr. Mithu thanks for the action.
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9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC]

9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC] | Social Media Tips & News | Scoop.it

Discover how to optimize your company's Facebook page for Facebook's new search engine called Graph Search...

 


Via Lauren Moss
Pierrick Fischer's insight:

The switch to the new Facebook Graph Search in English Facebook accounts, and leading to an international change, changed a few rules when it comes to optimizing your Facebook page.

Some interesting tips to keep in mind to (re)optimize your Facebook page include:

- DOUBLE-CHECK (I'd say triple!) all your page information is completey filled out!

- checking your business categories

- using relevant keywords in both descriptions in posts

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Philippe Trebaul's comment, September 8, 2013 1:34 PM
Thx for all these intersting an positive reactions. Scoopsare more interesting with intreactivity. Together...we are stronger. By adding intelligence, skills, and experiences. Have a great week :) Philippe
Rim Riahi's curator insight, September 15, 2013 1:02 AM

9 Steps for Facebook Graph Search Optimization [INFOGRAPHIC]

Philippe Trebaul's comment, September 15, 2013 7:59 AM
Your infographics are allways so...great, Rim! Have a very nice week,my dear :) Philippe
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26 Signs You Work In Social Media

Just because it's important to take a break during your job, check out all these "me-too" signs that we love to work in Social media.

 

My favorite: Discovering you made a typo after your post has already been released! 

 

What's yours?

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How Are People Really Using LinkedIn?

How Are People Really Using LinkedIn? | Social Media Tips & News | Scoop.it

Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.

 

LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.

 

Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...


Via Jeff Domansky
Pierrick Fischer's insight:

Interesting to notice that most people update their LinkedIn often, include profile picture! Need to change picture right now :)

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Nacho Vega's curator insight, July 19, 2013 10:23 AM

Interesting information...

Amanda Hoffmann's curator insight, July 22, 2013 11:28 PM

INFOGRAPHIC - How people use LinkedIn

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STARTUP - Building Your Community From the Ground Up

Jen Sable Lopez Building Your Community From The Ground Up Director of Community at Moz
Pierrick Fischer's insight:

A useful guide to keep track on how to build a community (starts on slide 8)!  

 

1. Start with goals: engagement, traffic increase...

2. Find the right KPIs

3. Assess your best resources internally: influencers available?

4. Research: competition, benchmarking.

5. Go step by step (celebrate small hard-reached victories) 

6. Build your Social Media team 

7. Test for the largest impact 

8. Improve with what you learn!

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INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook

INFOGRAPHIC: 10 Tips For Facebook Page Admins Crafting Status Updates - AllFacebook | Social Media Tips & News | Scoop.it
Facebook page builder ShortStack doesn’t call it quits once its users’ pages are up and running, sharing its advice on how page administrators can craft the most effective status updates.

Via Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

10 tips to create your Facebook posts!

 

How many of them do you use right now? 

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Prasanna's curator insight, July 7, 2013 10:32 PM

FB tips

Witmer Group's curator insight, July 23, 2013 6:41 PM

Great tips!  

BreAnn Hollinger's curator insight, August 15, 2013 5:08 AM

Helpful infographic for creating status updates for admin pages! 

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The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] - AllTwitter

The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] - AllTwitter | Social Media Tips & News | Scoop.it
The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] (The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] http://t.co/SWLJEHveWv...

Via Rami Kantari
Pierrick Fischer's insight:

Check the daily breakdown of our time spent on every media. Social media and online video way ahead.

 

Soooo, for all non-Americans, will someone please tell Netflix and Hulu to get their asses to France? Feeling outdated over here.

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Don't let this be my #LastSelfie - YouTube

Pierrick Fischer's insight:

WWF Danemark launches touching social media campaign in association with Snapchat. Message focuses on endangered species. Will you let them disappear like photos on Snapchat? 

 

Well targeted and beautifully delivered, WWF Danemark did an amazing job here! I encourage you to share this!

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Guide to the implacable, yet unavoidable Tindr app flirting... and winning

Guide to the implacable, yet unavoidable Tindr app flirting... and winning | Social Media Tips & News | Scoop.it
In the game of Tinder, you win or you get bored and give up. That is pretty much standard operating procedure for anyone with a smartphone and a libido...
Pierrick Fischer's insight:

Having been in a relationship for several years, I have missed on the big mundane games of dating/hookup apps. Now a single man, I am so bad at flirting I manage to scare off the few people that attract me. I need HELP. These tips for Tindr can be extended to many dating apps:

- Double check your profile photo with an impartial friend

- Get creative and effective in your bio

- Remain lighthearted when you message people

- Log in when people are on, like on lunch breaks or after 5 PM

 

Good luck fellows!

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Facebook Still Dominates on Mobile, But Its Lead Has Declined

Facebook Still Dominates on Mobile, But Its Lead Has Declined | Social Media Tips & News | Scoop.it
Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on ...

Via Alex Butler
Pierrick Fischer's insight:

A good move to counter this trend was the release of the Messenger app. What do you think?

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Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph] | Social Media Tips & News | Scoop.it
The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.

Via malek
Pierrick Fischer's insight:

Slightly overcharged infographics but it reminds you of the importance of creating emotional content on social media. I see many neutral posts/tweets on company pages. Yet I think this is another hint of how important it is to drive emotions (good ones of course) to expand your reach and make your content shareable, viral!

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malek's curator insight, August 27, 2013 5:14 AM

Go for the tick: people are more likely to share some content over others because the emotion evokes us to pass it on.

Peter Jimenez's curator insight, August 27, 2013 6:30 AM

Awesome Marketing Tool

Rim Riahi's curator insight, August 27, 2013 10:35 PM

The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.

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How Social Media Influence Businesses | Visual.ly

How Social Media Influence Businesses | Visual.ly | Social Media Tips & News | Scoop.it
Check out our latest infographic “How Social Media Influence Businesses” to have better understanding of the social media impact on your business

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com, Lauren Moss
Pierrick Fischer's insight:

Interesting infographic. The two most important numbers to me:

- 1/4 of all time spent online is on social media

- lead conversion rate on social media is 13% (especially high)

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TheSoulfulEMU's curator insight, August 14, 2013 12:47 AM

Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.

TheSoulfulEMU's comment, August 14, 2013 12:48 AM
Next time when planning a new Marketing strategy, keep Social Media into TOP MOST prioritized tasks to accomplish it.
Gwen Khalfa's comment, August 14, 2013 1:36 AM
Yes, the lead conversion rate is particularly impressive. We should never undermine the power of social media. thx for the good comments.
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How to Create the Perfect Post on Social Media [INFOGRAPHIC]

How to Create the Perfect Post on Social Media [INFOGRAPHIC] | Social Media Tips & News | Scoop.it

Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest. Some people like me have accounts on all four social networks and use the different social networks for different reasons. A main reason we use social networks is to engage with other people either with our friends and family, or anyone who has our same interests.

Here are some things to think about when you are writing a post for your social network.


Via Lauren Moss
Pierrick Fischer's insight:

Well-conceived infographic that gives you all the basic keys to crafting great content on social media.

 

Two things, for Facebook especially:

 

- consider using hashtags. I have noticed they give an extra boost already.

 

- FORGET about these general time table and use the new Facebook Insights to figure out what's the best wtime to reach YOUR community. As it grows, you may find that optimum time changes so make sure you monitor it :)

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Sara Fiorentino's curator insight, August 6, 2013 1:03 AM

Come creare il post perfetto su #Facebook #Twitter #Pinterest #Google+ #Linkedin

AK Pavri's curator insight, August 7, 2013 8:02 AM

We're thinking about creating a Social Recruiting flyer to help educate and get employees thinking about content.  I think this would be a great start.

Stevie Wilson's curator insight, September 14, 2013 12:18 PM

stuff you need to know  particularly in movies, TV & DVD 

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Linking ecommerce and social media in 2013

Linking ecommerce and social media in 2013 | Social Media Tips & News | Scoop.it
Pierrick Fischer's insight:

An interesting light on the relationship between ecommerce and social media, and a hint to all marketers.

 

Get your social on! 

 

A short note on adoption rates of social media for the brands. In general, always go to where your customers are but pay a special attention to: Google + and Pinterest.

 

- While Pinterest is much talked about by marketers, there is still great room for newcomers, therefore more customer interaction. 

- Google + is expanding extremely fast, but businesses aren't following that much. Starting a business page on it may be a good fit to be an early adopter, independently of the SEO benefits.

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3 Social Media Automation Tools for Marketers

3 Social Media Automation Tools for Marketers | Social Media Tips & News | Scoop.it
Are you drowning in social media tasks? Do you need better tools to help you manage your social media marketing?

Via Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

Social media is taking so much importance it is easy to get overwhelmed with your daily tasks. The answer is "social media automation"!

 

Three key points to help you switch to automation are:

- Post Planner app for managing your Facebook

- Zappier app to automate repetitive tasks between platforms (if someone posts a video to your Youtube channel, you get a tweet)

- Dlvr.it to redistribute your Blog posts to your social media

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INFOGRAPHIC - Here's How Pinterest Can Elevate Your Marketing Game

INFOGRAPHIC - Here's How Pinterest Can Elevate Your Marketing Game | Social Media Tips & News | Scoop.it
With businesses using at least one social media site for marketing purposes, the use of said platforms for online business marketing is not a new concept.

Via Peg Corwin, Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

Trying to expand your social media strategy beyond the ok-but-kinda-boring Facebook? Pinterest is definitely trendy, and offers very good ROI.

 

Check out 10 ways to use it for your business' benefits!

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Peg Corwin's curator insight, July 21, 2013 8:42 AM

Good infographic to remind us of all the marketing uses of Pinterest.

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LinkedIn or Google+:Which Is Best for B2B Marketers - EContent (press release)

LinkedIn or Google+:Which Is Best for B2B Marketers - EContent (press release) | Social Media Tips & News | Scoop.it
LinkedIn or Google+:Which Is Best for B2B Marketers EContent (press release) For some time, Facebook, Twitter, and LinkedIn have been the "big three" of social media, but a new and very powerful player -- Google+ -- has changed the social media...

Via Kfir Pravda
Pierrick Fischer's insight:

Everyone is talking about Google + around you and you're wondering whether your B2B company should be on it too?

 

Consider these few points to make a decision: 

- LinkedIn helps you connect with people you know / G+ is more open

- Google + offers a lot of new services (hangouts..): check them out for yourself before you decide on anything

- If your Google + picks up, gains in terms of SEO are unquestionable

 

=> Always remember: decide on a goal for your social media, THEN go somewhere!

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Social Media Analytics: Sentiment Analysis

Social Media Analytics: Sentiment Analysis | Social Media Tips & News | Scoop.it

" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".


Read more at http://www.business2community.com/social-media/social-media-analytics-sentiment-analysis-0537934


Via Antonino Militello
Pierrick Fischer's insight:

Looking for some detailed insight into your brand's performance on the web? Think about "sentiment analysis".

 

"Sentiment analysis" is a way to track and monitor your brand's reputation on social media, using an automated system, which needs to be checked regularly for correcting language and figures of speech (i.e. "bad ass" = good).

 

Software that work well to perform it include: IBM, salesforce.com, Trackur and more.

 

Have you ever performed "sentiment analysis" on your brand? I am wondering about the exactness of such analysis. You need to have a super performant system, well customized to have a fair overview of your brand reputation. And still, there is I think a large space for mistakes...

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Edward Phiri's comment, August 28, 2013 4:30 AM
Excellent relevant type of monitoring and evaluation tool
Francisco Pontes Estevan's comment, August 28, 2013 4:36 AM
Si que lo es y ademas muy funcional.
Casey Keppel-Compton's curator insight, September 12, 2013 12:06 AM

Small business have small budget but they want value! Selling professional social media into clients that want results quickly is a challenge. You need great metrics and you will need different approaches

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Report: 56% of Social Media Users Suffer From FOMO

Report: 56% of Social Media Users Suffer From FOMO | Social Media Tips & News | Scoop.it

Don't miss this: We all know that social media can be an addiction, a slippery slope consumed by the Fear of Missing Out (FOMO). Here's a look at some staggering findings....We all know that social media can be an addiction, a slippery slope consumed by a syndrome commonly referred to as Fear of Missing Out (FOMO). If you indulge in a few days away from your Inbox or Twitter stream, the emails start to pile up and key news is missed.As technology enables us to stay more connected than ever, the addiction continues to grow. In fact, a new survey conducted by MyLife.com revealed 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks....


Via Jeff Domansky
Pierrick Fischer's insight:

Do you always feel in the back of your mind like you NEED to check your Facebook, Twitter or whatever other social media account you have, all the time?  Well you may well be subject to FOMO (Fear Of Missing Out)!

 

A survey by MyLife.com shows 56 of social media users have this feeling.

 

A growing trend as we constantly tend towards becoming online beings and less and less offline people.

 

Do you think FOMO will become unavoidable in the next few years?

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Jeff Domansky's curator insight, July 10, 2013 10:46 AM

Don't miss this post on the fear of missing out (FOMO).

Totally Limitless's curator insight, July 10, 2013 2:52 PM

There is a definate buzz around social media and the fear that if you don't take a look at something, you can miss out, I think affiliate marketing is very addictive, I'm an affiliate and I've connected with many others who are the same as me, but I love this business and feel that you have to be in it to win it!!   Heather 

Sean G. Smith's curator insight, July 13, 2013 10:20 AM

I think this is me....