Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?
Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...
In less than a decade social media has changed the world and helped to reshape brands and businesses of all shapes and sizes across almost every industry throughout the globe, but it’s been particularly beneficial as a consumer service tool – both for firms and their customers.
Early last year we learned that one hour of YouTube is uploaded every second. It was a bracing reminder of just how many people are spending their time online simultaneously.
Created by rewards site Qmee, the infographic "Online In 60 Seconds" is a pie chart that shows off the sheer amount of online activity that takes place every single minute. The amount of YouTube videos uploaded has already increased from January 2012's 60 hours per minute to 72. Additionally, over 1.8 million things are liked on Facebook, and 278 thousand bon mots tweeted. Not depicted in the chart: the amount of work that is going undone while all of these items are being viewed.
Professional networking service LinkedIn blasted through the 100-million-user mark in March, making it even more powerful for finding a job, keeping up with colleagues and promoting your resume.
LinkedIn is growing so quickly, it's adding a new member each second. As the size of its network grows, LinkedIn is steadily getting more useful. But how are people really using the fast-growing service? Researchers at Lab 42 asked 500 LinkedIn users that question and many more, and came up with a variety of answers in this infographic.
Among the fun facts they uncovered: We found it interesting the way top level executives use the service in vastly different ways from entry-level workers. Let us know in the comments how you like to use LinkedIn, or if you don't use the service, why not?...
The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] (The Impact Of Social Media And Online Video (On All The Stuff We Used To Like To Do) [INFOGRAPHIC] http://t.co/SWLJEHveWv...
Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.
This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.
Instagram reaches social media milestone: 100 million active users Los Angeles Times Instagram, the popular photo-sharing social network purchased by Facebook last year, has reached a milestone important for any social network: 100 million monthly...
Pierrick Fischer's insight:
100 million user for Instagram... Have you jumped on the bandwagon yet?
Slightly overcharged infographics but it reminds you of the importance of creating emotional content on social media. I see many neutral posts/tweets on company pages. Yet I think this is another hint of how important it is to drive emotions (good ones of course) to expand your reach and make your content shareable, viral!
Almost everyone has an account on at least one of the major social networks on the Internet either Facebook, Twitter, Google +, or Pinterest. Some people like me have accounts on all four social networks and use the different social networks for different reasons. A main reason we use social networks is to engage with other people either with our friends and family, or anyone who has our same interests.
Here are some things to think about when you are writing a post for your social network.
Well-conceived infographic that gives you all the basic keys to crafting great content on social media.
Two things, for Facebook especially:
- consider using hashtags. I have noticed they give an extra boost already.
- FORGET about these general time table and use the new Facebook Insights to figure out what's the best wtime to reach YOUR community. As it grows, you may find that optimum time changes so make sure you monitor it :)
LinkedIn or Google+:Which Is Best for B2B Marketers EContent (press release) For some time, Facebook, Twitter, and LinkedIn have been the "big three" of social media, but a new and very powerful player -- Google+ -- has changed the social media...
" I talked a little about sentiment analysis earlier. Sentiment analysis mainly tracks the prevailing opinion of your brand and it’s most effective for larger brands, especially consumer brands. For smaller brands, there just aren’t enough mentions of your brand to make sentiment analysis very insightful. For small brands, scouring specific websites, such as Yelp, EOpinions, and other places likely provides more insights regarding prevailing opinions about your brand".
Looking for some detailed insight into your brand's performance on the web? Think about "sentiment analysis".
"Sentiment analysis" is a way to track and monitor your brand's reputation on social media, using an automated system, which needs to be checked regularly for correcting language and figures of speech (i.e. "bad ass" = good).
Software that work well to perform it include: IBM, salesforce.com, Trackur and more.
Have you ever performed "sentiment analysis" on your brand? I am wondering about the exactness of such analysis. You need to have a super performant system, well customized to have a fair overview of your brand reputation. And still, there is I think a large space for mistakes...
Don't miss this: We all know that social media can be an addiction, a slippery slope consumed by the Fear of Missing Out (FOMO). Here's a look at some staggering findings....We all know that social media can be an addiction, a slippery slope consumed by a syndrome commonly referred to as Fear of Missing Out (FOMO). If you indulge in a few days away from your Inbox or Twitter stream, the emails start to pile up and key news is missed.As technology enables us to stay more connected than ever, the addiction continues to grow. In fact, a new survey conducted by MyLife.com revealed 56% of people are afraid of missing out on events, news and important status updates if they are away from social networks....
Do you always feel in the back of your mind like you NEED to check your Facebook, Twitter or whatever other social media account you have, all the time? Well you may well be subject to FOMO (Fear Of Missing Out)!
A survey by MyLife.com shows 56 of social media users have this feeling.
A growing trend as we constantly tend towards becoming online beings and less and less offline people.
Do you think FOMO will become unavoidable in the next few years?
Search engine optimisation (SEO) is all about the quality of your backlinks, right?
Wrong. Not any more. At least, not wholly, as an updated study from those good people atSearchmetrics has revealed just how important social media signals are to a strong SEO ranking, with well-positioned URLs almost always having a high number of Likes, shares, tweets and +1s.