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The 2nd Generation of Social is Here | Social Media Today

The 2nd Generation of Social is Here | Social Media Today | Social Media Tips & News | Scoop.it

A preview of the newest use of social media, and why you need to think out of the box when building your social strategy!

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Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages

Facebook Takes Big Step Forward On Commerce, Builds Shops Into Pages | Social Media Tips & News | Scoop.it

Facebook tests online marketplace to boost company growth

Pierrick Fischer's insight:

Facebook is dipping a toe into the ocean of ecommerce. A smart move to try and keep growing, and to gain marketshares against Amazon.

 

2 questions:

1. How will they smoothly integrate shopping into a very personal-oriented social network and avoid users feeling like an invasion of their privacy?

2. What business model will be applied to this? A transaction-based fee?

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Targeting 1 billion people, Facebook to open its first African office

Targeting 1 billion people, Facebook to open its first African office | Social Media Tips & News | Scoop.it
The battle for Internet users in Africa has just stepped up a notch.
Pierrick Fischer's insight:

Smart move from Facebook. Africa has amazing untapped potential, with a majority of users that are mobile-only.  More business opportunities in sight for Mark Zuckerberg.

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Facebook Messenger hits 1 billion downloads on Android devices

Facebook Messenger hits 1 billion downloads on Android devices | Social Media Tips & News | Scoop.it
Facebook Messenger has been downloaded more than 1 billion times on Android devices, a feat that's only been accomplished by several other apps.
Pierrick Fischer's insight:

Good job Mark! An app that is fast, smooths and keeps allowing for new content to be shared (hello GIFs!!). 

 

Keep up with the good work!

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Facebook is the unlikely victor of social media

Facebook is the unlikely victor of social media | Social Media Tips & News | Scoop.it
When Facebook went public three years ago, its IPO looked like a disaster. Now it's a bigger success than any of its rivals.
Pierrick Fischer's insight:

Better customer targeting + better ads services + more apps (Whatsapp, Messenger..) = $$$ (for Facebook)


Question: how long can this go on? With user popularity slowly decreasing in mature markets, the potential for ad revenue will slowly go down. 

 

Do you think Facebook will still be here in 20 years?

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Twitter to begin tracking which apps you download

Twitter to begin tracking which apps you download | Social Media Tips & News | Scoop.it
An upcoming Twitter update will add a setting that allows the social network to keep track of the apps you download, the company announced Wednesday.
Pierrick Fischer's insight:

Business-wise, Twitter had to find a way to monetize better, and sell more numerous, targeted ad services. Well, smart move from them: users will automatically be opted-in to this new features.

 

If you want to keep some "relative" privacy, remember to opt-out from your phone ASAP.

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Facebook Aims At Instagram Ground With New App Update

Facebook Aims At Instagram Ground With New App Update | Social Media Tips & News | Scoop.it
Facebook rolled out an update to its app that adds a new way to quickly organize and post small batches of photos from your smartphone.
Pierrick Fischer's insight:
Competition is fierce within social media companies. After aiming at Snapchat, Facebook goes after Instagram with this app update. Smart move, but on the long term, I think Facebook will lose more popularity, and wont
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Is Facebook "Slingshot" App Third Time’s A Charm Or Strike Three?

Is Facebook "Slingshot" App Third Time’s A Charm Or Strike Three? | Social Media Tips & News | Scoop.it
Facebook has today launched strike three against Camp Snapchat with Slingshot. As with many of Facebook's recent products (like Paper), Slingshot is an..
Pierrick Fischer's insight:

Snapchat is growing stronger than ever, and Facebook is trying *again* to fire back with a new app: Slingshot.

 

With very little difference in its concept, I agree with article author Jordan Crook that unfortunately, Facebook probably won't get anywhere in the war against Snapchat with this new app..

 

Will give it a try and report ASAP ;)

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Snapchat Users : population, age, gender...

Snapchat Users : population, age, gender... | Social Media Tips & News | Scoop.it
Launched in 2011, the core of Snapchat users is women, below 25 years old ! Agree with these numbers?
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Celebrate #SMDAY outside of the US! 7 Global Social Media Day Events

Celebrate #SMDAY outside of the US! 7 Global Social Media Day Events | Social Media Tips & News | Scoop.it
If you're looking for a Social Media Day event this year, these international destinations are worth considering.
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Finally a GIF Link Shortener For Twitter And Facebook | TechCrunch

Finally a GIF Link Shortener For Twitter And Facebook | TechCrunch | Social Media Tips & News | Scoop.it
Giphy, the betaworks-backed search engine for gifs, has released a brand new tool that makes sharing gifs on social networks even easier and more efficient...
Pierrick Fischer's insight:

I've been really annoyed that Facebook wouldn't let me share GIFs that made me laugh like a fat cow to my friends. Luckily, Giphy has a work-around!

 

Giphy is a search engine dedicated to GIFs only. And they have just launched a link shortener that automatically attaches your GIF and works on... Facebook and Twitter! 

 

I predict many hours of GIF-procrastination!

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Scheduling Google+ Posts, The Complete Guide

Scheduling Google+ Posts, The Complete Guide | Social Media Tips & News | Scoop.it
Whether for your personal profile or your brand page, the desire and question of how to schedule Google Plus posts is one that comes up daily, yet the answers aren't obvious. Here are ALL of your options.
Pierrick Fischer's insight:

Unlike Facebook, Google+ doesn't allow you to schedule posts on your page... Yet a Google + page it is often a must to have a comprehensive social media strategy. 

 

The solution: browser extensions like Hootsuite or DoShare ! #Social Media #SMM #tricks

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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Social Media Tips & News | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
Pierrick Fischer's insight:

What we can learn from this:

- communication on Twitter follows the general social media trend with the uber importance of visual media (photos)

- Tweeting regularly (6-20 mins.) brings follower... but not engagement!

- most used interfaces to tweet are Twitter interface and Hootsuite.

 

Where is Buffr in this table? Also, I'm wondering: with engagement becoming more important than the size of your community, how do you succeed on Twitter?

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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
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How to tackle the challenge of social customer service?

How to tackle the challenge of social customer service? | Social Media Tips & News | Scoop.it

In less than a decade social media has changed the world and helped to reshape brands and businesses of all shapes and sizes across almost every industry throughout the globe, but it’s been particularly beneficial as a consumer service tool – both for firms and their customers.


Via Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

An infographic that makes you reflect on the great potential for improving your business if you INTEGRATE your social media inside your company.

 

Some companies, including French operator SFR, have even created a Twitter exclusively dedicated to customer assistance. A good idead, although it's missing on numerous other areas of social media.

 

The key here I think is to think CROSS-RELATIONS and about possible interactions inside the core of your business. 

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Facebook builds 100% wind-powered data center

Facebook builds 100% wind-powered data center | Social Media Tips & News | Scoop.it
Facebook says its Fort Worth data center will be 100% wind-powered when it comes online in late 2016.
Pierrick Fischer's insight:

We know how gargantuan Facebook data must be, but we never think of how they physically need to store these. 5th data center worldwide for FB, and completely eco-friendly

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5 global Social Media Day celebrations you should attend

5 global Social Media Day celebrations you should attend | Social Media Tips & News | Scoop.it
Founded in 2010, Social Media Day is a worldwide celebration of the impact that social media has on our daily lives.
Pierrick Fischer's insight:

Before the end of June, 5 cities celebrate #SMDay in:

- Panama City, Panama

- Nairobi, Kenya

- Colombo, Sri Lanka

- Manila, Philippines

- Milan, Italy

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Memo to Twitter's next CEO: Save our service from the meddlers

Memo to Twitter's next CEO: Save our service from the meddlers | Social Media Tips & News | Scoop.it
Here's an idea: Let Twitter be Twitter.
Pierrick Fischer's insight:

Dick Costolo resigned as Twitter's CEO last Friday. While stock market is plunging and doubt about the future of the company is at an ever high, it may be a good time to rethink Twitter.

 

So should Twitter move closer to Facebook? Should it try new innovations? 

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Social Media Ad Spending to Hit $24 Billion This Year. US leading ahead.

Social Media Ad Spending to Hit $24 Billion This Year. US leading ahead. | Social Media Tips & News | Scoop.it
Global ad spending on social media will rise more than 33% this year to $23.68 billion, according to a new report from research firm eMarketer.The major benefactor of that spending?
Pierrick Fischer's insight:
An answer to the good ol' question: how do they make money ? The business model of social media is becoming increasingly dependent on advertising... in the US at least. Question remains: why is Europe still lagging behind?
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Millennials Love Social Media And User Generated Content #INFOGRAPHIC

Millennials Love Social Media And User Generated Content #INFOGRAPHIC | Social Media Tips & News | Scoop.it
Did you know that millennials spend an average of almost 18 hours per day consuming media? *

Social media is preferred over all other types – 71 percent of millennials check social media sites at least once per day, which is more than they watch TV (60 percent) or even text and chat (49 percent).

Via Brian Yanish - MarketingHits.com
Pierrick Fischer's insight:

Traditional media are a dead-end to reach customers. If it's the millennials you are after, dip your head hard into social media marketing! (They trust 74% of their friends recommending products online!)

 

If you target them, learn how to use User-Generated Content to the benefit of your brand, and increase your sales efficiently.

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Web 3.0 - The End Of Apps As We Know Them

Web 3.0 - The End Of Apps As We Know Them | Social Media Tips & News | Scoop.it
The experience of our primary mobile screen being a bank of app icons that lead to independent destinations is dying. And that changes… Read more…
Pierrick Fischer's insight:

Interesting paper on where apps are heading to. In terms of both data organization and design. One interesting point is the importance of apps notifications: instead of opening the app and reaching for the information, the information is making its way to the user.

 

Much work ahead in terms of IT system, UI, and design, but can't wait to see what's next!

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What Happens In A Facebook Minute #SocialMedia

What Happens In A Facebook Minute #SocialMedia | Social Media Tips & News | Scoop.it
Learn some crazy stats about what happens every minute on Facebook.
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Check These 5 Tactics to Make Your Content Go Viral #infographic

Check These 5 Tactics to Make Your Content Go Viral #infographic | Social Media Tips & News | Scoop.it
We’ve shared other infographics on the elements of viral content and I’m always hesitant at pushing viral as a strategy. Viral content can bring brand awareness – we see that often with videos.

Via Brian Yanish - MarketingHits.com
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Jakarta Web Developer's curator insight, July 7, 2014 11:07 AM

add your insight...

Beth Kanter's curator insight, July 8, 2014 10:23 AM

Very useful infographic summarizing the problems with content that isn't being shared and how to solve that problem.  I like the good practical tips for creating more "emotionally charged" content.   The other main points:


  • Lack of emotional appeal – people share content that generates curiosity, amazement, interest, astonishment, uncertainty, admiration and humor.
  • Not “Share Worthy” – people want to share it, it’s easy to share, it provides value, and it’s going to draw attention to those who share it.
  • Bad Timing – find the times of the day, week, season or event that the content is in demand and popular.
  • Poor Design – the layout, colors and visual appeal matters when it comes to sharable content. An investment in design is an investment in the likelihood it will be shared.
  • Poor Distribution – this is probably the one we see least deployed… distribute and promote your content across sites where it’s going to reach a large audience.



Peg Corwin's curator insight, July 20, 2014 10:29 AM

Learn with pictures what makes content share-worthy, and even viral.

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Don't let this be my #LastSelfie - YouTube

Pierrick Fischer's insight:

WWF Danemark launches touching social media campaign in association with Snapchat. Message focuses on endangered species. Will you let them disappear like photos on Snapchat? 

 

Well targeted and beautifully delivered, WWF Danemark did an amazing job here! I encourage you to share this!

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Guide to the implacable, yet unavoidable Tindr app flirting... and winning

Guide to the implacable, yet unavoidable Tindr app flirting... and winning | Social Media Tips & News | Scoop.it
In the game of Tinder, you win or you get bored and give up. That is pretty much standard operating procedure for anyone with a smartphone and a libido...
Pierrick Fischer's insight:

Having been in a relationship for several years, I have missed on the big mundane games of dating/hookup apps. Now a single man, I am so bad at flirting I manage to scare off the few people that attract me. I need HELP. These tips for Tindr can be extended to many dating apps:

- Double check your profile photo with an impartial friend

- Get creative and effective in your bio

- Remain lighthearted when you message people

- Log in when people are on, like on lunch breaks or after 5 PM

 

Good luck fellows!

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Facebook Still Dominates on Mobile, But Its Lead Has Declined

Facebook Still Dominates on Mobile, But Its Lead Has Declined | Social Media Tips & News | Scoop.it
Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on ...

Via Alex Butler
Pierrick Fischer's insight:

A good move to counter this trend was the release of the Messenger app. What do you think?

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Six Secrets of Contagious Content [infograph]

Six Secrets of Contagious Content [infograph] | Social Media Tips & News | Scoop.it
The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.

Via malek
Pierrick Fischer's insight:

Slightly overcharged infographics but it reminds you of the importance of creating emotional content on social media. I see many neutral posts/tweets on company pages. Yet I think this is another hint of how important it is to drive emotions (good ones of course) to expand your reach and make your content shareable, viral!

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malek's curator insight, August 27, 2013 8:14 AM

Go for the tick: people are more likely to share some content over others because the emotion evokes us to pass it on.

Peter Jimenez's curator insight, August 27, 2013 9:30 AM

Awesome Marketing Tool

Rim Riahi's curator insight, August 28, 2013 1:35 AM

The best content invokes emotional triggers which not only interest the reader, but compel them to share the content as well. Here are six insider secrets.