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Rescooped by Pierrick Fischer from visualizing social media
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How Brands Use Twitter [INFOGRAPHIC]

How Brands Use Twitter [INFOGRAPHIC] | Social Media Tips & News | Scoop.it

Did you know that 97 percent of top brands are using Twitter in 2013, compared to just 62 percent in 2011?

Recent data that surveyed more than 250 leading brands in the U.S. and UK, shows that two-thirds had multiple accounts on Twitter. More than half (57 percent) had switched the tools they used to tweet in the last year, and firms in the States tweeted significantly more than their counterparts across the Atlantic...


Via Lauren Moss
Pierrick Fischer's insight:

What we can learn from this:

- communication on Twitter follows the general social media trend with the uber importance of visual media (photos)

- Tweeting regularly (6-20 mins.) brings follower... but not engagement!

- most used interfaces to tweet are Twitter interface and Hootsuite.

 

Where is Buffr in this table? Also, I'm wondering: with engagement becoming more important than the size of your community, how do you succeed on Twitter?

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harish magan's comment, September 3, 2013 8:20 AM
Thanks to twitter for showing such diversified variety and one can choose and follow as per their interest and liking,The best part is that this is the only medium available where you can spread news to all your friends and wellwishers.
X GANG's curator insight, September 22, 2013 10:51 AM
Thibaut-Marc CAPLAIN@TM_CAPLAIN

#Lobbyiste de #CabinetCTM #Conseil #Traitement #Marketing @SarlCabinetCTM #Consultant #Associé de @I_DEMETTRE #International #Business @MasterBusinessF #Fr

X GANG's comment, September 22, 2013 10:52 AM
Thank for the news
Rescooped by Pierrick Fischer from visualizing social media
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Social Media Tips & News | Scoop.it

Your CEO keeps asking you more results and numbers on your social media job? Check out how to answer him and measure ROI!!


Via Lauren Moss
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