» Digital Strategist – What You Should Really Be Posting on Social Media | Digital Strategist
Wanda Rawlins's insight:
You don't have to post to social media-or talk about what everyone else is talking about-especially what you had for lunch or what you are wearing today! Simply talk about problems and how you overcome them. Or give people expert advice and tips and what works or has worked for you. Don't over complicate things on your end-K.I.S.S. (Keep It Simple Silly)
I use a USB condenser microphone that connects to my computer. It’s not the best USB condenser mic on the market, but they cost around $100 and come with a desk stand and shock mount which if you’re not an audio guy, makes the microphone look cooler.
Next time you're on Pinterest, instead of letting your eyes glaze over at the sight of 1,000 twinkling bokeh lights - let the endless images, links, projects and pictures be the source of your next post.
Social Media Marketing While studies have shown that search engines like Google are now counting social signals into your search placements and rankings, this means social media activity is more relevant than ever before.
Wanda Rawlins's insight:
Add social share buttons to your blog posts and to other relevant and easy-to-find places on your website. This will make it easier for people to share your content and increase your inbound links as well as social signals and traffic to your site. Then remember to create shareable content that uses your keywords naturally.
The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature.
Wanda Rawlins's insight:
How The New Facebook Search Is Different & Unique From Google SearchOfficial: Bing Updates Social Sidebar DesignBing Testing Social Sidebar With New Look, More AnswersBing Now Handpicks News Writers For Its Social SidebarBing’s Social Sidebar Gains Klout Scores & People RecommendationsBing Adds Friend-Tagging To Social SidebarBing Relaunches, Features New Social SidebarFoursquare Tips Now Integrated Into Bing’s Social SidebarBing Brings Quora Content Into Its Social Sidebar
"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.
Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.
1. Content Quality Check: Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.
2. Title: Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.
3. Tags: Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.
4. Description: Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.
5. Links: Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.
6. Transcripts: Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.
7. Length: Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds. If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.
8. Video Sitemaps: Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.
9. Branding: As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.
10. Embedding Options: Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.
11. Syndication: Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.
12. Share, Share, Share! Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."
I agree cooking-food and trends about recipes has got pinterest looking into this trend further. I post several recipes from my cooking site @ http://countryfixins2009.blogspot.com from and to pinterest. Great post.