Social Media Tips, News, Resources
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How to use social media in your daily business.
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12SC Branding

12SC Branding | Social Media Tips, News, Resources | Scoop.it
Tips and Resources for Marketing with 12SC Marketing System
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Digital Strategist - What You Should Really Be Posting on Social Media

Digital Strategist - What You Should Really Be Posting on Social Media | Social Media Tips, News, Resources | Scoop.it
» Digital Strategist – What You Should Really Be Posting on Social Media | Digital Strategist
Wanda Rawlins's insight:

You don't have to post to social media-or talk about what everyone else is talking about-especially what you had for lunch or what you are wearing today! Simply talk about problems and how you overcome them. Or give people expert advice and tips and what works or has worked for you. Don't over complicate things on your end-K.I.S.S. (Keep It Simple Silly)

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Facebook Introduces A New Way To Find You

Facebook Introduces A New Way To Find You | Social Media Tips, News, Resources | Scoop.it
Your friends have shared their life with Facebook. Now, Facebook is making sure you can actually find what they've shared.
Wanda Rawlins's insight:

When Graph Search isn't able to return an answer for a search query, however, it will default to show results from Bing, Microsoft's search engine and a longtime Facebook partner.

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Audio Recording Basics - How to Screencast | VidiSEO

Audio Recording Basics - How to Screencast | VidiSEO | Social Media Tips, News, Resources | Scoop.it

I use a USB condenser microphone that connects to my computer. It’s not the best USB condenser mic on the market, but they cost around $100 and come with a desk stand and shock mount which if you’re not an audio guy, makes the microphone look cooler.


Via Ileane Smith
Wanda Rawlins's insight:

Get Access to 8 free videos 

Ileane Smith's curator insight, January 11, 11:29 AM

I use the same mic featured in this video Samson C03U and I love it!

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How Google Author Rank could change content marketing… and journalism

How Google Author Rank could change content marketing… and journalism | Social Media Tips, News, Resources | Scoop.it
Here’s a little piece of SEO nerdery that affects us all: Google is using Google+ to influence search results in a big way, and brands and media organizations alike have yet to wake up to the...
Wanda Rawlins's insight:

Another great force to Google + for Author's.

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Beyond Traffic: How to Measure What Really Matters — Think Traffic

Beyond Traffic: How to Measure What Really Matters — Think Traffic | Social Media Tips, News, Resources | Scoop.it
Traffic is fun to measure, but it probably isn’t what really matters to you or your business. It’s easy to get caught up trying to attract more and more visitors, more social shares
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Blog Tip: 5 Ways To Get Blog Post Ideas From Pinterest | IFB

Blog Tip: 5 Ways To Get Blog Post Ideas From Pinterest | IFB | Social Media Tips, News, Resources | Scoop.it
Next time you're on Pinterest, instead of letting your eyes glaze over at the sight of 1,000 twinkling bokeh lights - let the endless images, links, projects and pictures be the source of your next post.

Via Kelly Lieberman
Wanda Rawlins's insight:

Great Inspiration here. Appreciate the post.

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5 Free Pinterest Extensions for Chrome || Free Software

5 Free Pinterest Extensions for Chrome || Free Software | Social Media Tips, News, Resources | Scoop.it
Here, is a list of 5 free Pinterest extensions for Chrome. Download and try these Pinterest extensions for free.

Via Kelly Lieberman
Wanda Rawlins's insight:

Very useful extensions-thanks Kelly

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How to Manage Your Blog’s Comment Section Effectively

How to Manage Your Blog’s Comment Section Effectively | Social Media Tips, News, Resources | Scoop.it
Blog comments are like lifeline of a blog which makes it social and fulfills the very purpose.

If you are getting few comments on your blog then it's OK. But, if you are getting plenty of it, then
Wanda Rawlins's insight:

Realize the importance of your comment section within your websites. This is a cool tip for blog owners.

Jim Allen, III's curator insight, January 6, 1:19 PM

Very well written and sound advice.

Jim Allen, III's comment, January 6, 1:21 PM
Yes it is Wanda, read on your new page and felt it should be shared. Thanks
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Social Media Marketing is Just One Tool in your SEO Arsenal | SEO ...

Social Media Marketing is Just One Tool in your SEO Arsenal | SEO ... | Social Media Tips, News, Resources | Scoop.it
Social Media Marketing While studies have shown that search engines like Google are now counting social signals into your search placements and rankings, this means social media activity is more relevant than ever before.
Wanda Rawlins's insight:

Add social share buttons to your blog posts and to other relevant and easy-to-find places on your website. This will make it easier for people to share your content and increase your inbound links as well as social signals and traffic to your site. Then remember to create shareable content that uses your keywords naturally.

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Bing Adds 5X More Facebook Content To Social Sidebar

Bing Adds 5X More Facebook Content To Social Sidebar | Social Media Tips, News, Resources | Scoop.it
The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature.
Wanda Rawlins's insight:

Related Entries

How The New Facebook Search Is Different & Unique From Google SearchOfficial: Bing Updates Social Sidebar DesignBing Testing Social Sidebar With New Look, More AnswersBing Now Handpicks News Writers For Its Social SidebarBing’s Social Sidebar Gains Klout Scores & People RecommendationsBing Adds Friend-Tagging To Social SidebarBing Relaunches, Features New Social SidebarFoursquare Tips Now Integrated Into Bing’s Social SidebarBing Brings Quora Content Into Its Social Sidebar
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12 Valuable Tips for Video SEO Beginners

12 Valuable Tips for Video SEO Beginners | Social Media Tips, News, Resources | Scoop.it

Excerpted from article on Search Engine Watch:

"If you aren't optimizing your videos to match what people are searching, your videos are likely to get lost and not reach their intended audience. Without reaching their intended audience, they serve no purpose.

 

Use the following 12 valuable tips to get your video to reach the first page of Google and YouTube, but most importantly build visibility to a large niche audience that is interested in what you have to offer.

 

1. Content Quality Check:
Ensure your videos are relevant, informative, and rich with content. Don't waste time producing videos that have nothing to do with your brand or service.

2. Title:
Capture the potential viewer's attention with a catchy title that contains related key phrases that are relevant to your brand or service.

3. Tags:
Optimize your video with important key phrases or keywords. Don't use complicated words or terminology that may not be common to the average person.

4. Description:
Optimize your video's description with relevant keywords and include a keyword-rich description of your video to allow search engines to index it and rank it higher, and for users to better understand your video before viewing.

5. Links:
Use video as a portal to other content on your site. Upload a couple of videos to portals like YouTube and Vimeo, and consider providing links back to related content and other relevant videos on your site.

6. Transcripts:
Provide transcripts of your videos. Good old HTML content is still a favorite with search engines.

7. Length:
Keep your video at five minutes or less. The average amount of time a user spends on a YouTube video is around 1 minute 30 seconds.
If you have video content that is of long duration, consider breaking it up into smaller pieces and tagging each accordingly, to be more appealing to the viewer.

8. Video Sitemaps:
Submit a video sitemap to Google to make sure that the search engine spiders can find your video content and index it accordingly. This is the easiest way for search engines to find your video content.

9. Branding:
As video is a great way to generate brand awareness with prospects, take advantage of this opportunity to incorporate your brand and logos into your videos.

10. Embedding Options:
Help your video go viral. Allow other users access to the coding that will allow them to embed your video on their website or blog. This can help gain valuable back links and shares that will boost your rankings in search engines.

11. Syndication:
Submit your video to RSS feeds and syndicate your videos to drive exposure across various online platforms and to optimize your videos even more.

12. Share, Share, Share!
Get on your social networks, look through your email contacts, write on your blogs, and get the hype going..."

Read full article here:

http://searchenginewatch.com/article/2234885/12-Valuable-Tips-for-Video-SEO-Beginners

 


Via Giuseppe Mauriello, John van den Brink
Ken Morrison's curator insight, January 11, 9:19 PM

Twelve important steps to squeeze as much Google Juice (SEO) as possible from the hard work you do on your videos.

ben bernard's comment, January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
ben bernard's comment, January 13, 9:11 PM
my topics here http://www.scoop.it/t/direct-marketing-services
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Reasons Why SEO Is Frustrating

Reasons Why SEO Is Frustrating | Social Media Tips, News, Resources | Scoop.it
No matter how frustrating SEO is, it is still an important component of an online marketing program.
Wanda Rawlins's insight:
Here are some of the top SEO frustrations:Success is difficult to measure
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10 Social Media Marketing Trends in 2013

10 Social Media Marketing Trends in 2013 | Social Media Tips, News, Resources | Scoop.it
Social Media Marketing Trends for 2013. 11 trends that affect you and your business, the most effective will be providing the right engaging content through photos and video.

Via Deb Nystrom, REVELN Consulting
Deb Nystrom, REVELN Consulting's curator insight, January 7, 7:18 PM

So true, social media and SEO (Search Engine Optimization) go together like peas and carrots (Forest Gump ref.) for any company size.  Good list!  ~ Deb

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Curating vs. Collecting on Twitter for the Education Professional

Curating vs. Collecting on Twitter for the Education Professional | Social Media Tips, News, Resources | Scoop.it
NDgrazer's curator insight, January 9, 4:18 AM

 

Silvia Rosenthal Tolisano has an interesting and highly visual post on collecting vs. curating with Twitter, and on the curation potential Twitter has in store for those involved in education.

 

She quotes Mike Fisher writing: "Collecting is what kids do when asked to find resources for a particular topic. Usually, it represents the first 3 or 4 hits on a Google search, without meaning, discernment, or connections.


Curating is different. It’s the Critical Thinker’s collection, and involves several nuances (see Figure 1) that separate it as an independent and classroom-worthy task."

 

 

Useful. Resourceful. 7/10

 

Full article: http://langwitches.org/blog/2013/01/03/twitter-as-a-curation-tool/# ;

 

 

Baptiste Morch's curator insight, January 9, 7:49 AM

 

Silvia Rosenthal Tolisano has an interesting and highly visual post on collecting vs. curating with Twitter, and on the curation potential Twitter has in store for those involved in education.

 

She quotes Mike Fisher writing: "Collecting is what kids do when asked to find resources for a particular topic. Usually, it represents the first 3 or 4 hits on a Google search, without meaning, discernment, or connections.

 

Curating is different. It’s the Critical Thinker’s collection, and involves several nuances (see Figure 1) that separate it as an independent and classroom-worthy task."

 

 

Useful. Resourceful. 7/10

 

Full article: http://langwitches.org/blog/2013/01/03/twitter-as-a-curation-tool/# 

 

 

Eduardo Lucas's curator insight, April 29, 12:50 PM

Important article.

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Successful vs. Unsuccessful People

Successful vs. Unsuccessful People | Social Media Tips, News, Resources | Scoop.it
Wanda Rawlins's insight:

Do you see aspects of yourself in both of these lists?

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Pinterest gets serious about recipe inspiration with Punchfork buy

Pinterest gets serious about recipe inspiration with Punchfork buy | Social Media Tips, News, Resources | Scoop.it
Cooking inspiration is already one of Pinterest users' biggest reasons for using the popular social network, and Pinterest has decided to make the most of that trend.

Via Kelly Lieberman
Wanda Rawlins's insight:

I agree cooking-food and trends about recipes has got pinterest looking into this trend further. I post several recipes from my cooking site @ http://countryfixins2009.blogspot.com from and to pinterest. Great post.

 

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25 Inspired Marketing Predictions for 2013

25 Inspired Marketing Predictions for 2013 | Social Media Tips, News, Resources | Scoop.it
Wanda Rawlins's insight:

This is a great prediction-thanks for sharing.

Tocquigny's curator insight, December 20, 2012 5:04 PM

As December comes to a close (and the end of the world is looming upon us), we’re thinking about the whirlwind that 2012 has been, and more importantly, what road has been paved for 2013. With a series of mergers and acquisitions, changes in privacy rules, and dozens of new tools emerging daily, not to mention several major tragedies that have changed expectations of brands and redefined the term “crisis management”, the future of digital marketing is impossible to predict.


In an effort to navigate the windy roads to come, ExactTarget has gathered the ideas of 25 social media, mobile, search, and email marketing experts and compiled them into a free ebook – The 25 Inspired Marketing Predictions for 2013. Learn exclusive insights from a smart group of marketing mavens (some of them even smarter than me!) about marketing automation, cross-channel promotions and trends you never even thought of. They may not all come true in the coming year, but they’re sure to give you some food for thought as you plan our your digital marketing strategies for 2013.

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From Pinterest to Purchase [Infographic]

From Pinterest to Purchase [Infographic] | Social Media Tips, News, Resources | Scoop.it
From Pinterest to Purchase [Infographic] - infographic, pinterest Social Media...

Via janlgordon
Lisa Buben's curator insight, December 22, 2012 7:18 PM

Great infograph, being seeing more traffic from Pinterest lately too!