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26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner

26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner | Social Media and Marketing | Scoop.it
Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for.
Bonnie Manis's insight:

Tips for creating a strong social media strategy.

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3 Tools to Help You Discover and Share Great Content | Social Media Examiner

3 Tools to Help You Discover and Share Great Content | Social Media Examiner | Social Media and Marketing | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.
Bonnie Manis's insight:

An outline of 3 tools to help you find and share great content while saving you valuable time.

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8 Ways to Increase Your Reach on Facebook & Twitter

8 Ways to Increase Your Reach on Facebook & Twitter | Social Media and Marketing | Scoop.it
Find out the best days and best times to post to increase your reach on Facebook & Twitter

Via Cindy Navarro
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8 LinkedIn Tips and Basics that All Users should Practice

8 LinkedIn Tips and Basics that All Users should Practice | Social Media and Marketing | Scoop.it
We all know about LinkedIn, but the business networking site still tends to fly under the radar more often than not. These LinkedIn tips and basics will ignite your profile and experience.

Via DashBurst
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Hidden Social Media Costs | Heidi Cohen

Hidden Social Media Costs | Heidi Cohen | Social Media and Marketing | Scoop.it
Many business executives would like to think that social media is free and/or believe that it just doesn't work because calculating social media expenses can be tricky and a lot of effort.
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The 10 Essentials of Twitter Etiquette

The 10 Essentials of Twitter Etiquette | Social Media and Marketing | Scoop.it
Consider this list of dos and don'ts when marketing your business on the popular microblog.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, June 17, 2013 4:48 PM

Good Twitter "etiquette" tips by Kevin Allen / Entrepreneur (originally posted on PR Daily)

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users

Twitter Starts Rolling Out Tweet Performance Analytics to More Users | Social Media and Marketing | Scoop.it
Seems as though Twitter is rolling out analytics for tweets. Now you can know which are your true treats!

Via Gladys Pintado
Bonnie Manis's insight:

Has Twitter quietly opened up its various analytics tools to the public?

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How to Use Pinterest (The Ultimate Guide to Pinterest) - Business 2 Community

How to Use Pinterest (The Ultimate Guide to Pinterest) - Business 2 Community | Social Media and Marketing | Scoop.it
Bonnie Manis's insight:

Lots of helpful links here!

 

"This book will be an ongoing project. It will continue to get better as more links get added, so bookmark this page and check back often!"

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How To Use Pinterest's Bold New Look | Jeffbullas's Blog

How To Use Pinterest's Bold New Look | Jeffbullas's Blog | Social Media and Marketing | Scoop.it
As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating.
Bonnie Manis's insight:

Key features of both updates and some pointers on how to use them for your business.

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How LinkedIn's three newest features can work for you | PCWorld

How LinkedIn's three newest features can work for you | PCWorld | Social Media and Marketing | Scoop.it
LinkedIn launches two-step verification, a redesigned 'Who's Viewed Your Profile' and adds the capability to upload photos, video and documents to your status updates. Here's what you need to know about the changes.
Bonnie Manis's insight:

"LinkedIn has been busy lately, issuing a number of updates and new features to its platform."

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How to Use the LinkedIn Contacts Feature | Social Media Examiner

How to Use the LinkedIn Contacts Feature | Social Media Examiner | Social Media and Marketing | Scoop.it
LinkedIn Contacts: learn about this new feature and how to create an easy-to-manage, all-in-one interface for your email databases and LinkedIn connections.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, June 6, 2013 1:12 PM

Good article by Linda Coles (Social Media Examiner) about the new LinkedIn Contacts and some of its features.

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5 Tips To Rise To The Top On Pinterest

5 Tips To Rise To The Top On Pinterest | Social Media and Marketing | Scoop.it
Bonnie Manis's insight:
5 EASY Tips that will help get your pins and boards noticed.
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9 Expert Tips for Powering Up Your Social Media Program Business on Main

9 Expert Tips for Powering Up Your Social Media Program Business on Main | Social Media and Marketing | Scoop.it
Social media posts tell a story about you and your brand. Here are cautions to heed, trends to follow, and steps to take as you build your social media brand personality.
Bonnie Manis's insight:

Here’s a roundup of expert advice.

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Anatomy of a Power Tweet | Social Media Today

Anatomy of a Power Tweet | Social Media Today | Social Media and Marketing | Scoop.it
Tweets fly by in a blink of an eye. Use these tips to power your tweets up and lengthen their life. Write an interesting or intriguing headline with searchable keywords. Keep your tweet action oriented.
Bonnie Manis's insight:

Great tips on an infographic.

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YouTube - Things to do after channel creation

http://makewebworld.com/things-after-creating-youtube-channel/ - 5 things which you should be doing after creating a youtube channel.

Via Ileane Smith
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10 Insights on Twitter's Raw Marketing Power

10 Insights on Twitter's Raw Marketing Power | Social Media and Marketing | Scoop.it
Twitter is the the most efficient marketing megaphone I have ever seen. As a powerful social media network It moves news, ideas and content in real time with only 140 characters. It is not only lightning fast, it is global.

Via Jeffrey Lapin
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Jeffrey Lapin's curator insight, June 23, 2013 6:59 PM

Good article by Jeff Bullas about Twitter's marketing power. His post begins:

 

"Twitter is the the most efficient marketing megaphone I have ever seen. As a powerful social media network It moves news, ideas and content in real time with only 140 characters. It is not only lightning fast, it is global. It amplifies your message and engagement with just one click.Its attraction for me was it was free to use and simple ...

 

Twitter is well known for spreading and breaking news and is the darling of politicians and celebrities. What is not often understood is its raw naked power to make your content as an online publisher to flow across a global web.

 

It helps make your content 'liquid'"

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Facebook, Twitter looking more like each other John Shinal's Tech Investor

Facebook, Twitter looking more like each other John Shinal's Tech Investor | Social Media and Marketing | Scoop.it
Facebook and Twitter are now locked in a bare-knuckled brawl for mobile advertising dollars, writes John Shinal.
Bonnie Manis's insight:

"Those who use either service only on a laptop or desktop PC may find it harder to appreciate just how much overlap there is between the two. "

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12 Steps to a Flawless Pinterest Brand Page - Social Marketing Writing

12 Steps to a Flawless Pinterest Brand Page - Social Marketing Writing | Social Media and Marketing | Scoop.it
Are you satisfied with the way your Pinterest brand page looks? Would you like it to be perfect? A complete and flawless Pinterest brand page is the requisite..
Bonnie Manis's insight:

"A complete and flawless Pinterest brand page is the requisite to marketing yourself on Pinterest. A well set up brand page can help you attract more followers, who will actively engage with your pins."

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Twitter Offers Free Analytics For All Users

Twitter Offers Free Analytics For All Users | Social Media and Marketing | Scoop.it
The information is basic, and is the same information that business users have had for some time. But for smaller businesses and marketers, having this information at a glance is helpful without having to resort to a third party tool.

Via Cindy Navarro
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Cindy Navarro's curator insight, June 17, 2013 11:04 AM

Looks like a useful tool for marketing strategy.

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Superfans: The Secret Weapon In Marketing #socialmarketing

Superfans: The Secret Weapon In Marketing #socialmarketing | Social Media and Marketing | Scoop.it

Let’s face it—social media, like any other type of marketing, comes down to results.

 

Every day, people are asking about better ways to assess the value of social media. When you search for something on Google , you already know what you want, right? On social media it’s hard to track direct and immediate sales, because it is more of a discovery tool that creates a need to buy when the time is right. However, now there is a way you can directly correlate the commercial value of metrics on social media.

 

According to a recent report, a Facebook friend is worth about $174—a 28% increase over last year — and it is expected to increase exponentially. Wouldn’t you consider a brand suggested by a friend on Facebook over one advertised in a magazine?

Marty Note:
Great post by Brian and @MarketingHits. I shared the long version of the funny "Martin learns to become an Inernet marketer" story on G+: https://plus.google.com/u/0/102639884404823294558/posts/L8cm7eq6mLi Thanks to Brian Yanish for the great share.

BTW, this post is also closely related to why personas and segments are so important to Internet marketers. When you know WHO you are talking to you know how to talk.


Via Brian Yanish - MarketingHits.com
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Esther Coronel De Iberkleid's comment, June 14, 2013 1:41 PM
Great comment Martin! I believe once we have the FANS the superfans are joining by themselves!! I would never consider a superfan someone I pay for. The concept for me is related with values not with money at all!
Martin (Marty) Smith's comment, June 14, 2013 1:57 PM
Yes Esther, but SuperFans have an agenda too. When we (FoundOjbets.com the specialty gift distributor founded by Janet McKean) worked with Oprah we discovered her magic. Oprah rarely stuck her reputation all the way out there. She would take something that already had momentum and blow it apart. We did see her reach down to an ceramic artist we knew and pluck her from semi-obscurity. That interaction came after big presentations in Elle Decor and Redbook, so there was a shelf of support. Oprah (and my ex Janet McKean) must watch signal creators like those magazine like hawk on a wire. Oprah's touch of this ceramic artist blew them up and then right back down again (they didn't have their process ready for such a HUGE growth spurt). Superfans want to be a powerful second on trends that will add to their reputation as finder of cool things and trends. First is way to risky for most (Oprah included).
Esther Coronel De Iberkleid's comment, June 14, 2013 2:39 PM
Thank you Martin for sharing such a powerful insight and comment at the same time. Yes I agree there are times when things happen and do not flow as expected possibly, always for a reason They may be successful or not, also for a reason. We definitely have to find the lesson to understand the why. I believe we are all messengers delivering messages. Some people are ready and some may not be ready. Still there is a deep lesson for all to learn. This is life!!! This is why we are here. Challenges are just ways to direct us to our final destination. Technology included!
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The Ultimate Pinterest SEO Guide

The Ultimate Pinterest SEO Guide | Social Media and Marketing | Scoop.it

You’ve optimized every part of your website – but have you checked your Pinterest SEO potential? Learn how to use Pinterest to increase your search ranking and drive traffic to your site.

 

It’s no secret that SEO is an extremely important part of any marketing mix. The right keywords, linking to the right content, shared to the right sites, help your domain rank higher in search. However, there’s probably a valuable tool for traffic that you haven’t thought of – Pinterest SEO.

 

By applying a few tweaks to your Pinterest profile, pins and website, you can easily take advantage of Pinterest’s viral nature and recieve the SEO bump you’ve been looking for.


Read more at: http://www.business2community.com/pinterest/the-ultimate-pinterest-seo-guide-0520458


Via Antonino Militello
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CBPNetwork's curator insight, June 17, 2013 4:27 AM

Interesting post about Pinterest and SEO.

Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

Forumactif's curator insight, July 8, 2013 9:56 AM

Avec cela on n'a plus d'excuses pour ne pas maitriser Pinterest !!!

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Size Matters. How To Measure Your LinkedIn Social Selling Success. - Business 2 Community

Size Matters. How To Measure Your LinkedIn Social Selling Success. - Business 2 Community | Social Media and Marketing | Scoop.it
Bonnie Manis's insight:

Yes, the bigger the size of your LinkedIn network the better for your social selling efforts. However, it’s also what you do with that big network that will make you successful and put a smile on your sales leadership’s faces!

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Influencer marketing is the new Eldorado: joining the gold rush

Influencer marketing is the new Eldorado: joining the gold rush | Social Media and Marketing | Scoop.it
In part one of this two part post, I explained how the tides are shifting in digital marketing tools spend and the brave brands are focusing their attention away from general social media efforts towards social influencers who have the power to...
Bonnie Manis's insight:

The four toughest challenges marketers face in the Gold Rush to influencer marketing and how to overcome them to win.

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The LinkedIn Guide to Personalized Content Creation

The LinkedIn Guide to Personalized Content Creation | Social Media and Marketing | Scoop.it
LinkedIn is already a powerful content marketing platform. Little by little, the social network for professionals is becoming a personalized content creation hub. Learn more about why this has majo...
Bonnie Manis's insight:

"LinkedIn is a platform with stunning access to data, which makes it a potent solution for delivering personalized content to your audience segments."

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Social Media Is Getting Nasty. How Can You Rise Above It?

Social Media Is Getting Nasty. How Can You Rise Above It? | Social Media and Marketing | Scoop.it
With social media widening its reach by the day, etiquette is getting the ax. We provide some tips on how to avoid succumbing to snarky behavior.
Bonnie Manis's insight:

"In a world infatuated with social media, one-on-one private interactions have become a thing of the past."

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Cindy Navarro's comment, June 25, 2013 12:25 PM
Between narcissism and the relative anonymity of the internet, I am constantly amazed at people!
Cindy Navarro's curator insight, June 25, 2013 12:32 PM

Narcissism may be behind some and it is easy to be anonymous. This has lead to very uncivil behavior.