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Social Media and Marketing
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How not to use LinkedIn: Cold Calling and Emailing

How not to use LinkedIn: Cold Calling and Emailing | Social Media and Marketing | Scoop.it
Social Media and Inbound Marketing are far more effective techniques for reaching business owners in need, and using social networks to facilitate cold calling is a tragic waste of opportunity.

Via Mike Allton
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Mike Allton's curator insight, May 7, 2013 1:49 PM

Have you ever tried cold calling to generate business? It's an excruciating task! Calling businesses and asking to talk to the owner, sometimes without knowing their name, and always trying to get past the "gatekeeper." It's a failure rate that makes even the most seasoned sales professionals cry themselves to sleep. And yet, salespeople continue to pound the phones!

Fortunately, there is a better way!

Businesses can leverage Social Media and Inbound Marketing to connect with other business owners and generate leads in a much more organic and stress-free way. In today's blog post, I put the spotlight on those that are using LinkedIn incorrectly, and suggest 5 ways that you can use LinkedIn differently to gain more prospects.

1. Introduce Yourself
2. Don't Focus on Selling
3. Offer Endorsements
4. Provide Recommendations
5. Share Great Content

Which of these methods are you using today, and are there any techniques you'd like to add to the list?

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11 Tips To Help Optimize Your LinkedIn Profile For Maximum Exposure & Engagement - Convert With Content

11 Tips To Help Optimize Your LinkedIn Profile For Maximum Exposure & Engagement - Convert With Content | Social Media and Marketing | Scoop.it
Bonnie Manis's insight:

"Once regarded as a resume holder, LinkedIn has emerged as a robust network aimed to connect you with the business world."

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