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Future Social Marketing and the Coming Year | Social Media Today

Future Social Marketing and the Coming Year | Social Media Today | Social Media and Marketing | Scoop.it
While no single industry statistic should stand alone in informing future plans and strategies, a broader snapshot of social network trends, social consumer behaviors and brand social media results can help inform the big picture of social going...
Bonnie Manis's insight:

Here are 14 statistics and trends from 2013 to inform your 2014 social marketing strategy.

 

http://socialmediatoday.com/jordanv/2012901/14-stats-inform-your-2014-social-marketing-strategy

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26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner

26 Tactics, Tools and Tips to Create a Strong Social Media Content Strategy | Social Media Examiner | Social Media and Marketing | Scoop.it
Social media tips: how to strengthen the impact of the content you create and generate the buzz you’re looking for.
Bonnie Manis's insight:

Tips for creating a strong social media strategy.

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Incorporate Visuals into Your Social Media | Social Media Today

Incorporate Visuals into Your Social Media | Social Media Today | Social Media and Marketing | Scoop.it
Did you know that visuals are processed 60,000 times faster than text? Content with images attracts 94% more total views on average than content without images, and videos are clicked on 12 times more often than links and text posts combined.
Bonnie Manis's insight:

Five ways to help you incorporate visuals into your social media for more clicks.

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13 More Social Media Strategy Blogs You Should Be Reading

13 More Social Media Strategy Blogs You Should Be Reading | Social Media and Marketing | Scoop.it
Discover 13 more of the brightest social media strategy blogs on the web!
Bonnie Manis's insight:

Social media strategy blogs.

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Neil Ferree's curator insight, April 22, 2013 4:50 PM

As you scroll through this list of 13 awesome social media blogs try and recall how many you have visited in the past 6 or so months?


It will give you an idea of how much work there is to do before you can pull the trigger on full blown Content Marketing Social Media Strategy

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5 Steps to Determine the Perfect Social Media Strategy

5 Steps to Determine the Perfect Social Media Strategy | Social Media and Marketing | Scoop.it
Teddy Hunt offers 5 simple steps for small to medium sized businesses to develop a social media strategy.
Bonnie Manis's insight:

Five steps that set the foundation for a successful social marketing strategy:

1. Define Your Goals
2. Identify Your Target Audience
3. Target the Appropriate Social Media Platforms
4. Define Your Unique Selling Proposition (USP) and Core Topics
5. Create an Editorial Calendar

Read more: http://www.socialmediaexplorer.com/social-media-marketing/5-steps-to-determine-the-perfect-social-media-strategy/

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Influencer marketing is the new Eldorado: joining the gold rush

Influencer marketing is the new Eldorado: joining the gold rush | Social Media and Marketing | Scoop.it
In part one of this two part post, I explained how the tides are shifting in digital marketing tools spend and the brave brands are focusing their attention away from general social media efforts towards social influencers who have the power to...
Bonnie Manis's insight:

The four toughest challenges marketers face in the Gold Rush to influencer marketing and how to overcome them to win.

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Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today

Excellent Content Plus Genuine Engagement Equals Social Business Success | Social Media Today | Social Media and Marketing | Scoop.it
Content marketing is no longer optional. Any company with a website should be doing content marketing.
Bonnie Manis's insight:

Social media marketing can be broken down into three major categories: original social content creation, social content curation and social engagement.  

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Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today

Increase Brand Awareness and Engagement on LinkedIn: 10 Tips | Social Media Today | Social Media and Marketing | Scoop.it
For my business, Social Media, LinkedIn has proved to be a huge traffic driver for me and a valuable lead source: it is no longer just a resume holder.
Bonnie Manis's insight:

Great article. I love LinkedIn too!

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