Each year, as technology and consumer adoption continues to evolve, retailer e-commerce teams are facing new challenges. By 2012, CMOs will spend more money on technology than CIOs. 
What does the launch of Facebook Timeline for Pages mean for your brand? Unprecedented control, an opportunity to boost engagement, but also lot of initial work. 
Want to up your PageRank and get more views for your ecommerce content? Here are 10 ways to climb the search list on Google. 
Content is at the heart of social media. Here are seven social media-inspired content marketing lessons that can help you reach your goals for better engaging your audience. 
Tim Ash, CEO of SiteTuners explains his Four Pillars of Persuasion to be used in Marketing for your site: 
Tips to help you manage your Google Plus Circles 
This is part one of a limited series on the need for brands to employ UX in new-media strategies to improve customer experiences and engagement.With the explosion of social media and smart devices, customers are becoming incredibly sophisticated,... 
Learn why your business should jump on the Pinterest bandwagon for marketing. 
It’s become more about the people than the work or even the subject at hand. If we just shifted our focus from our feelings to the subject at hand, we’d be stronger for it… as would the space as a whole. Because the real problem is that the fear of hurting someones feelings (and to an equal extent, people’s inability to make a point without doing so) just takes us away from what’s really important, examining and learning about whatever subject is at hand. 
As this year begins to unveil its windfalls and ills, we need to think ahead of the possible events of the year and how the events of 2011 may impact our lives... 
Close more deals and sales should increase all other things being equal. Here’s the tools and techniques I use to make growth happen. 
There are a number of ways that using Google+ for marketing can have a beneficial impact on your search engine optimization efforts. 
All the kings' horses and all the kings' men couldn't put traditional marketing back together again... |
When it's compelling enough, the right vision feels like it pulls you toward your goals, making everything you do feel easier. But uncovering that vision doesn't always come easily ... 
Do you have a social media strategy for your business yet? 
While you get your brand ready for the new Timeline format, here are six important changes to keep top-of-mind. 
As a business, you might find that your connections on Facebook and Google+ might be different in characteristics from one another. As such, you would need a different way of conversing on each platform. 
When you aren't technically-minded, setting up an anlaytics platform like Google Analytics on your site can seem scary. 
Creating, updating and monitoring a professional online presence has become a full-time job. And not just for social media professionals, like myself, but for anyone who engages with the business community. 
This is part 2 in an ongoing series. In the development of customer-facing products, apps, displays, and destinations, businesses often miss what are among the most critical elements for true customer engagement: evoking a desired experience and... 
One of the hottest new sites this year is Pinterest. In fact, ReachLocal recently launched an account on the site, sharing stats, facts, infographics, and other content from across the wWeb. 
Football provides a wonderful metaphor for sales. Whether you are a Giants fan or a Patriots fan, there are lessons about competing that easily apply to sales. 
Love ‘em or hate ‘em, QR codes are here to stay and seem to be popping up just about everywhere you look. According to ComScore, 20 million Americans scanned a QR code in October ... 
A lot has been written about Google’s awkwardly named Search Plus Your World (SPYW) and what it means for SEO. But there’s plenty to consider for social media marketers, too. 
Are you curious what small businesses are doing to achieve success with social media marketing? |
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