Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz
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Telling Stories Through Content: How 7 Brands Do It With Style

Telling Stories Through Content: How 7 Brands Do It With Style | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it

Businesses are getting better at telling stories through content - either video or text -- and that helps with branding. View these examples to get started.

 

Brands. Stories. Profits.

 

Story telling is powerful. Stories help with branding, i.e., making an impression that stands out and sticks in our minds.And businesses are getting better at telling stories through content – whether through video or in text form.

 

Stories that follow a brand’s theme can be told over and over.Let’s look at some of the best stories in the business and unravel how some brands do storytelling in style...


Via Jeff Domansky, WEDCBiz
Jolynn Oblak's insight:

At a very basic level marketing is about storytelling.......Master this and you are golden.

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WEDCBiz's curator insight, September 13, 2013 10:20 AM

We agree that story telling is a powerful branding tool.  But while large, well-known businesses don't necessarily need to do this, smaller companies should let people know about their product or service within the story.

Marilyn Lim S S's curator insight, September 15, 2013 12:50 AM

what is your story?

Bad Spoon's curator insight, September 18, 2013 9:43 AM

D'excellents exemples de storytelling de qualité

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Why is Inbound Marketing More Effective? I Share 4 Reasons Why Small Business Can Benefit From an Inbound Marketing Approach For Customer Acquisition

Why is Inbound Marketing More Effective? I Share 4 Reasons Why Small Business Can Benefit From an Inbound Marketing Approach For Customer Acquisition | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
There are two basic types of marketing – inbound and outbound. The focus of each is different and they involve different strategies and techniques.
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How to Create a Comprehensive Inbound Marketing Plan

How to Create a Comprehensive Inbound Marketing Plan | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
There's a lot that goes into an effective inbound marketing plan. Here's a guide to make sure you don't miss a thing.
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Marketing plan for your product launch

Marketing plan for your product launch | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Base your marketing plan for your product launch on building product awareness & demand—this will lead to sales. Entrepreneur’s Toolkit, MaRS
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Why live streaming apps Periscope, Meerkat are more than just fun

Why live streaming apps Periscope, Meerkat are more than just fun | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
From Katy Perry to the White House, live streaming apps are proving they can used for more than just sharing music videos.
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How Brands Can Utilize Periscope in Direct Marketing Efforts

How Brands Can Utilize Periscope in Direct Marketing Efforts | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
When it was confirmed that Twitter acquired Periscope, the live-streaming video app, it was only a matter of time before the what's, how's and why's would begin to be answered and start to make sense.
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Twitter’s Periscope Now Lets You Mute Users, Watch Live On Mac Via iOS 8 Handoff

Twitter’s Periscope Now Lets You Mute Users, Watch Live On Mac Via iOS 8 Handoff | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
One of the biggest problems with the Twitter-owned live streaming app Periscope from day one has been its notification system. While push notifications are a..
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Archive Your Live Streamed Meerkat Videos on YouTube With #Katch

Archive Your Live Streamed Meerkat Videos on YouTube With #Katch | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
A new hack makes it possible to automatically save your live stream videos -- without ever having to download an app.
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How Brands Are Paving the Way for Periscope Marketing

How Brands Are Paving the Way for Periscope Marketing | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years
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Crush It With Community Interview Series

Crush It With Community Interview Series | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Welcome to the CRUSH IT WITH COMMUNITY interview series! This week I am bringing you seven jam packed interview with some of the hottest online coaches out there. The interviews are quick but impactful. If you’re looking to grow your...
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5 Psychological Tips That Will Improve Your Product Pricing

5 Psychological Tips That Will Improve Your Product Pricing | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
When you are making the important decision of product pricing, it’s important to understand a few of these psychological features that can improve your profits and the customer’s satisfaction.
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6 Game-Changing Social Media Trends for 2016 – The Influencer’s View

6 Game-Changing Social Media Trends for 2016 – The Influencer’s View | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it

  2015 has been another exciting year for social media with all kinds of fascinating new developments and milestones.

Jolynn Oblak's insight:

6 Game-Changing Social Media Trends for 2016 

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Periscope is pulling ahead of its competitors in live-streaming apps

Two million people are now checking the live-streaming app everyday.
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A Blueprint for a Killer Product Launch (Infographic)

A Blueprint for a Killer Product Launch (Infographic) | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
To successfully roll out new consumer merchandise, develop a sophisticated, multifaceted campaign.
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Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting

Meerkat and Periscope: How Businesses Are Using Live Mobile Broadcasting | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Social Media Marketing Podcast 149, in this episode Brian Fanzo will explore the live mobile broadcasting apps Meerkat and Periscope.
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Why You Should Be Focusing on Conversation Marketing

Why You Should Be Focusing on Conversation Marketing | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Hey, you! We need to talk about something really important. I just think – and I don’t mean this in a disrespectable way – but I think we need to learn how to communicate more effectively. It feels li
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4 Reasons Brands Should Use Periscope

4 Reasons Brands Should Use Periscope | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Marketing pros in industries where live streaming is gaining traction can't afford to lag behind.
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9 Ways Your Business Can Use Periscope

9 Ways Your Business Can Use Periscope | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
The live-streaming app from the folks behind Twitter has been an instant hit. Here’s how your business can use Periscope’s popularity to expand your online reach and promote your brand to a fresh…
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A Guide To Validating Product Ideas With Quick And Simple Experiments – Smashing Magazine

A Guide To Validating Product Ideas With Quick And Simple Experiments – Smashing Magazine | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
You probably already know by now that you should speak with customers and test your product ideas before building them. What you probably don’t know is that you might be making some of the most common mistakes when running your experiments.
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How To Use 10 Psychological Theories To Persuade People

How To Use 10 Psychological Theories To Persuade People | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Influence your audience without feeling sleazy about it with these tips on social media.
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The Evolution of Marketing

The Evolution of Marketing | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
Marketing is commonly believed to have progressed through five distinct phases of evolution since the beginning of time: the simple trade era, the production era, the sales era, the marketing depar...
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Validate or Die: Using Validation to Build the Right Product - MindTheProduct

Validate or Die: Using Validation to Build the Right Product - MindTheProduct | Social Media, Inbound and Content Marketing, Blogging & Other Cool Tips for Your Biz | Scoop.it
As product managers and entrepreneurs, we know the importance of validating an idea before committing to getting it built. However, validation is easier said than done. In fact, it’s possibly one of the hardest things you will ever do in your product life cycle, otherwise products and startups wouldn’t have the abysmal 90%+ failure rate …
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