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The new age of honesty | Arnold on Ethical | Brand Republic

The new age of honesty | Arnold on Ethical | Brand Republic | Social Media Tips by FMMG | Scoop.it

The Dove campaign is all about honesty. It's about how we see things. But what if what we see is distorted by false measures?

 

BIt’s not far away but 2014 could be the dawn of a new age of honesty in marketing. There are many theories about cycles but what seems always to be true is that cycles exist and what goes up then goes down, what is in one minute is out the next. Currently we are in an age of virtual numbers so it’s only a matter of time before we see a backlash and a return to real values.

 

Of course you can blame the politicians, after all they created the ‘Numeric Society’ – a world where the only values are numbers, even when those numbers have no real value at all.

 

Worse, almost everything they have applied numbers to is worse for it.

 

The question, are we putting too much importance on vacuous measures like ‘intent’, ‘impressions’, ‘opportunity to see’ and any social media number? Almost certainly, yes....


Via Jeff Domansky
Lennie Appelquist's insight:

The notion of ethical matketing is here to stay. Buyers will always return to a business they fee thta they can trust. Period...

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Jeff Domansky's curator insight, October 18, 2013 2:59 AM

Very thoughtful post and call for honesty in marketing in the future.

Angela Watkins's curator insight, October 19, 2013 7:36 PM

Angela's Insight:   Daniel 4:26 .... The Heavens Rule ...........Matthew 21:25; Luke 15:18............................. The Madness of Nebuchadezzar:  Daniel 4:33 ..............Job 20:5; Psalm/Tehillim 37:35,36

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Turning Terrible to Terrific Book Launch

Turning Terrible to Terrific Book Launch | Social Media Tips by FMMG | Scoop.it
Dr. Dennis Cummins' Turning Terrible to Terrific Book Launch. All proceeds will benefit the Make-A-Wish Foundation!
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Power of Ten: The Weird Psychology of Rankings | Neuromarketing

Power of Ten: The Weird Psychology of Rankings | Neuromarketing | Social Media Tips by FMMG | Scoop.it
Headline writers have known for years that rankings articles like “Top 10″ lists generate clicks. University administrators have simultaneously dismissed USNews college rankings as inaccurate and irrelevant while still striving to improve their school’s own ranking. Practically everything is ranked […]
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How to Grow a Blog to 100,000 Visitors in Less than a Year - Noah Kagan's Okdork.com

How to Grow a Blog to 100,000 Visitors in Less than a Year - Noah Kagan's Okdork.com | Social Media Tips by FMMG | Scoop.it
This is the 3rd post of Marketing Month. Check out the Month Preview and How to Create a Marketing Plan.
Please meet my friend Peep Laja who I met years ago when he created his first failed startup. He subsequently went on to create one of the most popular marketing conversion blogs online. I was curious how he actually did it and wanted him to share the story with you. I’ll let Peep take if from here. -Noah
Enter Peep
I blog over [...]
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Facebook Drops $16 Billion To Snatch Up WhatsApp

Facebook Drops $16 Billion To Snatch Up WhatsApp | Social Media Tips by FMMG | Scoop.it
The world's biggest social network really, really wanted to own the world's biggest independent messaging app.

 

Facebook, which has long been on the prowl for the "next Instagram," appears to have found it. The social network will shell out roughly $16 billion to acquire WhatsApp, the giant global messaging app, in a deal that puts the world's largest social network together with its biggest independent person-to-person messaging system.

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How to Increase Your Social Media Following by Over 700% |

How to Increase Your Social Media Following by Over 700% | | Social Media Tips by FMMG | Scoop.it
Here's how a global brand moved from a product-centered approach to a storytelling approach that increased social media following by over 700%.
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Social Media Marketing Lessons from Big Brands - Lennie Appelquist

Social Media Marketing Lessons from Big Brands - Lennie Appelquist | Social Media Tips by FMMG | Scoop.it
Big brands can provide us with many social media marketing lessons - as proof, look at this years Superbowl.
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Social media lessons from the Super Bowl

Social media lessons from the Super Bowl | Social Media Tips by FMMG | Scoop.it

This from the Chicago Tribune: 

 

There was a clear winner in this year's Super Bowl, both on the field and off.

 

On the field, it was more than just the Seahawks scoring points. Joe Namath botching the coin toss in a fur coat turned into two separate social media events, with #furcoat and #cointoss taking on lives of their own. Even I had a little fun at Namath's expense:

‏@scottkleinberg: #SB48 score: Joe Namath's coat 7, Seattle 2.

But there were some interesting takeaways from a social media perspective, some that worked well and some that are teachable moments. If any of these ideas inspired you, here are some tips to consider from the social media playbook.

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10 stories from 10 years of Facebook - Inside Facebook

10 stories from 10 years of Facebook - Inside Facebook | Social Media Tips by FMMG | Scoop.it
One of the most interesting parts of Facebook has been Facebook Stories, which show how the social network has connected or impacted people in real life. Today, as Facebook celebrates a decade of making the world more open and connected, … Continue reading →
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11 Important ingredients every Facebook Fan Page must have ~ Facebook Tips and Tricks

11 Important ingredients every Facebook Fan Page must have ~ Facebook Tips and Tricks | Social Media Tips by FMMG | Scoop.it
People who set "Facebook" as their high priority social media marketing for their business, need to know which are the key ingredients for making fan pages impressive or engaging.  In the books of social media marketing, Facebook comes the first in the place and then comes others like Twitter, Google+, etc. Facebook, due to its versatility, has many aspects for every individual to use it.  
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10 More Video Games That Changed The World

10 More Video Games That Changed The World | Social Media Tips by FMMG | Scoop.it
We previously listed 10 video games that have changed the world. Or, at the very least, changed the world of gaming as we know it. Which to hardcore gamers is the same thing. These titles can legitimately be classed as game-changers. Which is a rather apt description given the subject matter. The problem is that…
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Facebook Page Checklist [Infographic]

Facebook Page Checklist [Infographic] | Social Media Tips by FMMG | Scoop.it
Do you need to make sure you are getting everything right on your Facebook Page? Use this checklist to audit your own Page or the Page of your client. What do you think? Anything that needs to be added to this list? Or do you have any questions about how to do something specifically? Let…
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Why Marketers Are Keeping B2B Buyer Personas In the Closet

Why Marketers Are Keeping B2B Buyer Personas In the Closet | Social Media Tips by FMMG | Scoop.it
Many marketers have buyer personas that they're not using -- mainly because they're simply unusable in a B2B complex sale situation. Find out more about creating useful B2B buyer personas.

Via mcgrawmarketing
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mcgrawmarketing's curator insight, February 3, 2014 10:08 AM

Buyer personas are a company-wide initiative - they help everyone deliver a more consistent, relevant, valuable experience to the customer.  (Which is also why you want to have everyone using the CRM so that the customer's interactions are documented).

 

Best part of the article:
"If we build personas in this way, then they become instrumental in the development of our content strategies and marketing programs. But there’s another bonus to be had from the intentional development of buyer personas as a tool.

 

They’re useful to customer service, to salespeople, to lines of business, to product development and R&D. And, if you involve them in the process, they’ll have an investment in helping to apply them to the business in ways that count."

Rescooped by Lennie Appelquist from How to find and tell your story
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What's your story? Six strategies for entrepreneurs | Heritage Newspapers

What's your story? Six strategies for entrepreneurs | Heritage Newspapers | Social Media Tips by FMMG | Scoop.it

In a new paper, Lianne Lefsrud and co-author P. Devereaux Jennings of the University of Alberta offer six strategies entrepreneurs can employ to create, refine and deliver their stories:

Start with the end in mindConsider others’ story designs and deliverySimplify and focus your own storyCreate dramaHave a well-organized, absence of meaningTest-drive your stories with your intended audiences
Via Kim Zinke (aka Gimli Goose)
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Kim Zinke (aka Gimli Goose)'s curator insight, February 2, 2014 10:18 PM

One of the best quotes appears at the bottom of the story. Storytelling in business offers another tool for the toolchest. It can only carry a bad product so far.


"Stories can only take one so far, however. 'You need a good product, you need the credibility to attract investors,” Lefsrud said. “No venture capitalist is going to give you money simply because you’re a good storyteller.'"

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Should you be a content marketer?

Should you be a content marketer? | Social Media Tips by FMMG | Scoop.it
Should you be a content marketer? Do you want to educate, inspire or entertain your prospects? Then, you should be a content marketer.

 

 

Content marketing.  It seems like everyone’s talking about it. But what exactly is it and what can it do for your business? Odds are, if you’re doing any marketing at all — you’re at least accidentally dabbling in content marketing.

But, should you be a content marketer?  Let’s look.

First — it goes by many names.  Some people call it custom publishing or branded content.  Other people slap the label of social or digital marketing on.  And all of those names are accurate.

Content marketing is a broad term for any marketing technique that creates and distributes valuable, helpful and relevant information that demonstrates that you know your stuff.  These tactics draw the attention of people who are already your customers or could be your customers and they consume, share, and value the content.

The ultimate goal of content marketing is to create a sense of trust and comfort that will lead to someone making an initial purchase, making an additional purchase or referring you to someone who’s ready to make a purchase.

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Tips for Increasing Engagement and Writing for Social Media

Tips for Increasing Engagement and Writing for Social Media | Social Media Tips by FMMG | Scoop.it
This presentation outlines the best strategies for companies to build awareness and trust through social media. It contains statistics and tactics for engaging on Twitter, as well as content ideas for blogging, plus important, specific advice on making sure that your message reaches the right people at the right time — maximum relevancy.
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Using Facebook Ads Wrong | Social Media Today

Using Facebook Ads Wrong | Social Media Today | Social Media Tips by FMMG | Scoop.it

The social media marketing world is abuzz about a video basically outlining how much of a sham Facebook ads are. Essentially, the video makes the claim that Facebook Ads produce fake Likes and that marketers are wasting their time and money using them. For the sake of my rebuttal, please take a peek at the video below. This video actually makes me pretty grumpy for a few reasons. However, you need some context to understand my points.

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6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media |

6 WordPress Plugins That Ensure Your Posts Look Good When Shared on Social Media | | Social Media Tips by FMMG | Scoop.it

Discover 6 easy to use WordPress plugins that optimize your content for sharing across social networks, showing authorship in Google and measuring results.

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How to Encourage Google+ Fans to Share Your Content |

How to Encourage Google+ Fans to Share Your Content | | Social Media Tips by FMMG | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.

 

Are you using Google+to promote your brand or content?

Do you want to find Google+ fans who love what you do and will share it with others?

When people share your stories, campaigns or products with their friends, they’re giving it their stamp of approval and their friends take notice.

This word-of-mouth marketing is invaluable, but how do you find these super-fans?

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Is Evan Reas' Circle The Next Big Social Media Platform?

Is Evan Reas' Circle The Next Big Social Media Platform? | Social Media Tips by FMMG | Scoop.it

A Series of Forbes Insights Profiles of Thought Leaders Changing the Business Landscape:  Evan Reas, Founder and CEO, Circle…

If “all politics is local” as the saying goes, certainly the same will holds true for social media.  The central notion that human interaction is all about your present locality is the key insight behind the fast-growing social media platform, Circle.  Co-founder and CEO Evan Reas developed Circle as a mobile app that shows you what’s happening nearby right now and adapts to your location to provide useful information anywhere you go.  The company has been quietly amassing an impressive user base across more than 1,700 U.S. cities, already surpassing 12 million users with over 1 million users joining every month.  The  Palo Alto, California-based Circle is a privately held company funded by Andreessen Horowitz, Ashton Kutcher, Ron Conway, David Sacks and other top investors who have invested over $6 million into what they hope will be the next Facebook.

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Social Media Trends for 2014

Social Media Trends for 2014 | Social Media Tips by FMMG | Scoop.it
Early on this year, through its new study “Social Media Trends 2014”, Vanksen took an interest in Social Networks. Social Media has transformed our
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[Infographic] How to Triple Your Facebook Engagement

[Infographic] How to Triple Your Facebook Engagement | Social Media Tips by FMMG | Scoop.it
To triple your Facebook page engagement you don't need to spend money on Facebook advertising you simply need to sharpen the Facebook marketing strategies you use. Last week my friend Neil published a new blog post and infographic about how to increase Facebook engagement by 275% and by taking some of these strategies to the…
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▶ Jaguar 2014 Big Game Commercial | British Villains 'Rendezvous' | Jaguar USA - YouTube

Have you ever wondered why in Hollywood movies, all the villains are played by Brits? Visit http://www.britishvillains.com and let us introduce you to the ne...

Via k3hamilton
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10 best social media moments of Super Bowl XLVIII

10 best social media moments of Super Bowl XLVIII | Social Media Tips by FMMG | Scoop.it
10 best social media moments of the Super Bowl XLVIII
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9 Content Marketing Tips You Should Absolutely Ignore - Business 2 Community

9 Content Marketing Tips You Should Absolutely Ignore - Business 2 Community | Social Media Tips by FMMG | Scoop.it

Not all content marketing advice is good.

In fact, a lot of it might lead you astray. But today, I invite you to exhale. Because you can ignore at least nine of the tips you’ve heard thrown around over the past few years. Below, check out the content marketing aphorisms that might not be exactly true.

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Turning Content from 'Meh' to Wow With Storytelling | Entrepreneur

Turning Content from 'Meh' to Wow With Storytelling | Entrepreneur | Social Media Tips by FMMG | Scoop.it

"Storytelling, is all about finding your voice, expression and something to share. In blogging, storytelling is about sharing experiences, your mistakes, your journey, your accomplishments or anyone else's for that matter."

 

Read the full article for a quick explainer on these storytelling steps:

creating a settingintroduce characterscreate suspense and curiositydissolve suspense and curiositymaking an ending
Via Kim Zinke (aka Gimli Goose)
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