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Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014 - Rand's Blog

Survey Data on the Growth/Shrinkage of Web Marketing Channels in 2014 - Rand's Blog | Social Media Tips | Scoop.it
I recently downloaded ExactTarget’s 2014 State of Marketing, and found the data extremely compelling.
Alessandro Brusamento's insight:

Email marketing still remains the king of we marketing tools, with the prospct of an increase in 2014. Dispite of what most people think, a good mail marketing campaign works on quality and not in quantity. With dozens spam mail per day, it is a tough job convincing people in opening our mail. as always, content is the real king.

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Twitter Now Tailors Ads Based on Your Browsing History

Twitter Now Tailors Ads Based on Your Browsing History | Social Media Tips | Scoop.it

Social networks are day-by-day more important for advertisment. After Google adWords and Facebook Ads, also Twitter has announced a new type of web-surfing activity advertisment project..

Alessandro Brusamento's insight:

Honestly speaking, the news doesn't impress anyone. We were waiting for move like this one from the San Francisco microblogging brand.
It's a good call for social media managers .

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24h of Social Networks in Numbers

24h of Social Networks in Numbers | Social Media Tips | Scoop.it

40% of human population spends hours over hours on the internet every day. What do they do?

This clever infographics can give us a general idea of what happens around us. 

Alessandro Brusamento's insight:

Sometimes we don't have a clear view of the impact of social networks over our lives. I personally believe that, often, numbers, for their blasting objectivity, are the best way to describe a situation. 

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