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Podcasting: the Godfather of Long-Form Content Marketing - Business 2 Community

Podcasting: the Godfather of Long-Form Content Marketing - Business 2 Community | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Podcasting: the Godfather of Long-Form Content Marketing Business 2 Community Podcasting: the Godfather of Long Form Content Marketing image podcast content marketing Many businesses struggle to find the deeply invested audience that will become...

Via Ileane Smith
AreaDining's insight:

As someone who has been doing a weekly podcast since August, 2008, I can attest to its' value and welcome the suggestions from  longtime listener, Miss @Ileane

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Social Media Tips from Area Dining and the Nicheprof
Social Media Tips from Area Dining and the Nicheprof
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Does Yelp Increase Restaurant Revenue 5-9%? - Local University

Does Yelp Increase Restaurant Revenue 5-9%? - Local University | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
My friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that "a one-star increase on Yelp lead
AreaDining's insight:

[The author's]  friend Wil Reynolds from SEER Interactive alerted me to a Harvard Business Review study published in 2011 which claims that “a one-star increase on Yelp leads to a 5 to 9 percent increase in revenue.”

The author of the study looked at ratings on Yelp for Seattle restaurants over the course of several years and compared them to the revenues these restaurants reported to Washington State.

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4 Restaurant Marketing Tips: How To Digitally Beat The Competition - eateria | Restaurant Marketing | Build Customers

4 Restaurant Marketing Tips: How To Digitally Beat The Competition - eateria | Restaurant Marketing | Build Customers | Social Media Tips from Area Dining and the Nicheprof | Scoop.it

Via Lauren Warner
AreaDining's insight:

The competition within the restaurant industry is fierce. With potential diners having so many restaurant options to choose from, how do you ensure that your restaurant has the competitive edge on all the other restaurants in town?

Here are four restaurant marketing tips to enhance your restaurant business and to guarantee that your restaurant marketing stays on top of its game!

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Pinterest Tips

Pinterest Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Pinterest for Business: Build Your Brand with Pinterest by Mike Allton | Now "pinning" business materials to promote and market is a little more advanced and a little more digital. Social networking site Pinterest allows users to "pin" images ...
AreaDining's insight:

Pinterest for Business: Build Your Brand with Pinterest by Mike Allton | Now "pinning" business materials to promote and market is a little more advanced and a little more digital. Social networking site Pinterest allows users to "pin" images ... Pinterest for Business is an innovative way for companies to grow and build their brand as well as solidify their identity online via a virtual company pinboard.

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Pinterest Tips

Pinterest Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
How to Use the New Pinterest: What Marketers Need to Know by Mitt Ray | Pinterest recently made several changes to their site. They modified some features, added new ones and even got rid of a few.
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How to Use the New Pinterest: What Marketers Need to Know by Mitt Ray | Pinterest recently made several changes to their site.

They modified some features, added new ones and even got rid of a few.

In this article I’ll share what you need to know about these changes and the impact on your marketing strategies to make sure you continue to generate sales and leads through Pinterest.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Top 5 Google Tools for Business Owners by Meg Quinn | Everybody (well, almost everybody) uses Google on a day to day basis, most commonly to search for information on any given topic...
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Top 5 Google Tools for Business Owners by Meg Quinn | Everybody (well, almost everybody) uses Google on a day to day basis, most commonly to search for information on any given topic...


Many of their tools are essential if you own a business that has an online presence or you are looking to create one.  Restaurant owners are no exception and if you want to do-it-yourself, you should master these tools. Here we are going to explore 5 of our favorite tools that Google makes available for use!

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Nicheprof's Social Media Tips

Nicheprof's Social Media Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Website Content Every Organization Needs by Gini Dietrich | On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool?
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Website Content Every Organization Needs by Gini Dietrich | On Marcus Sheridan’s website there is an image of a gorgeous pool and the headline says, “Considering an Inground Pool? Get Started with Pool 101.” Right below that is a thumbnail of a video with copy that reads, “Watch the video and learn how to make your backyard dreams a reality.” Why not give new visitors 101, 201, and 301 content? I’m calling baloney on myself…and the image of Marcus’s site got me there. [Read More]

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Nicheprof's Social Media Tips

Nicheprof's Social Media Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
How has SEO changed? Posted by: Hannah Gordon-Smith | Penguin and Panda brought panic amongst marketers and business owners when traditional SEO strategies began to become less effective, and in some cases penalised.
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How has SEO changed? Posted by: Hannah Gordon-Smith | Penguin and Panda brought panic amongst marketers and business owners when traditional SEO strategies began to become less effective, and in some cases penalised. As a result of Google evolving its algorithm, SEO strategies also had to evolve – but how have they changed, and what can we expect for the future?

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Building A Creative Presence With The Right Content Marketing Strategy by Lee Jackson | The best internet marketers know that it’s ALWAYS been about content, and that the right content strategy can provide far-reaching benefits for you, the...
AreaDining's insight:

Building A Creative Presence With The Right Content Marketing Strategy by Lee Jackson | The best internet marketers know that it’s ALWAYS been about content, and that the right content strategy can provide far-reaching benefits for you, the perception of your brand and the future direction of your business. But how do you go about creating something unique and sharing it with the right people?

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Nicheprof's Social Media Tips

Nicheprof's Social Media Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
3 Ways to Identify Link Prospects by George Fischer | Over the last year or two that viewpoint has slowly changed as Google’s algorithm has caught up and eliminated the easy-to-execute tactics that put outreach on the back burner.
AreaDining's insight:

3 Ways to Identify Link Prospects by George Fischer | Over the last year or two that viewpoint has slowly changed as Google’s algorithm has caught up and eliminated the easy-to-execute tactics that put outreach on the back burner. Today...Every industry expert now touts outreach as the preferred form of link building. ...[0]nly those who utilize creative forms of outreach specific to their target vertical will be able to separate from the pack.

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USB Dynamic Podcasting Microphones with Matt McGlynn | The Podcasters Studio

USB Dynamic Podcasting Microphones with Matt McGlynn | The Podcasters Studio | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
USB microphones for podcasting with Matt McGlynn from RecordingHacks

Via Ileane Smith
AreaDining's insight:

Special thanks to Ms. Ileane for sharing this info from Matt McGlynn

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
4 Steps To Improve Your Google Plus Profile for Business by Timothy Carter | Google Plus for business continues to gain momentum in the social media universe and it’s important to know how to create the best possible profile.
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4 Steps To Improve Your Google Plus Profile for Business by Timothy Carter | Google Plus for business continues to gain momentum in the social media universe and it’s important to know how to create the best possible profile. This is especially true if you’re promoting your business. Below are four steps to improve your Google Plus profile visibility in search engines and make your online profile stand out from the others.
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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Report: PPC Tablet Spending Up 112%, Smartphones Up 113% by Ginny Marvin | The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong.
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Report: PPC Tablet Spending Up 112%, Smartphones Up 113% by Ginny Marvin | The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is coming from a reallocation from existing budgets for Desktop/PC ads, rather than net new spend.

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Recipes

Recipes | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
20 Bright Spring Dishes | Get out of a winter rut and welcome spring with the season's freshest flavors.
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20 Bright Spring Dishes | Get out of a winter rut and welcome spring with the season's freshest flavors. by Jennifer Bonds | Seared Scallop Gemelli with Asparagus, Snap Peas, and Pecorino and 19 more spring recipes from CoastalLiving.com

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
How will the latest redesign of this social networking giant really affect your restaurant or small business?
AreaDining's insight:

How will the latest redesign of this social networking giant really affect your restaurant or small business? Continually making design changes to its newsfeed and mobile app, Facebook has once again announced a major rollout of design changes that will change how both users and your small business will interact with others.

Here are the changes to keep an eye out for with Facebook’s new newsfeed design

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The Many Faces of Influence [infographic]

The Many Faces of Influence [infographic] | Social Media Tips from Area Dining and the Nicheprof | Scoop.it

Inspired by the rich variety of influencer types our customers discover, we looked for patterns and identified 10 key archetypes. Among these influencer profiles are:

the Authority, the influencer who is expert in connecting topic areas and can package insights into a meaningful bundle for his audience;the Insider, who finds alliances to build the market story he needs to tell and pushes the industry forward; andthe Agitator, who always looks for ways to stir the pot and push conversations to new heights. 

Filled with fun facts and tips about what motivates the different types of online influencers,The Many Faces of Influence infographic is a simple guide to understanding how to be a part of their community and knowing the best ways to engage them.

Explore this inforgraphic to learn more about The Many Faces of Influence...


Via Lauren Moss
AreaDining's insight:

Influencers are the lifeblood to social media success and credibility

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Mobile Growth Highlights Importance Of Comprehensive Local Strategy by Natalie Wuchenich | The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how...
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Mobile Growth Highlights Importance Of Comprehensive Local Strategy by Natalie Wuchenich | The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a significant shift in how consumers are accessing the Internet and emphasizes the importance of local businesses embracing mobile platforms as yet another venue to reach consumers.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
The Marketing Value of YouTube - Posted by Phil Nottingham | In this post, I’m going to expand on that answer and outline the core values most businesses can hope to gain from YouTube as a marketing channel - detailing how those values can best be...
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The Marketing Value of YouTube - Posted by Phil Nottingham | In this post, I’m going to expand on that answer and outline the core values most businesses can hope to gain from YouTube as a marketing channel - detailing how those values can best be achieved, and by inference, when YouTube is an appropriate platform to host your videos.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Top 5 Social Media Tips for Restaurants by Emma Taite | People like talking about restaurants. Locals, friends and tourists are likely to be interested in finding new restaurants and like to make recommendations.
AreaDining's insight:

Top 5 Social Media Tips for Restaurants by Emma Taite | People like talking about restaurants. Locals, friends and tourists are likely to be interested in finding new restaurants and like to make recommendations.

So, if you’re a restaurant and just starting out on social media – here are my top 5 tips...

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Social Search Optimization on Five Major Social Networks (Part 1) by Courtney Gibb Facebook, YouTube, Twitter, Pinterest, and Google+ are five of the largest social networks today.
AreaDining's insight:

Social Search Optimization on Five Major Social Networks (Part 1) by Courtney Gibb Facebook, YouTube, Twitter, Pinterest, and Google+ are five of the largest social networks today. We've examined each of their search capabilities, focusing on three major points: what is offered in social search on each network, which demographics are searching, and how to optimize content to better fit search needs.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
5 Ways to Optimize Your Business for Local Search By Chris Horton | [A recent study] sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S.
AreaDining's insight:

5 Ways to Optimize Your Business for Local Search By Chris Horton | [A recent study] sampled 3,000 US adults who use smartphones to search for local businesses, found that the total number of U.S. searchers using mobile phones grew 26% between March 2012 and December 2012, from 90.1 million to 113.1 million, while tablet searches were up 19% between April 2012 and December 2012. While mobile searches have risen, desktop searches have declined- 6% between November 2011 and November 2012.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
Building A Creative Presence With The Right Content Marketing Strategy by Lee Jackson | The best internet marketers know that it’s ALWAYS been about content, and that the right content strategy can provide far-reaching benefits for you, the...
AreaDining's insight:

Building A Creative Presence With The Right Content Marketing Strategy by Lee Jackson | The best internet marketers know that it’s ALWAYS been about content, and that the right content strategy can provide far-reaching benefits for you, the perception of your brand and the future direction of your business. But how do you go about creating something unique and sharing it with the right people?

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
SEO Outreach: Gain a Competitive Edge by Running Display Ads by George Fischer | ...[T]argeted outreach is at the core of any successful link building campaign.
AreaDining's insight:

SEO Outreach: Gain a Competitive Edge by Running Display Ads by George Fischer | ...[T]argeted outreach is at the core of any successful link building campaign. The process of executing a results-oriented outreach strategy is time consuming (read: expensive). Prospecting and prioritizing relevant, authoritative targets is a critical step in this process. Large brands possess this inherent advantage: Targeted prospecting is done by Google and other large media networks for free.

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Social Media Tips from Area Dining and the Nicheprof | Scoop.it

Via Robin Good
AreaDining's insight:

I always enjoy and value the tips shared by @RobinGood

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medienfundgrube's comment, July 11, 2013 11:34 PM
https://findings.com/ seems to be quite interesting, too. Kind of quotes community.
Kate Williams's curator insight, October 28, 2013 4:01 AM

November's focus for Soical Biz is IMAGES (following the focus on Pinterest in October). There are some really helpful free tools available to help any entrepreneur, image-challenged or not, make an impact at image hungry social sites e.g. Pinterest, Facebook and Google+. There's no doubt images draw attention and drive visibility and traffic.

Maria Eva Blaiotta's curator insight, March 24, 7:24 PM

Free tools which will help you create your own images with quotes.

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Social Media Marketing Tips

Social Media Marketing Tips | Social Media Tips from Area Dining and the Nicheprof | Scoop.it
4 Things You Need to be Doing on Social Media -- Now by Scott Levy | By now, if social media isn't a critical element in your online marketing strategy, it should be.
AreaDining's insight:
By now, if social media isn't a critical element in your online marketing strategy, it should be. Having a presence on sites like Facebook, Twitter and LinkedIn can add value to your product, to customer service and ultimately to your brand. But simply having an account and broadcasting company news isn't enough. To attract and keep customers -- and to build a strong brand online -- business owners need to be active on social media. They have to provide valuable information and engage with their followers. Here are four things businesses should be doing on social media in order to grow the brand online:
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Social Media Marketing Tips

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As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News from Danny Sullivan @Danny Sullivan | News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that...
AreaDining's insight:

News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News.

In a post today on the Google News blog, the company writes:

If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only.

Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.

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