The Social Media Scoop
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Latest social media tips and tools for small biz owners
Curated by Gwen Morrison
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Define and Align: A Manageable Content and Social Media Marketing Process

Define and Align: A Manageable Content and Social Media Marketing Process | The Social Media Scoop | Scoop.it
When we get into the truth of how much time and effort goes into the actual work of raising a client's web visibility--that it’s an ongoing process that will require them to generate content and build relationships--we often see some reluctance.
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Rescooped by Gwen Morrison from SEO and Social Media Marketing
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Social Media and SEO

Social Media and SEO | The Social Media Scoop | Scoop.it

Thinking about ROI for your social media work?

 

One of the best ways to get a return on your efforts is from the SEO (Search Engine Optimization) value of the social media content you create on blogs, Facebook and LinkedIn.

 

"One of the many reasons to embrace social media is its power to boost SEO (Search Engine Optimization) so that prospective visitors and guests are more likely to find you online via search engines.

 

Both Google and Bing confirmed that Twitter and Facebook influence SEO, but for some reason we don’t seem to hear enough about the ever-growing linkage between social and SEO".

 

Full Article Here: http://www.tourismcurrents.com/junejuly-2012-social-media-and-seo


Via Antonino Militello
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Tweets do affect Rankings [Study]

Tweets do affect Rankings [Study] | The Social Media Scoop | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

Full Article Here: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello
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Rescooped by Gwen Morrison from MarketingHits
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Top 10 Pinterest Hoaxes - Don’t believe everything you see on Pinterest.

Top 10 Pinterest Hoaxes - Don’t believe everything you see on Pinterest. | The Social Media Scoop | Scoop.it

Don’t believe everything you see on Pinterest.

 

While it’s tempting to see the site as one big window-shopping experience, not everything pinned can be bought. Some pins are simply too good to be true.

 

Horticulturalist Steve Asbell has devoted a collaborative pinboard to pointing out the fakes, flora-related and more on his board, Fake Plants and Other Hoaxes.


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's comment, July 7, 2012 9:14 AM
Welcome to Scoop.it Gwen, and thanks for the rescoop. Brian
Rescooped by Gwen Morrison from SEO and Social Media Marketing
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Top 10 Most Important SEO & Social Media Marketing Tactics of 2012

Top 10 Most Important SEO & Social Media Marketing Tactics of 2012 | The Social Media Scoop | Scoop.it

"The line between SEO and Social Media is starting to blur.

 

Google and Bing are using social signals more than ever in their ranking algorithms; and they’re not only monitoring what’s happening off your site, but also what’s happening on it.

 

Today, a good SEO strategy is incomplete without a social component, and a good social media strategy contributes to your SEO initiative".

 

Here are the top 10 tactics to maximize your online marketing:

 

1. Get an onsite SEO audit

 

2. Register your brand name on the major social channels

 

3. Distribute content via your social channels

 

4. Display your social media “connect” buttons on every page of your website

 

5. Enable your visitors to easily share your content with social media “share” buttons

 

6. Build your email list

 

7. Get on the Pinterest bandwagon

 

8. Publish awesome content on your blog (lots of it!)

 

9. Start a SEO link building campaign

 

10. Author guest blog posts

 

Full Article Here: http://venturebeat.com/2012/06/24/top-10-most-important-seo-social-media-marketing-tactics-of-2012/


Via Antonino Militello
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