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5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC]

5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC] | The Social Media Scoop | Scoop.it

Marketing for a small business is hard. Not only do you have to be proficient at every traditional practice (outdoor, email, direct, event, print, digital, etc.) but now you're expected to put social on top of that as well.


The good news is there are some basic blocking and tackling moves that can make your job a little easier that should encompass any platform that you decide to embrace. This infographic outlines five small business tips that can make it easier to reach your marketing goals.


Take note of these five areas and pay special attention to how they each tie specifically to a customer need or want. If you're thinking like your customers, you're more likely to be successful at each and every one of these elements.


Via Brian Yanish - MarketingHits.com
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Latest social media tips and tools for small biz owners
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Biz Bits: Six ways to use social media in your job search - Freeport, IL - The ... - Freeport Journal-Standard (blog)

Biz Bits: Six ways to use social media in your job search - Freeport, IL - The ... - Freeport Journal-Standard (blog) | The Social Media Scoop | Scoop.it
Biz Bits: Six ways to use social media in your job search - Freeport, IL - The ...Freeport Journal-Standard (blog)“Make sure you have a social media strategy to augment traditional methods such as face-to-face networking and informational interviews,”...
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Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics

Case Study: How & Where did Google made $37.9 Billion Revenue | All Infographics | The Social Media Scoop | Scoop.it
Google is the most successful company in making billions of revenue every month with its perfect advertising Plans. However, Google is also working hard for it by finding both good Advertisers as well as Publishers in getting more revenues. So we decided to conduct a survey as to on what Keywords is Google earning more money and which are its Top High paying industries and the results are show below.


These results are based on our analysis which are perfect in all matters and clearly resembles how Google has made a Whooping $37.9 Billion Revenue. The Industries which pays Google more and more includes
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Responsive Web’s Message to Mobile Website Creators: “Rest in Peace”

Responsive Web’s Message to Mobile Website Creators: “Rest in Peace” | The Social Media Scoop | Scoop.it

If I were to begin this article by telling you that the mobile web has arrived, and it has taken our world by a storm, and it will most likely change the way we create and use websites, it’ll probably be a waste of time and effort. We all know that the future of the internet lies in mobile – if your website does not cater to mobile solutions or devices and focuses entirely on desktops, you are sure to lose a good deal of visitors. Whether or not we decide to give up our desktops and laptops, at some point of time in our daily routine, we do surf the internet via our smartphones and tablets, and trust me, nothing is more annoying than having to browse a non-mobile friendly website on a cramped screen.


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5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC]

5 Customer-Centric Tips for Small Businesses [INFOGRAPHIC] | The Social Media Scoop | Scoop.it

Marketing for a small business is hard. Not only do you have to be proficient at every traditional practice (outdoor, email, direct, event, print, digital, etc.) but now you're expected to put social on top of that as well.


The good news is there are some basic blocking and tackling moves that can make your job a little easier that should encompass any platform that you decide to embrace. This infographic outlines five small business tips that can make it easier to reach your marketing goals.


Take note of these five areas and pay special attention to how they each tie specifically to a customer need or want. If you're thinking like your customers, you're more likely to be successful at each and every one of these elements.


Via Brian Yanish - MarketingHits.com
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What's Social Media Marketing's No. 1 Challenge? - Fox Business

What's Social Media Marketing's No. 1 Challenge? - Fox Business | The Social Media Scoop | Scoop.it
SYS-CON MediaWhat's Social Media Marketing's No. 1 Challenge?Fox BusinessEven though the popularity of social media marketing has grown in recent years, marketers are still unsure exactly how their efforts are helping businesses.
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Google Launches SERP Menus

Google Launches SERP Menus | The Social Media Scoop | Scoop.it

Yesterday afternoon Google’s search engine results page (SERP) included clickable menus for select websites. [1] Here is a screenshot: If you click on a menu item, it loads another group of links.

 

Why would Google include menus in its search results and what are the implications for searchers, advertisers, and website owners?

 

First, these menus produce a better experience for searchers. You can quickly find the most relevant pages from within Google’s search results.

 

This saves you time. This feature also benefits advertisers and Google. If users are spending more time browsing Google’s search results they are probably more likely to see and click on a sponsored result. Higher click-through rates on ads equates to more revenue for Google.

 

Full Article: http://blog.intigi.com/google-launches-serp-menus/


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How to Use Events on Google Plus

How to Use Events on Google Plus | The Social Media Scoop | Scoop.it
Google Plus has unveiled its latest feature to help users connect with their friends and colleagues: Events. While Facebook Events are geared towards getting people together, Google Plus seeks to help people plan beforehand as well as...

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Pixar's 22 Rules of Storytelling

Pixar's 22 Rules of Storytelling | The Social Media Scoop | Scoop.it

This post has been making the rounds but it is so right on, I couldn't resist bringing it into this collection.


I particularly love this poster because it contains great story wisdom!


I particularly like its focus on characters. If you can focus on creating and conveying your characters well, it makes all the difference in crafting compelling biz stories.


I also like: #7 -- come up with an ending first. Yes! Figure this out first and crafting the rest of your story will be much easier. Just be willing to have a new more powerful ending emerge as you work on your story. That happens sometimes!


The only rule I don't find helpful when crafting business stories is #4 -- the simple story spine. It's OK to get you started, but in reality, our business stories are much more varied in type and structure. So don't think this rule is the entire universe of story structure.


I would also add one additional rule: craft your biz stories to inspire action. Remember that all of our business stories must include a call to action, and be structured in such a way that they inspire action in your audience. 


OK OK -- one other thing to remember -- storytelling is an art form. Knowing the rules is important for mastering the art form. But like all art, not being confined by the rules is just as important. So don't be a slave to this list.


Other than that, print these 'rules' out, tack the sheet by your computer, break a rule occasionally, and rock on!


Here's the original link: 

http://www.rsquaredcomicz.com/2012/07/07/pixars-22-rules-of-storytelling/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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How to Really Make Pinterest Work for You

How to Really Make Pinterest Work for You | The Social Media Scoop | Scoop.it
My Social Agency Blog: We’ve all heard the tips, but here’s how to really make Pinterest work for you.

...


Via Kelly Lieberman, ABroaderView
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Tom George's comment, July 8, 2012 12:22 PM
Hey Kelly,
Thanks for a great Pinterest topic.I am the founder of Internet Billboards we are a community of curators that use Scoop.it. If you like you can easily also join us and share your picks here http://www.internetbillboards.net
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Is your business using Pinterest effectively? How to measure success on the viral social media platform

Is your business using Pinterest effectively? How to measure success on the viral social media platform | The Social Media Scoop | Scoop.it

One of the beautiful things about social media marketing is that its reach and reaction can be tracked. In comparison to direct mailings or print magazine advertisements, a business can actually count the potential customers who lay eyes on their tag lines and read over their reactions immediately, as they happen — right from their office computer screens.

With that said, it’s pointless to waste your payroll establishing a presence on a social media platform without accompanying your company efforts with a measurement plan. This is especially important when exploring Pinterest, a relatively new — and particularly segmented — platform that can do wonders for a startup’s brand and bottom line.

I asked a panel of successful young entrepreneurs the following question:

Are you (still) using Pinterest for your business — and if yes, how are you measuring if it’s working?

Here are 7 startups that are making their presence known on Pinterest, and collecting tangible metrics along the way:


Via Brian Yanish - MarketingHits.com
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Timing Is Everything: Optimizing Social Media (Infographic) | Business 2 Community

Timing Is Everything: Optimizing Social Media (Infographic) | Business 2 Community | The Social Media Scoop | Scoop.it
Infographic Friday is finally here! Today’s infographic focuses on the importance of timing social media to get the best results.
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Starbucks #Indivisible Social Media Campaign: Jobs, Free Coffee, and the American Dream

Starbucks #Indivisible Social Media Campaign: Jobs, Free Coffee, and the American Dream | The Social Media Scoop | Scoop.it
Starbucks CEO Howard Schultz is adding a social media element to the company's "Indivisible" campaign, an initiative focused on job creation. Originally...
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7 Ways to Optimize Your Video Titles for SEO & Social Media [Experiment]

7 Ways to Optimize Your Video Titles for SEO & Social Media [Experiment] | The Social Media Scoop | Scoop.it

"When you think about your title, you have to realize that it’s the first thing the viewer sees when evaluating whether or not to watch your video--whether that's from a search result, or via your social network. It’s important that a title works well for search, but also speaks to potential viewers and compels them to view your video, which will ultimately help with video rankings through engagement".

 

Here are several tricks you can follow to optimize video titles and headlines so as encourage clicks from both social and search streams: http://www.reelseo.com/optimize-titles/

 

 


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Michel Tubro's comment, July 6, 2012 6:46 AM
Nice Information
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The Key Benefits of Content Curation by Beth Kanter: Presentation + Curated Tweets

Robin Good: Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring.


To do so, she used Storify.com which allowed her to pull in the most relevant and interesting tweets that had been posted during her webinar, as well as other relevant resources on the topics she covered.


My three picks from this Storify bundle:


- Mindless sharing is not content curation (Dara Goldberg)


- RT @ntenorg: Good content curators don't just share or collect links, they explain & make sense of a particular topic for others. (Steve Heye)


- ...@hjarche Seek-Sense-Share (PKM) model, he offers an online workshop bit.ly/HPV07M


Storify curated story: http://storify.com/kanter/the-anticipated-benefits-of-content-curation

Full presentation on Content Curation benefits: http://www.slideshare.net/kanter/the-unanticipated-benefits-of-content-curation




Via Robin Good, Gwen Morrison
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Beth Kanter's comment, July 13, 2012 10:53 AM
Robin thanks so much for highlighting the storify summary - I did that right after the session because I wanted to do a quick content analysis of the tweets and see what resonated. I also did the same for the chat logs so I could gather up the questions and make sure they were answered. The session was based on an article I wrote recently on why content curation - real content curation as you describe it - can benefit nonprofits. How it can enhance staff expertise and reduce information overload. Here's a blog post that wrote sharing some of the other resources, including many of yours. http://www.bethkanter.org/?p=5690
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Discover, Bookmark And Share Videos With Clipulse - What a great tool to curate charity videos

Discover, Bookmark And Share Videos With Clipulse - What a great tool to curate charity videos | The Social Media Scoop | Scoop.it

From about page on official website:

"Clipulse is a social video discovery platform allows you to gather, organise and share amazing and interesting videos from around the web. Bookmark your interesting videos and share it with others to let them catch a glimpse of your cool collection.


Checkout the uber cool "Clipper" tool that helps you clip the most amazing videos you come across the web. Enrich your video streaming experience by discovering and sharing new contents with your friends.

 

Here are some key features:

- You can only join Clipulse by logging into your account with Facebook;

- Create a new library, use the "Create" button in the Clipulse page;

- To clip the videos from the web either use the "Clipper" button provided at the top of a Clipulse page or another option is to use the "Clip via link";

- Use the inbuilt search feature in Clipulse to find videos that matches your interest and shared in public by other members. Also if you loved a video and wish to share, you could do so by clicking the "ReClip" button in the video page;

- A share button in the video view page helps you share interesting videos, with other selected social networking and bookmarking sites..."

 

 

Try out it here: http://clipulse.com

 

About page: http://clipulse.com/aboutus

 

Read more: http://clipulse.com/faq


Via Giuseppe Mauriello, Cendrine Marrouat - www.socialmediaslant.com, ABroaderView
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Prasanth (WN)'s comment, July 10, 2012 4:23 PM
Thanks
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What’s the future of communication? Let’s ask the experts

What’s the future of communication? Let’s ask the experts | The Social Media Scoop | Scoop.it
Communication plays a role in all information exchanged between living species. Technically speaking, even plants and fungi communicate with each other.

We asked 6 experts from different fields to share their view on the future of communication.

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Google Increases Importance of Social Media

Google Increases Importance of Social Media | The Social Media Scoop | Scoop.it
Among the 22 ranking factors identified, social signals account for five of the six most influential factors in Google’s search results, according to a June 2012 study from Searchmetrics.

 

"The study showed that the most influential factors were:

 

Facebook shares (0.37) have the highest correlation.

 

Followed by number of backlinks (0.36).

 

Other high-ranking factors include Facebook comments (0.33).

 

Likes (0.3), and Tweets (0.25).

 

A number of factors display a negative correlation with Google rankings, including title character length (-0.04) and the position of title keywords (-0.05)".

 

Source: http://www.propertyportalwatch.com/2012/07/google-increases-importance-of-social-media/


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When Building a Significant Social Media Following May Not Work ...

When Building a Significant Social Media Following May Not Work ... | The Social Media Scoop | Scoop.it
This guest post is by J. Steve Miller of Sell More Books!. I studied the right books and attended the right ...
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The Key Benefits of Content Curation by Beth Kanter: Presentation + Curated Tweets

Robin Good: Here is the official presentation that Beth Kanter delivered yesterday, accompanied by a curated bundle of user contributions (mostly tweets) and relevant resources (stats, some visuals and other resources) outlining the key benefits that content curation can bring.


To do so, she used Storify.com which allowed her to pull in the most relevant and interesting tweets that had been posted during her webinar, as well as other relevant resources on the topics she covered.


My three picks from this Storify bundle:


- Mindless sharing is not content curation (Dara Goldberg)


- RT @ntenorg: Good content curators don't just share or collect links, they explain & make sense of a particular topic for others. (Steve Heye)


- ...@hjarche Seek-Sense-Share (PKM) model, he offers an online workshop bit.ly/HPV07M


Storify curated story: http://storify.com/kanter/the-anticipated-benefits-of-content-curation

Full presentation on Content Curation benefits: http://www.slideshare.net/kanter/the-unanticipated-benefits-of-content-curation




Via Robin Good
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Beth Kanter's comment, July 13, 2012 10:53 AM
Robin thanks so much for highlighting the storify summary - I did that right after the session because I wanted to do a quick content analysis of the tweets and see what resonated. I also did the same for the chat logs so I could gather up the questions and make sure they were answered. The session was based on an article I wrote recently on why content curation - real content curation as you describe it - can benefit nonprofits. How it can enhance staff expertise and reduce information overload. Here's a blog post that wrote sharing some of the other resources, including many of yours. http://www.bethkanter.org/?p=5690
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Social Videoconferencing via Facebook: Airtime Is Here

Robin Good: Airtime is a new social videoconferencing app that allows you to have one-to-one video conversations with people you have probably never met before, but who share your same location and interests.


From TheNextWeb review: "Essentially, it’s like Chat Roulette, but not nearly as creepy, and with little to zero nudity.


Source: http://thenextweb.com/apps/2012/06/05/sean-parkers-airtime-officially-launches-to-create-shared-experiences-with-people-you-know/ 


From Telepresenceoptions.com: "Airtime is the combination of two existing technologies; web-based videoconferencing and interest-based user pairing."


"Airtime is tied to your Facebook account (Parker is the former President of Facebook, which should help to ensure successful integration).


The Facebook connection serves a few purposes. It allows Airtime users to easily initiate video chat with their Facebook friends, and it also allows Airtime to peek into your publicly listed "interests" (likes, subscriptions, etc.) and use that information to connect you with other, random, Airtime users."


Source: http://www.telepresenceoptions.com/2012/06/airtime_the_creators_of_napste/ 


Try it out now: https://www.airtime.com/ 


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What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success)

What Most Small Businesses Are Doing Wrong on Social Media (And 5 Tips For Success) | The Social Media Scoop | Scoop.it
I’m taking some vacation time this week and I’m actually going to stand waist deep in the Columbia River in Oregon and cast for Trout.
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Twitter Search Gets Smarter, Adds Autocomplete

Twitter Search Gets Smarter, Adds Autocomplete | The Social Media Scoop | Scoop.it
Twitter took the wraps off a new smarter search product Friday, enhancing it with autocomplete and the ability to search just the people you follow.
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Infographics: 7 Ways To Grow Your Fan Base On Facebook (infographic)

Infographics: 7 Ways To Grow Your Fan Base On Facebook (infographic) | The Social Media Scoop | Scoop.it

When brands and companies first start trying to master the social media landscape, one of the first things they do is try to get a dedicated following. This task is not only the first one, but the most important one as well in order to succeed. As we have said many times before, it is not the easiest thing to achieve if you don’t know where to start. Social networking services like Facebook and Twitter are of course great platforms to start with. They are both easy to get your head around and offer a lot in return if you start off on the right path. There are plenty of things that you can do in order to increase your influence and pull on these platforms if you just know how to utilize some of their more powerful features.


Via Brian Yanish - MarketingHits.com
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6 Ways to Stay on Top of Social Media

6 Ways to Stay on Top of Social Media | The Social Media Scoop | Scoop.it
Here are some tips for staying on top of your social media news:...
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How to Create a Social Media Marketing Strategy ...

How to Create a Social Media Marketing Strategy ... | The Social Media Scoop | Scoop.it
www.ignitesocialmedia.com Jim Tobin, president of Ignite Social Media, shares the Ignite Method of Social Media Marketing Strategy.
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