When brands and companies first start trying to master the social media landscape, one of the first things they do is try to get a dedicated following. This task is not only the first one, but the most important one as well in order to succeed. As we have said many times before, it is not the easiest thing to achieve if you don’t know where to start. Social networking services like Facebook and Twitter are of course great platforms to start with. They are both easy to get your head around and offer a lot in return if you start off on the right path. There are plenty of things that you can do in order to increase your influence and pull on these platforms if you just know how to utilize some of their more powerful features.
Via Brian Yanish - MarketingHits.com