Red Bull, Heineken, MAC, Coca-Cola were one of the first brands realise the power of accumulating friends and fans on Facebook. But these giants are now turning away from Facebook. What is happening? Matthew Burns, Co-founder of 'eBench looks' may have the answer.
YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know that's what makes YouTube really special.
So, here are a couple of classic Facebook concepts using the Facebook Page of our new agency Mad Science Digital as sandbox to do some experiments in. Some can be seen as a bit cheesy for sure, but maybe you can find your own fresh takes on these?
LinkedIn brings a number of new opportunities to learn, connect and sell. We’ve discussed strategies for gaining social referrals and succeeding with Social Selling in past blogs. Now let’s talk about LinkedIn Groups. In their own words, LinkedIn says, ” Groups provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.” To get started, simply use the search bar at the top of your homepage or try viewing suggestions of groups you may like. LinkedIn Groups are important to Sales and Marketing in two primary ways:
Winning More Sales: By flexing your Content Selling and Social Selling skills Gaining New Insights: By engaging with colleagues and staying on top of the latest techniques
Winning More Sales A recent Forbes piece by Kristina Jaramillo points to a survey of B2B Technology Marketing professionals where 85% of B2B Marketers named LinkedIn as the most effective social network in delivering content. It also reveals that 71% of B2B marketers find audience relevance the most important element of their success. This is where LinkedIn Groups shine. It’s the perfect venue for sharing ultra-targeted content with a sea of potential buyers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.