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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Social Media Times | Scoop.it

"There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with hypertext keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

 

SEO has been traditionally divided into “white hat” or “black hat.” Black Hat is the obvious villainous practice of gaming the system by doing things to raise rankings that Google doesn’t want, and White Hat is just more subtle.

 

So, what does Google want?

 

So by definition even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web.

 

Google decided to change their weighted emphasis from “backlinks” to social media likes, shares, tweets, reddits, and 1+ (Googles obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well.

 

What does that mean? Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked".

 

Full Article: http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/ ;


Via Antonino Militello
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Neil Ferree's comment, July 27, 2012 10:55 AM
I couldn't agree more that :: social shares is the new seo :: and having a social link wheel is becoming a critical web asset
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Create, Personalize And Share Your Visual Stories With Rewindy

Create, Personalize And Share Your Visual Stories With Rewindy | Social Media Times | Scoop.it

Giuseppe Mauriello: Rewindy is the first visual story-sharing service. Create, personalize and share life events like travel, family or hobby events. You can share the story privately to a few friends using email or more publicly using Facebook or Twitter.

 

From Rewindy Blog:

"The photo doesn’t often capture the thoughts or feelings of the people in the event. This is why people love stories. A story is a narrative you can relate to and it highlights thoughts, emotions, relationships and can freely go into history or speculate about the future.

Things that are at extremely difficult with photos. A photo on the other hand creates a very detailed picture of a person, scene or object in the viewers mind.

 

The combination of these two the photos and the story is a visual story. Bringing together the context and narrative what happened behind the photos, with the best visual images. A visual story is a much more personal and expressive way to share your photos, or a visually beautiful way to share your story..."

 

 

Rewindy is in private beta now. Request an invitation here:

http://www.rewindy.com

 

Read more: http://blog.rewindy.com/post/26965288332/photosharing-versus-storysharing


Via Giuseppe Mauriello
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Clothes Horse Wants to Help You Find Clothes That Fit

Clothes Horse Wants to Help You Find Clothes That Fit | Social Media Times | Scoop.it
Name: Clothes Horse

Quick Pitch: An embeddable widget that helps shoppers pick the right clothing size.

Genius Idea: Bolsters shopper confidence, driving an increase in sales.
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The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes

The Death Of SEO: The Rise of Social, PR, And Real Content - Forbes | Social Media Times | Scoop.it

"There is internal and external SEO. Internal makes up about 15% of the process and it means to design your site so it follows the best practices proven to rank high on Google. External SEO used to mean to write articles, press releases, blogs, comments, and content with hypertext keyword “backlinks” to your site. Now it is changing fast to include social media strategies.

 

SEO has been traditionally divided into “white hat” or “black hat.” Black Hat is the obvious villainous practice of gaming the system by doing things to raise rankings that Google doesn’t want, and White Hat is just more subtle.

 

So, what does Google want?

 

So by definition even the word Search Engine Optimization (SEO) means to “game” the Google search engines (and others) to get your valuable content ranked higher than it would be if left alone to the forces of the Web.

 

Google decided to change their weighted emphasis from “backlinks” to social media likes, shares, tweets, reddits, and 1+ (Googles obvious favorite.) In the world of digital media the emphasis is on follows, comments, and views as well.

 

What does that mean? Now Google seems to believe that if you promote content with social media it is more indicative of relevant content and less likely to be faked".

 

Full Article: http://www.forbes.com/sites/kenkrogue/2012/07/20/the-death-of-seo-the-rise-of-social-pr-and-real-content/ ;


Via Antonino Militello
more...
Neil Ferree's comment, July 27, 2012 10:55 AM
I couldn't agree more that :: social shares is the new seo :: and having a social link wheel is becoming a critical web asset