Steven Keating, a graduate student at the MIT Media Lab and a brain cancer survivor, was the subject of an article this week, presented as a super data cruncher of his own patient information.
The young scientist’s collection and analysis of his own data makes him an extraordinary exception today, but physicians and health care experts say he is a sprinter along a path others are walking — toward consumers taking a more active interest in gathering, studying and sharing their medical data. Better-informed patients, they say, are more likely to take better care of themselves, comply with prescription drug regimens and even detect early-warning signals of illness, as Mr. Keating did.
Social media is vital for healthcare brands and businesses and they must stay on top of the trends to develop healthy social media strategies. Luckily, a number of new reports have carefully analyzed social media data and discovered important insights that can help in healthcare marketing. To see what’s prescribed for social media success, HealthworkCollective.com shared these helpful health-focused findings.
Face the Force of Facebook Facebook is the global leader in social media. Consider these stunning statistics from Pew Research Center:
Almost 1.4 billion people worldwide use the network every month.890 million people visit the social media site each day.71% of U.S. Internet users are on Facebook.70% of Facebook users engage with the social network on a daily basis.45% of users engage with the social network multiple times per day.
This remarkable reach makes Facebook essential in a healthcare social media strategy. And with more than half of all online adults ages 65 and older using Facebook, the network is no longer kid’s stuff and is now a targeted tool for connecting with older consumers. If you’ve been holding off on getting your practice on Facebook, don’t delay any longer because you’re missing out on a can’t-miss way to expand and enhance your practice.
Take to Twitter for Real-Time Results With more than 284 million active global users, Twitter has grown by leaps and bounds and this growth is only bound to continue as the site continues to evolve. Its defining demographic is under-50, college-educated, and living in urban areas, so it lets a practice position itself to serve the current healthcare needs of users, as well as their growing needs as they age.
Perhaps Twitter’s greatest claim to fame is the site’s real-time delivery that encourages digital dialogue. Patients, physicians, nurses, and health-conscious consumers can all come together on Twitter to chat about care, discuss diseases, talk about treatment, discover doctors, and share personal experiences with the immediate response that healthcare demands. Twitter enables a practice to reach more prospects and patients by reaching out to help them.
Let LinkedIn Work to Your Benefit Since LinkedIn is a professional social media network, it’s a way to reach college-educated professionals who are seeking respected sources of healthcare. Since the site is used by a wide range of business people, it allows a practice to position itself to many different ages at different stages of life. And the mere presence of a practice on the site imbues it with greater credibility. To leverage your LinkedIn listing, optimize your profile with all of the relevant healthcare keywords to ensure that it appears in a variety of search results.
Move into Mobile STAT If you thought that mobile was a second-class channel, think again because it’s become the first priority for businesses seeking growth. According to research from We Are Social, there was a 76% rise in mobile app usage last year and that nearly half of Facebook’s 1.89 billion mobile users access the network exclusively on their mobile devices. And, that more and more mobile users are using apps to access social media. In fact, Instagram and Pinterest are two of the five most popular apps. With today’s on-the-go lifestyles and constant demand for digital access, mobile is now a must for connecting consumers with businesses.
For all of these reasons and more, your practice needs an online presence that can be seen by mobile users. This entails optimizing your website to be viewed on all digital devices. Google has started penalizing websites that aren’t mobile friendly and may soon give “mobile friendly” tags that will improve a website’s search rankings. To make sure that your practice is getting the highest possible reach and rankings, it’s vital to optimize your practice’s website for maximum mobile response.
Now that the Web has becomes the way to seek healthcare information, social media is a valuable tool for sharing important information and connecting patients with providers. Make the most of these channels to make the most of your practice.
INCA es un proyecto europeo liderado desde España por la empresa tecnológica IDI Eikon, que busca desplegar una solución tecnológica para afrontar los retos que plantea la implantación y posterior gestión de Programas de Atención a Pacientes Crónicos, ayudando a estos a “cumplir mejor” las instrucciones de los profesionales socio-sanitarios de perfil multidisciplinar que operan a su alrededor.
Up to 90% of side effects to drugs are not reported, according to some estimates. “Adverse drug reactions (ADRs) are grossly under reported by everyone, including healthcare professionals, but particularly so by patients,” says David Lewis, head of global safety at Novartis, who is co-ordinating the involvement of pharmaceutical companies in a €2.3m three-year public-private project called Web-RADR (Recognising Adverse Drug Reactions).
The aims of the study were to evaluate results from social media (Skype and Facebook) and CareLink software as tools to improve diabetes control in patients with type 1 diabetes using insulin pumps with glucose sensors. To our knowledge, this is the first study where Facebook is used as treatment alternative to regular clinic visits.
Big Data is the catch phrase of the day. Everyone has heard of it, most have a vague idea what it means, some have a clear grasp of what it can really do, and few can execute it effectively. I’ve been doing a lot of reading on Big Data and there is certainly no lack of resources on the topic. As I read through many reports, white papers, press releases, magazine articles and company presentations (all available via a quick Google search) it occurred to me that visually communicating the value of Big Data is challenging because of the need to convey different concepts simultaneously
As I write this column, I am at my office on Main Street in San Francisco. When I’m done here, I’ll head back to my house in the Richmond District to pick up some luggage as I head to SFO. Then I’m off to JFK, my hotel in Midtown, 10 [...]
ABSTRACTBackground: Twitter is an interactive, real-time media that could prove useful in health care. Tweets from cancer patients could offer insight into the needs of cancer patients.
Objective: The objective of this study was to understand cancer patients’ social media usage and gain insight into patient needs.
Methods: A search was conducted of every publicly available user profile on Twitter in Japan for references to the following: breast cancer, leukemia, colon cancer, rectal cancer, colorectal cancer, uterine cancer, cervical cancer, stomach cancer, lung cancer, and ovarian cancer. We then used an application programming interface and a data mining method to conduct a detailed analysis of the tweets from cancer patients.
Results: Twitter user profiles included references to breast cancer (n=313), leukemia (n=158), uterine or cervical cancer (n=134), lung cancer (n=87), colon cancer (n=64), and stomach cancer (n=44). A co-occurrence network is seen for all of these cancers, and each cancer has a unique network conformation. Keywords included words about diagnosis, symptoms, and treatments for almost all cancers. Words related to social activities were extracted for breast cancer. Words related to vaccination and support from public insurance were extracted for uterine or cervical cancer.
Conclusions: This study demonstrates that cancer patients share information about their underlying disease, including diagnosis, symptoms, and treatments, via Twitter. This information could prove useful to health care providers.
"Los Institutos Nacionales de Salud de los EE.UU. han desarrollado ‘Canopy Medical Translator’. Se trata de una herramienta gratuita de traducción instantánea que facilita la comunicación entre profesionales de la salud y pacientes..."
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