You can only expect Google Knowledge Graph to grow even bigger sooner or later. Its rising popularity is apparent and you can just imagine the measures that Google is making to enhance it. In that respect, you can choose to ignore it, or better yet, you can take advantage of it for your business. Other business entities have probably failed to see, but this Google feature certainly makes for new, perhaps even better, online opportunities. If you take the time to weigh on the possibilities, then you can easily see the ways in which you can benefit from Google Knowledge Graph. One of the ways is through Search Engine Optimization.