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Social Marketing with Social Media:Theory and Practice
How to use social media to promote public social good.
Curated by Glen Gatin
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Online Database of Social Media Policies

The largest online database of social media policies from companies, governments, non-profits.
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Social Media Certifications Prepare Students, Employees for Social Business

Social Media Certifications Prepare Students, Employees for Social Business | Social Marketing with Social Media:Theory and Practice | Scoop.it
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook.
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SMEM Initiative - CrisisCommons Wiki

SMEM Initiative - CrisisCommons Wiki | Social Marketing with Social Media:Theory and Practice | Scoop.it
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Facebook Confirms Targeted Page Posts | SMB Social Media Monitor

Facebook Confirms Targeted Page Posts | SMB Social Media Monitor | Social Marketing with Social Media:Theory and Practice | Scoop.it
Facebook officially confirmed reports earlier this week that page administrators can now target their page posts by various criteria, and not just location and language.
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Identifying Influential and Susceptible Members of Social Networks

https://www.sciencemag.org/content/337/6092/337.abstract

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Unified | Social Operating Platform™

Unified | Social Operating Platform™ | Social Marketing with Social Media:Theory and Practice | Scoop.it
The Social Operating Platform (SOP) is Unified’s award-winning enterprise marketing technology.
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Social media: Kids leverage online networks for civic engagement

Social media: Kids leverage online networks for civic engagement | Social Marketing with Social Media:Theory and Practice | Scoop.it
Social media is a tool that enables kids to engage in issues they care about and bring about real change. Just ask Seventeen magazine and Universal Studios.
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Op-Docs Playlist - Video Library - The New York Times

Op-Docs Playlist - Video Library - The New York Times | Social Marketing with Social Media:Theory and Practice | Scoop.it

Social maketing project related to texting and walking. Trying to create an awareness of the issue and a socially appropriate response.

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5 Startups Infusing Social Good with Innovation

In our World at Work series, Mashable speaks to the faces behind some of today's most innovative and socially conscious startups.
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Maybe it's time to rethink how we fund broadband

Maybe it's time to rethink how we fund broadband | Social Marketing with Social Media:Theory and Practice | Scoop.it
Last week’s announcement that a $200 million broadband investment fund is in play courtesy of Gigabit Squared is part of a quiet trend of communities searching for new ways to fund broadband.
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Failure to Engage with Social Media Will Reduce Revenue and Increase Risk

Failure to Engage with Social Media Will Reduce Revenue and Increase Risk | Social Marketing with Social Media:Theory and Practice | Scoop.it
Social media platforms are crucial to building customer engagement, but the vast majority of marketers haven't incorporated that reality into their daily workflow -- with outsize consequences to their bottom lines.
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User activity: A comparison of social networking sites [infographic] - Holy Kaw!

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Internet memes are trench warfare in an election year

Internet memes are trench warfare in an election year | Social Marketing with Social Media:Theory and Practice | Scoop.it
While hundreds of millions of dollars will be spent on television ads in the run up to the 2012 Presidential election, the real trench warfare will take place in Internet memes, says Daniel Sinker, the creator of the Rahm Emanuel for Mayor twitter...
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Advice for Clueless Brands on Social Media

Advice for Clueless Brands on Social Media | Social Marketing with Social Media:Theory and Practice | Scoop.it
Authors Bob Garfield and Doug Levy respond to "brand dilemmas" as they struggle with social media in the relationship era.
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Social Media Use Leads to Real-World Actions

Social Media Use Leads to Real-World Actions | Social Marketing with Social Media:Theory and Practice | Scoop.it
A new survey shows that more than half of users on four of the top five social platforms have taken offline action as a result of an online interaction.
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The SEED Initiative

The SEED Initiative | Social Marketing with Social Media:Theory and Practice | Scoop.it
Meet the 2011 SEED Award Winners Meet the 2011 SEED Award Winners: 35 innovative start-up ventures in: Burkina Faso, Cameroon, Egypt, Ghana, Kenya, Ma...
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How to Protest and Communicate Change with Social Media | Social ...

How to Protest and Communicate Change with Social Media | Social ... | Social Marketing with Social Media:Theory and Practice | Scoop.it
The Occupy movement might have left Zucotti park, but they never stopped using social media to get their message across the entire world. Soon after the 99% made headlines social media lit up and people heard the call to ...
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Paper Machines | metaLAB (at) Harvard

Paper Machines | metaLAB (at) Harvard | Social Marketing with Social Media:Theory and Practice | Scoop.it

"...attempts to come to grips with the myriad outputs of “paper machines”: colonial administrations, government ministries, NGOs, utopian social movements, academic institutions, and other producers of texts dealing with land and its (re)distribution."

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YouTube Updates Platform for Social Good

YouTube Updates Platform for Social Good | Social Marketing with Social Media:Theory and Practice | Scoop.it
The YouTube for Good team has announced two updates to its non-profit program: monthly trainings and the allowance of outbound links to social good websites in annotations.
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Communication Fatigue

https://www.theglobeandmail.com/report-on-business/small-business/sb-marketing/advertising/communication-fatigue-disrupts-marketing-messages/article4402374/?cmpid=rss1

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WILL Interactive: Home

WILL Interactive: Home | Social Marketing with Social Media:Theory and Practice | Scoop.it
WILL develops computer-based full-screen, full-motion interactive movies. We offer over 40 diverse and specialized programs, on topics from Youth-Education to Military to Health Care.
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Seo Sandwitch: List of Social Media sites

Find a list of 100 most useful Social Media sites which every Seo must use for promotion.
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Andy Carvin on Twitter as a newsroom and being human

Andy Carvin on Twitter as a newsroom and being human | Social Marketing with Social Media:Theory and Practice | Scoop.it
In a discussion about his use of Twitter as a reporting tool, NPR strategist Andy Carvin made some interesting points about the value of crowdsourced journalism -- including the importance of being transparent about the process, and the virtues of...
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New Statesman - Are social tools used by optimists, or do they make optimists?

New Statesman - Are social tools used by optimists, or do they make optimists? | Social Marketing with Social Media:Theory and Practice | Scoop.it
Current affairs, world politics, the arts and more from Britain's award-winning magazine...
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Only 49% of Marketers Have Integrated Social Into Brand Building [STUDY]

Only 49% of marketers have integrated social media into brand building, according to a new study by Forrester.
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