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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | Social Media - the environment | Scoop.it

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.


Via Kamal Bennani
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Finally something exciting by fb ....

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RUNWAY SOCIAL NETWORK

RUNWAY SOCIAL NETWORK TRENDME- Make your fashion (RUNWAY SOCIAL NETWORK: http://t.co/1dTUAYiNyP via @youtube)
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The Majority Of Today’s App Businesses Are Not Sustainable | TechCrunch

The Majority Of Today’s App Businesses Are Not Sustainable | TechCrunch | Social Media - the environment | Scoop.it
Though the app stores continue to fill up with ever more mobile applications, the reality is that most of these are not sustainable businesses. According to a..
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Hotels reward guests for Twitter, Facebook posts

Hotels reward guests for Twitter, Facebook posts | Social Media - the environment | Scoop.it
If you want to earn points towards a future stay at a hotel, try posting a photo of the hotel on Twitter, Facebook or Instagram. Hotels are increasingly expanding the ways guests can earn rewards beyond
GetRaasta's insight:

It's interesting to see there is someone out is the world working along the same lines as @Getraasta. We think rewarding customers for their efforts is the way to go in future. As time is money and any time spent, even on sharing, that leads to business, should be appreciated by the business itself.

Thumbs up for all the hotels and other merchants following this type of reward system.

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How Much Does Facebook Advertising Cost?

How Much Does Facebook Advertising Cost? | Social Media - the environment | Scoop.it
There are wide variations of costs associated with Facebook ads, but here is an overview of costs I see as well as some Facebook advertising budgeting tips.
GetRaasta's insight:

Looking to promote your business using Facebook? go through this article - a bit old but still relevant.

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10 essential qualities of a successful marketer

10 essential qualities of a successful marketer | Social Media - the environment | Scoop.it

What makes someone a strong digital marketer? There's no one answer, in part because the industry is so diverse. In fact, the next time you walk the floor at an industry conference, you might find yourself wondering if you really are in the same industry as all of your peers. It's a fair question because on the surface there doesn't seem to be much overlap between the creative gurus who have the "secret sauce" that every branded video needs to go viral, the spreadsheet-obsessed search geeks who seemingly speak their own language, and the always-on, always-sharing social media evangelists who swear up and down that if your brand isn't on [insert latest platform here], you guys are dead like dinosaurs.
Read more at http://www.imediaconnection.com/content/36790.asp?imcid=nl#TsfKSMYG5bTF6qFh.99


Via ScottPValentine
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5 Ways to Spur Action for Your Social Media Tactics |

5 Ways to Spur Action for Your Social Media Tactics | | Social Media - the environment | Scoop.it
Are you looking for ways to increase conversions from social media? This article shows five ways to improve social media tactics based on human behavior.
GetRaasta's insight:

Quite teasing !!  It is true that the urge to know the unknown is one of the best teasers humans react to and hence they work on social media so well. Well written .

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12 Free iPhone Travel Apps for the Technically Challenged : Townsville Holidays

12 Free iPhone Travel Apps for the Technically Challenged : Townsville Holidays | Social Media - the environment | Scoop.it
12 Free iPhone Travel Apps for the Technically Challenged - via @townsvillehol http://t.co/jzhsYRU8p6

Via Luigi Cappel
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Luigi Cappel's curator insight, June 9, 3:05 PM

If you're technically challenged you probably haven't found my Scoop.it page, but if if you are both and live in States, then this brief blog is worth a visit. I especially like the gas prices.

 

I wish someone would do that with gas prices in Australia and in New Zealand as a location based app that was real time!

Rescooped by GetRaasta from Social Media, SEO, Mobile, Digital Marketing
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A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started | Social Media - the environment | Scoop.it

You must find ways to forge relationships with important individuals over time, by building trust and creating opportunities for engagement to happen organically and authentically. Here are nine best practices influencer marketing experts use.


Via Kamal Bennani
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GetRaasta's comment, April 3, 3:37 AM
Being an Influencer is just being human !! -- great blog to read.
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How To Make A Blog Post Go Viral

How To Make A Blog Post Go Viral | Social Media - the environment | Scoop.it
We should get one thing out of the way right at the start, and it probably isn’t what you want to hear: there is no proven way to make your content go viral. A lot of sites and systems claim to have “the secret”, but there isn’t one.

Via Thomas Faltin, Luigi Cappel
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for all the bloggers out there ...

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Luigi Cappel's curator insight, October 4, 2013 4:58 PM

A lot of people are talking about the nasty approach. There is nothing like controversy to get people talking about (or hating) your work. I don't see many people doing it because it can easily lose all your followers. Nevertheless, it can work. Of course you could find yourself a target for all the wrong people. Nothing wrong with having strong opinions though. Just remember your target market and why you are blogging. You do have a strategy and a purpose right? 

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All Hail Quality Score – King Of The AdWords KPIs!

All Hail Quality Score – King Of The AdWords KPIs! | Social Media - the environment | Scoop.it
The high-level relationship between Cost-Per-Click and Quality Score is well known: the higher your Quality Score, the lower your cost per click.

Via ScottPValentine
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Blogging Leads to Sales | Business 2 Community

Blogging Leads to Sales | Business 2 Community | Social Media - the environment | Scoop.it
...Higher ranking in the search engines directly correlates to more traffic flowing to a website. If that traffic is targeted correctly, then more traffic typically means more leads and more customers. It’s human nature that if you solve a problem for somebody, they will remember you and reciprocate. This applies directly to blogging as the more visitors that get helped; the more they will value helping company’s brand.In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. The numbers are still impressive for those that post daily at 78%, 2-3 times per week at 70%, and weekly at 66%. This data along with some other metrics in their report shows a direct correlation between blogging and customer acquisition. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead."...
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Dark Social: We Have the Whole History of the Web Wrong

Dark Social: We Have the Whole History of the Web Wrong | Social Media - the environment | Scoop.it
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.

Via Martin Talks
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Eight studies that reveal how shoppers use smartphones in-store

Eight studies that reveal how shoppers use smartphones in-store | Social Media - the environment | Scoop.it
Anyone who owns a smartphone will know that they come in extremely handy for checking prices and reviews when out shopping.

Via Martin Talks
GetRaasta's insight:

Great study ! reveals interesting facts about smart phone usage.

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A Simple Framework for Building User Engagement Features – 3cseo

A Simple Framework for Building User Engagement Features – 3cseo | Social Media - the environment | Scoop.it
#​SEO A Simple Framework for Building User Engagement Features http://t.co/sMKgfOrgH2
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5 Strategies Behind Awesome Social Media Customer Service

5 Strategies Behind Awesome Social Media Customer Service | Social Media - the environment | Scoop.it

More and more, consumers are turning to social media platforms for customer service. Now, it's brands' turn to seize this opportunity.


Via Kamal Bennani
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Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide - The Wishpond Blog

Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide - The Wishpond Blog | Social Media - the environment | Scoop.it
Facebook Advertising Costs: CPC, CPM, CPA & CPL Guide How much does it cost to advertise on Facebook? How much should I spend on Facebook Ads? These are the two questions that I hear the most when I...
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How to Create Awesome Online Videos: Tools and Software to Make it Easy

How to Create Awesome Online Videos: Tools and Software to Make it Easy | Social Media - the environment | Scoop.it

Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.


Via Kamal Bennani
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How to Calculate the ROI of Your SEO Campaign - Search Engine Journal

How to Calculate the ROI of Your SEO Campaign - Search Engine Journal | Social Media - the environment | Scoop.it
When I was running an SEO agency, I realized that companies had one big issue with SEO. They couldn’t figure out if they were losing or making money from t
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Social media platform statistics for marketing content

Social media platform statistics for marketing content | Social Media - the environment | Scoop.it
Choosing the right social media channel for your content does not have to be hard, but understanding the importance of your audience can be somewhat daunting at first. So many platforms such as Fac...
GetRaasta's insight:

Using social media is an art and takes time to build up proper and reliable audience. This study shows where to start and how to target your next campaign.

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Are You Wasting Money on Customer Experience?

Are You Wasting Money on Customer Experience? | Social Media - the environment | Scoop.it
Think about all you've invested in the latest digital technologies to improve customer experience (CX). Now think about this. It might have been a big waste of time and money. A new study by CX Act, a customer experience improvement firm, shows the most frequently used and most effective customer touch point is personal contact by phone. The study (registration required), which updates a study the company originally conducted for the White House in 1980, concludes: While companies can’t Topic: Customer Experience.

Via ScottPValentine
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HybridAuth, Open Source Social-Signle-Sign-On Solution for authentication through major online services.

HybridAuth, Open Source Social-Signle-Sign-On Solution for authentication through major online services. | Social Media - the environment | Scoop.it

HybridAuth A PHP Library for authentication through Facebook, Twitter, Google, Yahoo, MySpace, LinkedIn, AOL, Vimeo, FourSquare, OpenID and other Identity providers...


Via Nicolas Weil
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Developing a mobile app? here is a quick way to integrate social element to your app

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Facebook Unveils the Most Powerful Social Ads of All Time

Facebook Unveils the Most Powerful Social Ads of All Time | Social Media - the environment | Scoop.it

Facebook has just integrated Page Post link ads into the News Feed, and the result is the most precisely targeted social advertising the marketing world has ever seen. Learn about the implications in this guest post by Chango CEO Chris Sukornyk.


Via Kamal Bennani
GetRaasta's insight:

Finally something exciting by fb ....

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Email and Search Deliver More Customers Than Social Media

Email and Search Deliver More Customers Than Social Media | Social Media - the environment | Scoop.it
Email Marketing - Organic search still leads as the largest channel for online e-commerce customer acquisition, and email as a channel has explode in growth over the past four years, according to a ...
GetRaasta's insight:

The difference between Social Media and Email marketing is quite interesting, especially in today's world that's dominated by Social Media.

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25 Mobile Marketing Statistics That Will Blow Your Mind

25 Mobile Marketing Statistics That Will Blow Your Mind | Social Media - the environment | Scoop.it

If your company has still not implemented a mobile advertising campaign, maybe the following statistics will help change your mind.


Via Jonha Revesencio, Martin Talks
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Top 20 Most Social Brands [INFOGRAPHIC]

Top 20 Most Social Brands [INFOGRAPHIC] | Social Media - the environment | Scoop.it
According to The Dachis Group, these 20 brands are doing their social media branding right.

Via Martin Talks
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MRS 2013: “Next Five Years of Innovation will be Frightening” says Forrester |

MRS 2013: “Next Five Years of Innovation will be Frightening” says Forrester | | Social Media - the environment | Scoop.it

Via Martin Talks
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True to it's essence; The future of mobile is absolutely about context. That's what makes the gap between the physical and digital (here mobile) world so important to explore.

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GetRaasta's comment, May 1, 2013 8:52 AM
true to it's essence ! The future of mobile is absolutely about context. That's what makes the gap between the physical and digital (here mobile) world so important to explore.