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Presentation delivered at eyeforpharma eMarketing Europe & Mobile 2012, Barcelona. What are the game changers for pharmaceutical digital marketing and communications? Understanding the impact of a socialised world and mapping the social web, mobile and ubiquitous connectivity, the quantified self and health applications, big data and the impact on measuring, predicting and tracking health.
How can games rock the health and pharma world? What is a game? Motivational design, games for health, immersive gaming and narrative based simulation, the virtual world and how we can harness gamers for science. ![How People Spend Their Time Online [Infographic] | Social Media, Technology & Design | Scoop.it](http://img.scoop.it/08-BUvkMMo9gxEB8lHeV_Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
To pull out just a few interesting facts:
30% of the world’s entire population is now online, and the global time spend online per month is equivalent to 3,995,444 years. The average time spend by users is16 hours per month (32 hours for US residents).
Social networking is the most popular and time consuming online activity – with users spending more than one fifth (22 percent) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. 
Social Media, Technology News, Gadget and Gaming Reviews and Viral Videos... 
New figures from Google's own data show uptake of Android 4.0 Ice Cream Sandwich is shockingly slow. Is this Android's Achilles' Heel, or do real people not care one way or another what version of Android they use? 
Emoome
emo - a complex psychophysiological experience of an individual’s state of mind as interacting with biochemical (internal) and environmental (external) influences
ome - as used in biology, refers to a totality of some sort
The first step in Emoome’s development is just for tracking the self. You quickly build up a meaningful history just by entering descriptions of your mood a few moments a day. Recording a feeling progresses in three screens. The first asks, “How do you feel right now?”, and you answer with one word. Next it asks, “What is one thing you did today?”, and you can enter a word or phrase. The final screen asks you to describe that one thing in three words. 
Take top thinkers from Silicon Valley and science, mix them with a heavy dose of utopianism and showmanship, and you've got the Singularity University – on a mission to seek technological solutions to the world's great challenges 
A US poll has revealed that increasing numbers of viewers are engaging with social media sites while watching TV, primarily to access further content on the shows. 
The two hundred people packed into a small screening room in Midtown Manhattan on a recent Tuesday night made quite a throng. Engineers, venture capitalists, and entrepreneurs sipped Sam Adams and nibbled bits from a fruit plate. 
Autonomy founder Dr Mike Lynch says the next IT revolution involves information rather than technology. 
Armed with a smartphone, anyone can be a reporter. This is the idea behind NewsiT, a mobile ‘crowd-reporting’ platform that uses gamification to make reporting the news a collaborative, social, fun and rewarding experience. 
Google co-founder Larry Page has a Facebook fixation.
When we think of an internet apocalypse we tend to think of evil hacker worms or eruptive sunspot activity. We don't think about business as usual, but that's exactly what might get us in trouble with mobile data. |
Charles Arthur: If the contents of our brains get uploaded into a computer, then surely someone is going to have to pay to keep it all working. That'll be you. But what if you can't pay? And what about all that copyrighted content? 
Schmidt warns about rise of censorship and government cybercrime in speech at London's Science Museum... 
It can be used to make models for a huge array of things, including airplanes, spacecraft, cars, ships, this ice breaking propulsion pod, industrial robots, joysticks, energy consumption, and health simulations. 
Amazon reviews are just as likely to give an accurate summary of a book's quality as those of professional newspapers, according to a study from Harvard Business School. 
QAs we become ever more dependent on external sources of memory -- using GPS to guide our driving, smartphones to keep our schedules -- it's time to rethink our ideas about what "memory" actually is. 
How big is mobile? Really big. This slide from analyst Chetan Sharma shows that mobile is the most pervasive technology ever invented. 
Almost every technological and medical innovation in the world has its roots in a scientific paper. Science drives much of the world’s innovation. The faster science moves, the faster the world moves. 
Matt Warman celebrates the computer that introduced a generation to games and programming. 
Tim Berners-Lee, the father of the world wide web, has urged internet users to demand their personal data from online giants such as Google and Facebook to usher in a new era of highly personalised computer services "with tremendous potential to help humanity" 
Exclusive: Threats range from governments trying to control citizens to the rise of Facebook and Apple-style 'walled gardens'. 
Twitter has become as important as Wikipedia in the evolution of the information of mankind. It has become a more public space, or a new media grammar, than a “need-to-be-profitable” start-up. It belongs to people, all around the world. It can’t be only the property of a company that needs to make a profit. 
The number of followers you have and the exact wording matter less than you think. What makes a difference is having the right message for the right people. 
Thirty to 40 years ago, when arcade and console games were primitive and parents condemned them as a new threat to their children's schooling, it was probably hard to imagine one of America's leading museums embracing video games as an artform. |
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