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Facebook upgrades mobile pages, adding storefronts for businesses [@SmartInsights Alert] - Smart Insights Digital Marketing Advice

Facebook upgrades mobile pages, adding storefronts for businesses [@SmartInsights Alert] - Smart Insights Digital Marketing Advice | Social Media Tools and new Technology | Scoop.it
Mobile versions of Facebook business pages user interface are given a major overhaul, which promises to benefit small businesses Importance: (For Businesse. Marketing topic(s):Digital marketing strategy. Advice by Robert Allen.
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Google Adwords propose un nouvel Editeur de rapports très puissant - #Arobasenet.com

L'éditeur de rapports Adwords est une nouvelle interface attrayante pour glisser et déplacer des dimensions et des éléments pour créer vos propres rapports.
Henning Wallmeier's insight:

Google is ramping its its advertising tools. New kid on the blog is the new reporting tool for Adwords. 

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Twitter Launches Ads Editor For Bulk Campaign Creation And Management - WebProNews

Twitter Launches Ads Editor For Bulk Campaign Creation And Management - WebProNews | Social Media Tools and new Technology | Scoop.it
Twitter announced the launch of a new Ads Editor, which enables advertisers to create and edit “numerous” campaigns at once. It lets you utilize Excel to manage campaigns. You can edit end dates, budgets, and targeting criteria, and can download a spreadsheet of the campaigns you want to modify. Just make changes right in Excel and upload the updated version ...
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Beyond Links: Why Google Will Rank Facts in the Future

Beyond Links: Why Google Will Rank Facts in the Future | Social Media Tools and new Technology | Scoop.it
Google researchers are currently working on a new algorithm that will base its rankings on links with content that's proven to be factual, rather than those that are popular.
Henning Wallmeier's insight:

If Google follows through with its plans to rank facts higher than "gossip", this could be a strong incentive for all web publishers to increase the quality of content.

Interesting paragraph in the article: Google has a knowledge vault with all of humankind's knowledge. 

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New YouTube ads multiply revenue for retailers

New YouTube ads multiply revenue for retailers | Social Media Tools and new Technology | Scoop.it

A new YouTube ad offering, TrueView for Shopping, promises retailers the ability to better promote products to YouTube users and is delivering significantly better results for some YouTube advertisers.

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LinkedIn va recibler les professionnels avec de la publicité

LinkedIn va recibler les professionnels avec de la publicité | Social Media Tools and new Technology | Scoop.it
La publicité sera au cœur de la croissance de LinkedIn à l’avenir, alors que les solutions marketing ont atteint près de 25% du chiffre d’affaires en 2014. Pour cela, le réseau social lance u [...]
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Closer to Nowhere

Closer to Nowhere | Social Media Tools and new Technology | Scoop.it
Closer to Nowhere is A music creation game for tablets which is coming to iOS & Android. You choose how to play the story's soundtrack and that's how the story develops. I really like the concept…
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Facebook Ads Manager Goes Mobile - AllFacebook

Facebook Ads Manager Goes Mobile - AllFacebook | Social Media Tools and new Technology | Scoop.it
Facebook’s Ads Manager has gone mobile, as the social network announced in a post on its Facebook for Business page that Ads Manager will be included in its flagship iOS and Android applications, as well as via its mobile site.
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STUDY: Facebook Ad Campaigns Should Tell Stories - AllFacebook

STUDY: Facebook Ad Campaigns Should Tell Stories - AllFacebook | Social Media Tools and new Technology | Scoop.it
Every picture tells a story, but what about every Facebook ad campaign? The social network teamed up with Strategic Preferred Marketing Developer and social media advertising technology firm Adaptly on a study in which two separate campaigns were run this past May for independent fashion and lifestyle website Refinery29. The results were detailed in a post on the Facebook for Business page.
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Beyond SEO: Googlebot Optimization

Beyond SEO:  Googlebot Optimization | Social Media Tools and new Technology | Scoop.it
A site’s crawlability is the important first step to ensuring its searchability.
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Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads - AllFacebook

Facebook App Links: 1B Created Thus Far, Now Available For Mobile App Ads - AllFacebook | Social Media Tools and new Technology | Scoop.it
Facebook introduced App Links, an open, cross-platform solution for application-to-app linking, at its F8 global developer conference in San Francisco April 30, and the social network announced in a developer blog post Tuesday that more than 1 billion unique App Links have been enabled by mobile developers, adding that App Links can now be used in mobile app ads through Preferred Marketing Developers.
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Talkwalker: a review of a new, free social media monitoring tool - Smart Insights Digital Marketing Advice

Talkwalker: a review of a new, free social media monitoring tool - Smart Insights Digital Marketing Advice | Social Media Tools and new Technology | Scoop.it
Using Talkwalker Social Search for social media listening Value: Recommended link: Talkwalker Social Search Who are the most important influencers in my s. Marketing topic(s):Social media listening. Advice by Dave Chaffey.
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Report: Facebook rolling out new Snapchat competitor, Slingshot

Report: Facebook rolling out new Snapchat competitor, Slingshot | Social Media Tools and new Technology | Scoop.it
Facebook is apparently not exiting the ephemeral messaging game — a new app rolled out in select countries, called Slingshot, looks designed to compete with Snapchat.
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Instagram Landscape and Portrait Mode Are Here!

Instagram Landscape and Portrait Mode Are Here! | Social Media Tools and new Technology | Scoop.it
Instagram just introduced one of its most significant changes in recent memory — landscape and portrait modes for photos and videos.
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Facebook s'apprête à autoriser la création de boutiques dans les Pages Facebook - #Arobasenet.com

Facebook s'apprête à autoriser la création de boutiques dans les Pages Facebook - #Arobasenet.com | Social Media Tools and new Technology | Scoop.it
Les Pages Facebook seront très bientôt en mesure de créer des pages ecommerce pour vendre, grâce au nouveau bouton “Acheter” de Facebook, directement sur la plateforme.
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Getting Started with Facebook Local Awareness Ads | Clix Marketing PPC Blog

Getting Started with Facebook Local Awareness Ads | Clix Marketing PPC Blog | Social Media Tools and new Technology | Scoop.it
Facebook recently added call-to-action buttons to its newsfeed ads, which allow users to click a button to either call or get directions.
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Keep Up With Your Favorite Shows With Twitter's 'TV Timeline' | Socialnomics

Keep Up With Your Favorite Shows With Twitter's 'TV Timeline' | Socialnomics | Social Media Tools and new Technology | Scoop.it
Twitter is launching a bold TV experiment and if it takes, it could change the face of second-screen viewing — at least as far as Twitter is concerned.
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Twitter expands commerce tools with ‘Offers’

Twitter expands commerce tools with ‘Offers’ | Social Media Tools and new Technology | Scoop.it
Short-messaging service continues to branch out into shopping
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5 Examples of marketing with Facebook Oculus Rift - Smart Insights Digital Marketing Advice

5 Examples of marketing with Facebook Oculus Rift - Smart Insights Digital Marketing Advice | Social Media Tools and new Technology | Scoop.it
Travel, retail and brand examples of marketing with the new virtual reality headset You will know that the Oculus Rift is one of the hot technologies for 2. Marketing topic(s):Marketing innovation. Advice by Susanne Colwyn.
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Chris Lee's curator insight, September 29, 2014 3:56 PM

Using new technology such as the Oculus Rift to allow consumers to interact with marketing offers in a manner which could have never been achieved before. 

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Facebook Mentions: an App for Public Figures - AllFacebook

Facebook Mentions: an App for Public Figures - AllFacebook | Social Media Tools and new Technology | Scoop.it
It was reported last August by AllThingsD that Facebook was testing an application enabling celebrities or their page administrators to monitor mentions on Facebook via mobile and respond to fans. Nearly one year later, the social network announced the introduction of Facebook Mentions, the latest app from its Facebook Creative Labs initiative.
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Pinterest Steps Outside Its Walled Garden With New Animated Follow Button For Brands | TechCrunch

Pinterest Steps Outside Its Walled Garden With New Animated Follow Button For Brands | TechCrunch | Social Media Tools and new Technology | Scoop.it
Pinterest, the image-based social network now riding on a $5 billion valuation and 60 million monthly active users (per comScore), has been making a lot of..
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Google acquires customized playlist service Songza

Google acquires customized playlist service Songza | Social Media Tools and new Technology | Scoop.it
Google has acquired the curated playlist site Songza. Songza stands apart from services like Spotify and Pandora by offering human-curated playlists for various moods and activities, with no ads.
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35 Growth Hacking Tools for Marketers Who Don’t Code

35 Growth Hacking Tools for Marketers Who Don’t Code | Social Media Tools and new Technology | Scoop.it
So here it is: your epic list of tools for marketers with a technical mindset but limited coding chops
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Les statistiques des pages Google Plus sont enfin disponibles

Les statistiques des pages Google Plus sont enfin disponibles | Social Media Tools and new Technology | Scoop.it
On les attendait depuis longtemps, elles sont enfin disponibles. Toutes les pages Google+ disposent désormais de statistiques. Si vous êtes habitué aux Facebook Insights, vous ne serez pas dépaysé. Les statistiques Google+ reprennent les principales données disponibles pour Facebook, au sein d’une interface simple, bien pensée, qui va à l’essentiel....
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