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Common sense? Enhancing your Twitter Strategy: 5 Hashtag Mistakes to Learn From

Common sense? Enhancing your Twitter Strategy: 5 Hashtag Mistakes to Learn From | Social Media talk-talk | Scoop.it
You get one chance (and 140 characters) to prove your worth with Twitter. Don’t make the mistakes of these big brands and completely derail your Twitter strategy.
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Who Uses Social Networks: Age, Ethnic, and Income Breakdown

Who Uses Social Networks: Age, Ethnic, and Income Breakdown | Social Media talk-talk | Scoop.it

Nearly three-quarters (72%) of online US adults were using social networking sites as of May 2013, up from 67% in late 2012, according to a recent report from the Pew Research Center's Internet and American Life Project.

 




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How interactive technology is transforming storytelling

How interactive technology is transforming storytelling | Social Media talk-talk | Scoop.it

Three things really fascinate me about the new digital writing toolkit: the possibility of increased immersion in a story, the ability to represent choice, and the way the audience can influence the story. I'll take them one by one.


Via Nik Peachey
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Chad Clark's curator insight, July 23, 2013 2:41 PM

A “good tale well told” transcends the medium by which it is relayed.  Credit is due Naomi Alderman for saying as much, or rather writing as much in this brief but value-packed article.  (At one point she confesses to being an instructor of creative writing as well as digital media; her article resonates with familiarity of those two areas of expertise.)  For additional reading re: Immersion, I recommend Frank Rose’s The Art of Immersion.   As to “representing choice” – am I the only avid reader who as a kid tried to get into the Choose Your Own Adventure books but ultimately preferred my bound page to be more of “Calvinoesque”?  (And for the record, I still hate seeing the following words in a periodical: to continue reading, turn to page…) 

 

But with digital media the other shoe has fallen. 

 

In conclusion Alderman speaks to audience participation. I can’t help but think of The Rocky Horror Picture Show whenever I see those two words – audience and participation – together, but alas, I wish I could think Star Wars, Episode One.  You see just last night I watched a 12 minute video simply titled “What If Star Wars: Episode I" Was Good?” This video is one man’s take on how to make EpiOne better, er, um, good even.  Now I’m a huge Star Wars fan, having seen Episode IV: A New Hope when I was only 5.  I’m also a digital media guy myself – so says the University of Washington and after George Lucas destroyed my childhood with Episodes I, II, and III, one other digital media guy takes 12 minutes and tells a story that, well, that if made into a movie wouldn’t have bit the big dead Chihuahua. (Come on, EpiOne was really bad.) 

 

But with the world of Star Wars fans (nerds?) out there, don’t you think George, er, Mr. Lucas, could have made a better film if he’d have listened?  I think so – and so even with all the beautiful digital effects, it all comes down to a good tale well told and in this case, that needed audience participation.   

Jess Gronholm's curator insight, July 26, 2013 3:23 PM

This is a great article about the future of storytelling. I love this point. "Art and science (or technology) are often imagined to be totally separate – but this is not, and never has been, true."

Bad Spoon's curator insight, August 8, 2013 1:15 AM

Les évolutions technologiques - notamment les applications mobiles - et l'interaction avec les utilisateurs offrent de nouveaux terrains de jeu pour utiliser le storytelling comme un outil marketing

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Mural.ly - Google Docs for Visual People

Mural.ly - Google Docs for Visual People. Thousands of creative people from all over the world are using Mural.ly to grow ideas.
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Branding is about creating patterns, not repeating messages

Branding is about creating patterns, not repeating messages | Social Media talk-talk | Scoop.it

Brands today exist in multiple mediums, defined by multiple voices. The media brands inhabit is iterative, with no beginning, no end, and little permanency. In that context, adherence to a big idea and endless repetition of centralized, fixed rules can make a brand seem unresponsive and out of step with its audience. But without repetition, how does a brand create consistency? And without consistency, how does a brand maintain value?


Via Innovation Cloud
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5 Social Media monitoring tools and interesting metrics to keep in mind

5 Social Media monitoring tools and interesting metrics to keep in mind | Social Media talk-talk | Scoop.it
Social media measurement: learn about five platforms to help you measure your social media efforts.

Via Bonnie Sandy
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Web & Social Media Play Leading Role in Public’s Decision to Visit a Museum (STUDY)

Web & Social Media Play Leading Role in Public’s Decision to Visit a Museum (STUDY) | Social Media talk-talk | Scoop.it
Potential museum visitors access information about the organization and decide if they want to visit by using web-based sites such as a museum’s website, social media platforms, and peer-review sit...

Via Valérie Sirard
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This is one of those [Infographics] that you DON'T have to pay attention to

This is one of those [Infographics] that you DON'T have to pay attention to | Social Media talk-talk | Scoop.it

I put this infographic as an example of what kind of standarized info you sloudn't trust when working with your fan page. Your fans are unic and their lifes and timings too, so trust analytics, not rules!!!

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Pregunta y descubrirás: 4 Facebook Poll Tools For Your Social Media Strategy

Pregunta y descubrirás: 4 Facebook Poll Tools For Your Social Media Strategy | Social Media talk-talk | Scoop.it
If you have a business and an audience on Facebook, you probably understand the importance of engaging your fan base. An effective social media strategy should include different ways to interact with your customers and prospects.
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[INFOGRAPHIC] 10 Tips for Better Social Media Status Updates

[INFOGRAPHIC] 10 Tips for Better Social Media Status Updates | Social Media talk-talk | Scoop.it
Post an interesting factShare a tipEndorse contentDon’t always ask a questionInspire actionTell users what to expectAdd a P.S.Use short linksUse images with textAsk users to comment
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10 Social Marketing NoNos

Do you park halfbaked ideas on your Facebook page Jump right in on breaking news events Talk about yourself too much STOP... and read this list first.
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[INFOGRAPHIC] Dimensiones de los contenidos en los Social Media.

[INFOGRAPHIC] Dimensiones de los contenidos en los Social Media. | Social Media talk-talk | Scoop.it
Social Media Design Infographic: All the dimensions, for all of the social media platforms, all in one place.
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Always useful Social Media Icon Sets

Always useful Social Media Icon Sets | Social Media talk-talk | Scoop.it
With innovations of web-based technologies, social media is now everywhere, changing the way human interacts. Thus, demands for social media icons are raised within web community especially web designer who creates commercial site or theme.
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Executing Your Social Media Marketing Strategy

Executing Your Social Media Marketing Strategy | Social Media talk-talk | Scoop.it
Follow the 7 social media marketing tips we'll share with you here, and you will get the business results you're targeting.

Via Lawrence Porter
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Contest su Facebook: ecco cosa c'è da fare | Strategie di Web Marketing

Contest su Facebook: ecco cosa c'è da fare | Strategie di Web Marketing | Social Media talk-talk | Scoop.it
Ecco i punti necessari per sviluppare un contest su facebook

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Marketing Strategy: the impact of Pinterest’s new rich pins

Marketing Strategy: the impact of Pinterest’s new rich pins | Social Media talk-talk | Scoop.it
Do you use Pinterest as part of your business marketing strategy? If so, Pinterest’s new “Rich Pins” will be of interest. Pinterest recently added a new style of pin to its sharing platform that ca...

Via Bonnie Burns
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Jennifer M Howard's curator insight, July 18, 2013 5:19 PM

Happy to socialize with other Pinterest enthusiast,

anisha's curator insight, July 19, 2013 5:38 AM

Very nice article 

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5 types of office collaboration tools: which is right for your team?

5 types of office collaboration tools: which is right for your team? | Social Media talk-talk | Scoop.it
Collaborating as a team can be a real challenge. Getting everybody on the same page, assigning tasks, following up on pending items, and making sure everyone is always in the loop is never easy, and it is something almost all companies struggle with.
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10 Social Media best practices for brand, intitutional and personal engagment

10 Social Media best practices for brand, intitutional and personal engagment | Social Media talk-talk | Scoop.it
Salesforce Marketing Cloud engages with their community Social media allows you to directly connect with your customers, prospects, and brand representatives about everything from products to challenges.
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Successful Facebook Business Page Top 10 Tips | Social Media Today

Successful Facebook Business Page Top 10 Tips | Social Media Today | Social Media talk-talk | Scoop.it
Here are 10 tips you can use to run a successful Facebook Business Page.
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Las 10 leyes que debes seguir para llevar con exito una red social. (El ejemplo es Pinteres pero es aplicable a todas)

Las 10 leyes que debes seguir para llevar con exito una red social. (El ejemplo es Pinteres pero es aplicable a todas) | Social Media talk-talk | Scoop.it
How you can leverage Pinterest for increased leads, exposure and sales for your small business, from our social media manager James Day.
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How To Create Effective Posts on the 4 Main Social Sites [Infographic]

How To Create Effective Posts on the 4 Main Social Sites [Infographic] | Social Media talk-talk | Scoop.it
It can be tough knowing what works on which social site. This infographic lays it out nicely. It will show you how to create effective posts on each site.

 

If you want to be very effective at posting on Facebook, Twitter, Pinterest and Google+, it can take a bit more finesse and patience than expected. Just like you learn through trial and error what topics your blog readers gravitate to, you have to take time to learn about your social media audiences as well.

With this infographic, learn how to create effective posts on each major site to maximize reach and potential.


Via Lauren Moss, mariocorallo
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Samuel Pustea's comment, July 10, 2013 1:20 PM
Yes, almost all of us post to all of those 4 social media sites. ;)

I love the little details one can learn in making the best social updates int heir network.

Almost all the social updates I do are based on the testing I have done.

Samuel from internetdreams.com
Amanda N Snyder's comment, July 10, 2013 3:00 PM
Social networking is a never-ending experiment. You are free to enjoy the journey because there is no ultimate destination!
Antoine Gravet's curator insight, September 10, 2013 11:20 AM

La recette pour créer des posts, publications optimales sur les réseaux sociaux Pinterest, Facebook, Twitter et Google+ avec les créneaux horaires pour être vu. Guide pour le CM à imprimer et à garder sur soi ;)

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Getting prepared for summer vacation: How to survive a forced Tech Detox

Getting prepared for summer vacation: How to survive a forced Tech Detox | Social Media talk-talk | Scoop.it
Yikes -- this campsite doesn't have Wi-Fi. You will survive, we promise. Here's a helpful guide to get you through your tech detox (a.k.a. summer vacation).
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Objectives (even if wrong), sound familiar? Smart insights digital marketing advice

Create a comprehensive social media marketing strategy for long term success.
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