Prior to the explosion of social media, it could be argued that marine business was seldom exposed to a legal claim for defamation. But with the ease and access that every person has to this incredibly broad form of communication policing what is said has become and extremely difficult leaving business even more exposed. In essence the tension from a legal perspective is the tension between freedom of speech and control of that freedom. From a business’s perspective, how is that freedom controlled so that employees and directors alike do not unwittingly push the post button that may eventuate in a costly legal settlement.
You don't want to be the next company that has to try to get the genie back in the bottle after an unfortunate social media blast by one of your employees. Your first line of defense is your corporate culture; companies with integrity create few opportunities for employees to air grievances. Your second line of defense is a clearly defined policy on employees' use of social media within the business context. Your third line of defense is your dissemination of that policy, through training of new employees and followup formal and informal training, backed up by metrics tied to compensation/rewards that put your money where your mouth is.
Social media has definitely changed the game for job-seekers and recruiters. Traditionally, HR recruiters placed an advertisement, sifted through the responses, and interviewed the shortlisted candidates before appointing the best interviewee with the best references. Those days are over.
The increase in social media adoption has provided recruiters with access to volumes of information about candidates that they were never before privy to. With this vast amount of candidate data at their fingertips, recruiters may struggle with the ethical implications regarding how much they let this information influence their decisions when appointing staff.
Social recruiting is still a new initiative for many companies. An increasing number of organizations will adopt it in 2013, as it becomes strategic to proactively engage with their target audience: talented individuals.
What does it take to set up a social recruitment strategy?
Effectively managing the risks and rewards of social media is one of the biggest challenges faced by HR professionals and recruiters today. Many organizations have found novel ways to use social media to recruit outstanding talent, engage their in-house and virtual workforces, as well as manage their global brands. However, while the upside of using social media is quite large, without the proper policies and safeguards in place this same upside can quickly degenerate into a significant organizational liability. HR and recruiting professionals must stay up to date and in the know about social media.
Below are four of the biggest social media trends I see today.
A recent survey shows that while college students and grads are working to update their resumes as part of the job hunt, the majority haven’t spent any time removing potentially damaging personal content on social media networks in the...
How can you use social media to help support your company? I just returned from SAP’s SAPPHIRE NOW and discussed this question with many marketers from around the world. In fact, one marketer requested help to become a “social media Jedi”. So, I wanted to put together some first steps to help anyone to become a social media Jedi for their company. Most marketers with whom I spoke at SAPPHIRENOW are comfortable with activating social media messaging on official company Twitter and Facebook channels. However, when it comes to activating their personal social brand on Twitter, LinkedIn and other platforms, it is another story. (This is where we need Yoda’s advice.)
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.