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Social Media Strategies
Social Media - Social is not enough; you have to be strategic. http://www.xeeme.com/IvoNew
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How to Search Facebook Hashtags

How to Search Facebook Hashtags | Social Media Strategies | Scoop.it
Businesses can proactively create posts and tag them appropriately so that other people will find them, but you should also regularly search hashtags for conversations to participate in. Here's how.

Via Alessandro Rea
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5 Steps to Live Tweeting Success | Social Media Today

5 Steps to Live Tweeting Success | Social Media Today | Social Media Strategies | Scoop.it

Social media and Twitter especially have become a quintessential part of entertainment: TVs, movies, concerts and live events are augmented by the “second-screen” experience.


In the original article you can find 5 great tips to boost the success of your live tweeting efforts.

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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Social Media Strategies | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello, Brian Yanish - MarketingHits.com, John van den Brink
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harish magan's comment, September 9, 2013 9:57 PM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 9, 2013 9:57 PM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 2:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Social Media Marketing – How it Effects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world.

Via Free Viral Ads, Lynn O'Connell for O'Connell Meier, Carly Alyssa Thorne http://XeeMe.com/CarlyAlyssaThorne  
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SBR-Technologies's comment, August 21, 2013 12:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 12:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
SBR-Technologies's comment, August 21, 2013 12:33 AM
A Social Media Guide for Small Business Owners http://www.slideshare.net/SBRTechnologies/a-social-media-guide-for-small-business-owners
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How To Find Great Relevant Content for Your Niche Audience

How To Find Great Relevant Content for Your Niche Audience | Social Media Strategies | Scoop.it
Content curation: tools to help you find and share great content from other people alongside your own content.

Via Robin Good
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Alfredo Corell's curator insight, June 30, 2013 4:38 AM

Useful, simple and direct. I've started using it

Jeff Domansky's curator insight, July 1, 2013 11:25 AM

Tools highlighted include Scoop.it, Newsle and Feedly.

AraujoFredy's curator insight, July 2, 2013 7:32 AM
Cómo encontrar contenido relevante para su audiencia de nichoDesde www.socialmediaexaminer.com - 1 de julio de 13:55
Curaduría de contenidos: herramientas para ayudarle a encontrar y compartir un gran contenido de otras personas junto con su propio contenido.
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Effective Twitter Calls to Action | Social Media Today

Effective Twitter Calls to Action | Social Media Today | Social Media Strategies | Scoop.it

Twitter delivers a smaller — but more active — audience than Facebook.

But Twitter is less understood as a marketing channel, and many social media marketers are unsure about what to do when it comes to executing well-planned promotional strategies on the platform. So what can you do to jumpstart a Twitter initiative using 140 characters or less?

 

Try to start with CTAs. 

Calls to action (CTAs) are an essential part of inbound marketing. Their goal is to convert a user into a lead, and, later, into a customer.

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Leverage Social Media in SEO Strategy | Social Media Today

Leverage Social Media in SEO Strategy | Social Media Today | Social Media Strategies | Scoop.it
The most important question then is how can a social media marketing plan help your general SEO strategy? The answer is simple – by generating inbound links. One of the Holy Grail elements of SEO is to gain in-bound links for your website.
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The 2013 Google+ Marketing Guide | KISSmetrics

The 2013 Google+ Marketing Guide | KISSmetrics | Social Media Strategies | Scoop.it

Excerpted from the article by Kristi Hines on KISSmetrics:
"Since its launch in 2011, Google+ has been growing non-stop and now has 359 million active users according to Business Insider. There also have been a lot of changes made in their platform during that time. In this post, we’re going to look at everything you need in order to have a successful Google+ experience.

[The article is analyzed into these following sections]
- Setting up Your Personal Profile
***Cover
***Photo
***Story
***Work
***Places
***Basic and Contact Information
***Links

- Building Authorship Authority
- Setting up Your Page
- Getting Local
- Planning Your Google+ Content Strategy
- Building an Audience
- Using Google+ Communities
- Hanging Out
- Integration with YouTube
- Enhancing Your Website with Google+
- Exploring the Top Tools
- Analyzing Your Results..."

Each section is analyzed with more information and useful tips. Read full original article here:
http://blog.kissmetrics.com/2013-google-plus-guide/

 


Via Giuseppe Mauriello, Steven Hughes
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Jon Turino's curator insight, July 19, 2013 6:17 PM

Give this one a read.

Andrew Earnshaw's curator insight, September 20, 2013 12:37 PM

I posted an article about how google delivers is SEO results and google + ranked very high. So we ought to understand this better.

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Social Strategy and Social Media Trends | Social Media Today

Social Strategy and Social Media Trends | Social Media Today | Social Media Strategies | Scoop.it

There are 3 social media trends that you need to be aware of to guide your strategy:


  • The more content that flows through each network the more niche you need to be to attract your audience
  • Social brands are becoming personal in order to win customers, engage employees and innovate
  • Customer engagement is a priority but without communities it is just social media broadcasting
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Follower Tips for Twitter

Follower Tips for Twitter | Social Media Strategies | Scoop.it

Twitter is more than followers and retweets, it's how you connect with them. 

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malek's curator insight, June 13, 2013 7:53 AM

"Use Contests" is a roll in the dice, but worthy trying.

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How to Build Your Personal Brand on 10 Social Networks [INFOGRAPHIC]

How to Build Your Personal Brand on 10 Social Networks [INFOGRAPHIC] | Social Media Strategies | Scoop.it

In the professional world of 2013, your resume is no longer the most important asset you can have – it’s your online brand. If you’re not optimizing your online brand, you’re missing out on thousands of opportunities.

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The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers

The Top Benefits Achieved in Social Media in 2013 by 3,000+ Leading Marketers | Social Media Strategies | Scoop.it

All the time you hear about the big wins in social media - thousands of new fans overnight, thousands of shares on a photo post, etc. But are these wins being achieved by all marketers across the board?

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debbieleven's curator insight, June 11, 2013 8:35 AM

Interesting that driving traffic was second benefit.

 

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9 Social Media Tools To Make Your Life Easier

9 Social Media Tools To Make Your Life Easier | Social Media Strategies | Scoop.it
Are you overwhelmed by the sheer amount of time it takes to keep up with social media? Do you wish you had a few social media tools in your tool chest?

Via Ross Copping
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New to Social Media? Here’s a Quick-Start Primer - exploreB2B

New to Social Media?  Here’s a Quick-Start Primer - exploreB2B | Social Media Strategies | Scoop.it
If you are new to the social media swimming pool, don’t feel bad. There are lots of companies yet to get into the water, but it is high time to stick your toes in. Here’s a quick-start primer on what you will need to accomplish in order to develop a sound social media strategy.
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How to Use Facebook Graph Search to Learn About Your Fans

How to Use Facebook Graph Search to Learn About Your Fans | Social Media Strategies | Scoop.it
Want to learn more about your Facebook Fans? Use Graph Search. Here are 14 searches for you to try out!

Via Neil Ferree, Randy Hilarski
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Neil Ferree's curator insight, July 2, 2013 9:48 AM

If you can you define your ideal client you can use this new FB Tool to the Hilt and likely increase your conversions on a factor 10 plus • how nice once Google+ engineers figure this one out in G+

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Simple Steps to Create Twitter Lists | Social Media Today

Simple Steps to Create Twitter Lists | Social Media Today | Social Media Strategies | Scoop.it
Twitter lists can be a very useful way to control the stream of information, or tweets, that you receive on your Twitter feed, particularly if you follow a wide variety of people, groups, or organizations.
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How to Setup a Social Media Business Strategy

How to Setup a Social Media Business Strategy | Social Media Strategies | Scoop.it

Social media: learn how to successfully achieve your business objectives and reinforce your messaging and engagement with your audience.


With planning, your small business can use social media effectively.


Here are seven steps to a social media strategy for your business.


1. Determine Your Business Objectives for Social Media

How do you want to use social media to help your business? What goals do you want to achieve?

2. Know Your Audience

Determine the prospects and customers with whom you want to engage on social media. This is your target audience.

3. Choose Your “Hot Buttons”

Target your three to five main topics. These should be categories or words you want to place for in search optimization. Create content around these topics for which you want your business to be known.

4. Stake Your Social Media Turf

Create a presence on all major social media platforms.

5. Set Your Social Media Engagement

Be strategic with your social media time usage. It’s easy to spend more time than you need to on social media. A social media plan—together with a strategic approach—will help you find the right balance.

6. Plan Your Resource Use

For many small businesses, the concept of planning resource utilization may be new. Even if you’re a solopreneur, you must take a strategic view of your time. If you don’t, you’ll find that you’re running from one online emergency to another.

7. Measure Your Social Media Results

Don’t forget to set up everything you’ll need to measure your results. The metrics you’ll want to track will be based on the business objectives you defined.


By Heidi Cohen

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How to Integrate Social Media With Your SEO Campaign

How to Integrate Social Media With Your SEO Campaign | Social Media Strategies | Scoop.it

Like many things in life, certain SEO tactics will fade into oblivion as Google Penguinmatures. This has left many people who used to practice the art of SEO wondering where to go.

 

The good news is that while certain SEO tactics may be under the gun and likely to fail in months to come (if they haven't already), other tactics are destined to succeed, impervious to algorithmic changes.

 

Many people believe that Search Marketing Integration, or SMI, is one of these. Some people have even gone as far as to say publicly that SMI will be required to rank on the first page of Google in the future.

 

Find Out More: http://www.huffingtonpost.com/jayson-demers/how-to-integrate-social-m_b_3481016.html


Via Antonino Militello, John van den Brink
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Haifeng LIU's curator insight, August 4, 2013 7:44 PM

SEO and social networks are platforms for promoting our Brands. We build online awareness by creating a good dominating content that fit hoe people are searching for our company

Wu Meng's comment, August 4, 2013 7:47 PM
I thinks that you are right about all things about branding, whom to follow, authorship and all such points. But I think all these point is all about off page activity or what we call it link building work. But till the time your on page and navigation is not perfect, its no use to do any such good link building strategy. I had seen some e commence site whose navigation is such worst that, we need to find where to shop and what to do. At the end visitor leave the website i.e. a high bounce rate. At the end it is surely effect on our total SEO work.

In short, What i want to say that link building plan, strategy is all good things. But we firstly should have to more focus on navigation and other on page things of website.
Joanna Hou's comment, August 19, 2013 4:32 PM
intetrate social media relate the combination of TV newspaper website advertisement, marketing and so on, in terms of SEO campaign, marketers also need to build a perfect marketing strategy to gain more market share
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How To Gain True Influence by Leveraging the Power of Relationships

How To Gain True Influence by Leveraging the Power of Relationships | Social Media Strategies | Scoop.it

"If you define influence by the size of your Klout score, you can stop reading this right now..."


Via janlgordon, Robin Good
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Caroline Price's comment, July 16, 2013 2:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 9:34 AM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 8:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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Tips For Writing Your First Free eBook For Marketing

Tips For Writing Your First Free eBook For Marketing | Social Media Strategies | Scoop.it

If you are thinking of writing an eBook specifically for internet marketing then here are some powerful tips that will help you write and publish your free eBook.


Via Stefano Principato, massimo facchinetti
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Stefano Principato's curator insight, June 18, 2013 9:13 AM

The truth is that writing and publishing a successful free eBook takes some time and effort.

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5 Social Media Rules Every Entrepreneur Should Know - Entrepreneur

5 Social Media Rules Every Entrepreneur Should Know - Entrepreneur | Social Media Strategies | Scoop.it

5 Social Media Rules Every Entrepreneur Should Know


If you want to make your mark on social media, first and foremost you should provide quality content..


Via Rami Kantari
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Increase Social Media Productivity and Spend More Time with Family

Increase Social Media Productivity and Spend More Time with Family | Social Media Strategies | Scoop.it

Every community manager wants to increase social media productivity so they have more time to spend with their friends and family. Learn how with BundlePost….

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How to Use Twitter to Become an Expert on Any Topic

How to Use Twitter to Become an Expert on Any Topic | Social Media Strategies | Scoop.it

Sometimes you need to quickly immerse yourself in a new field. You might want to gain expertise or quickly gauge what the current issues are around a particular topic. One way of doing this is by creating a dedicated Twitter account to follow a topic. Below some instructions on how you could do this.




Via Howard Rheingold
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Stephen Dale's comment, July 31, 2013 1:48 AM
Thanks for the kind words :-)
Julia Chandler's curator insight, August 7, 2013 1:35 AM

Title says it all - good intro for those who remain unswayed?

Lucy Wyatt's curator insight, October 10, 2013 6:54 AM

This might be good for students beginning a current research topic.

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How To Use Pinterest's Bold New Look | Jeffbullas's Blog

How To Use Pinterest's Bold New Look | Jeffbullas's Blog | Social Media Strategies | Scoop.it
As we pass the halfway point of 2013, Pinterest’s rapid growth shows no signs of abating.


According to Reuters, Pinterest has amassed 48.7 million users since its inception three years ago and a study by SimplyMeasured reveals that 69 of the world’s top 100 brands now have Pinterest accounts.


Hot on the heels of the Pinterest business-focused rollouts that we covered earlier, namely account verification, business pages, and the new web analytics tool,  there have been a flurry of updates in recent weeks that have left many business owners scratching their heads. So if you’re feeling a tad confused about Pinterest’s new look and its rich pins, you are not alone.


Via John van den Brink
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SEO Writing that Ranks | Social Media Today

SEO Writing that Ranks | Social Media Today | Social Media Strategies | Scoop.it

Many factors contribute to a website reaching and maintaining high positions in search results for target terms. These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs. The following are 10 tips for writing content that will help your website rank higher in search results:


  1. Write for users, optimize for robots
  2. Forget about keyword density and keyword stuffing
  3. Integrate related keywords, synonyms, and grammatical variations into your content
  4. Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy
  5. Focus on writing long, in-depth, quality content
  6. Target high quality low competition long-tail keywords
  7. Write content that answer’s common questions from prospects
  8. Get your content noticed and shared on social media platforms
  9. Strive to build your AuthorRank and develop your Google+ profile
  10. Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results


by Brianna Smith

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