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Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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The Biggest Marketing Mistake You Can Make

The Biggest Marketing Mistake You Can Make | Social Media Strategies | Scoop.it

Most of us can remember being disappointed when a product that did not actually do what we thought it would do.


Over the years marketers have learned to be very careful about truth in advertising, and rightly so. But internet marketing can venture really close to that false advertising line when your message doesn’t match what the visitor finds on your website.


There are a few ways this can happen, and you will likely think of some more.

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Ultimate List of 100+ Tools and Resources for Bloggers | Megan Cooper

Ultimate List of 100+ Tools and Resources for Bloggers | Megan Cooper | Social Media Strategies | Scoop.it

Searching around the web, I’ve discovered there is an endless supply of resources for bloggers.Actually, the number of tools at our disposal can be pretty overwhelming and with the number of choices, it may be hard to decide which to use.

 

No worries though. This list of resources gathers the best tools for us bloggers and categorizes them in logical sections that help us choose which works best for us.I’d like to say I gathered this ultimate resource together for you but since it was already done, and done very well, I want to share that resource with you....


Via Jeff Domansky, Mark E. Deschaine, PhD, Suvi Salo
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Jeff Domansky's curator insight, April 12, 2015 3:00 AM

Megan Cooper shares awesome list of blogging resources. Recommended reading. 9 / 10

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7 Ways to Use Twitter Lists to Prevent Information Overload

7 Ways to Use Twitter Lists to Prevent Information Overload | Social Media Strategies | Scoop.it
Here are seven ways to use Twitter lists to avoid information overload.

Via malek
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malek's curator insight, April 11, 2015 3:48 PM

5. Value your partners. Put together a Twitter list of your partners, and send them regular goodwill tweets. If all of your partners are in a list, you are more likely to remember to keep in touch and nurture the relationship.

KB...Konnected's curator insight, April 12, 2015 12:03 AM

Some nice tips. Many could be used by educators.

Charles Mungai's curator insight, August 10, 2015 6:07 AM

5. Value your partners. Put together a Twitter list of your partners, and send them regular goodwill tweets. If all of your partners are in a list, you are more likely to remember to keep in touch and nurture the relationship.

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Pinterest Marketing: Your Complete Guide to Pinterest Success

Pinterest Marketing: Your Complete Guide to Pinterest Success | Social Media Strategies | Scoop.it
Do you want to learn how to market yourself and your business on Pinterest?

Are you looking for a resource to guide your Pinterest marketing efforts?

Whether you’re marketing on Pinterest as an individual or as a brand, these expert articles will show you how to build a following, optimize your pins and boards, measure the return on your activities and promote your pins with paid advertising.

Each of these articles will help you understand and master a specific part of marketing on the Pinterest platform.
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5 Clever Ways to Create Social Media Content Your Audience Will Love

5 Clever Ways to Create Social Media Content Your Audience Will Love | Social Media Strategies | Scoop.it
How do brands get noticed in the noisy world of social media? It requires consistency, creativity and innovative thinking with their content marketing.

Via Liana Ling
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How to automatically extract an image when you paste a link on Twitter

How to automatically extract an image when you paste a link on Twitter | Social Media Strategies | Scoop.it

With its recent introduction of native video, Twitter is getting increasingly visual. The platform that was once famous for the sparseness of its 140-character posts is evolving into a multimedia powerhouse.

If you want your tweets to stand out, including images is a surefire way to boost engagement. While it's simple to share your own photos and video on the service, you might have trouble finding the right image to accompany links.


Take a look at free tool TwitShot, which helps you "spice up" your tweets with images. TwitShot extracts images from links and attaches them to your tweets, giving you a better shot at engagement.

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7 Expert Tips to Protect Your Online Reputation

7 Expert Tips to Protect Your Online Reputation | Social Media Strategies | Scoop.it

When someone searches for your personal name, brand, or business online what will they find?


What they should find is your website, blog, and main social profiles. However, for many brands and individuals bad reviews, complaints, and negative content is ranking right at the top of the search results and being tossed around on social media.


The practice of cleaning up these areas, monitoring what is being said by others and knowing how to combat these issues is a process called reputation management.


Via Brian Yanish - MarketingHits.com
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Firstpoint Marketing and Communications's curator insight, April 8, 2015 2:52 AM

When someone searches for your personal name, brand, or business online what will they find?

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8 Super-Simple Tools You Can Use to Create Better Content 

8 Super-Simple Tools You Can Use to Create Better Content  | Social Media Strategies | Scoop.it
With so many advances in smart technology these days, marketing professionals, content creators, and their teams need to keep up with the availability of tools that help reduce their workload and maximize their output.
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How Social Media Can Help With PR

How Social Media Can Help With PR | Social Media Strategies | Scoop.it
Rather than looking at social media as just a marketing tool, start looking at it as a brand image one.

Via Scott McElreath
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How to Make your Infographics work Harder for You

How to Make your Infographics work Harder for You | Social Media Strategies | Scoop.it
Creating infographics as part of your content marketing, search engine optimisation or online branding strategy is a great first step.


However, by adding a few things to the process you can make the infographics work harder for you, so they will bring even more results.

These small adjustments aren’t difficult, but will make your infographics much more effective.

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7 Rules You Must Follow for Email Marketing

7 Rules You Must Follow for Email Marketing | Social Media Strategies | Scoop.it
Let’s be honest, no-one likes to keep to the rules… it’s much more fun to break them, right?


Well unfortunately it is not so for email marketing, unless you’re prepared to suffer the consequences that is. Here I have prepared 7 rules you would be silly to break. Can your brand risk losing their reputation? No? Read on and find out how to prevent this.

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7 Marketing Skills You Really Need In 2015 And Beyond

7 Marketing Skills You Really Need In 2015 And Beyond | Social Media Strategies | Scoop.it
Whether you’re a seasoned marketer, small business owner, or aspiring marketer, we’ve curated an updated list of the skills you need to bring your career into this decade.


Better yet, we’ve even uncovered some expert insights on the skills that will serve you best in the years to come. If building relationships and revenue today and tomorrow is what you’re after, read on:


1. Social Media

2. Content Marketing

3. Lead Generation

4. Email Marketing

5. Relationship Building and Networking

6. Web Technologies and User Experience

7. Customer Service

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5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog

5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog | Social Media Strategies | Scoop.it

Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.

The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page.

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Marco Favero's curator insight, March 29, 2015 5:29 PM

aggiungi la tua intuizione ...

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Surprising Content Marketing Tools That Help You Work Smarter

Surprising Content Marketing Tools That Help You Work Smarter | Social Media Strategies | Scoop.it

Content marketing is a big part of running a business nowadays, however this also means it can take up a lot of time and effort.


Via massimo facchinetti, Mark E. Deschaine, PhD
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Marco Favero's curator insight, April 7, 2015 4:20 AM

aggiungi la tua intuizione ...

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Creative Marketing: How Do You Fly? You Just Do!

Creative Marketing: How Do You Fly? You Just Do! | Social Media Strategies | Scoop.it

I’ve been thinking a lot about creativity recently, not in a 21st Century kind of skills way, but in an inbound marketing content way.

Let me digress for a moment – inbound marketing works but there are a few facts that need be reinforced if you embark on using inbound marketing at your school:


  • Inbound marketing is not a magic bullet. It will help you market your school but it’s hard work.
  • Inbound marketing takes time. It’s effects won’t, and don’t, happen overnight.
  • Inbound marketing is like a machine that demands fuel and that fuel is content.
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Social Media Tools That Help Optimize Your Time

Social Media Tools That Help Optimize Your Time | Social Media Strategies | Scoop.it

Do you struggle to keep up with social media tasks?

Are you looking for ways to get more done?

Whether you need help maintaining your social accounts, finding content to curate or monitoring competitors, there are ways to simplify these processes.

In this article you cand find a number of tools to maximize the time you spend on social media.

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5 Tips on Mastering the Art of the Tweet

5 Tips on Mastering the Art of the Tweet | Social Media Strategies | Scoop.it
If you’re in any way involved with an online business, the importance of social will have invariably been drilled into you by this stage. A simple Google search will also inundate you with more ‘guides to social’ than you’ll know what to do with.
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13 Ways to Use Facebook for Personal Branding

13 Ways to Use Facebook for Personal Branding | Social Media Strategies | Scoop.it

“Everything you do in public, your behavior, appearance, things you say and even people you associate with, every act is done with self-promotion in mind.”

I thought it was a bit of an over exaggeration when I heard it several years ago at a seminar on communication. However, sometimes, and more often at that, I can understand quite clearly what the speaker meant by that somewhat disturbing sentence.

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How to Optimize Social Media Images

How to Optimize Social Media Images | Social Media Strategies | Scoop.it
Do you create your own images for social media?


Are you happy with their performance?

With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results.


In this article you'll find three tips to optimize your social media images for better online performance.

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The Best Content Marketing Tools to Help You Work Smarter, Not Harder

The Best Content Marketing Tools to Help You Work Smarter, Not Harder | Social Media Strategies | Scoop.it
From blogging to distribution to simply staying organized, these tool are sure to set your marketing efforts in the right direction.

Via donhornsby, John van den Brink
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donhornsby's curator insight, April 1, 2015 9:29 AM

This is simply one of the best lists to start with. Take a look!


(From the article): The above short list of tools represents the ones we use most often at Buffer. It’s far from a complete list of what’s out there. Many other bloggers and content creators have found great benefit from a number of other tools. Here are some that get mentioned most often by pro bloggers.

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11 Ways To Maximize Engagement On Your Tweets

11 Ways To Maximize Engagement On Your Tweets | Social Media Strategies | Scoop.it
If you're looking to maximize the engagement of your tweets, this easy 11-step guide will have engagement up in not time, says Kevan Lee
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8 Ways Twitter Chats Can Benefit Your Business

8 Ways Twitter Chats Can Benefit Your Business | Social Media Strategies | Scoop.it
Does your business want to participate in Twitter chats? Here's how to engage in Twitter chats from behind a logo and to grow your business network.

Via robosheauk
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How to Start a Pinterest Board for your Business that Succeeds

How to Start a Pinterest Board for your Business that Succeeds | Social Media Strategies | Scoop.it
Is Pinterest right for your business? This article shows you how to develop Pinterest boards for your business.

Via TechinBiz, massimo facchinetti
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Create a marketing plan for your small business in 7 easy steps

Create a marketing plan for your small business in 7 easy steps | Social Media Strategies | Scoop.it
If you're time-starved, don't have the budget to hire marketing pros, or aren't confident in your own marketing abilities, the following template for creating a great marketing plan is for you.
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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Social Media Strategies | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions:


What is my audience looking for?

What kind of content is relevant?

How do I attract my audience and engage?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 6, 2015 3:53 AM

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

J. Steven Sprenger ✔'s curator insight, January 8, 2015 10:34 AM

One of the best articles I have read on content marketing.