You may not know I curate a Twitter list that includes over 300 social media managers and marketing professionals at some of the world’s most well-known organizations. I frequently peruse the list to get inspiration.
When it comes to social media strategy, there is nothing more important than the content element. Often misunderstood or even over looked, content curation is crucial to establishing selfless, relevant value in your stream that sparks conversation, engagement and a positive response with your target audience.
When it comes to content posting in social media, there are many components that need to work together for the best results and we are going to cover those, as well as the most frequent mistakes that cost marketing results.
Twitter is a tough nut to crack if you’re first getting started.
But when it’s used effectively, you can use the platform to make a big impact for your business. And you can use it to humanize your brand. But first, take a deep breath. Twitter requires some patience.
Social media plus strong imagery makes a compelling combination
Photo-sharing sites such as Pinterest and Instagram are at the forefront of a new wave of social networks which showcase beautiful images uploaded by artists, brands and the public. Marketers are using the sites to drive "social shopping" and inspire people to collect and share pictures of their favourite products.
For those who don't use social media, #1 will reign supreme. If you're not already on the social media train, 2014 will be the year to hop on. If you've already been riding the train, check out #2-6 to see what the trends are expected to be!
With more than 259 million people on LinkedIn, your business should be using the site as part of your social media marketing strategy. But, LinkedIn is a little different than other social media sites, so how do you take full advantage of it?
Find out what it takes for your brand to put together a 5-star Twitter profile....
So if you're running a brand's Twitter account and want to make sure you're not making any profile faux pas, keep on reading. We'll show you the most important things to optimize in your profile and give you tips on making that happen. Let's get to it!...
The good news: recruiters use LinkedIn to find candidates for jobs. The bad news: there are 260 million LinkedIn profiles out there, making it rather difficult to stand out.
Here’s a solution: new tool Resu-MEtransforms your LinkedIn profile into a compelling career video complete with a voice-over and a handy infographic – in just a few clicks. You then get a unique URL to share on social networks.
Just like tools like Vizify and BrandYourself do cool things with Twitter and your online presence in general, Resu-ME are using the API straight from your LinkedIn profile (which you have to authorise).
After you feel like you have a strong grasp on what Google+ communities need in order to thrive, if you want to take a shot at starting your own, there are some best practices you can follow in order to maximize its odds of success.
The first is to be as focused as possible. While broad may seem like it will appeal to more members, you’re going to have a much more active community if it’s on a highly focused topic that really interests the people who join...