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5 Easy Steps to Your Successful Social Media Marketing Strategy

5 Easy Steps to Your Successful Social Media Marketing Strategy | Social Media Strategies | Scoop.it

Most business houses appreciate the power of social media and its potential to promote their brand image and boost sales. But many of them find social media rather overwhelming and unaware how to evolve the right social media marketing strategies.

Here are five easy steps to create a cohesive and rewarding social media marketing plan.


Via Dr. Susan Bainbridge, Jesus Alvarez desde www.sercompetitivos.com , Stan Smith
Ivo Nový's insight:

In any case before taking advantage of any social media network, clearly define your objectives and business goals..

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Graig Angarella's curator insight, February 26, 2014 2:44 AM

I enjoyed reading this article, because it seemed to go hand-in-hand with what we have learned so far in class this semester. In different terms, it simply outlines a successful marketing plan. To start, it mentions clearly defining your objectives and business goals. As we have learned, this is important and should always be the first thing we do. In addition to stating we should monitor our progress, the article says that we should re-assess our strategy at regular intervals. This makes sense, because it would keep complacency from occurring. Next, and as we know, we should correctly identify our target audience, and then after that, we should make sure to target the right social media platforms. One thing that differs however, is that the article recommends creating a social media calendar. I liked that it had mentioned identifying the best marketing channels as well to reach out in the best way possible to consumers. Lastly, step five discussed the Unique Selling Proposition (USP), and it's importance in social media marketing. The USP (which I just learned about today) is the crucial feature or set of features that sets your company apart from others in similar businesses. Overall, this article not only refreshed my memory towards a proper marketing plan, but also introduced new marketing tactics, that I could see becoming very useful for one's company.

Comunicologos.com's curator insight, February 28, 2014 8:25 AM

5 pasos para una estrategia exitosa de Social Media

Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
Curated by Ivo Nový
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Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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7 Convenient Ways to Automate Social Media

7 Convenient Ways to Automate Social Media | Social Media Strategies | Scoop.it
While having a social media marketing strategy is a necessity, it can become extremely time consuming. Between updating your profile, responding to customers, coming up with con...

Via malek, massimo facchinetti
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malek's curator insight, February 10, 8:18 AM

Social media isn’t just about sharing content that you’ve created. It’s also about sharing other people’s content

Marco Favero's curator insight, February 11, 3:31 AM

aggiungi la tua intuizione ...

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3 Social Media Engagement Techniques That Work

3 Social Media Engagement Techniques That Work | Social Media Strategies | Scoop.it

Looking for ways to jumpstart your engagement?


Whether your goal is to spread awareness or grow your audience, better engagement is your key to success.


In this article you’ll discover three ways to improve engagement for your social media accounts.

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Instagram Contests: Tools and Tips for Marketers : Social Media Examiner

Instagram Contests: Tools and Tips for Marketers : Social Media Examiner | Social Media Strategies | Scoop.it

Want to increase engagement on Instagram?


Have you thought about contests?


Discover tools and tips to help marketers run a successful Instagram contest.

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6 Principles That Must Be Applied to Social Media Marketing

6 Principles That Must Be Applied to Social Media Marketing | Social Media Strategies | Scoop.it

Anyone who either doesn’t know if their marketing is working and/or thinks the focus should be awareness building and not revenue generation could make some small but significant tweaks to their efforts and drive huge results.

Let’s cover a few key business principles as applied to social media:

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15 Hidden Instagram Hacks & Features Everyone Should Know About

15 Hidden Instagram Hacks & Features Everyone Should Know About | Social Media Strategies | Scoop.it
Check out this list of 15 little-known Instagram tips and features for beginners and advanced users alike.
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How To Build A Massive, Engaged Twitter Following

How To Build A Massive, Engaged Twitter Following | Social Media Strategies | Scoop.it
I've added thousands of new, targeted followers each month, and have seen marked improvements in engagement, traffic and subscribers. Now you can too.

Via Mike Allton, Os Ishmael, malek
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Mike Allton's curator insight, January 18, 10:41 AM

How To Build A Massive, Engaged Twitter Following

I've talked before about how much more important Followers over Follower Counts are, stressing the importance of having good, targeted followers. There's no doubt that 10 really interested and engaged followers are far better than 1000 disinterested ones!

But at the same time, isn't 100 interested followers better than 10? How about 1000?

While we don't want to obsess over a "vanity metric" like follower count, the fact is, we all want more traffic, leads and sales! And finding more targeted followers on social media is a valid tactic for doing so.

In today's article, we review how to make your Twitter profile a powerful part of your marketing strategy, and an effective tool for attracting really interested followers.

And I share 5 true Growth Hacks to accelerate the process. Ready to dig in?

Get started: http://thesmh.co/TwitterGrowthHacks ;

#GrowthHacking   #Twitter   #SocialMedia  

Shiena Chin's curator insight, January 20, 1:30 AM

How To Build A Massive, Engaged Twitter Following.

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4 Ways to Increase Your Pinterest Visibility

4 Ways to Increase Your Pinterest Visibility | Social Media Strategies | Scoop.it
Do you want more visibility from your Pinterest marketing?

Are you looking for ways to get your pins and boards seen by more people?

There are some quick and easy tactics you can use to help more of the right people find and share your content on Pinterest.

In this article you’ll discover how to increase the visibility of your content on Pinterest.
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How to grow and monetize your Instagram account

How to grow and monetize your Instagram account | Social Media Strategies | Scoop.it
The formula is simple: create an Instagram account with killer unique content, attract new engaged followers, then sell advertising, shout-outs or products (yours or other people’s).

The seven essentials below will not only help you understand how to quickly grow your followers, but also show you how you can attract small businesses and brands that will want to advertise via your account.
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43 Free Social Media Monitoring Tools [UPDATE 2016]

43 Free Social Media Monitoring Tools [UPDATE 2016] | Social Media Strategies | Scoop.it
Free social media monitoring tools. Here is a continuously updated list of monitoring tools. Top tools and alphabetical list to check out immediately.

Via Sergio Prior
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The Secrets To Combatting Content Overload: How To Craft Content People Love - The Buffer Blog

The Secrets To Combatting Content Overload: How To Craft Content People Love - The Buffer Blog | Social Media Strategies | Scoop.it

The Internet is becoming increasingly cluttered.

5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.


This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.


However, there are three things about the science of successful content and how you can use content to stand out from the crowd.

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10 LinkedIn Inbound Marketing Tips to Grow Your Social Reach

10 LinkedIn Inbound Marketing Tips to Grow Your Social Reach | Social Media Strategies | Scoop.it
When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind. But if you’re forgetting LinkedIn in your marketing plan, you may be missing out on big opportunities.
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Marco Favero's curator insight, January 12, 2:37 AM

aggiungere la vostra comprensione ...

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How Social Psychology and Social Media Marketing Can Skyrocket Your Business

How Social Psychology and Social Media Marketing Can Skyrocket Your Business | Social Media Strategies | Scoop.it
Getting real results from you social media marketing campaigns will not just happen by chance; nor is it just common sense.

If you’re using the publish and pray strategy like most marketers and business owners do, then don’t be surprised if you aren’t getting the love that you’re hoping to get from the social channels.

It takes more than just that.

If you want to increase your odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone.

Learning about social psychology is a good start.
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Grow Your Pinterest Following: 5 Simple Steps for Brands 

Grow Your Pinterest Following: 5 Simple Steps for Brands  | Social Media Strategies | Scoop.it

Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook’s 6% member growth, Pinterest experienced a huge 57% jump in members in 2014.


However, the majority of users in all groups don’t consider the platform to be effective.

Ivo Nový's insight:

These foundational tips can help you get started optimizing your Pinterest profile to get better visibility and engagement for your brand.

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How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | Social Media Strategies | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek, John van den Brink
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malek's curator insight, February 8, 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

Rescooped by Ivo Nový from Public Relations & Social Media Insight
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3 Social Media Marketing Options to Consider in 2016

3 Social Media Marketing Options to Consider in 2016 | Social Media Strategies | Scoop.it

While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.


Another year's gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.


In fact, now is the perfect time to wipe the slate clean and get a leg up on your competition. Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 1, 12:55 AM

Three important social media strategies to consider 2016.

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10 Planning Tips to Prevent a Wasted Marketing Investment

10 Planning Tips to Prevent a Wasted Marketing Investment | Social Media Strategies | Scoop.it
When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.
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How to Create Custom Instagram Feeds : Social Media Examiner

How to Create Custom Instagram Feeds : Social Media Examiner | Social Media Strategies | Scoop.it
Do you want an efficient way to stay in touch with accounts on Instagram? Discover how to use Mashfeed and Iconosquare to create customized Instagram feeds.
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3 Things About Marketing to Millennials That Might Surprise You

3 Things About Marketing to Millennials That Might Surprise You | Social Media Strategies | Scoop.it
Millennials are a unique generation of consumers, and they don't necessarily hate advertisements, but rather care deeply about its value and the experience. If you ever try to reach Millennial consumers, here are three things to know.
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malek's curator insight, January 20, 8:06 AM

Not all cord-cutters: Millennials exhibit a much higher concentration of online video subscription services than older generations

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11 Ways To Increase Your Facebook Followers

11 Ways To Increase Your Facebook Followers | Social Media Strategies | Scoop.it
Increasing your Facebook followers is a definite ‘must’ when it comes to marketing.


Why? it is easy to distribute new content, recommend products and most importantly a way for readers to share your content with others.


If you have a large amount of Facebook followers it also provides social proof that you are the person to learn from, meaning more and more people will want to follow you.

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10 Simple Rules of Visual Storytelling | Medium

10 Simple Rules of Visual Storytelling - Visual Stories - Medium

Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.


“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.

 

To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...


Via Jeff Domansky, Antonio Ormachea
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Jeff Domansky's curator insight, January 14, 10:53 PM

Ernesto Olivares walks the walk with his tips on visual storytelling. Good read.

Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
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33 Ways to Use Social Media to Make Sales

33 Ways to Use Social Media to Make Sales | Social Media Strategies | Scoop.it
Wonder how to use social media to make sales or what steps to take before using it as a lead generation tool? Here's how to work your social sales process.

Via Pantelis Chiotellis
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7 Ways to Reach Your Target Market on Facebook

7 Ways to Reach Your Target Market on Facebook | Social Media Strategies | Scoop.it

Having a Facebook account for your business is almost a mandatory requirement for any organization that wishes to expand its online presence. 


However, a Facebook account for your business is meaningless unless you're able to reach the types of individuals that need your products and services.

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Mastering Content Marketing: 7 Required Principles for Success

Mastering Content Marketing: 7 Required Principles for Success | Social Media Strategies | Scoop.it

If you don’t understand why you should use a particular tactic, you won’t know when to use it. This means you’re playing a guessing game, and the results will be all over the place.

 

I want to clear up as much of this as possible in this post.

 

We’re going to look at the 7 most important principles of content marketing and how you should apply them.

 

Once you understand how these principles affect your overall content strategy, you should be able to get a better grip on when you need to use specific tactics....


Via Jeff Domansky, Dade Ronan
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BYCNOW WEB PORTAL's curator insight, January 12, 7:23 AM

BYC NOW is the Best Education Portal For Those Student who are going to #preparation for all #Competative exams. 
For More info: 
Visit: http://bycnow.com

John Norman's curator insight, January 12, 3:05 PM

Oh How I need to master these 7 principles. Maybe you do to. Check them them out and leverage their effectiveness.

Steve Hall's curator insight, January 13, 6:38 PM
Everyone Needs Traffic....get ALL YOU NEED Right here...

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How to Use Visual Marketing to Leave Your Competition in the Dust

How to Use Visual Marketing to Leave Your Competition in the Dust | Social Media Strategies | Scoop.it
Learn how to use visual marketing to create great graphics for your blog or social media posts.

Via malek
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malek's curator insight, January 11, 10:04 AM

A solid visual brand ties all of your content together across social media platforms and helps people recognize your posts. 

Rescooped by Ivo Nový from Personal and Corporate Branding
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How to use the power of Instagram to market your brand

How to use the power of Instagram to market your brand | Social Media Strategies | Scoop.it

We all know that content is king, especially online.


However it would be a shame to create eye-catching photos for no one to end up ever actually seeing and appreciating them. Visual content is a great hook for attracting and retaining website traffic, but businesses need to update it regularly, while also making sure all images are consistently of a high quality. 


The article highlights Tourism Australia and Spotify Australia as two companies which have been able to use imagery to show their brand's key message in a way that resonates with their target audience. Find out more.


Via Tourism Australia , Soraia Ferreira, massimo facchinetti
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