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10 Questions to Ask When Creating Your Company's Pinterest Page

10 Questions to Ask When Creating Your Company's Pinterest Page | Social Media Strategies | Scoop.it
What you need to know to get your business started on the popular photo-sharing site.


Here are some key questions to ask:


1. What does my company want to achieve on Pinterest?
You may simply want to create a strong brand image, or you might hope to use Pinterest to help launch new products. Whatever your goal, defining it can help you decide which types of Pinterest boards to create and how to organize and promote your pins.


2. What types of images will best showcase my brand without being spammy? 
Choose brightly colored, interesting pictures that show your followers how they can use your products and services in interesting, non-promotional situations.


3. Will other people be able to contribute to my company's boards? 
With Pinterest's "Me + Contributors," you can invite clients, customers, employees and even similar brands, to contribute to a group board. They will be notified via email that you have invited them, and you will receive emails from Pinterest when they add pins to your group board. To be added as a contributor, a person has to be one of your followers already, and you must follow at least one of his or her boards. 


4. How can I build an active community?
First, create several boards with compelling images. Then, make sure to #hashtag your pins with descriptive keywords that can help people find your images when searching Pinterest. 

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Social Media Strategies
Social Media - Social is not enough; you have to be strategic. http://www.xeeme.com/IvoNew
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Social Media Strategy: It's About Quality, Not Quantity

Social Media Strategy: It's About Quality, Not Quantity | Social Media Strategies | Scoop.it

Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.


Quality Over Quantity


Via Brian Yanish - MarketingHits.com, Tomas Trejbal
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Dramatically Boost Brand Visibility with Social Media

Dramatically Boost Brand Visibility with Social Media | Social Media Strategies | Scoop.it

Social media has explosive powers.

It can enlarge your online footprint and increase conversation around your business or brand.


But knowing how to tame the wild animal that is social media can be tough.

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Why Social Media Is the New Face of PR (and How to Use It Effectively)

Why Social Media Is the New Face of PR (and How to Use It Effectively) | Social Media Strategies | Scoop.it
Traditional PR is being phased out by social media, which means a big change for many industries. Here are a few tips to get you up to speed and teach you how to do social PR effectively.
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Using Pinterest to Improve Ranking and Reach a Wider Audience

Using Pinterest to Improve Ranking and Reach a Wider Audience | Social Media Strategies | Scoop.it
Pinterest is a great social media tool for remodeling contractors looking to reach a wider audience and make a solid representation of their brand in the vast sea of home...
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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Social Media Strategies | Scoop.it
If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.

Via Neil Ferree, Dawn Matheson, Lisa Buben
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Molchester Ltd SEO's curator insight, April 15, 1:22 AM

Social Media Marketing and the Power of Google Plus

Emmanuel Oladapo's curator insight, April 18, 10:40 PM

Google + have revolutionized the way social media works for marketing, providing simple and flexible tools which are easy to use for anybody interested in marketing. Most marketers don't find it easy to use social media tools for marketing especially the popular social networking sites that provide limited supports in accessing the mass and preaching their products.

Dawn Matheson's curator insight, April 30, 7:53 AM

That image says it all!

Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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10 Tips to Leverage Google+ for Increased Web Traffic

10 Tips to Leverage Google+ for Increased Web Traffic | Social Media Strategies | Scoop.it

Google+ is a great place to do social media marketing as a result. It allows you to be able to use many more different points of interaction to get seen in search results.


Via Stefano Principato, massimo facchinetti
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Barbara Hart Radisavljevic's curator insight, May 31, 10:28 PM

This is a great reminder for using Google+

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26 Tips for Creating a Powerful Personal Brand Online

26 Tips for Creating a Powerful Personal Brand Online | Social Media Strategies | Scoop.it

The social web is a game changer.It’s not a fad but an evolving ecosystem of web technologies that allow any individual to publish, promote and engage with a global audience. 


The real power of this is that it has put the tools in your hands should you choose to use them. No longer do you have to pay the mass media gatekeepers to be published or to gain attention.


Via Emmanuel 'Manny' Gigante
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Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen

Pinterest: How You Can Rock This Social Media Platform - Heidi Cohen | Social Media Strategies | Scoop.it
Pinterest is aspirational social media. Here are 7 Pinterest marketing trends based on research and charts to help you rock this platform. Includes tips.

Via Ariadna's Fantasy
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13 Tips on Using Hashtags More Effectively - Create More Engaging Content

13 Tips on Using Hashtags More Effectively - Create More Engaging Content | Social Media Strategies | Scoop.it

It’s time we all gave hashtags the respect they deserve. They aren’t just for fun, they are powerful tools. With information overload on every social network, hashtags have become the only way to make sense of the incredible data we create.


Via Bill Gassett, Rebekah Radice
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Bill Gassett's curator insight, January 26, 12:36 PM

How to use hastags effectively in your content marketing planning.

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Mobile Marketing with Snapchat | Social Media Today

Mobile Marketing with Snapchat | Social Media Today | Social Media Strategies | Scoop.it

To advance your social mobile marketing, add Snapchat—the wildly popular photo-messaging app — to your marketing arsenal.  


With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising. In the current ever-connected era, most individuals are rarely without their smartphones or tablets to find new information, whenever the need or desire sparks.

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5 Tools to Simplify Twitter

5 Tools to Simplify Twitter | Social Media Strategies | Scoop.it
Just about every marketer is already on Twitter, or at least aware that it's a fairly important means of getting the word out about their products. But who has time for all of that? This is where the importance of tools comes into play.

Via Maria Margarida Correia
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6 Things You Need To Do Before You Live Tweet An Event - AllTwitter

6 Things You Need To Do Before You Live Tweet An Event - AllTwitter | Social Media Strategies | Scoop.it

Running a live tweet for an event is a great way to connect with your audience. It can shows that you’re interested in the latest news from your field or act as an attention-grabbing stunt.


If you’re ever in a situation where you need to cover an event live over Twitter, there’s a lot to consider. Having live tweeted many events myself,


I know a little bit about the things that can go wrong just as the event is about to start. By following these tips, you’ll save yourself time (and a potential headache) as the event begins.

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Rescooped by Ivo Nový from Surviving Social Chaos
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3 Ways to Generate Leads With LinkedIn Groups

3 Ways to Generate Leads With LinkedIn Groups | Social Media Strategies | Scoop.it

Does your business need more leads?

 

Are you participating in LinkedIn groups?

 

LinkedIn groups are the easiest way to generate leads.

 

In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.

 

Why LinkedIn Groups?

 

Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.


Via Brian Yanish - MarketingHits.com, donhornsby
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10 Rising Social Networks You Should Explore | Mashable

10 Rising Social Networks You Should Explore | Mashable | Social Media Strategies | Scoop.it

Had enough of  Facebook and Twitter? It may be time to switch up your go-to social network.


With the daily explosion of startups, there are plenty of new social media tools popping up. These newer platforms could be working on the next big thing, so you'll want to keep an eye out.


Here's a look at 10 up-and-coming social networks you should know....


Via Jeff Domansky
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Gonzalo Moreno's curator insight, July 29, 2:35 AM

Redes sociales... ¡Ya no saben qué inventar!

:-/

Martina Patone's curator insight, July 29, 4:49 AM

social media

 

Moumita Gryffindorian Dasgupta's curator insight, July 30, 10:00 PM

I think mashable caught up a good list this time...read it here....

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Become a Google+ Success

Become a Google+ Success | Social Media Strategies | Scoop.it
It just occurred to me, after spending a week deep-diving into Google+, that Plus is not a social network -- or even a social layer -- it's a global reboot of the message board.


If you want to succeed, you need to forget about your friends and your family. Leave them behind. There are cooler, smarter, funnier people on Google+ than we have in our own lives now.

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How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business

How to Use LinkedIn Groups (the Right Way) to Build Relationships for Your Business | Social Media Strategies | Scoop.it
Whenever I’m holding a webinar, presenting at a seminar, or just interacting with our awesome customers, I’m asked a lot of social media questions that spa

Via Peg Corwin
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Peg Corwin's curator insight, July 4, 3:50 PM

Basics of creating relationships and networking and, yes, promoting your business socially in Linkedin groups.

Rescooped by Ivo Nový from MarketingHits
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How to Create Highly Shareable Blog Content Using Facebook

How to Create Highly Shareable Blog Content Using Facebook | Social Media Strategies | Scoop.it

Do you want to create blog posts people can’t help but share?


Have you used Facebook to find content that’s most appealing to your readers?


You can write shareable blog posts by taking the time to understand what your audience really wants from you.


In this article you’ll discover four ways to find the ideas your fans want to discuss and share.



Via Brian Yanish - MarketingHits.com
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How to become Twitter famous: a seven step guide

How to become Twitter famous: a seven step guide | Social Media Strategies | Scoop.it
Gaining Twitter followers, and subsequently becoming a go-to user on Twitter, isn't always easy. We've laid out seven tips for becoming Twitter famous.
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How To Use Social Media & Blogs For Powerful Call-To-Action Marketing

How To Use Social Media & Blogs For Powerful Call-To-Action Marketing | Social Media Strategies | Scoop.it
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services. 


Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.

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9 of the Best Ways to Engage Customers on Social Media

9 of the Best Ways to Engage Customers on Social Media | Social Media Strategies | Scoop.it
Asking questions is a more direct way to get people’s opinions on your company or any variety of topics. You might even take a vote to find out how people feel about a subject. These strategies can help you figure out what motivates your customers and could lead to some future business ideas.
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How To Add More Personality To Your Tweets

How To Add More Personality To Your Tweets | Social Media Strategies | Scoop.it

As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.


New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.

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Twitter 101: How To Get More Clicks, Retweets, And Reach

Twitter 101: How To Get More Clicks, Retweets, And Reach | Social Media Strategies | Scoop.it
Find out which words are retweeted most, what time of day is best to post, which hashtags to add to your tweets--and how to figure out if your new...

Via Khaled El Ahmad
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How to Get Your Business Started on Instagram: 5 Tips

How to Get Your Business Started on Instagram: 5 Tips | Social Media Strategies | Scoop.it
Follow these tips to get your business started on Instagram then populate your Instagram account with content that builds an engaged community.
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Rescooped by Ivo Nový from Social Media, SEO, Mobile, Digital Marketing
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How Social Media can help with your B2B Marketing

How Social Media can help with your B2B Marketing | Social Media Strategies | Scoop.it

By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B. This is unsurprising, but not because social media is not suited to B2B marketing.


Via Kamal Bennani
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7 Essential Ways to Market Your Content

7 Essential Ways to Market Your Content | Social Media Strategies | Scoop.it
Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can still utilize the services from other companies, but this blog is going to help you learn several nifty ways to market your content without breaking your bank account. 

Via Brian Yanish - MarketingHits.com, Raj Nadar
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