Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.
It’s time we all gave hashtags the respect they deserve. They aren’t just for fun, they are powerful tools. With information overload on every social network, hashtags have become the only way to make sense of the incredible data we create.
To advance your social mobile marketing, add Snapchat—the wildly popular photo-messaging app — to your marketing arsenal.
With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising. In the current ever-connected era, most individuals are rarely without their smartphones or tablets to find new information, whenever the need or desire sparks.
Just about every marketer is already on Twitter, or at least aware that it's a fairly important means of getting the word out about their products. But who has time for all of that? This is where the importance of tools comes into play.
LinkedIn groups are the easiest way to generate leads.
In this article, you’ll discover how to maximize LinkedIn group networking to highlight your value and find and connect with important prospects.
Why LinkedIn Groups?
Since it launched back in 2003, LinkedIn has undergone a remarkable transformation. What started as a basic “careers” website with 4500 users is now a global B2B lead generation and networking phenomenon with almost 300 million members.
Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services.
Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.
Asking questions is a more direct way to get people’s opinions on your company or any variety of topics. You might even take a vote to find out how people feel about a subject. These strategies can help you figure out what motivates your customers and could lead to some future business ideas.
As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.
New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.
By now, most businesses realize the importance of social media as a part of a robust digital marketing plan. However, there is one area where social media has not yet been embraced to the same extent, and that is B2B. This is unsurprising, but not because social media is not suited to B2B marketing.
Your content is written, but your funds are limited. So what do you do? Clearly you would think that you should start looking for marketers to market your content, but those limited funds come right back up. This is a chance for you to save some money and begin marketing on your own. You can still utilize the services from other companies, but this blog is going to help you learn several nifty ways to market your content without breaking your bank account.