Whether you’re a seasoned marketer, small business owner, or aspiring marketer, we’ve curated an updated list of the skills you need to bring your career into this decade.
Better yet, we’ve even uncovered some expert insights on the skills that will serve you best in the years to come. If building relationships and revenue today and tomorrow is what you’re after, read on:
Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.
The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page.
If Twitter fails to fix its “noise” problem, it doesn’t face a prosperous future — that’s according to entrepreneur and early Twitter investor Gary Vaynerchuk.
Speaking at the Guardian Changing Media Summit in London today, the “storytelling entrepreneur, video blogger, self-trained social media expert and best-selling author” talked at length about how social media has changed brand-building in the digital age. Vaynerchuk touched on a number of related topics, but it was perhaps the vehemence of his Twitter views that stood out.
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
Your brand is you. Your branding is everything you do to promote yourself.
When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
Ivo Nový's insight:
Great ways to use LinkedIn for branding to help you and your business stand out, get noticed and be remembered in the professional world.
Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.
To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....
So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.
Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format ￼Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....
We have talked to many small business owners about being authentic online, and the biggest objection we tend to get in response is they don’t want people talking negatively about them. Think about your favorite athlete – while they do have lots of fans and people showering them with love and attention, they also have a lot of people saying and writing things that would make most of us cry if somebody said about us!
Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.
Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.
In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....
The questions of whether or not to run multiple Twitter accounts tugs at most business owners’ minds at one time or another. Should we have one for customer service and another for product news? A personal account and a business account?
And while the obvious answer to the question is dependent on whether that business has the time and resources to manage multiple Twitter accounts effectively, there are some common scenarios that could warrant a second handle.
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
Ivo Nový's insight:
Did you know that there are 2.078 billion social media active users and 1.685 billion active mobile social accounts?
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks.
However, it can be done with some simple best practices and some strategic planning. Here are some ways small businesses can automate social media and public relations..
Content marketing and social media are two distinct marketing channels that are intrinsically linked to one another and can have a profound impact on your business if used appropriately.
Social media can be considered a form of content marketing, but for the purposes of this article let’s look to content marketing as the content you’re developing to serve your audience and social media as the distribution network that you’re sharing that content on.
Like anyone who is strapped for time, I’ve also found multi-tasking to be a huge benefit. From putting a wash on as I work out, to starting the pasta and setting a timer as I finish up some work projects, to walking my dog and listening to the latest podcast. I even automate my lunches. I make all of my lunches the Sunday before, and know what I’m going to be eating every single day.
To understand great content is to understand that same idea – dozens of small, unseen choices, tactics, and techniques are really what make great pieces work well.
So whether we’re creating blog posts, graphics, SlideShare presentations, podcasts, videos, or other projects, the devil is in the details. It’s the way a great videographer frames a shot. It’s the way a writer weaves a story throughout a stellar blog post.
This attention to detail and ability to understand small, subtle components to larger works are the true keys to mastering the craft of content creation.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.