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6 Tips for Successful Facebook Marketing | Social Media Today

6 Tips for Successful Facebook Marketing | Social Media Today | Social Media Strategies | Scoop.it
Facebook marketing can be an incredible asset for any business when it is used correctly. Algorithm changes have made it harder to reach your audience to its maximum capability.
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Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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7 Marketing Skills You Really Need In 2015 And Beyond

7 Marketing Skills You Really Need In 2015 And Beyond | Social Media Strategies | Scoop.it
Whether you’re a seasoned marketer, small business owner, or aspiring marketer, we’ve curated an updated list of the skills you need to bring your career into this decade.


Better yet, we’ve even uncovered some expert insights on the skills that will serve you best in the years to come. If building relationships and revenue today and tomorrow is what you’re after, read on:


1. Social Media

2. Content Marketing

3. Lead Generation

4. Email Marketing

5. Relationship Building and Networking

6. Web Technologies and User Experience

7. Customer Service

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5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog

5 Unconventional Ways to Create Videos That Engage Facebook Fans | VerticalResponse Blog | Social Media Strategies | Scoop.it

Your Facebook audience has a craving. They’re craving video. According to recent statistics, the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last.

The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. This featured video sits on the left side of your main page and appears like this on your video page.

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Marco Favero's curator insight, March 29, 5:29 PM

aggiungi la tua intuizione ...

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Gary Vaynerchuk: Twitter Will Die If It Doesn’t Fix ‘Noise’ Problem

Gary Vaynerchuk: Twitter Will Die If It Doesn’t Fix ‘Noise’ Problem | Social Media Strategies | Scoop.it

If Twitter fails to fix its “noise” problem, it doesn’t face a prosperous future — that’s according to entrepreneur and early Twitter investor Gary Vaynerchuk.

Speaking at the Guardian Changing Media Summit in London today, the “storytelling entrepreneur, video blogger, self-trained social media expert and best-selling author” talked at length about how social media has changed brand-building in the digital age. Vaynerchuk touched on a number of related topics, but it was perhaps the vehemence of his Twitter views that stood out.


Via Jeff Domansky, Maxime Antoni
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Mat Loup's comment, March 24, 10:41 PM
Just beat me to it Jeff :)
Jeff Domansky's comment, March 24, 11:06 PM
He makes a good point Mat.
Brunofridl's curator insight, March 26, 4:00 AM

Je suis d'accord avec Gary. Twitter doit améliorer la gestion du flux. Faut il pour autant algorithmer le flux pour faire comme Facebook qui décide qui doit voir quoi ? 

Rescooped by Ivo Nový from Social Media, SEO, Mobile, Digital Marketing
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How to Create an Unforgettable Integrated Campaign

How to Create an Unforgettable Integrated Campaign | Social Media Strategies | Scoop.it
When the solar eclipse hit Europe last week, Oreo shone bright with a clever campaign that integrated print, social, and even billboards.

Via Kamal Bennani
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Marco Favero's curator insight, March 27, 5:12 AM

aggiungi la tua intuizione ...

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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | Social Media Strategies | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
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14 Ways to Increase Your Clickthrough Rate on Twitter

14 Ways to Increase Your Clickthrough Rate on Twitter | Social Media Strategies | Scoop.it
Check out these data-backed tips for how to increase clickthrough rate on Twitter.

Via malek
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malek's curator insight, March 22, 7:25 AM

The clearer you can be, the more likely you are to get clickthroughs to your URL. Sometimes, that means simply tweeting the title of the article or offer you're linking to. Which brings me to my next point ..

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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Social Media Strategies | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via John van den Brink
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12 Ways You Can Use LinkedIn for Branding to Stand Out

12 Ways You Can Use LinkedIn for Branding to Stand Out | Social Media Strategies | Scoop.it
Your brand is you. Your branding is everything you do to promote yourself.

When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
Ivo Nový's insight:

Great ways to use LinkedIn for branding to help you and your business stand out, get noticed and be remembered in the professional world.

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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Social Media Strategies | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Fenia
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
Rescooped by Ivo Nový from Content Creation, Curation, Management
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Social Media Strategies | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.


Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....


Via Jeff Domansky, malek, massimo facchinetti
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BlogdosNegocios's curator insight, March 24, 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

Willem Kuypers's curator insight, March 25, 6:24 AM

Intéressant.

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Your Best Marketing Tool is Your Authentic Voice

Your Best Marketing Tool is Your Authentic Voice | Social Media Strategies | Scoop.it
We have talked to many small business owners about being authentic online, and the biggest objection we tend to get in response is they don’t want people talking negatively about them. Think about your favorite athlete – while they do have lots of fans and people showering them with love and attention, they also have a lot of people saying and writing things that would make most of us cry if somebody said about us!
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4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

4 Tips for Marketing to Customers Who Use Multiple Social Media Networks | Social Media Strategies | Scoop.it
An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59.

Via Don Dea, Stan Smith
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7 Visual Ideas That Will Increase Your Social Engagement

7 Visual Ideas That Will Increase Your Social Engagement | Social Media Strategies | Scoop.it

Do you create visual content for social media?

Want to know which types of images get more interaction?

The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others.

Check out these seven types of images that get the most engagement.

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13 Ways Content Curation Can Help You Generate Awesome Content Ideas

13 Ways Content Curation Can Help You Generate Awesome Content Ideas | Social Media Strategies | Scoop.it

Content development is about education and discovery; both of which can be satisfied through content curating. Finding the best content for your audience comes down to asking the right questions:


What is my audience looking for?

What kind of content is relevant?

How do I attract my audience and engage?


Via Guillaume Decugis
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Guillaume Decugis's curator insight, January 6, 3:53 AM

If you're blogging or creating any content, curation comes naturally as a way to feed your inspiration as we've commented several times. Research is often the first step in any creative process. In this article, Julia McCoy articulates very clearly how content curation informs content creation and gives guidance on how to efficiently leverage.

J. Steven Sprenger ✔'s curator insight, January 8, 10:34 AM

One of the best articles I have read on content marketing. 

Rescooped by Ivo Nový from Public Relations & Social Media Insight
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Creating a Visual Impact With Your Digital Marketing Plan

Creating a Visual Impact With Your Digital Marketing Plan | Social Media Strategies | Scoop.it

Consumer appetites for online content has only increased as web search and mobile use continue to rise. What is changing, however, is consumers’ “tastes” for that content. Today, many consumers want to learn by seeing — a trend that is leading marketers to shift their approach toward strategic graphics and imagery in their digital marketing plans.


Consumer attention has shifted from engaging with text-heavy content to more visually appealing, short-form content, including visual updates, stories, ads and videos. Brands who can skillfully convey their messages by mixing these visual elements into their content recipe will be the ones winning with online searchers and customers.


In this post, we explore three areas of your digital marketing plan where you can start to make a visual impact that has the potential to affect your marketing and sales results....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 28, 3:49 AM

A digital marketing plan needs more than written content to be effective. Learn to create a visual impact with your content....

Marco Favero's curator insight, March 29, 8:57 AM

aggiungi la tua intuizione ...

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5 Reasons Why You Might Need Multiple Twitter Accounts

5 Reasons Why You Might Need Multiple Twitter Accounts | Social Media Strategies | Scoop.it
The questions of whether or not to run multiple Twitter accounts tugs at most business owners’ minds at one time or another. Should we have one for customer service and another for product news? A personal account and a business account?

And while the obvious answer to the question is dependent on whether that business has the time and resources to manage multiple Twitter accounts effectively, there are some common scenarios that could warrant a second handle.
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7 Ways to Attract More Attention on Pinterest

7 Ways to Attract More Attention on Pinterest | Social Media Strategies | Scoop.it
Do you want a stronger Pinterest presence? In this article you'll discover seven ways to gain attention on Pinterest and engagement for your brand.

Via Peg Corwin
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Peg Corwin's curator insight, March 18, 11:06 AM

Excellent tips to take your Pinterest marketing to the next level. The last is super-important - optimize for mobile.

Rescooped by Ivo Nový from Web Marketing and Social Media
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5 Steps to Audit Your Digital Marketing Strategy for 2015

5 Steps to Audit Your Digital Marketing Strategy for 2015 | Social Media Strategies | Scoop.it
It's time to take a closer look at your digital marketing strategy. Brian Honigman explains how to overhaul in five easy steps

Via Sergio Prior
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Powerful Social Media Marketing Strategies For Mobile Users

Powerful Social Media Marketing Strategies For Mobile Users | Social Media Strategies | Scoop.it
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
Ivo Nový's insight:

Did you know that there are 2.078 billion social media active users and 1.685 billion active mobile social accounts?

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Rescooped by Ivo Nový from Information Technology & Social Media News
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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | Social Media Strategies | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


Via John van den Brink, Jesús Hernández
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How A Small Business Can Automate Social Media And PR

How A Small Business Can Automate Social Media And PR | Social Media Strategies | Scoop.it

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. 

 

However, it can be done with some simple best practices and some strategic planning. Here are some ways small businesses can automate social media and public relations..


Via Ivana Dupalova
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4 Steps To Create A Content Marketing Strategy For Social Media?

4 Steps To Create A Content Marketing Strategy For Social Media? | Social Media Strategies | Scoop.it
Content marketing and social media are two distinct marketing channels that are intrinsically linked to one another and can have a profound impact on your business if used appropriately.

Social media can be considered a form of content marketing, but for the purposes of this article let’s look to content marketing as the content you’re developing to serve your audience and social media as the distribution network that you’re sharing that content on.
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THIS Is How You Create A Social Media Automation Strategy

THIS Is How You Create A Social Media Automation Strategy | Social Media Strategies | Scoop.it

Like anyone who is strapped for time, I’ve also found multi-tasking to be a huge benefit. From putting a wash on as I work out, to starting the pasta and setting a timer as I finish up some work projects, to walking my dog and listening to the latest podcast. I even automate my lunches. I make all of my lunches the Sunday before, and know what I’m going to be eating every single day.


Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, March 23, 11:36 AM

Who doesn’t want to save time on repetitive tasks? Who doesn’t want to become more efficient? Who doesn’t want to spend more time doing what they love?

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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Social Media Strategies | Scoop.it

Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time.


Via massimo facchinetti
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Marco Favero's curator insight, March 22, 6:49 AM

aggiungi la tua intuizione ...

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Learn the Secrets Behind 5 Great Content Marketing Projects

Learn the Secrets Behind 5 Great Content Marketing Projects | Social Media Strategies | Scoop.it
To understand great content is to understand that same idea – dozens of small, unseen choices, tactics, and techniques are really what make great pieces work well.


So whether we’re creating blog posts, graphics, SlideShare presentations, podcasts, videos, or other projects, the devil is in the details. It’s the way a great videographer frames a shot. It’s the way a writer weaves a story throughout a stellar blog post.


This attention to detail and ability to understand small, subtle components to larger works are the true keys to mastering the craft of content creation.

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