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6 Ways Twitter Can Improve Your Google Rankings | Social Media Today

6 Ways Twitter Can Improve Your Google Rankings | Social Media Today | Social Media Strategies | Scoop.it
How to use your active Twitter account to improve your Google rankings and SEO.


1. Use the Twitter tools available to you to help with promotion

On Twitter, there are a number of tools that you can use to help to leverage your profile. Examples of tools that have worked well for businesses over the years are Twtpoll and Paywithatweet, where you naturally generate retweets and @ mentions by adding value to your followers.


2. Connect with your contacts from the other social networks and emails

Twitter is just one social network; there are many others like you should know if you are using social media as part of your marketing strategy.


3. Run Twitter competitions

One way to gain a considerable leverage on Twitter is to run retweet competitions. This is basically an event in which people retweet a comment usually containing a link to your website in the hope of winning a prize you are offering.


4. Quality content is important

This is the simplest rule for most SEO strategies and yet businesses keep getting this simple fact wrong again and again.



5. Add Hashtag to targeted keywords

Make use of hashtag for your keyword, this will help to boost up the SEO of the tweets. Example: #keyword 


by Winson Yeung


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Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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What Does Your 2015 Twitter Strategy Look Like? - AllTwitter

What Does Your 2015 Twitter Strategy Look Like? - AllTwitter | Social Media Strategies | Scoop.it

With the new year right around the corner, your resolutions list might be looming pretty large… but does it include any Twitter-specific promises? It should.


The new year is a great time to revise, refresh and renew your Twitter strategy.

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6 Facebook Secrets That Can Surprise Even an Experienced Marketer

6 Facebook Secrets That Can Surprise Even an Experienced Marketer | Social Media Strategies | Scoop.it

Despite of the fact that Facebook is the most versatile social networking platform for promoting your business among your target audience, it is not easy to master the Facebook ad engine.


Here are the latest Facebook advertising secrets that you must know for using the Facebook advertising engine effectively.

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15 Social Media Companies To Watch In 2015 - Forbes

15 Social Media Companies To Watch In 2015 - Forbes | Social Media Strategies | Scoop.it
This was an exciting year for social. About 300,000 apps were added to the Apple App Store. Eighty-five billion apps have been downloaded since October. Instagram’s active use grew by 23 percent.

Via brandinmind, massimo facchinetti
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Visual Content: How to Create Shareable Images People Love

Visual Content: How to Create Shareable Images People Love | Social Media Strategies | Scoop.it

Visual content marketing is a way to use images, rather than words, to communicate a message about your business, product or service. Visuals are a snackable way to express ideas.


To learn how to create shareable images that enhance your social media marketing, listen to the interview with Kim Garst, CEO of Boom Social and an expert in using visuals for social media marketing.

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Your 2015 Content Marketing Strategy: 6 Magic Questions

Your 2015 Content Marketing Strategy: 6 Magic Questions | Social Media Strategies | Scoop.it

Yes, it’s true that we only have two weeks..


But believe it or not, you still have time to put together a powerful content marketing strategy that will rock the house in 2015! It really boils down to answering six key questions.


WHY are we producing content?


WHO is our target audience?


WHAT topics are we going to cover in our content?


WHERE is this content going to live?


WHEN will we publish this content?


HOW will we manage the entire content marketing program?



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10 Successful Facebook Marketing Examples

10 Successful Facebook Marketing Examples | Social Media Strategies | Scoop.it
Is your Facebook engagement dropping? Need some inspiration to pump up your Facebook marketing?


As the Facebook news feed continues to change, it's important to figure out how to make the platform work for you. In this article I'll share Facebook pages from both large and small brands, and tips to incorporate their tactics into…

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5 Tips on Using Social Media to Build Your Personal Brand

5 Tips on Using Social Media to Build Your Personal Brand | Social Media Strategies | Scoop.it
When it comes to looking for a job in the digital industry, it’s not enough to just fire off a CV and cover letter and hope for the best. We’ve come up with 5 ways you can use social media to build your personal brand and bag a digital job.
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7 Types of Engagement That Can Get You More Customers on Twitter

7 Types of Engagement That Can Get You More Customers on Twitter | Social Media Strategies | Scoop.it

So you’re tweeting spectacular content – stunning pictures, hilarious jokes, industry insights – but you’re not getting any bites. No retweets, no responses, no clicks. What are you doing wrong?


No content strategy is complete without an engagement strategy: a plan for connecting with your followers and other Twitter users in a meaningful way.


Here are seven types of engagement that you can incorporate into your strategy to get you more customers on Twitter.

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3 points about Pinterest you positively must follow

3 points about Pinterest you positively must follow | Social Media Strategies | Scoop.it

Pinterest is becoming one of the most popular social media platforms among businesses that market online thanks to the connections it creates between brand


These goals can be accomplished the “old fashion” way by building boards, pinning content and waiting for fans to show up. There are, however, three tactics which you can use that will prove to be more effective and garner results quicker:


  1. Creating better Promoted Pins
  2. Using Pinterest Messaging for marketing
  3. Understanding the new Pinterest Analytics dashboard better
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Six Tips for a Killer Hashtag Marketing Campaign

Six Tips for a Killer Hashtag Marketing Campaign | Social Media Strategies | Scoop.it

Does your company use hashtag campaigns?

Would you like to get the most out of your hashtag campaigns?

In this article you will discover how Travelocity successfully implemented the most successful social campaign in the company’s history.


Via Kamal Bennani, Andrey Golub
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3 Ways YouTube Videos Can Help You Generate More Business

3 Ways YouTube Videos Can Help You Generate More Business | Social Media Strategies | Scoop.it

There are over 4 billion YouTube video views per day on both desktop and mobile devices and over 6 billion hours of video watched per month on YouTube.


With these startling statistics on how much video content is consumed on YouTube, digital marketers must take note and create a YouTube marketing strategy for their business in 2015.

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10 Tips to Improve Your Pinterest Marketing Strategy

10 Tips to Improve Your Pinterest Marketing Strategy | Social Media Strategies | Scoop.it
Pinning as much as you can is not a strategy, here are some ideas to help you better present your products, learn more your pinners, adjust your frequency and more

Via Alessandro Rea
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Interconectados's curator insight, December 8, 7:05 AM

10 consejos para mejorar la estrategia de marketing en Pinterest.

 

Debido a que gran parte de los visitantes de Pinterest acuden con la intención de comprar, aplicar algunas nociones básicas de marketing pueden hacer que nuestra marca sea más conocida y aumentar el número de ventas. 

Sarah Woloson's curator insight, December 8, 10:14 PM

More like the 10 Commandments to Pinterest Marketing….use these tips to master the art of PM!

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How to Create Amazing Infographics

How to Create Amazing Infographics | Social Media Strategies | Scoop.it
Infographics make complex information eye catching, shareable and easily digestible. Learn how create amazing infographics in Canva today.

Via Ana Cristina Pratas, steve batchelder
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Katelm's curator insight, December 11, 2:20 PM

Tutoriel pour l'outil de création d'infographie Canva

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5 Ways to Market Yourself Visually

5 Ways to Market Yourself Visually | Social Media Strategies | Scoop.it

Visuals communicate complex ideas into something more digestible. Large amounts of text make it harder for our brains to find pertinent information in a timely manner.


This problem can be remedied quite easily, by adding images and visuals into marketing yourself.

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10 Ways to Thank Your Followers Before Christmas - AllTwitter

10 Ways to Thank Your Followers Before Christmas - AllTwitter | Social Media Strategies | Scoop.it

Here are 10 ways to thank your followers before Christmas.


1. Be direct.

2. Add them to a list.

3. Send a group thank-you.

4. Share their content.

5. Give them a little gift.

6. Send a direct message.

7. Engage them.

8. Follow them.

9. Space them out.

10. Personalize it.


However you thank someone, make sure to include why you think they’re great. They’ll appreciate the extra effort.

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The Road to the Top: Personal Branding Examples in Professional Services

The Road to the Top: Personal Branding Examples in Professional Services | Social Media Strategies | Scoop.it

Take a look at some personal branding examples from industries including finance, architecture, and marketing.


Which tools and techniques have high-visibility experts used to take their reputations to the next level?


Look at those four techniques that seem to be most powerful for personal branding, and see how real experts used those platforms to get ahead.

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Your New Social Media Strategy: Attract, Engage, Convert & Monitor

Your New Social Media Strategy: Attract, Engage, Convert & Monitor | Social Media Strategies | Scoop.it

So you want to use social media to promote your business, products and services?


Smart play. But for best results on social you need clear objectives and an organised, winning strategy. You need a plan. And you need to do the work.

Ivo Nový's insight:

Check out the visual for more insights, which comes courtesy of Shark Communications.

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Google+: How to Become an Influencer

Google+: How to Become an Influencer | Social Media Strategies | Scoop.it
You may or may not be totally comfortable with Google+ for business but it is very important that you don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

Via Kamal Bennani, massimo facchinetti
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Moons Lucien's curator insight, December 19, 6:03 PM

don’t underestimate what it can do for you. It can help to strengthen your social interactions online and it can do so much more.

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5 Simple Tips To Increase Engagement with Social Media - Jeffbullas's Blog

5 Simple Tips To Increase Engagement with Social Media - Jeffbullas's Blog | Social Media Strategies | Scoop.it
You don’t need to be a big brand or have a large budget to succeed on social media. Here are five simple tips to increase engagement with social media.

Via GrupoNeo, Diaa Thaher
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How to Create a Brand Persona on Social Media

How to Create a Brand Persona on Social Media | Social Media Strategies | Scoop.it
Before you tweet, post, or blog for your company, you need to create a brand persona to set the tone and connect with your community in a meaningful way.


Check out these successful brand stories to help you create a brand persona for your company to use on social media.

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Tools and Tips For Saving Time on Social Media

Tools and Tips For Saving Time on Social Media | Social Media Strategies | Scoop.it
To reduce the amount of time and manpower needed to constantly filter feeds, post updates and react to conversations on social media, there are a few simple tips and tools you can employ which will make the process easier and more cost-effective.


With a fairly simple setup and a few hours per week to nail down the basics, this guide will allow you to create a strong social media presence where the return is worth the investment.


Via Steven Krohn
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5 Twitter Tips That Will Enhance Your Personal Brand

5 Twitter Tips That Will Enhance Your Personal Brand | Social Media Strategies | Scoop.it
Become one of the influentials in the tweeting universe by sprucing up your presence on the platform.

Via Pippa Davies @PippaDavies
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Pippa Davies @PippaDavies 's curator insight, December 11, 10:20 PM

Teach Twitter tools to students so they can learn how to be entrepreneurs!

Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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12 Essential Elements of a Social Media Marketing Strategy

12 Essential Elements of a Social Media Marketing Strategy | Social Media Strategies | Scoop.it
Do you need some help to get started with your social media marketing plan? If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented social media plan.

Via massimo facchinetti
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Marco Favero's curator insight, December 10, 8:09 AM

aggiungi la tua intuizione ...

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Content Sharing: How to Build a Following Using Other People’s Content

Content Sharing: How to Build a Following Using Other People’s Content | Social Media Strategies | Scoop.it

Do you have a content sharing strategy for your business? Are you interested in discovering ways to leverage great content to promote your business and drive sales?


To learn how to build a following by sharing other people's content, we interview Guy Kawasaki. And here you can listen to it in the Social Media Marketing podcast.


Podcast: Play in new window


By Michael Stelzner

Ivo Nový's insight:

Today, Guy considers social media as God’s gift, especially for entrepreneurs, because it’s fast, free and ubiquitous. It’s a great equalizer and makes it possible to potentially reach millions of people with just one tweet, image or post.

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6 Tips for Social Media Marketing for Small Business

6 Tips for Social Media Marketing for Small Business | Social Media Strategies | Scoop.it
Of all the marketing channels, social media is the most cost efficient. We talk about why you should choose social media marketing for small business

Via TechinBiz, Pierre Galeon
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BSN's curator insight, December 11, 2:10 PM

6 Tips for Social Media Marketing for Small Business.

#smm #business

Terry Retter's curator insight, December 19, 6:20 PM

Not every social media channel may be right for you business. Determine which work best for your markets and focus.