Blogs, Facebook, Instagram, Twitter, Pinterest — more and more, these are the places where people are talking about goods and services.
Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers.
Asking questions is a more direct way to get people’s opinions on your company or any variety of topics. You might even take a vote to find out how people feel about a subject. These strategies can help you figure out what motivates your customers and could lead to some future business ideas.
As much as Twitter is a fantastic place to learn and share information, one of the most exciting things about it is how it lends itself to networking.
New relationships, genuine leads and engaged customers can all blossom from consistent Twitter use. But in order to really shine, you’ve got to be you on Twitter – you have to interject your own personality into your tweets.
Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups. That’s how it feels sometimes when you find just the right Twitter tool. And there's a tool for practically every desire…
Some marketers believe that the number of followers they have is an indication of their success on social media. A recent Wall Street Journal article argued that social media is failing to live up the marketing hype companies originally expected. The reason for this is because many companies get caught up in the numbers game and focus their efforts on growing their audience on social media. A successful social media strategy should emphasize customer engagement and interaction with followers.
It’s time we all gave hashtags the respect they deserve. They aren’t just for fun, they are powerful tools. With information overload on every social network, hashtags have become the only way to make sense of the incredible data we create.
To advance your social mobile marketing, add Snapchat—the wildly popular photo-messaging app — to your marketing arsenal.
With Snapchat, you can reach your prospects with time-sensitive offers on the go. Mobile marketing has become highly influential, and its influence is primed to keep on rising. In the current ever-connected era, most individuals are rarely without their smartphones or tablets to find new information, whenever the need or desire sparks.