Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things.
With all these benefits, I have wondered, why do some of my fellow marketing and sales professionals still struggle to gain traction on such a promising channel?
Based on my first-hand observations, marketers and sales-people don’t treat their personal brand enough like a real brand. Here are four common mistakes they make when using Twitter and how to correct them.
When it comes to learning about Twitter marketing strategies, there’s so much information online that it can be overwhelming. You don’t know what will work for your business or your clients, and you’re confused about who to trust.
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip?
Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
Does your business have a hashtag strategy? It’s easy enough to add one or two relevant hashtags to the end of a tweet – like #education, #technology, #marketing and other industry- or topic-specific keywords. But are you really maximizing on hashtags this way?
As a digital marketer, your time is being stretched thinner and thinner – after all, in any given day you have to search out and test new tools, update ad campaigns, manage creatives and build community.
So anything that can shave minutes or hours off your daily tasks is sure to help.
Years ago, Renee Pawlish gave me much food with her excellent post on the challenges of online book promotion. In it, she mentions two resources that highlight word-of-mouth and reviews as the only ways to sell books.
Everyone is on the same page: strategies are no fun. They’re time-consuming, they’re demanding and they’re a whole lot of hard work. But they’re also necessary.
Particularly when it comes to the whirlpool that is social media, having a clear strategy in place is essential. Without one, you’ll flounder. And even worse, due to social media’s unrestricted nature, everyone will be able to see you floundering.
You can’t hide a lack of social strategy. If you’re winging it, here’s the top 3 signs that give you away.
In order to track the performance of your social media efforts, conducting regular social media analysis is a must. One way brands track their campaigns is by using memorable, unique, and relevant hashtags.
Hashtags are used to find and follow discussions about brands, promotions, or events. If managed correctly, hashtags will help you track how many people are participating in your campaign and what they are saying about your brand. To help you manage hashtags effectively, here are some tracking tools that you can use....
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.