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3 Ways to Grow an Instagram Community

3 Ways to Grow an Instagram Community | Social Media Strategies | Scoop.it

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a as part of their marketing strategy.


Here are three tips on how to strengthen your community management efforts on Instagram.


1) Use tools to manage your account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community

There’s StatigramInstagridWebstagramNitrogramSimply Measured and many other helpful tools for making the most of your Instagram community.


2) Respond to Comments to Grow your community

The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.


3) Use Hashtags to Track Engagement Over time

Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.

by Brian Honigman

Ivo Nový's insight:

I personally started on Istagram only two weeks ago, but since then, my interest in this amazing site only grows. You can easily find me there under my user name "ivonovy".

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Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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How to Fast Track Your Social Media Marketing Strategy

How to Fast Track Your Social Media Marketing Strategy | Social Media Strategies | Scoop.it
So, you have decided it is time to launch a social media marketing campaign. Good for you! Whether you are just starting a business or you have finally decided it is time to jump on the social media bandwagon like everyone else, you need to know how to fast track your campaign.
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14 Ways to Increase Your Clickthrough Rate on Twitter

14 Ways to Increase Your Clickthrough Rate on Twitter | Social Media Strategies | Scoop.it
Check out these data-backed tips for how to increase clickthrough rate on Twitter.

Via malek
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malek's curator insight, March 22, 7:25 AM

The clearer you can be, the more likely you are to get clickthroughs to your URL. Sometimes, that means simply tweeting the title of the article or offer you're linking to. Which brings me to my next point ..

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How to increase your LinkedIn profile views by 425%

How to increase your LinkedIn profile views by 425% | Social Media Strategies | Scoop.it

How to make your profile views soar, which could lead to more potential job opportunities, connections and visibility.


Via John van den Brink
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12 Ways You Can Use LinkedIn for Branding to Stand Out

12 Ways You Can Use LinkedIn for Branding to Stand Out | Social Media Strategies | Scoop.it
Your brand is you. Your branding is everything you do to promote yourself.

When LinkedIn launched in 2003, it seriously changed this game and has continued to refine and define the importance of online business networking and branding. In a short time, LinkedIn has given individuals and businesses a professional online community to meet, socialize, interact, and learn from each other.
Ivo Nový's insight:

Great ways to use LinkedIn for branding to help you and your business stand out, get noticed and be remembered in the professional world.

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13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse

13 Easy-to-Use Tools for Creating Killer Visual Content | VerticalResponse | Social Media Strategies | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.


To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Fenia
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
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The 10 New Rules Of Visual Content Marketing

The 10 New Rules Of Visual Content Marketing | Social Media Strategies | Scoop.it

So whether your content is being consumed within social channels or on your website, visual content remains a powerful tool – but only if done correctly.In short, the rules of visual content have changed.


Why should you use visual content?Just take a quick look at these 3 snack size facts about the visually wired human. In a visual content format Below are 10 new rules of visual content marketing. Break them and you risk losing your customers....


Via Jeff Domansky, malek, massimo facchinetti
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BlogdosNegocios's curator insight, March 24, 12:26 PM

Os conteúdos visuais são aqueles que despertam mais atenção nas redes sociais. Todavia é importante considerar que algumas regras devem ser seguidas por forma a obter os melhores resultados. Neste artigo poderão ler 10 das principais regras no marketing de conteúdos visuais.

DJ Casteel's curator insight, March 24, 8:13 PM

Consumers have access to an abundant amount of information.  Make your content stand out from the rest!

Willem Kuypers's curator insight, March 25, 6:24 AM

Intéressant.

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Your Best Marketing Tool is Your Authentic Voice

Your Best Marketing Tool is Your Authentic Voice | Social Media Strategies | Scoop.it
We have talked to many small business owners about being authentic online, and the biggest objection we tend to get in response is they don’t want people talking negatively about them. Think about your favorite athlete – while they do have lots of fans and people showering them with love and attention, they also have a lot of people saying and writing things that would make most of us cry if somebody said about us!
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4 Tips for Marketing to Customers Who Use Multiple Social Media Networks

4 Tips for Marketing to Customers Who Use Multiple Social Media Networks | Social Media Strategies | Scoop.it
An excellent report by 140 Proof and IPG Media Lab related findings from a survey of 500 online and mobile users ages 18-59.

Via Don Dea, Stan Smith
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7 Visual Ideas That Will Increase Your Social Engagement

7 Visual Ideas That Will Increase Your Social Engagement | Social Media Strategies | Scoop.it

Do you create visual content for social media?

Want to know which types of images get more interaction?

The most engaging posts on social media are the ones that include images. Certain types of images receive more shares than others.

Check out these seven types of images that get the most engagement.

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10 Steps to Create Intelligent Content This Year

10 Steps to Create Intelligent Content This Year | Social Media Strategies | Scoop.it

When it comes to writing content, you want to make sure you create the best possible pieces for your site and clients. You can look up all the different writing tips and tricks, but there might be one thing you’re missing out on – writing intelligent content.

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Marco Favero's curator insight, March 17, 6:00 AM

aggiungi la tua intuizione ...

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Growing Your Organic Traffic Without Content? | SEJ

Growing Your Organic Traffic Without Content? | SEJ | Social Media Strategies | Scoop.it
Did you know that the average web page that ranks on page 1 of Google has at least 2,000 words of text?

That means if you want more organic traffic, you have to create tons of content, right?

What if you don’t have a content bone in your body—does that mean that you are out of luck when it comes to your rankings?
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Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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10 Social Media Strategy Ideas that Generate Real Results

10 Social Media Strategy Ideas that Generate Real Results | Social Media Strategies | Scoop.it

But, did you know that 97% of consumers say they now turn to the Internet before making contact with a business? That makes differentiation more important than ever before.


As a small business owner or entrepreneur, you know you need to maintain an established social media presence.


Via donhornsby, massimo facchinetti
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donhornsby's curator insight, March 10, 9:43 AM

Creating an integrated strategy will keep you focused and agile. It will also allow you to listen, respond and meet the needs of your social media fans and followers in real time.

Marco Favero's curator insight, March 10, 5:01 PM

aggiungi la tua intuizione ...

SageRave's curator insight, March 10, 8:20 PM

You can't have too many ideas. Right?

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44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Social Media Strategies | Scoop.it
Are you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!
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Rescooped by Ivo Nový from Web Marketing and Social Media
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5 Steps to Audit Your Digital Marketing Strategy for 2015

5 Steps to Audit Your Digital Marketing Strategy for 2015 | Social Media Strategies | Scoop.it
It's time to take a closer look at your digital marketing strategy. Brian Honigman explains how to overhaul in five easy steps

Via Sergio Prior
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Powerful Social Media Marketing Strategies For Mobile Users

Powerful Social Media Marketing Strategies For Mobile Users | Social Media Strategies | Scoop.it
A lot has changed over the past decade in the manner that people consume information and interact with the world around them. Mobile is an absolute game changer that keeps dominating the digital world and, its transformative nature will increase even more in 2015 as more affordable devices will reach all the corners of the globe.
Ivo Nový's insight:

Did you know that there are 2.078 billion social media active users and 1.685 billion active mobile social accounts?

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Rescooped by Ivo Nový from Information Technology & Social Media News
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20 Ideas for Content That People Love To Share on Social Media

20 Ideas for Content That People Love To Share on Social Media | Social Media Strategies | Scoop.it

Social media is a hungry beast. The social networks need to be fed. They need to be thrown a diet of content that keeps readers and viewers that keeps them coming back for more.


Via John van den Brink, Jesús Hernández
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Rescooped by Ivo Nový from Social Media and Business
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How A Small Business Can Automate Social Media And PR

How A Small Business Can Automate Social Media And PR | Social Media Strategies | Scoop.it

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. 

 

However, it can be done with some simple best practices and some strategic planning. Here are some ways small businesses can automate social media and public relations..


Via Ivana Dupalova
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4 Steps To Create A Content Marketing Strategy For Social Media?

4 Steps To Create A Content Marketing Strategy For Social Media? | Social Media Strategies | Scoop.it
Content marketing and social media are two distinct marketing channels that are intrinsically linked to one another and can have a profound impact on your business if used appropriately.

Social media can be considered a form of content marketing, but for the purposes of this article let’s look to content marketing as the content you’re developing to serve your audience and social media as the distribution network that you’re sharing that content on.
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THIS Is How You Create A Social Media Automation Strategy

THIS Is How You Create A Social Media Automation Strategy | Social Media Strategies | Scoop.it

Like anyone who is strapped for time, I’ve also found multi-tasking to be a huge benefit. From putting a wash on as I work out, to starting the pasta and setting a timer as I finish up some work projects, to walking my dog and listening to the latest podcast. I even automate my lunches. I make all of my lunches the Sunday before, and know what I’m going to be eating every single day.


Via Pantelis Chiotellis
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Pantelis Chiotellis's curator insight, March 23, 11:36 AM

Who doesn’t want to save time on repetitive tasks? Who doesn’t want to become more efficient? Who doesn’t want to spend more time doing what they love?

Rescooped by Ivo Nový from Content Creation, Curation, Management
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4 Content Curation Tools to Boost Your Content Marketing

4 Content Curation Tools to Boost Your Content Marketing | Social Media Strategies | Scoop.it

Time is of the essence when it comes to life, the web and even content curation and content marketing. It’s a fast moving web and content should be in the right place at the right time.


Via massimo facchinetti
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Marco Favero's curator insight, March 22, 6:49 AM

aggiungi la tua intuizione ...

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Learn the Secrets Behind 5 Great Content Marketing Projects

Learn the Secrets Behind 5 Great Content Marketing Projects | Social Media Strategies | Scoop.it
To understand great content is to understand that same idea – dozens of small, unseen choices, tactics, and techniques are really what make great pieces work well.


So whether we’re creating blog posts, graphics, SlideShare presentations, podcasts, videos, or other projects, the devil is in the details. It’s the way a great videographer frames a shot. It’s the way a writer weaves a story throughout a stellar blog post.


This attention to detail and ability to understand small, subtle components to larger works are the true keys to mastering the craft of content creation.

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7 Smart Small Business Strategies to Get Noticed on Social Media

7 Smart Small Business Strategies to Get Noticed on Social Media | Social Media Strategies | Scoop.it
Marketing your small business on social media? Failing to gain results? 7 strategies to help you stand out and get noticed on social media.

Via The Fish Firm
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Is Content Marketing A Definitive Strategy For SEO Success?

Is Content Marketing A Definitive Strategy For SEO Success? | Social Media Strategies | Scoop.it
Search Engine Optimization (SEO) isn’t the same as what it used to be. You just cannot crop up an ugly website, and publish mediocre content, and build a few links and expect to rank well.


A well-crafted website, high-quality content, and thousands of links can fetch you decent number of social shares. But the real problem lies when it comes to scaling all of these. Building thousands of links is expensive and time consuming.


And if you don’t have anything worth sharing on social web, you’ll not receive any social shares unless you buy them from spammy accounts.


So how to build those thousands of links and naturally get thousands of shares. All you need to do is, think beyond – build strong content marketing strategy.

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Four Steps to Simplify Your Daily Social Media Activities

Four Steps to Simplify Your Daily Social Media Activities | Social Media Strategies | Scoop.it
Do you engage with your audience on multiple social platforms?

Do you want to work more efficiently?

Focusing your efforts on the social channels and engagement signals that are most beneficial to your business can save you time.

In this article you’ll discover how to create a social media to-do list in four steps.
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Develop Your Social Media Strategy In 60 Seconds

Develop Your Social Media Strategy In 60 Seconds | Social Media Strategies | Scoop.it
All your social media marketing efforts will be for nothing if you’re not reaching the right people. Who are your customers? Even better, who are your ideal customers?

Here’s a hint . . . it’s NOT everyone.

I’m surprised at entrepreneurs who can’t answer this question. Or, if they can, they are often too vague. Be obsessively specific here. While we all would love to think everyone will want our products, it just isn’t so. Identify your potential customers down to their:


  • age
  • sex
  • education level
  • income level
  • what publications they read
  • what websites they visit
  • what their budget is
  • are they local or nationwide

So, now - What are your goals? Don't know? May be one of those top three:

  • Grow my business
  • Increase my sales
  • Get more visibility

Always ask
yourself: what do you NEED to accomplish with social media marketing? Use the template and spreadsheet as a guide to answer questions to help you identify your primary goals.
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Marco Favero's curator insight, March 14, 4:36 AM

aggiungi la tua intuizione ...

Amarens Schuurmans's curator insight, March 16, 6:34 AM

Niet alle social media is voor elk bedrijf. Focus is ook hier het kernwoord. Dit overzicht helpt om snel een social media strategie te maken mét focus.