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3 Ways to Grow an Instagram Community

3 Ways to Grow an Instagram Community | Social Media Strategies | Scoop.it

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a as part of their marketing strategy.


Here are three tips on how to strengthen your community management efforts on Instagram.


1) Use tools to manage your account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community

There’s StatigramInstagridWebstagramNitrogramSimply Measured and many other helpful tools for making the most of your Instagram community.


2) Respond to Comments to Grow your community

The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.


3) Use Hashtags to Track Engagement Over time

Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.

by Brian Honigman

Ivo Nový's insight:

I personally started on Istagram only two weeks ago, but since then, my interest in this amazing site only grows. You can easily find me there under my user name "ivonovy".

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Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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10 Tips for Getting Long-Term Traffic to Your Content

10 Tips for Getting Long-Term Traffic to Your Content | Social Media Strategies | Scoop.it
Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site ... then get disappointed as we see the post's popularity peter off.

It stinks, right?

Luckily, there are some things you can do to extend the shelf life of our content.


In this post, check out the 10 essential techniques for making your content thrive beyond the initial publish-date promotion.

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Slideshare is the digital marketing secret weapon

Slideshare is the digital marketing secret weapon | Social Media Strategies | Scoop.it

Just 15 percent of social media marketers are using Slideshare. Here's why 85 percent of them are missing out on a big opportunity.


Via Kamal Bennani
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Why You Need to Create Long, Evergreen Content | SEJ

Why You Need to Create Long, Evergreen Content | SEJ | Social Media Strategies | Scoop.it

Small business owners who promote thin content thinking readers don’t have the time, energy, or patience required to filter their content pieces are seriously underestimating their audiences.

These days, crafting in-depth relevant content is not just necessary – it’s actually required.


by Julia McCoy

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Content Marketing is Hard – 7 Lessons Learned

Content Marketing is Hard – 7 Lessons Learned | Social Media Strategies | Scoop.it
Content marketing is hard unless you have a documented content strategy. Here are 6 more lessons on why it's harder than you think.

Via massimo facchinetti
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6 Actionable Social Media Strategies From Successful Brands

6 Actionable Social Media Strategies From Successful Brands | Social Media Strategies | Scoop.it
Being great on social media isn’t always intuitive. Sometimes the best way to learn is to get inspired by the what others are doing.


Let’s learn from six of them here. Whether they’re inspiring their audience through a shared philosophy or learning with their fans and followers by sharing data and studies, these brands—both small and large—have found the winning strategy for their specific personality, voice, and values.

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7 Ways to Use Bloggers in Your Content Marketing Strategy

7 Ways to Use Bloggers in Your Content Marketing Strategy | Social Media Strategies | Scoop.it
If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some.


These online personalities generally have a large following in a particular arena – whether it’s parenting, skincare, or entertainment. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost.

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How to Get More Sales From Your Mobile Visitors

How to Get More Sales From Your Mobile Visitors | Social Media Strategies | Scoop.it

Over the next few years, most of your traffic growth will come from mobile devices. Mobile is becoming so important that Google is making algorithm changes based on mobile device usage.

But what you’ll notice as your traffic increases from mobile is that your conversions and sales won’t increase as fast. Why? Because your website isn’t set up for mobile conversions.

In order to help you grow, I’ve created an infographic that will teach you how to get more sales from your mobile visitors....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 22, 11:50 PM

Neil Patel offers an important look at mobile and its impact on marketing now and in the future.

Marco Favero's curator insight, May 23, 4:12 AM

aggiungi la tua intuizione ...

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How to Improve the Visibility of Your LinkedIn Profile

How to Improve the Visibility of Your LinkedIn Profile | Social Media Strategies | Scoop.it
Do you use LinkedIn to market yourself?

Want to make it easier for people to find you in Internet searches?

With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile.

In this article you’ll discover how to create visibility for your LinkedIn public profile.
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Marco Favero's curator insight, May 23, 4:10 AM

aggiungi la tua intuizione ...

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How to Make Time for Social Media Marketing

How to Make Time for Social Media Marketing | Social Media Strategies | Scoop.it
A small-but-regular effort to build a social media presence can pay substantial marketing dividends.
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SNMinc WebGems's curator insight, May 20, 10:11 AM

"Stop trying to do it all on your own."

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How Can You Create Pinnable Content If You're Not a Visual Brand?

How Can You Create Pinnable Content If You're Not a Visual Brand? | Social Media Strategies | Scoop.it
A complete guide to Pin-worthy images and Pinnable content, regardless of your niche or design skills.
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John van den Brink's comment, May 19, 12:29 PM
Great scoop Ivo, thx
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Turn LinkedIn into Your Best Lead-Generating Platform

Turn LinkedIn into Your Best Lead-Generating Platform | Social Media Strategies | Scoop.it
Running a business? Want to generate more revenues? Leads are exactly what you need. Only then you can pursue those to convert them into your customers.

But how can you do that?

Are you using LinkedIn for your business? It is undoubtedly one of the best professional networks available.
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17 Tools to Schedule, Analyze Social Media Content

17 Tools to Schedule, Analyze Social Media Content | Social Media Strategies | Scoop.it

Promoting your brand on social media has become an essential step in developing your business. 


But it’s a challenge to know when to post and finding the time to manage multiple social networks. Fortunately, there are a number of affordable tools to help.

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Expand Your Personal Brand with Industry Influencers

Expand Your Personal Brand with Industry Influencers | Social Media Strategies | Scoop.it
In order for a personal brand to convert leads into sales, the right marketing strategies need to be in place.


Authority and influence is top dog in today’s social-driven marketplace. Your brand’s reputation is seen through who your connections are and how authentic your persona is.
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Lori Wilk's curator insight, May 14, 5:55 AM

Our brands must be real, authentic, trustworthy, have authority and influence. People know and get uncomfortable when they sense a lack of authenticity. Fake  and insincere are the fastest pathways to failure. Fire em if they're fake. People want to do business with companies and people inside those companies they can trust. Of course companies want to make money but theses companies must do the right things so that potential customers feel they are making the right decisions giving them their money. There are so many choices in this globally connected world and your brand's reputation can be tarnished or shine brightly with the click of a mouse..

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12 Steps To Master Your Company's LinkedIn Page

12 Steps To Master Your Company's LinkedIn Page | Social Media Strategies | Scoop.it
12 easy steps to maximise your LinkedIn Company page engagement and following

 

Peg Corwin's insight:

Did you know that "LinkedIn generates social media’s highest lead conversion rate?


Via Kamal Bennani, Peg Corwin, Ivana Dupalova
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Disera Doss's curator insight, March 3, 9:45 AM

Great information! LinkedIn has so many uses.

Cindy Navarro's curator insight, March 3, 11:28 AM

Learn to maximize your LinkedIn Business page.

JP 's curator insight, April 9, 5:40 PM

Company Pages in Linkedin can be as important as your website in generating leads. Implementing these tips can be very valuable to to grow your list of CRM pipeline prospects for your small business. 

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How To Curate Content Like A Pro: 8 Lessons (Examples Included)

How To Curate Content Like A Pro: 8 Lessons (Examples Included) | Social Media Strategies | Scoop.it

Content curation is not an aggregation of existing content, references, or links. It adds value through unique commentary. Learn more about how to boost your content curation with these eight lessons and numerous actionable tips.


by Heidi Cohen

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The science behind posting on Pinterest

The science behind posting on Pinterest | Social Media Strategies | Scoop.it

Like on most other social media networks, a consistent sharing strategy is important on Pinterest in order to build your following.

Most marketing experts agree that spreading your Pins throughout the day is a handy thing to do.

And with Pinterest’s recent change to a Smart Feed that personalizes what you see in your account, you can pin pretty much anytime without overwhelming your audience.


So what is the best frequency for Pinterest?

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How To Write The Perfect Twitter Update

How To Write The Perfect Twitter Update | Social Media Strategies | Scoop.it
Writing good tweets is hard.

Although tweeting should be easy – I mean, it’s only 140 characters after all – It’s much harder than meets the eye.

No matter how many you write, yourlast twitter update just never really seemed to do, well…anything.

In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time.
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Neil Ferree's curator insight, May 25, 12:58 PM

Share Content. Drive Traffic. Attach your call-to-action to every link you share. 

Dawn Matheson's curator insight, May 31, 2:49 PM

From source: "In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time."

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How to Make the Most out of Your Google+ Account to Increase Blog Traffic

How to Make the Most out of Your Google+ Account to Increase Blog Traffic | Social Media Strategies | Scoop.it

Early this year, Google announced its plans to split Streams and Photos as separate products. Both originally were part of Google+ and still are.

However, Google’s concomitance and stiff upper lip about the future of its social networking platform is infuriating, to say the least.

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6 Steps to Build a Massive Audience with Content Marketing

6 Steps to Build a Massive Audience with Content Marketing | Social Media Strategies | Scoop.it


Joe Pulizzi has been a content marketer before content marketing had a name.

While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing.


Via Vladimir Kukharenko, massimo facchinetti
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Mastering Social Media for Big Brands | Search Engine Journal

Mastering Social Media for Big Brands | Search Engine Journal | Social Media Strategies | Scoop.it
It’s no secret that marketers are relying on social media as a significant part of their marketing strategy.

In fact, according to Social Media Examiner, an astounding 92% of marketers have indicated that social media is important for their business in 2014.

That was up from 86% of marketers during the same study conducted in 2013.

So how are big brands making the most of social media?
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How to Grow Your Followers with Social Media Marketing

How to Grow Your Followers with Social Media Marketing | Social Media Strategies | Scoop.it
So, you have your base and foundation on your social media accounts, but now it’s time to grow your business and increase your market and followers. How do you even begin? Below, we will introduce 7 ideas oh how you can improve your content and, thus, increase your followers with simple tasks!

Via Brian Yanish - MarketingHits.com
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donhornsby's curator insight, May 21, 10:11 AM

Great ideas!

 

(From the article): Respond, respond, respond.


Interaction is key! Your followers are most likely sick of sitting behind a glass screen interacting with themselves and some words and pictures, so give them something else to do. Respond to their comments and posts and let them realize that you’re actually a real person behind that glass, too!

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10 Tools Content Writers Will Love

10 Tools Content Writers Will Love | Social Media Strategies | Scoop.it
None of us were born content writers – we have to learn about SEO and how to pick a title that will drive traffic to our sites.


Sometimes, we hit a slump. We just can’t seem to come up with an idea, break free of jargony language or stop writing wordy sentences. Well, luckily, we have some friends out there who have figured out how to help us do our job right.

Check out some tools that will make you look skyward and say “Thank you!”

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Automate Your Twitter Account Today (Finally)

Automate Your Twitter Account Today (Finally) | Social Media Strategies | Scoop.it

You’ve been saying it for over a year now - tomorrow will be the day you finally automate your twitter account. Not completely (we don’t want you to become spam) - but intelligently mastering the social media tool.


Automating it in a way that makes your twitter account even more exciting- even more engaging- than updates about what you ate for dinner last night.

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8 Basic Rules for Content Marketing - Plus Your Business

8 Basic Rules for Content Marketing - Plus Your Business | Social Media Strategies | Scoop.it

SEO seems like it's constantly changing, and that's because it is.

However, some things have not really changed much at all.


For instance, links remain a significant part of the algorithms for both Google and Bing. Most of the search terms you might want to rank for likely have thousands of, or even more, competitors, and links are a big part of helping the search engines know who to rank first.


You know that you need to get some links, but how do you get started? And how do you do the right things so Google does not penalize you?

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How To Build a Social Media Following Starting From Nothing

How To Build a Social Media Following Starting From Nothing | Social Media Strategies | Scoop.it

How do you build a following on social media when you are just getting started? We all have to start from somewhere. What are the rules and how can it help?


Via Kamal Bennani, Mithuhassan
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Andrew Greenyer's curator insight, April 23, 10:18 AM

Does starting out on social media seem daunting? Sensible start up advice here, but if this still doesn't inspire you, see our website for further help - http://www.raise-the-roof-marketing.com