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3 Ways to Grow an Instagram Community

3 Ways to Grow an Instagram Community | Social Media Strategies | Scoop.it

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a as part of their marketing strategy.


Here are three tips on how to strengthen your community management efforts on Instagram.


1) Use tools to manage your account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community

There’s StatigramInstagridWebstagramNitrogramSimply Measured and many other helpful tools for making the most of your Instagram community.


2) Respond to Comments to Grow your community

The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.


3) Use Hashtags to Track Engagement Over time

Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.

by Brian Honigman

Ivo Nový's insight:

I personally started on Istagram only two weeks ago, but since then, my interest in this amazing site only grows. You can easily find me there under my user name "ivonovy".

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Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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No Time to Create Content? No Way! 13 Tips for Quick and Easy Content

No Time to Create Content? No Way! 13 Tips for Quick and Easy Content | Social Media Strategies | Scoop.it

You’re already late. You have a meeting in five minutes, a conference call after that, and a report due by the end of the day. You don’t have time for content – not today, not any day. Or do you?

Here are 13 tips to help you produce quality content at lightning-fast speeds. You better buckle up – you might get whiplash.


By Larry Kim

Ivo Nový's insight:

Excellent tips for all those struggling with their everyday content creation effort.

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The Top 10 Benefits Of Social Media Marketing

The Top 10 Benefits Of Social Media Marketing | Social Media Strategies | Scoop.it
To some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

Because it appeared quickly, social media has developed a reputation by some for being a passing marketing interest, and therefore, an unprofitable one. The statistics, however, illustrate a different picture.
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How to Know Which Hashtags to Use in Your Social Media Posts

How to Know Which Hashtags to Use in Your Social Media Posts | Social Media Strategies | Scoop.it

So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags.

But which hashtags? How many hashtags? Do you really even have to use hashtags? Let’s take a look at the basics of hashtags and discuss best practices for using them wisely.


Via Scott McElreath
Ivo Nový's insight:

Interesting insights on the impact of hashtags, links, and images on tweet performance.

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Ainsley Adolf's curator insight, January 28, 8:51 AM

Very Informative Detail thanks for sharing .. HERE IS MY FACEBOOK PAGE https://www.facebook.com/socialmediaexpertteam. IAM SHARING THIS POST TO MY PAGE.

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How to Network Successfully on Google Plus

How to Network Successfully on Google Plus | Social Media Strategies | Scoop.it
Is your networking not working? Great tips to successfully network on Google+ and social media.

Via Jaana Nyström
Ivo Nový's insight:
Jaana Nyström's insight:

Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!

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Jaana Nyström's curator insight, January 27, 1:01 PM

Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Enter networking!

Rescooped by Ivo Nový from SocialMedia_me
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14 Ways to Make Your Twitter Updates More Creative

14 Ways to Make Your Twitter Updates More Creative | Social Media Strategies | Scoop.it
Are you looking for creative ways to improve your Twitter updates?Do you want to spark better conversations with your followers?Coming up with interesting content ideas for tweets can be challenging for social media marketers.In this article I share 14 ways you can achieve more engagemen

Via Alessandro Rea
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Five Ways Twitter Analytics Can Make You a Better Marketer

Five Ways Twitter Analytics Can Make You a Better Marketer | Social Media Strategies | Scoop.it
If you’re anything like me, Twitter Analytics will soon become your latest obsession. In this post, I’ll give you a guided tour of Twitter Analytics and show you five actionable insights you can apply to your social and content strategies, so let’s dive right in!
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Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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Pin tip: Be helpful to your customers

Pin tip: Be helpful to your customers | Social Media Strategies | Scoop.it
Your business probably (hopefully!) has tons of great information to share with others. A consistent best practice is to create Pins that help people learn or do something—especially in the areas where your business has particular expertise or a unique point of view. Look for ways you can authentically publish helpful content around those interests you share with others. For those who like lists, here’s your 3-step plan:

Via Kelly Lieberman, massimo facchinetti
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Social Media Marketing in 2015: The Year of Quality Over Quantity

Social Media Marketing in 2015: The Year of Quality Over Quantity | Social Media Strategies | Scoop.it

Social media is now solidly at the center of the communications industry.


A diverse landscape of social networks, each with its own demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline.


In the article there are some advice that will help businesses, both large and small, accelerate their 2015 growth through social media platforms.

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Marco Favero's curator insight, January 20, 6:03 AM

aggiungi la tua intuizione ...

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Why You Should Forget Facebook | Jeff Bullas | LinkedIn

Why You Should Forget Facebook | Jeff Bullas | LinkedIn | Social Media Strategies | Scoop.it

Has Facebook got you fooled?

Are you chasing likes for your brand page? Paying for fans? Maybe it’s time to stop.


Beyonce announced her new album launch on Instagram not Facebook. This is despite having over 60 million fans on Facebook and only 8 million Instagram followers on Instagram. Maybe the advice by her digital agency was that it would receive more organic reach and visibility than Facebook.


So what can you do?

There are two key strategies that you can pursue.

  1. Roll with the Facebook changes and adapt. This means tactics such as running more Facebook competitions and posting more news updates. The Steamfeed blog has a good list of tactics worth checking out.
  2. Shift your focus from Facebook marketing reliance. Invest in building your owned online assets such as websites, blogs and email lists. Pursue an integrated digital marketing strategy!
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Marco Favero's curator insight, January 19, 10:53 AM

aggiungi la tua intuizione ...

Rescooped by Ivo Nový from Linkedin for Business Marketing
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Publish on LinkedIn. Be Known for What You Know.

LinkedIn is opening up our publishing platform to our members, giving you a powerful new way to strengthen your professional brand. When you publish a post, it becomes part of your profile, gets shared with your network, and has the power to take off and reach millions. Check out this SlideShare deck to get started.


Via Peg Corwin
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22 More Ideas for Content to Share on Social Media

22 More Ideas for Content to Share on Social Media | Social Media Strategies | Scoop.it

Setting your Buffer full of articles they recommend in Daily for as long as two weeks forward is sure tempting. All the hard work has been done and the results are almost handed to you on a silver platter. Set it and forget it. No more wondering what to share on social media.


But how long do you think people will read your social media updates before unfollowing?


So, stop posting links to your or third-party content and learn to use social media like a pro. No more wondering what content to share on social media.

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5 Essential Elements For Your Twitter Video Strategy - AllTwitter

5 Essential Elements For Your Twitter Video Strategy - AllTwitter | Social Media Strategies | Scoop.it

It’s no secret that video is the latest and greatest in social media marketing. It breaks through the monotonous walls of text that can deter your followers from interacting with you, and draws their attention to your content.


So if your Twitter video strategy isn’t quite up to snuff, it’s time to work on it. And what better place to start than with these five essential elements?


1. Keep them short and sweet

2. Create a killer intro

3. Use them to tell your story

4. Include a call-to-action

5. Use the “Will they share it” test


by Lauren Dugan

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Marco Favero's curator insight, January 10, 5:59 PM

aggiungi la tua intuizione ...

Rescooped by Ivo Nový from The Social Media Times
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How to Become a Leader in Your Industry Using Social Media

How to Become a Leader in Your Industry Using Social Media | Social Media Strategies | Scoop.it
Are you looking to establish credibility online? Do you know how social media can help? How and what you communicate on social media can position you as a trusted resource in your industry.

Via Scott McElreath, robosheauk
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6 Habits of Successful Social Media Marketers

6 Habits of Successful Social Media Marketers | Social Media Strategies | Scoop.it

Do you want to improve social media productivity?
Are you interested in finding ways to energize your marketing?
Daily activities separate successful social media marketers from their peers.

Check out these six social media habits to improve your marketing.


By Rebekah Radice

Ivo Nový's insight:

If you want to succeed both in business and online, you have to plan for it. We all know that success is not an accident. It’s a commitment to daily habits that allows for sustainable business growth.

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Ibrahim Rahmani's curator insight, Today, 10:08 AM

You’ve heard that social media marketing can lead to more loyal customers, more brand recognition, more repeat business, more… well, everything.


But successes like these aren’t instant or automatic. Effective social media marketing requires a great deal of effort. It isn’t easy for small business ownersor anyoneto come up with a steady stream of pithy statements in 140 characters or less.

That said, there are some simple solutions that can make a difference in reaching and connecting with your audience.

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7 Content Marketing Tools to Improve Your Productivity

7 Content Marketing Tools to Improve Your Productivity | Social Media Strategies | Scoop.it
Content marketing can be time-consuming. With a good plan you can become more effective, and using the right tools should be an important part of that. These seven tools will help make a big difference in your content marketing productivity.
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10 Things All Bloggers Need to Know to Know About WordPress

10 Things All Bloggers Need to Know to Know About WordPress | Social Media Strategies | Scoop.it
WordPress is the most popular blogging platform in the world and used by 23.3% of the top 10 million websites. Here are 10 things all bloggers need to know

Via John van den Brink
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How to Use Seed Content to Build Relationships with Influencers

How to Use Seed Content to Build Relationships with Influencers | Social Media Strategies | Scoop.it
How do you get influencers to give you the time of day?


Add value.


But how do you do that? Create ultra-useful, relationship-building seed content. Learn how with these three steps that helped a company generate 6 million impressions.

Ivo Nový's insight:

Interesting tips and easy ways to make sure the content is something an influencer wants to share.

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Rescooped by Ivo Nový from Content Marketing & Content Strategy
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6 Ways To Grow Your Online Community Using Twitter

6 Ways To Grow Your Online Community Using Twitter | Social Media Strategies | Scoop.it
I’m at where I am today all because of Twitter.   You see, before Twitter my circle of friends was confined to the people I knew through school

Via Stefano Principato
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Marco Favero's curator insight, January 23, 11:11 AM

aggiungi la tua intuizione ...

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3 Keys to Optimizing Your LinkedIn Strategy for Leads

3 Keys to Optimizing Your LinkedIn Strategy for Leads | Social Media Strategies | Scoop.it
With roughly 260 million people using LinkedIn, including a growing number of business-to-business users, it's a platform that shouldn't be ignored if you want to generate productive leads. If you're not sure how to begin, here are 3 steps you can take to optimize your LinkedIn strategy for leads:
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6 Ways to Improve Your Twitter Marketing Results

6 Ways to Improve Your Twitter Marketing Results | Social Media Strategies | Scoop.it
Are you satisfied with your results on Twitter? Ready to improve your Twitter marketing plan? Even if you’ve been on Twitter a while, there’s plenty you can do to increase followers, retweets and replies.

Via John van den Brink, Stan Smith
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17 Quick Wins to Boost Your Social Media Marketing Right Away

17 Quick Wins to Boost Your Social Media Marketing Right Away | Social Media Strategies | Scoop.it
A big list of small changes that may lead to huge results - quick wins for social media marketing that you can implement in minutes
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How to save Facebook content for later

How to save Facebook content for later | Social Media Strategies | Scoop.it
We've all seen a link to a really interesting article on Facebook and not had the time to read it. We've wanted to watch a video someone shared, but suffered from a crappy connection.

There is a cool solution: saving content on Facebook so you can take a look it when you've got the time and sufficient bandwidth. As only you can see the content you save, think of it as storage for your guilty pleasures, like cat Vines.
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How to Use Visuals to Engage Your Audience

How to Use Visuals to Engage Your Audience | Social Media Strategies | Scoop.it
Do you want to create posts that generate higher user engagement? Are your visuals driving social media traffic?
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The 5 Pillars of Successful Content Marketing

The 5 Pillars of Successful Content Marketing | Social Media Strategies | Scoop.it
“More content is being created in 48 hours than what was produced from the beginning of time until 2003.” – Eric Schmidt

It’s difficult to comprehend how much content is being produced, isn’t it? Did you know there are more than 2 million blog posts published every single day?


If you have ever been asked if content marketing really works or why it’s important, read on and share with the inquisitors.

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Peg Corwin's curator insight, January 14, 9:05 AM

Excellent discussion of the content marketing process.  And content is the new SEO.

Rescooped by Ivo Nový from The Social Media Times
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The Most Effective Marketing Strategies On Instagram

The Most Effective Marketing Strategies On Instagram | Social Media Strategies | Scoop.it

How to Market your Brand on Instagram


  • Maximize your hashtags.
  • Seek out content about your brand.
  • Ask users if you can use their content.
  • Create authentic content.
  • Get creative with simple products.
  • Think different



Via robosheauk
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