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3 Ways to Grow an Instagram Community

3 Ways to Grow an Instagram Community | Social Media Strategies | Scoop.it

Is your business effectively using Instagram? Are you making the most of your community on Instagram? Forty percent of top brands have adopted Instagram a as part of their marketing strategy.


Here are three tips on how to strengthen your community management efforts on Instagram.


1) Use tools to manage your account

Instagram’s interface, whether on mobile or web, doesn’t offer the best options for brands to effectively engage with their community

There’s StatigramInstagridWebstagramNitrogramSimply Measured and many other helpful tools for making the most of your Instagram community.


2) Respond to Comments to Grow your community

The most important thing you can do for your Instagram community is to remain active, engaged and provide value by responding to comments.


3) Use Hashtags to Track Engagement Over time

Hashtags are an often-overlooked way to monitor and measure the growth of your community over time. Similar to their use on Twitter and Google+, hashtags help aggregate photos of a particular subject based on the words used in the hashtag.

by Brian Honigman

Ivo Nový's insight:

I personally started on Istagram only two weeks ago, but since then, my interest in this amazing site only grows. You can easily find me there under my user name "ivonovy".

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Social Media Strategies
Social Media - Social is not enough; you have to be strategic.     http://appearoo.com/IvoNew
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12 Latest Tactics to Posting on Facebook

12 Latest Tactics to Posting on Facebook | Social Media Strategies | Scoop.it
If you feel challenged by Facebook marketing these days, you should know you’re not alone.

In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for brands to get much notice.

In fact, brands are now responding to plunging organic reach on Facebook by posting more content to Instagram than they are to Facebook, according to a report by research firm L2.
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Social Media Tactics Every Small Business Should Be Using

Social Media Tactics Every Small Business Should Be Using | Social Media Strategies | Scoop.it


Social media marketing is no longer an option for today’s small business owner.

With as many as 90% of small businesses using social media, the question isn’t when, but how you will use it to expand and grow your reach.


Via Sergio Prior
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10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal

10 Reasons Why Small Businesses Should Invest More in Content Marketing - Search Engine Journal | Social Media Strategies | Scoop.it
Content marketing is undoubtedly the way to go in 2015. Small businesses need to understand why they need to take up and stick to content marketing.

Via Pierre Galeon
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Rescooped by Ivo Nový from Surviving Social Chaos
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Which Social Media Platform is Right for Me?

Which Social Media Platform is Right for Me? | Social Media Strategies | Scoop.it
Before devoting hours to a social media network that yields low ROI, take a look at the ins and outs of the major platforms and find your match.

Via donhornsby
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donhornsby's curator insight, April 29, 10:57 AM

To save time and maximize your social media ROI, be sure to choose the platforms best suited for your brand, business, and target audience.

SageRave's curator insight, April 29, 6:44 PM

Prioritizing your social media outlets saves time, and money.

Chrissie Webber 'Powering Business Potential''s curator insight, April 30, 10:27 AM

In my opinion mastering one platform at a time is important in terms of the time it takes and developing skills that will ensure a ROI. Then carefully plan which social media platform to work on next.

Don't forget to create a good brand image that makes your website and social media platforms welcoming and easily recognisable to returning contacts.

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80 Twitter Tools for Almost Everything

80 Twitter Tools for Almost Everything | Social Media Strategies | Scoop.it
Twitter is chaos, but in the midst of this beautiful mess is a ton of data that if you can understand,

Via Jeff Domansky, Scott McElreath
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Willem Kuypers's curator insight, April 20, 1:50 AM

Twitter est un outil qui a changé pas mal de choses pour la diffusion de l'information. La preuve est l'ensemble des logiciels et sites qui se sont greffés dessus.

Adam J. Kovitz's curator insight, April 30, 9:53 AM

Great Post!

Jean McKinney's curator insight, May 2, 1:59 PM

"Twitter is chaos" -- a very good point.  And that's why tools to cut through the clutter are so essential.  this is really useful for writers and publishers who consider Twitter a key to their publishing and marketing efforts.

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Keeping It Professionally Real on Social Media

Keeping It Professionally Real on Social Media | Social Media Strategies | Scoop.it
As a working professional, social media can present an internal challenge: we want to get out there and have fun and talk about our personal interests, but we also want to play it cool for that ‘professional’ side of us. The good news is, you can do both. Keeping it professional on social media doesn’t mean you have to compromise who you are and what you like.
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Matt Seaton's curator insight, April 29, 9:33 AM

Great tips for students too, not just the professional community.

Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
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4 Cool Competitive Analysis Tools Every Digital Marketer Should Use

4 Cool Competitive Analysis Tools Every Digital Marketer Should Use | Social Media Strategies | Scoop.it
Learning about your top competitors can provide you with powerful insights. Here are 4 competitive analysis tools results to produce winning tactics.

Via Pantelis Chiotellis
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Telling Tales: Using Narrative Psychology in Branding

Telling Tales: Using Narrative Psychology in Branding | Social Media Strategies | Scoop.it

Storytelling is constantly examined for relevance and efficacy. Pundits are all over the map. It is viewed broadly as integral, over-used, irrelevant, or even dead.


This exploration is a good thing because storytelling is constantly evolving in interesting ways but most businesses do not keep pace. Here are three changes taking place in branding and marketing storytelling that you must be aware of.

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10 Expert Tips to Make your Marketing Video a Success

10 Expert Tips to Make your Marketing Video a Success | Social Media Strategies | Scoop.it
Some marketing videos are a great success and some aren’t. The later cases usually happen when the video is not well-integrated or not driven by a wise marketing campaign and that’s a huge problem.

Today, you’ll learn the basics on how to use your marketing video for what it really is: a great online marketing tool!
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How to Craft a Social Profile that Attracts Leads - Social Garden

How to Craft a Social Profile that Attracts Leads - Social Garden | Social Media Strategies | Scoop.it
Your online presence is an extension of your brand, but more importantly, it’s the persona with whom your prospective customers will do business.


As such, your profile on any given social media site is one of the first aspects of your brand that a prospective customer will see, for better or for worse.

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Build Trust In Marketing With the Right Influencers

Build Trust In Marketing With the Right Influencers | Social Media Strategies | Scoop.it
Have you stepped outside the box yet and made new connections in your industry?

Would you like to work with top level individuals and brands for more sales?

As a business owner trust is everything when it comes to attracting more leads that can be converted. With the right marketing strategies in place such as stellar content, active communication with your audience online, and target market research you can move toward this slowly. But having the right influencers to network with can speed up this process as well as open the door for more opportunities.
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Philippe Guiheneuc's curator insight, April 22, 5:23 AM

Comment convaincre les influenceurs de votre écosystème de relayer vos messages? Ce post de Susan Gilbert a ceci d'intéressant qu'après avoir segmenté les différents types d'influenceurs, il propose une approche par media social. On ne "travaille" pas les influenceurs de la même façon sur Google+ et sur Facebook, sur Twitter et sur son blog. 

Rescooped by Ivo Nový from Educational Use of Social Media
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4 Ways to Use Twitter To Supercharge Your Online Credibility

4 Ways to Use Twitter To Supercharge Your Online Credibility | Social Media Strategies | Scoop.it
Twitter is the enigma of social media. It is the ultimate accidental social network. Here are 4 ways to use Twitter to build online credibility.

Via Maria Margarida Correia
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Jean-Louis LEFEBVRE's curator insight, April 20, 2:44 AM

Comment construire sa crédibilité en ligne avec Twitter.

Rescooped by Ivo Nový from MarketingHits
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5 Tips For Getting The Most Out of Twitter Chats

5 Tips For Getting The Most Out of Twitter Chats | Social Media Strategies | Scoop.it
Twitter chats can be a valuable tool for learning, networking and sharing ideas – but they do take some strategy. Here are five tips for getting the most out of Twitter chats.

Via Brian Yanish - MarketingHits.com
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40+ Tips to Become a Twitter Power Marketer

40+ Tips to Become a Twitter Power Marketer | Social Media Strategies | Scoop.it

One in five Americans use Twitter. The luxury car industry recently reported a return of $17.80 for every dollar invested in Twitter marketing.


Yet three in ten small businesses have yet to join Twitter. And many more fail to use Twitter effectively.


If you want to stand out on Twitter, read on to find out what you need to know.

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How to Use the LinkedIn Relationship Tab to Improve Your Networking

How to Use the LinkedIn Relationship Tab to Improve Your Networking | Social Media Strategies | Scoop.it

Do you struggle to remember how or why you connected with someone on LinkedIn?

Want to get more out of your connections?

By using the Relationship tab, you can build on the connections you need to convert more prospects, close more deals and grow your business network.

In this article you’ll discover how to use the LinkedIn Relationship tab to manage your connections and grow your business.

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Rescooped by Ivo Nový from Information Technology & Social Media News
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3 Big Google Play Monetization Strategies

3 Big Google Play Monetization Strategies | Social Media Strategies | Scoop.it
If you’re a marketer, a business, or a product creator, Google Play monetization may be a great way for you to make money. This online content marketplace offers ways to build your online presence, make connections, and make money while you’re doing it.

Via Jesús Hernández
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3 Tips to Maximize the Synergy of Social Media and Content Marketing

3 Tips to Maximize the Synergy of Social Media and Content Marketing | Social Media Strategies | Scoop.it
Tailoring content for different networks and listening closely to your audience are keys to successful online marketing.

Via malek
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malek's curator insight, April 29, 8:26 AM

Social media provides a venue for giving your content its own voice. With careful planning, you can bring content marketing and social media together to create a highly successful social media marketing campaign.

Rescooped by Ivo Nový from Social Media Resources & e-learning
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Content Marketing Strategy #infographic

Content Marketing Strategy #infographic | Social Media Strategies | Scoop.it
How can we create an effective content marketing strategy and get the enormous online audience to connect with our material? Here are some words of wisdom for creating, launching and succeeding with this endeavor:

Via Stefano Principato, AlGonzalezinfo
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AlGonzalezinfo's curator insight, April 29, 6:13 AM

The simplicity of this infographic is a bit deceiving.  The steps outlined here are all part of a good strategy.  Executing them well and consistently in the midst of running the day to day operations of marketing and communications is very difficult. 

Marco Favero's curator insight, April 29, 9:34 AM

aggiungi la tua intuizione ...

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3 Tips to Better Use the Social Networks You Use Every Day

3 Tips to Better Use the Social Networks You Use Every Day | Social Media Strategies | Scoop.it

Many people are unintentionally neglecting amazing networking opportunities online. As social media becomes more and more globalized, we have network access that the generations before us would have loved to have.  It is often said that you are only as strong as your network and, whether we believe that to be true or not, why risk it? 


Finding people in the digital world is simple, reaching out to them can be scary, but finding out how to contact them is easy. There are many ways to network online that almost everyone has access to and can help you build your personal network.  


Via Brian Yanish - MarketingHits.com, Diaa Thaher
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SageRave's curator insight, March 21, 6:07 PM

3? I bet there are more where these 3 tips came from!

Rescooped by Ivo Nový from The Perfect Storm Team
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How to Use Slideshare for Influencer Marketing

How to Use Slideshare for Influencer Marketing | Social Media Strategies | Scoop.it

Content marketing is a great medium to win influencers’ hearts and, being a great content marketing tool, Slideshare can also be used for that purpose: Reaching out to industry experts and establishing relationships with niche influencers.

 

Here are three notable tactics to use Slideshare for relationship-building.


Via Jeff Domansky, Stan Smith
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CIM Academy's curator insight, April 28, 5:21 AM

Is Slideshare the next most important tool for professional marketers? This article suggests that in terms of delivering content marketing it just may be.

Mike Allen's curator insight, April 29, 6:11 AM

Excellent approach because everyone can synthesis ideas fro Slideshare. Sad if people restrict downloads!

Jamie Dela Torre's curator insight, May 3, 6:30 PM

Great article! Very valuable. You can also check some SOME VALUABLE TIPS, TRENDS , CONTENTS & MORE here! http://bit.ly/1JoaApm

Rescooped by Ivo Nový from BUSINESS, ECONOMY & POLITICS
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14 traits every successful social media manager should have

14 traits every successful social media manager should have | Social Media Strategies | Scoop.it
The days of getting by with simple knowledge of how to schedule tweets in advance or research hash tags are long over.

Via Pantelis Chiotellis, Daniel Gonzales
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7 Types of Facebook Video to Help Increase Engagement

7 Types of Facebook Video to Help Increase Engagement | Social Media Strategies | Scoop.it
2015 is the year of Facebook VIDEO! According to Socialbakers, Facebook has now surpassed YouTube as the most popular platform for businesses to share videos. Amazing.
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Rescooped by Ivo Nový from Mastering Facebook, Google+, Twitter
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How to Create Shareworthy Twitter Images and Visuals

How to Create Shareworthy Twitter Images and Visuals | Social Media Strategies | Scoop.it
A complete guide to the 10 top ways of creating shareable, clickable Twitter images and visuals.

Via malek, massimo facchinetti
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malek's curator insight, April 21, 6:14 PM

GIFs in Twitter can be a cool way to add some variety to your Twitter images

Rescooped by Ivo Nový from Business: Economics, Marketing, Strategy
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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Social Media Strategies | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.

Via Pantelis Chiotellis
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The Illusion of Visual Content Strategy - 8 Experts Share Tricks

The Illusion of Visual Content Strategy - 8 Experts Share Tricks | Social Media Strategies | Scoop.it
With visual content being so hot right now, an effective visual content strategy is becoming more important as a critical component of your marketing.

We talked to the experts and brands who are getting big results with visual social media. In this post they reveal their magic tricks for executing a successful visual content strategy.
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