Bien que souvent remis en question, les hashtags restent très utilisés lors d’événements IRL, de conférences, ou d’opérations particulières. Ils permettent de fédérer les internautes autour d’un même mot-clé. Originellement présent uniquement sur Twitter, le format a été copié adopté par les autres réseaux sociaux : Google+, Vine, Instagram, et même Facebook. Pour donner de la visibilité à un hashtag, pour ses reportings, une animation de type social wall, ou pour suivre un événement ou une opé digitale sur tous les canaux il peut être intéressant de monitorer un hashtag. De nombreux outils le proposent, mais la plupart sont limités en nombre de hashtags ou de réseaux. Avec cur.to, il suffit de s’inscrire via un Twitter Connect pour lancer une recherche.
In a few short years, companies have gone from seeing social media as a danger to be avoided to training employees to be social media brand ambassadors. Social media usage is now ubiquitous outside and inside companies Regardless of our age or generational cohort, we are now all digital citizens. Let’s take [...]
Have you heard of “compulsive hoarding“? This is when your apartment is full of garbage, because you’re convinced you may need every single piece of it someday.
Now here’s the thing. I bet many of you guys are suffering from “compulsive online hoarding” (a term made up by myself) – this is when you bookmark more stuff than you actually can read/check. Where am I going with this? Give me a few more sentences to explain. The Things You Bookmark Let’s talk about the things you bookmark. I think all of them fall into three main categories:
“To Read Later” Bookmarks – you see a cool article (maybe even this one), but now is not the perfect timing to read it. So you save it to come back to it later. “Hotkey Stuff” Bookmarks – there is a number of websites and online services that you use daily. It’s handy to bookmark them so that you could open them with just one click when needed. “I-May-Need-That-Someday” Bookmarks – those are the pages/services/tools that are of no use for you right now, but you can clearly see they are highly valuable and there’s a chance you may desperately need them in future. Now that’s the “online hoarding” I’m referring to.
The reason why I find “I-May-Need-That-Someday” bookmarks fascinating is because they actually WORK! It happened to me quite a few times when I had to solve some problem and I thought: “Wait, I think I’ve seen a handy tool that can do it for me.” Think of it as loading your brain with “there’s a tool for that” triggers and once something activates this trigger you don’t have to remember the name of the tool or its URL, you just have to look for it in your bookmarks. That’s where the “You Should At Least Know Exist” part of my headline comes from. So today I want to load your brain with 70 “there’s a tool for that” triggers and a single place to come back to recall them (this article of course).
the load will go smoothly, I promise ;) I’ve tried to pick mostly uncommon tools, but then decided to throw in some famous tools as well for chances are some people may not know about them. Ready?
Competitor Research Tools MixRank ( http://mixrank.com/ ) – this is a nice service for researching ads of your competitors. These guys track thousands of advertisements and even give estimates on how they perform. In case you’re planning to advertise your business, you would probably be interested to know what’s going on in your niche. WhatRunsWhere ( http://www.whatrunswhere.com/ ) – I guess it’s pretty similar to Mixrank. Don’t really know which of them is actually better. SpyFu ( http://www.spyfu.com/ ) – another competitor research tool. But this time it checks for the most profitable keywords of your competitors. Semrush ( http://www.semrush.com/ ) – tons of data to analyse and act upon. Analytics Tools Wistia ( http://wistia.com/ ) – absolutely amazing video analytics platform. If you’re creating videos for your website, there’s absolutely no point of using YouTube to host them. With Wistia you’ll get tons of stats on how your videos perform. Mixpanel ( https://mixpanel.com ) – events-based analytics platform. Google Analytics lets you track events as well, but Mixpanel is much more convenient in working with such data. Woopra ( https://www.woopra.com/ ) – another analytics platform. This time based on customer behaviour. I guess it’s useful in case you have some kind of a product and you need to know how exactly people use it. KissMertics ( https://www.kissmetrics.com/ ) – an awesome analytics platform with tons of customization options. If you’re a fan of Lean Analytics you should try this out. Clicky ( http://clicky.com/ ) – everyone is freaking tired of Google Analytics lately. Clicky is one of the best alternatives I know. Analytics URL Builder ( http://gaconfig.com/google-analytics-url-builder/ ) – have issues with building the right URLs for your campaigns? Try this little tool. Social Media Tools SnapBird ( http://snapbird.org/ ) – awesome search that surprisingly has lots of benefits over default Twitter search. Triberr ( http://triberr.com/ ) – bloggers gather in tribes and commit to tweeting articles from each other. This tool automates all the process. HootSuite ( https://hootsuite.com ) – lets you create a very sleek dashbord to track all your social media profiles in one place. I use it for Twitter and it’s super handy! Tweriod ( http://www.tweriod.com/ ) – this tool will analyze your twitter accou…
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