While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.
Another year's gone and here we are standing at the beginning of 365-days of opportunity that lie ahead of us. While 2015 was an exciting year for social media marketers, 2016 promises a host of changes and opportunities. All we need to do is leverage them to improve our social media marketing strategy.
In fact, now is the perfect time to wipe the slate clean and get a leg up on your competition. Here are three social media efforts you should consider utilizing in 2016 to better connect with your audiences and create a greater impact....
When it comes to marketing, the most successful companies view it as an investment, not an expense. Why? Because when marketing is implemented efficiently (with a plan, driven by goals and with quantifiable metrics established), profound ROI isn’t just possible, it’s almost a given.
Millennials are a unique generation of consumers, and they don't necessarily hate advertisements, but rather care deeply about its value and the experience. If you ever try to reach Millennial consumers, here are three things to know.
Visual storytelling is simply the way most brands will decide to go in 2016 & beyond, as they try to tell their story to their customers. Why? Pinterest, Instagram, Snapchat, Vine… All these trendy social media sites are based on visuals.
“Facts bore, stories sell” is a common saying. But I will go even further (and probably annoy some master storytellers), by saying: “Stories in text bore, stories told visually engage — and sell”.
To drive home this point, and before I delve into the how-to, the numbers in this infographic should be more than enough...
Anyone who either doesn’t know if their marketing is working and/or thinks the focus should be awareness building and not revenue generation could make some small but significant tweaks to their efforts and drive huge results.
Let’s cover a few key business principles as applied to social media:
The formula is simple: create an Instagram account with killer unique content, attract new engaged followers, then sell advertising, shout-outs or products (yours or other people’s).
The seven essentials below will not only help you understand how to quickly grow your followers, but also show you how you can attract small businesses and brands that will want to advertise via your account.
When it comes to reaching potential customers through social networking sites, Facebook and Twitter are probably the first channels that come to mind. But if you’re forgetting LinkedIn in your marketing plan, you may be missing out on big opportunities.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.