Social Media Superstar
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Now on Stage: News & Facts about the greatest Change in Marketing. Please don't through your panties!
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How to Make B2B Content More Shareable

How to Make B2B Content More Shareable | Social Media Superstar | Scoop.it

When it comes to creating content for a company blog, smart social media promotion of your content is key. Here's how to do it.


Via Sam Wee
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Versicherer auf Twitter und Facebook: Schrilles Gezwitscher

Versicherer auf Twitter und Facebook: Schrilles Gezwitscher | Social Media Superstar | Scoop.it
Versicherer entdecken Twitter und Facebook für sich. Doch statt zu informieren, nutzen sie die neuen Kanäle für Werbung – und verstören ihre Kunden.

Via Klaus Eck
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Online Communitys für Pharma und Medizintechnik

Online Communitys für Pharma und Medizintechnik | Social Media Superstar | Scoop.it

Aus dem Blog "Digitales Healthcare Marketing"
Serie "Vier Archetypen für das strategische Online-Marketing"
Teil 3: "Die Community-Strategie"

 

 

Die Kurzfassung:

Sind Ärzte und Online-Communities kompatibel? - Ja.
Werden Communities von Ärzten genutzt? - Teilweise.
Ist eine industriegeführte Community sinnvoll? - Selten.

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App des Tages: Instagram

App des Tages: Instagram | Social Media Superstar | Scoop.it
Sie haben den Instagram-Hype bislang verschlafen? Wir haben uns die iPhone-App angesehen und sagen Ihnen alles, was Sie wissen müssen.
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What's Your Content Marketing Plan Of Attack?

What's Your Content Marketing Plan Of Attack? | Social Media Superstar | Scoop.it

Auch wenn ich den konkreten Vergleich in diesem Fall nicht so mag - ich mag gut gemachte Infographics. Well Done!

 

This Infographic from Quaturo looks at content marketing in Google's post-penguin/panda world, and how marketers can avoid the SEO minefield that has developed as a result of recent algorithm updates. http://bit.ly/LNziAi ;

 

By Graham Charlton -- http://bit.ly/x4aCrd ;
Source: http://bit.ly/N5ePaA ;
Infographic By Quaturo: http://bit.ly/N5NgS6 ;


Via maxOz
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Introducing the New Google Plus Local

Introducing the New Google Plus Local | Social Media Superstar | Scoop.it
There was a lot of talk surrounding Google's introduction of its very own social networking platform: Google Plus. How would it fare next to giants like Facebook and Twitter? While it seems the comparative success of Google ...

Via Steven Healey
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3 Metrics that Will Change the Way You Market on Facebook

3 Metrics that Will Change the Way You Market on Facebook | Social Media Superstar | Scoop.it
Here's an overview of three game-changing metrics you should be tracking, along with concrete tips for improving your Page’s performance.

Via Rami Kantari, ABroaderView
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How To Setup A WordPress Blog In 5 Minutes

How To Setup A WordPress Blog In 5 Minutes | Social Media Superstar | Scoop.it

Für alle, die schon immer wollten, sich aber noch nicht trauten und nur einen Anstoß brauchen, um es endlich zu tun: Schubs.


Via Daniel J Smith, ABroaderView
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Facebook Gruppe "explodiert"

Facebook Gruppe "explodiert" | Social Media Superstar | Scoop.it
The Power of Social: In dem sozialen Netzwerk wollte Julia Richter (40) ein paar Weseler Erinnerungen wachrufen. Auf einmal machen Tausende Nutzer mit.
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Neuer Ärger um Facebooks Zwangs-Mail

Die von Facebook durchgeführte Zwangs-Umstellung von E-Mailadressen auf @facebook.com Adressen ist noch nicht abgeebbt, da gibt es auch schon neuen Ärger. Wie die US-Website CNet berichtet, sorgt die Umstellung der E-Mailadressen bei Facebook auch für Irritationen in anderen Adressbüchern - sollten diese mit Facebook verknüpft sein. So kann es geschehen, das Mailadressen von Kontakten verschwinden oder verändert werden, ohne dass Nutzer zunächst etwas davon mitbekommen.

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ONLY because we can.

ONLY because we can. | Social Media Superstar | Scoop.it

That's social Business: Steal some fun with ONLY’s SS12 collection! Click to try out the full interactive experience.

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Content Marketing Is Now Visual

Content Marketing Is Now Visual | Social Media Superstar | Scoop.it

You’re finally convinced that content marketing is critical to your marketing strategy.

 

When we think of content, we often think of a compilation of words, words that tell a story relevant to our buyer and connect to our brand. The problem is that our prospects have less time to read these words, even when they tell a well-crafted story that can be useful in their jobs. Why?

Content is evolving. No longer are white papers and webinars the secret to inbound marketing success, visual is becoming the norm. Get ready to kick the tires and light the fires around your content strategy as we show you how to effectively utilize visual content like Infographics, video, visual note-taking, memes, and even Instagrams into your marketing campaigns.

 

We’re in a state of information overflow and many are looking for a way to dig out.

Simultaneously, we have learned to digest information faster – sometimes even at a glance.

This quick consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. The headline of an article is commonly used to make this decision, but how can we rely on more than a headline to get our point across?

 

The answer - Visual Content Marketing

Visual content marketing is the utilization of images to engage your prospects through the buying cycle. This can include Infographics, images, charts and graphs, memes, comics, photos, videos, and even visual notetaking. http://bit.ly/Qa2XZ3

 

What’s critical is that they help tell a story related to your brand. Keep in mind that this doesn’t mean a sales pitch. Rather, visual content is created with the goal of appealing to your prospects and is meant to offer them a solution for a pain they may have.

This presentation, created with Column Five - http://bit.ly/LooubE , not only explains different types of visual content, but also to give examples to inspire your own visual content creations. 

Walking the B2B Marketer through the steps necessary to produce and promote great visual content, from content purpose and distribution channels to idea creation and proper usage. It also goes into the theory, history, and practice behind visual content.

 

By Maria Pergolino – http://bit.ly/KKa36J

Source: http://bit.ly/MydmLg

Download Presentation here: http://bit.ly/LcQxN6 [PDF]


Via maxOz
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Hubert Cosico's comment, July 16, 2012 11:13 AM
Just sharing the concept of visual content marketing and how it could potentially change how we communicate. Great pick MaxOz!
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Facebook-User lehnen Werbung auf FB ab

Facebook-User lehnen Werbung auf FB ab | Social Media Superstar | Scoop.it

Nutzer wünschen keine Werbung in ihrem sozialen Umfeld: "Bei Facebook wie auch in anderen Netzwerken kommt es auf Vertrauen und Glaubwürdigkeit an. Werbung genießt dieses gerade nicht." Rund 80 Prozent der Befragten haben Facebook Ads noch nicht genutzt, knapp 60 Prozent erachten diese auch nicht für sinnvoll. Es geht also wieder einmal nur über sinnvollen Content...

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Facebook: Haften Nutzer für urheberrechtswidrige Pinnwandeinträge von Dritten?

Facebook: Haften Nutzer für urheberrechtswidrige Pinnwandeinträge von Dritten? | Social Media Superstar | Scoop.it

Auf Facebook hat man oftmals die Möglichkeit, Inhalte wie Fotos, Bilder und Videos auf fremde Pinnwände zu posten. Das LG Halle hatte sich mit der Frage beschäftigt, wer für solche Einträge haftet, wenn damit gegen fremde Urheberrechte verstoßen wird.

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The true value of Social Media

The true value of Social Media | Social Media Superstar | Scoop.it

Spannende Präsentation einer relativ breiten Analyse verschiedener Marken und ihrer Follower. Das Ergebnis: Aktive Fans machen bis zu 2,5 mal mehr Umsatz - und regen zudem Umsätze in ihrem Freundeskreis an.

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Blogging für Pharma und Medizintechnik

Blogging für Pharma und Medizintechnik | Social Media Superstar | Scoop.it

Aus dem Blog "Digitales Healthcare Marketing"

Serie "Vier Archetypen für das strategische Online-Marketing"

Teil 2: "Die Blogging-Strategie"

 

Die Kurzfassung:

- hoher Aufwand, da kontinuierlich INhalte erwartet werden

- rechtliche Absicherung erforderlich

- gute Wirkung für Glaubwürdigkeit und Reichweite

- funktioniert am besten mit einem Autorennetzwerk von Ärzten

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A manageable Content and Social Media Marketing Process

A manageable Content and Social Media Marketing Process | Social Media Superstar | Scoop.it

Much time and effort goes into the actual work of raising web visibility--it’s an ongoing process that will require you to generate content and build relationships.

 

Defining  Terms

In general, we understand that content marketing is usually considered different from social media marketing. Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.

We tend to blur that line between content and social media marketing.

 

Every strategy developed  includes both. Valuable content--blog posts, Infographics, videos, whatever content type aligns with you or your client’s goals--forms the foundation of any web marketing effort.

Once you’ve got the value, utilize social media to get the word out, engage, build relationships, and ultimately brand awareness. See the blurring?

 

The label matters less than having a deliberate and intentional strategy to provide something of value on an ongoing basis, because content and social media marketing ultimately work together to build:

Value in your company or organization (or on behalf of your client) A personality and brand that people know and trust Sustainable relationships A supportive online community Domain authority and desired rankings

 

The Solution

To that end Mack Web Solutions developed an approach that clearly explains and delineates the process, step-by-step. It spells out who does what and when and how and just, in general, makes the whole thing both more manageable and more palatable to our hesitant clients.

The Mack Web Approach - Organic web marketing process includes three stages:

Stage One
SEO & Local Search (research & implementation) Stage Two
Link Building & Social Media Strategies (research & development) Stage Three
Ongoing Implementation & Measurement (which never, ever ends)

This graphic depicts Stages Two and Three.

 

By Mackenzie Fogelson --   http://bit.ly/MTd6JH

Source: http://mz.cm/KZzlOp


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Why Google Plus isn't dead -well, yet

Google Plus, Google's much-chided version of Facebook, celebrated its first birthday last week. Review about facts, figures - and emotions.

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Where Does Google+ Fit Into Your Social Media Tool Kit?

Where Does Google+ Fit Into Your Social Media Tool Kit? | Social Media Superstar | Scoop.it

From The Article: "Time Spend by Average Social Networking User per month (Infographic compiled and designed by Go-Gulf.com)

 

Thus measuring time spent and user engagement reflects poorly on the benefits of Google+ which are really all about one key thing: search.

 

Search engine optimization for any given site has always been important and it’s becoming even more so with the constant updates being made by Google, Yahoo and Bing, both on the web and the mobile web.

 

Not to mention the increasing trend where social, local and mobile are morphing into one big platform where reaching and engaging with customers will be the utmost challenge.

 

Posting on a Google+ brand page helps your rankings, in particular as Google rolls out more changes with regards to travel search, Places, Maps and other integration projects yet unannounced".

 

Full Article Here: http://www.business2community.com/google-plus/where-does-google-fit-into-your-social-media-tool-kit-0200211


Via Antonino Militello, ABroaderView
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John van den Brink's comment, June 20, 2012 2:24 PM
Thank you Don!
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6 Pinterest Tips From Power Users

6 Pinterest Tips From Power Users | Social Media Superstar | Scoop.it

"Pin to win": Pinterest-Profis geben Tipps für eine erfolgreiche Präsenz auf Pinterest.


Via David Blundell, ABroaderView
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12 Tips When Using Facebook Promoted Posts

12 Tips When Using Facebook Promoted Posts | Social Media Superstar | Scoop.it
Facebook promoted posts: Everything you need to know about this new advertising tool to reach and connect with your Facebook fans.

Via Brian Yanish - MarketingHits.com, ABroaderView
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Wie große Marken auf Twitter wirken – das Social Media Universe

Wie große Marken auf Twitter wirken – das Social Media Universe | Social Media Superstar | Scoop.it
Die Markenführung im neuen Social Media Universe ist eine andere als in der alten Werbewelt. Es geht um kleine, authentische, interessante Geschichten rund um Marken und Produkte. Die alten Formen...
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Get Your Facebook Account Under Control

Get Your Facebook Account Under Control | Social Media Superstar | Scoop.it

There's plenty about the social media site that's been causing problems for users for quite a while. Let's get them under control.

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Telling Your Story: 5 Rules for 'Content Marketing'

Telling Your Story: 5 Rules for 'Content Marketing' | Social Media Superstar | Scoop.it

With the recent upheaval in the online world caused by Google's Panda and Penguin updates, it's difficult to know on any given day which search engine optimization (SEO) strategy works and which doesn't. But there's one strategy that's still clearly "Google approved" and likely always will be: Content marketing.
Google has made clear that its long-term vision is to reward helpful, authoritative sites in the natural search results. That means it's critical for websites to provide valuable and informative content that will both build relationships with users and yield high rankings in the search results.


Via Sam Wee
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Begriffslandkarte Web 2.0 und Social Media (Concept Map)

Begriffslandkarte Web 2.0 und Social Media (Concept Map) | Social Media Superstar | Scoop.it
Was ist Enterprise 2.0? Erklären Sie mal Web 2.0! Und worin besteht der Unterscheid zwischen Social Media und Social Software?

Via Anna Chihradze, Heiko Idensen
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