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Shitstorm bei Facebook: Frau löst Proteststurm gegen Vodafone aus - Shitstorm bei Facebook - FOCUS Online - Nachrichten

Shitstorm bei Facebook: Frau löst Proteststurm gegen Vodafone aus - Shitstorm bei Facebook - FOCUS Online - Nachrichten | Social Media Superstar | Scoop.it

So schnell kann es gehen: Ein einziger Pinnwandeintrag auf der Facebook-Seite von Vodafone hat einen Shitstorm ausgelöst: Eine Nutzerin beschwerte sich über den schlechten Kundenservice – 70.000 Mitglieder stimmen ihr zu. Warum es gearde diese eine Eintrag war, der eine derartige Resonanz ausgelöst hat, weiß kein Mensch. Aber irgendwann zündet eben der Funke. Je mehr Funken - um so höher die Chance.

 

Was lernen wir daraus?
1) gute Produkte und guten Service machen!
2) Kunden ernst nehmen
3) Ab einer bestimmten Größe muss man auch am Wochenende Monitoring machen!

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Measure Your Social Media Strategy with this Great Guide

Measure Your Social Media Strategy with this Great Guide | Social Media Superstar | Scoop.it

Last month, Araceli Perez of e-interactive created a fantastic infographic resource for social media analytics.

 

Here are a few highlights:

 

**Define measureable and actionable KPIs

 

**Configure your analytics

 

**The infographic was compiled from Ara and e-interactive’s analytics knowledge and from posts by Gemma Muñoz and myself (from a series I did over on Search Engine Journal)."

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

See Full infographic here: [http://bit.ly/QmVlR0]


Via janlgordon, Heiko Idensen
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Worldometers - Weltstatistiken in Echtzeit

Worldometers - Weltstatistiken in Echtzeit | Social Media Superstar | Scoop.it
Live Weltstatistiken von Bevölkerung, Regierung, Wirtschaft, Gesellschaft, Medien, Umwelt, Essen, Wasser, Energie und Gesundheit.
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8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business

8 Ways to Use the Power of Pinterest and SlideShare to Grow Your Business | Social Media Superstar | Scoop.it

Wer Social Media für B2B-Kommunikation nutzen möchte, mus sich nicht auf XING, LinkedIN, vielleicht Google+ und ein bisschen Facebook beschränken. Vor allem SlideShare ist eine großartige Möglichkeit, den eigenen Anspruch, Qualität und Leistung zu zeigen. Verbunden mit dem Shooting-Star Pinterest wird ein wahrer Booster draus.

 

In diesem Slideshare Blogpost gibt die Autorin von "Pinfluence" 8 Tipps.

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Social Media Monitoring Tool Report 2012

Der Toolmarkt ist in den letzten zwei Jahren exponentiell gewachsen und zählt mittlerweile weit über 200 Tools. Von günstig bis teuer, von einfach und schnell bis hin zu umfangreich und hochkomplex gibt es alles, was das Herz des Monitorers höher schlagen lässt. Goldbach Interactive hat sie getestst und stellt hier die Top 15 vor. 

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Ragz Live - Zuhause Im Store | Der erste Live-Onlineshop der Welt!

Ragz Live - Zuhause Im Store | Der erste Live-Onlineshop der Welt! | Social Media Superstar | Scoop.it

The Future of Online-Shopping?! Ganz im Sinne von Social Media werden hier die Grenzen zwischen Online und Offline, zwischen stationärem Handel und E-Commerce, zwischen Navigation und persönlicher Beratung aufgehoben. Ein erstaunliches Konzept, welches vor allem Respekt für seine Ehrlichkeit dem Käufer gegenüber verdient. Weiter so, Jungs!

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Weltweite Twitter Kommunikation als Datenströme visualisiert

Weltweite Twitter Kommunikation als Datenströme visualisiert | Social Media Superstar | Scoop.it

Wie sieht es eigentlich aus, wenn alle Twitter Datenströme in einem bestimmten Zeitraum visualisiert werden? Eric Fischer hat die Antwort visualisiert...

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How To Determine Facebook And Twitter ROI

How To Determine Facebook And Twitter ROI | Social Media Superstar | Scoop.it

How do marketers determine social media ROI?  

 

This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment. 

 

So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.

 

This Infographic by  InventHelp has some of the latest polls and interesting mini-case studies that show support for social media ROI.  

 

By Tom Crawshaw -- http://bit.ly/Med5y4

Source:  http://bit.ly/LWwK7o


Via maxOz
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maxOz's comment, July 9, 2012 5:48 AM
Alessio,Thank you so much, hope your weekend went well xxx
maxOz's comment, July 12, 2012 9:46 PM
Carla and Luis, Thank you so much for sharing xxx
maxOz's comment, July 17, 2012 7:16 PM
Mithu thank you!!!
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The Subtle Genius Of Google+ For iPad: Popular Posts Appear Bigger

The Subtle Genius Of Google+ For iPad: Popular Posts Appear Bigger | Social Media Superstar | Scoop.it

With one simple design choice, Google+ for iPad (and Nexus 7 ) has created a better tablet feed reading experience than Facebook or Twitter. As Google announced at I/O, on tablet, Google+ posts with more engagement are shown larger. The Google+ iPad app launched today feels more like Flipboard, where surging seas of information turn into smooth sailing thanks to visual cues to what’s crucial. Browsing update after update doesn’t feel monotonous. In fact, it’s quite refreshing and addictive enough so it might help Google+ finally shake that ghost town label.


Via Steven Healey
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Überblick: Kostenlose Social Media Monitoring für Unternehmen

Überblick: Kostenlose Social Media Monitoring für Unternehmen | Social Media Superstar | Scoop.it

Social Media Aktivitäten messen. Das ist die große Herausforderung für Unternehmen. Test "Kostenlose Social Media Monitoring für Unternehmen".

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How to Make B2B Content More Shareable

How to Make B2B Content More Shareable | Social Media Superstar | Scoop.it

When it comes to creating content for a company blog, smart social media promotion of your content is key. Here's how to do it.


Via Sam Wee
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Versicherer auf Twitter und Facebook: Schrilles Gezwitscher

Versicherer auf Twitter und Facebook: Schrilles Gezwitscher | Social Media Superstar | Scoop.it
Versicherer entdecken Twitter und Facebook für sich. Doch statt zu informieren, nutzen sie die neuen Kanäle für Werbung – und verstören ihre Kunden.

Via Klaus Eck
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Online Communitys für Pharma und Medizintechnik

Online Communitys für Pharma und Medizintechnik | Social Media Superstar | Scoop.it

Aus dem Blog "Digitales Healthcare Marketing"
Serie "Vier Archetypen für das strategische Online-Marketing"
Teil 3: "Die Community-Strategie"

 

 

Die Kurzfassung:

Sind Ärzte und Online-Communities kompatibel? - Ja.
Werden Communities von Ärzten genutzt? - Teilweise.
Ist eine industriegeführte Community sinnvoll? - Selten.

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Die Kunst, eine Community zu werden

Die Kunst, eine Community zu werden | Social Media Superstar | Scoop.it

Eine sehr schöne Zusammenfassung, was es bedeutet, Community Manager zu sein. Hier wird schnell deutlich - mit einem reinen Job hast das nicht mehr viel zu tun. Dafür muss ein Herz schlagen und Leidenschaft brodeln...


Via Heiko Idensen
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This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer

This Inexpensive Marketing Plan Can Lead to More Traffic, More Leads and Higher Customer | Social Media Superstar | Scoop.it

Are you up against competition that has deep pockets and can outspend you in traditional advertising methods? Click here to find out how you can bring traffic and leads for next to nothing...

Traditional outbound marketing can end up being a poor investment. You have to rely on channels like cold-calling, paid branding and print advertising.

All of those channels can get really expensive really fast.

Inbound marketing, on other hand, will help you capture attention, generate leads, convert customers and keep those customers…all at a lower cost to you than your competition.

Let’s look at a few steps to get you there.

 

Step #1 – Ignore Sales And Focus On Marketing

It’s much better to create a marketing strategy that feeds that team qualified, warm leads…instead of cold, and possibly dead leads.

Instead, focus your efforts on building a marketing team with excellent marketing skills.

For example:

Hire brilliant marketers – Focus on tightly targeted markets – Close qualified leads –

It comes down to the answer of these three questions:

Do they have the authority to buy? Do they have the budget to buy? When do they plan on buying?

A Leads (ready to buy in 3 months or less), some B leads (is ready to buy in three to twelve months). C leads marketing can keep.

 

Step #2. Focus On Multiple Inbound Channels

The key behind an effective inbound marketing strategy is to create and deliver valuable content.

Here is a template to use for your inbound marketing strategy:

Blog – Your team should focus on publishing quality content two to five times a week. Quality means search-engine friendly, highly-researched and compelling. Engage in comment marketing – Someone on your team should focus on visiting sites within your industry to interact with bloggers and readers in the comment section.   Publish guest blog posts – Guest blogging is one of the fastest ways to grow your subscriber base. Produce online video – Video can help improve your search rankings, raise the amount of time people stay on your page and even boost conversion rates on your landings pages. Interact in the social bookmarking world – While this isn’t one of the most popular ways to generate leads, it is definitely one you shouldn’t ignore. Establish authority on Q+A sites – Quora has really established itself as a place for professional exchange of ideas. Design brilliant Infographics – Visual.ly, is a one-stop shop for Infographic creation, has this inbound marketing technique nailed. Build a social media audience on the big four – Focus your audience-building efforts on Facebook, LinkedIn, Twitter and Google+.

If your target audience is on Pinterest or Tumblr, then use those sites as well. Keep in mind—don’t spread yourself too thin. Pick two or three that you can maximize your exposure.

Implement a solid startup SEO plan – If you run a startup, then you are in an excellent position to take advantage of everything that SEO has to offer.

All of the efforts behind a good inbound marketing plan won’t cost you a dime except for the sweat equity you invest. This means you can compete with bigger competition that is better funded.

For each of the inbound marketing efforts above you’ll want to break them down into steps.

 

Step #3. Dominate LinkedIn Groups

While the big three social media sites get all the attention, LinkedIn is quietly becoming a powerhouse. With over 150 million users, you have a lot of opportunity to generate some serious attention.

The specific strategy I want to focus on is with Groups. Contribute and engage with LinkedIn Groups with this quick 5-step strategy and you’ll generate some high-quality leads.

Find the best Group to join – LinkedIn has lots of groups that are divided into categories. Find three to five small groups that most accurately represent your target demographic. Target popular discussions – You’ll waste your time if you simply try to join every discussion. Instead, search for the most popular discussions—these will have the most visibility. Start a new discussion – Before you start your own discussion, make sure you spend some time in other discussions. Get a feel for the culture of the group and find out what is important to them. Follow up – It’s not easy keeping track of discussions, so you’ll have to be proactively visit your groups and monitor the discussions—especially the ones you started. Start a Group – This is a perfect way to establish your authority. But you have to be strategic here. Make this group center on your brand and how your message is different than the competition. Brands That Defy Gravity is a great example of a group that stands out in a crowded market.

Step #4. Never Attend A Trade Show Again

Trade shows can be very expensive.

There is a more effective—and cheaper—way to leverage the power of trade shows.

Here’s what you could do also:

Blog about the main points of each speaker – Summarize the conference –

Inbound marketing is truly a gift to startups who are strapped for cash. Depending upon how big your team is, you will all probably end up working like a slave to get it all done…but it will be worth the effort.

 

By Neil Patel http://bit.ly/N2Rhnn

Source  http://bit.ly/P5CKY4


Via maxOz
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maxOz's comment, July 27, 2012 7:46 AM
Alessio My pleasure!!! xxx
maxOz's comment, July 27, 2012 7:00 PM
As Always Marty, Input great, with appreciation xxx
maxOz's comment, August 1, 2012 2:27 AM
Mithu Thank YOU!
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Der unnütze Run auf falsche Fans

Nicht wenige Unternehmen stehen im Verdacht, ihrer Beliebtheit bei Facebook mit Tricks auf die Sprünge zu helfen. Das berichtet der Spiegel in seiner aktuellen Ausgabe und nennt Beispiele erstaunlicher Fan-Wachstumszahlen oder scheinbarer Hypes heimischer Marken in fernen Entwicklungsländern. Tatsächlich boomt der Fan-Handel, und etliche Agenturen bieten gegen Cash Freunde gleich tausendweise zum Kauf. Alles richtig - doch die Diskussion ist längst schon weiter.

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BVCM definiert Social Media Berufsbilder

Social Media Consultant, Junior Community Manager, Social Media Manager: Wo ist da eigentlich der genaue Unterschied?

 

Um genau diese Frage zukünftig besser beantworten zu können, hat der BVCM (Bundesverband Community Management) gemeinsam mit seinen Mitgliedern fünf Berufsbilder im Bereich Social Media skizziert – und diese gleichzeitig voneinander abgegrenzt. Damit reagiert er auf den immer größer werdenden Bedarf an Fachkräften und die steigende Professionalisierung der Branche. Definierte Anforderungsprofile sollen zudem helfen, zukünftige Ausbildungsziele aufzuzeigen.

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Für alle, die mal wieder ein paar aktuelle Zahlen und Trends brauchen

Das Internet in Zahlen (Stand Mai 2012)...
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The 10 Biggest Social Media Lies

Forget what you know about Facebook, Twitter and Pinterest. The truth doesn't match the myths.
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Google Takeout introduces transfer tool for Google+, merges your work and personal life

Those who extol the virtues of keeping one's personal and professional life separate probably never had to juggle two Google+ accounts. Folks saddled with a Google+ profile for both their personal Gmail account and their organization's Google Apps account can now migrate circles, blocks and other information from one account to another using Google Takeout.


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5 Reasons People Aren’t Sharing Your Content

5 Reasons People Aren’t Sharing Your Content | Social Media Superstar | Scoop.it

Sometimes trying to get people to share your content feels like pulling teeth.

 

If you’re finding that your content isn’t being shared, these are most likely the reasons why:

 

1. You only talk about yourself

Everyone has been around constant self-promoters before—they aren't fun to talk to. Part of the reason they aren’t interesting is because they don’t involve you in the conversation.

To increase your site’s shareability, start addressing the topics your readers want to learn and talk about. People will then view you as a resource and be more likely to promote you. The Golden Rule prevails here: talk about others as much as you would like them to talk about you.

 

2. You pick topics that aren’t timely

In the age of the 24/7 news cycle, the pressure is always on to write timely content.

People like to share content that is relevant to what’s going on in their community at that moment, not content that was “so two days ago.”

Use an editorial calendar to help plan out your post schedule and ensure your posts are timely.

 

3. Your headlines aren’t catchy

You don’t have to have gimmicky headlines, but you need to them to be interesting and relevant enough to capture the small attention span of your audience. Keep your headlines less than eight words to make them punchy and memorable, just like your favorite tweets on Twitter.

See the criteria for a great headline: It’s exclusive and specific. Keeping your headlines short and sweet will make it much easier for your readers to share your content

 

4. You write huge blocks of text

Now that everyone is used to reading online, people have tiny attention spans. Most people want to scan your post before reading it so they don’t waste their time reading something that isn't relevant to them.

Having a few bullet points with multimedia will help your readers take home the main messages and easily share them with others.

 

5. You don’t make it easy to share

Do you have sharing buttons in an easy-to-use location on your site? Choose the right social media sharing buttons for your audience and place them where your audience can easily see them.

 

Ginny Soskey -- http://bit.ly/LLCwWX

Source: http://bit.ly/NdQNfl


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Social Media 2012: Wie die USA den Europäern mit Anlauf in den Arsch treten | avatter

Social Media 2012: Wie die USA den Europäern mit Anlauf in den Arsch treten | avatter | Social Media Superstar | Scoop.it

Auf der diesjährigen SMICS Conference (hier das Fotoalbum) haben die Amerikaner gezeigt, was wir bislang erst in der Glaskugel bestaunen durften – nämlich die Realität. Die Digitalisierung der Gesellschaft ist in den meisten US-Köpfen soweit vollzogen und abgeschlossen, was nun folgt, sind Visionen von Möglichkeiten, Träumereien oder Spinnereien, von denen einige wahr werden oder eben nicht. Zumindest steigt der Aktivitätsindex in den Staaten mit jedem Tag, der vergeht. Derweil sind die Europäer – und speziell die Deutschen – nicht untätig, sondern treten ebenso aktiv auf der Stelle, schauen verschämt über den großen Teich, um Inspirationen einzusammeln, sich zu empören oder gleich ganze Strategien zu kopieren.

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The Guide To 88 Social Media & Monitoring Tools

The Guide To 88 Social Media & Monitoring Tools | Social Media Superstar | Scoop.it
Great list by SocialMedia8 and ViralBlog (The Guide To 88 Social Media & Monitoring Tools - http://t.co/007GrYfx...)...

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Facebook: Haften Nutzer für urheberrechtswidrige Pinnwandeinträge von Dritten?

Facebook: Haften Nutzer für urheberrechtswidrige Pinnwandeinträge von Dritten? | Social Media Superstar | Scoop.it

Auf Facebook hat man oftmals die Möglichkeit, Inhalte wie Fotos, Bilder und Videos auf fremde Pinnwände zu posten. Das LG Halle hatte sich mit der Frage beschäftigt, wer für solche Einträge haftet, wenn damit gegen fremde Urheberrechte verstoßen wird.

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The true value of Social Media

The true value of Social Media | Social Media Superstar | Scoop.it

Spannende Präsentation einer relativ breiten Analyse verschiedener Marken und ihrer Follower. Das Ergebnis: Aktive Fans machen bis zu 2,5 mal mehr Umsatz - und regen zudem Umsätze in ihrem Freundeskreis an.

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