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Rescooped by Luis A. Trujillo Paz from Entrepreneurship, Innovation
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Make a movie with Google: new Chrome experiment highlights Web Speech API

Make a movie with Google: new Chrome experiment highlights Web Speech API | Marketing Social Media Strategy Technics | Scoop.it
In the Peanut Gallery, you get to add intertitles to old black and white movies (the ones before any speech support, never mind the web). And you do it, of course, simply by talking to Chrome.

Via Marylene Delbourg-Delphis
Luis A. Trujillo Paz's insight:

New Google crome cinema

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Rescooped by Luis A. Trujillo Paz from Business Brainpower with the Human Touch
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The Iceberg That Sinks Organizational Change

The Iceberg That Sinks Organizational Change | Marketing Social Media Strategy Technics | Scoop.it

Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.


Via Vicki Kossoff @ The Learning Factor
Luis A. Trujillo Paz's insight:

El plan. El tempano que hunde tu #estrategia de #marketing, cual es el tuyo?

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Anne Egros's curator insight, May 17, 2:33 PM

What really drives organizations ?

Gudrun Hoehne's curator insight, May 20, 4:49 AM

In global companies sometime the organizational cultures differ according to the subsidiaries. This is also of importance for virtual tems who work acroos different subsidiaries and countries.

Javier Antonio Bellina's curator insight, June 8, 11:07 AM

Lo que hay bajo el Currículum: El Currículum Oculto

Rescooped by Luis A. Trujillo Paz from Marketing Ethics - QSB Fall 2014
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"Shockvertising: Ads that divide" (Presentation Oct 7th, Section 2)

"Shockvertising: Ads that divide" (Presentation Oct 7th, Section 2) | Marketing Social Media Strategy Technics | Scoop.it

Companies and organizations are increasingly using shock advertising. The article "Shockvertising: Ads that divide", deals with the reactions of the audience towards shock advertisements and illustrates this with various examples.
The public's reaction towards non-profit organizations, such as charities, using shock ads are generally more positive, whereas profit organizations are likely to receive more complaints, as their motives are suspicious.


Via Monica LaBarge
Luis A. Trujillo Paz's insight:

El Prejuicio

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Wait, what? Yahoo tops Google in US traffic

Wait, what? Yahoo tops Google in US traffic | Marketing Social Media Strategy Technics | Scoop.it
Yahoo bumps Google from the top spot on ComScore's list of 50 most-visited Internet properties, a position held by Google since 2008. Read this article by Donna Tam on CNET News.
Luis A. Trujillo Paz's insight:

Yahoo new Number #1 ... again???

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Kate Mitchell: The Advantage of LinkedIn

Kate Mitchell: The Advantage of LinkedIn | Marketing Social Media Strategy Technics | Scoop.it

Why B2B marketers need to be on LinkedIn

 

SUMMARY: LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, Kate Mitchell writes. "Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell write.

Luis A. Trujillo Paz's insight:

Branders Linkedin News

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Rescooped by Luis A. Trujillo Paz from Business in a Social Media World
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101 Tweet-Tastic Tools for 2013

101 Tweet-Tastic Tools for 2013 | Marketing Social Media Strategy Technics | Scoop.it
As much as I love Twitter, I have to admit I haven’t seen that familiar blue Twitter home page in quite a while. Why? because although Twitter is amazing, I c ...

Via Cendrine Marrouat - SocialMediaSlant.com
Luis A. Trujillo Paz's insight:

Just great super resumen de herramientas de #Twitter

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SLRE's curator insight, January 24, 2013 2:36 AM

Overzicht van allerhande handige hulpmiddelen bij het gebruik van Twitter.

CmmIN Glocal Communication's curator insight, February 4, 2013 4:16 AM

101 herramientas para Tuitear: un buen repaso de casi todas las aplicaciones útiles que hay por ahí.... y a todas estas, ¿qué herramienta le echas en falta al twitter?

Eduardo Area Sacristan's curator insight, March 14, 2013 11:40 AM

Por mucho que me encanta Twitter, tengo que admitir que no he visto ese familiar azul en la página principal de Twitter en un buen rato. ¿Por qué? ya que si bien Twitter es increíble, sólo lo puedo aprovechar plenamente mediante el uso de una gama de herramientas de Twitter.

He escrito varias entradas de blog en Socialable sobre algunas de mis herramientas favoritas de Twitter y más he utilizado, pero pensé que sería una buena idea crear una serie de 101 de los principales medios de comunicación sociales y las herramientas de blogging. Así que aquí está el primero de la serie - y tenía sentido empezar con Twitter ya que es mi medios de comunicación social como "arma de elección" y genera más del 50% del tráfico de Socialable.

Rescooped by Luis A. Trujillo Paz from Google+, Pinterest, Facebook, Twitter y mas ;)
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¿Cómo puedo bajar todas las fotos de mi Facebook?

¿Cómo puedo bajar todas las fotos de mi Facebook? | Marketing Social Media Strategy Technics | Scoop.it

Hay muchas herramientas que permiten descargar las fotos de Facebook, tanto de tus propios álbumes como de otros que los hayan compartido contigo o que sean públicos. Podemos recomendarte Pick & Zip, que es gratuita y muy fácil de usar. Antes de comenzar conviene recordar que, como otras aplicaciones de Facebook, requiere acceso a nuestro muro, información sobre nuestro perfil y el de nuestros amigos.


Via Mauricio M. Escudero
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Rescooped by Luis A. Trujillo Paz from LinkedIn Marketing Strategy
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LinkedIn Marketing: 7 Secrets Many LinkedIn Experts Don't Share

LinkedIn Marketing: 7 Secrets Many LinkedIn Experts Don't Share | Marketing Social Media Strategy Technics | Scoop.it
LinkedIn is the No. 17 most visited site on the web according to Alexa.com and because of that LinkedIn marketing has become very popular.

Via Noland Hoshino
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Elsie Whitelock's curator insight, March 12, 2013 9:00 AM

Help for you in building a better LinkedIn profile.

Rescooped by Luis A. Trujillo Paz from MarketingHits
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How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy?

How Can 2014 Digital Marketing Trends Inform Your 2015 Marketing Strategy? | Marketing Social Media Strategy Technics | Scoop.it

Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at the major digital marketing trends of 2014 and how you can use them to inform your 2015 marketing strategy:

What Will We Remember 2014 For? The Same Important Things For 2015

 


Via Brian Yanish - MarketingHits.com
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Rescooped by Luis A. Trujillo Paz from visualizing social media
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7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC]

7 Trends Shaping How Brands Use Social Media in 2014 [INFOGRAPHIC] | Marketing Social Media Strategy Technics | Scoop.it

2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.

Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.

 

Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.


Via Lauren Moss
Luis A. Trujillo Paz's insight:

#Marcas. como usan el social media en 2014

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Eyal Levi's curator insight, May 8, 2014 2:41 AM

Here some of the benesits considering social media

Katie Muirhead's curator insight, August 19, 2014 11:52 AM

Further highlights statistics of social media consumption and the information behind the choices of online advertisiers

David W. Deeds's curator insight, October 7, 2014 4:21 PM

Thanks to Lauren Moss.

Rescooped by Luis A. Trujillo Paz from Entrepreneurship, Innovation
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Make a movie with Google: new Chrome experiment highlights Web Speech API

Make a movie with Google: new Chrome experiment highlights Web Speech API | Marketing Social Media Strategy Technics | Scoop.it
In the Peanut Gallery, you get to add intertitles to old black and white movies (the ones before any speech support, never mind the web). And you do it, of course, simply by talking to Chrome.

Via Marylene Delbourg-Delphis
Luis A. Trujillo Paz's insight:

New Google crome cinema

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Rescooped by Luis A. Trujillo Paz from LinkedIn Marketing Strategy
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So, You Think You Know Everything About LinkedIn?

So, You Think You Know Everything About LinkedIn? | Marketing Social Media Strategy Technics | Scoop.it
Are you using LinkedIn for your business? Or perhaps for personal networking? Maybe you’re a LinkedIn champ. Either way, check out our tips!

Via Noland Hoshino
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Gaurav Pandey's comment, March 13, 2013 6:53 AM
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Rescooped by Luis A. Trujillo Paz from Public Relations & Social Media Insight
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Pinterest Analytics User's Guide | Social Media Today

Pinterest Analytics User's Guide | Social Media Today | Marketing Social Media Strategy Technics | Scoop.it

Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.

 

The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....


Via Jeff Domansky
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Jeff Domansky's curator insight, March 14, 2013 12:36 PM

Useful walkthrough of Pinterest analytics.

Rescooped by Luis A. Trujillo Paz from Pinterest
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Understanding the Business Benefits of Pinterest | Business 2 Community

Understanding the Business Benefits of Pinterest | Business 2 Community | Marketing Social Media Strategy Technics | Scoop.it
An introduction to Pinterest If you are familiar with mood boards, then Pinterest won’t be too difficult to get your head around.  It’s essentially a

Via Kelly Lieberman
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bindme, una nueva forma de seguir y acceder a contenidos y personas en la red.-

bindme, una nueva forma de seguir y acceder a contenidos y personas en la red.- | Marketing Social Media Strategy Technics | Scoop.it

Bindme (www.bindme.net) es una nueva red social que nos presentaron hace unas horas, una idea que pretende innovar con un concepto de segmentación por temática de forma que los usuarios puedan decidir qué contenidos desean seguir y qué contenidos desean ignorar.

"Hemos centrado nuestros esfuerzos en la forma de presentar el contenido, intentando mostrarlo visualmente enriquecedor [...] Hemos incorporado canales indexando contenidos de muchos blogs, periodicos y revistas, capturando el contenido cada 30 minutos aproximadamente."


Via Mauricio M. Escudero
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Rescooped by Luis A. Trujillo Paz from LinkedIn Marketing Strategy
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LinkedIn Marketing Infographic: Creating A Kick-Ass LinkedIn Profile

LinkedIn Marketing Infographic: Creating A Kick-Ass LinkedIn Profile | Marketing Social Media Strategy Technics | Scoop.it
This incredible LinkedIn marketing infographic goes through every single step necessary to have a profile that will attract and engage your ideal clients.

Via Noland Hoshino
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