Some aspects of organizational culture are visible on the surface, like the tip of an iceberg, while others are implicit and submerged within the organization. Because these ingrained assumptions are tacit and below the surface, they are not easy to see or deal with, although they affect everything the organization does.
Companies and organizations are increasingly using shock advertising. The article "Shockvertising: Ads that divide", deals with the reactions of the audience towards shock advertisements and illustrates this with various examples. The public's reaction towards non-profit organizations, such as charities, using shock ads are generally more positive, whereas profit organizations are likely to receive more complaints, as their motives are suspicious.
SUMMARY: LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, Kate Mitchell writes. "Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell write.
Hay muchas herramientas que permiten descargar las fotos de Facebook, tanto de tus propios álbumes como de otros que los hayan compartido contigo o que sean públicos. Podemos recomendarte Pick & Zip, que es gratuita y muy fácil de usar. Antes de comenzar conviene recordar que, como otras aplicaciones de Facebook, requiere acceso a nuestro muro, información sobre nuestro perfil y el de nuestros amigos.
Many companies embrace the changing over of the New Year as an opportunity to reflect on their achievements, highlight their weaknesses, and plan for the next 365 days. Digital marketing trends are no different and require a heavy dose of tracking, monitoring, and insightful analyzing. Here’s a look at the major digital marketing trends of 2014 and how you can use them to inform your 2015 marketing strategy:
What Will We Remember 2014 For? The Same Important Things For 2015
2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.
The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....
Bindme (www.bindme.net) es una nueva red social que nos presentaron hace unas horas, una idea que pretende innovar con un concepto de segmentación por temática de forma que los usuarios puedan decidir qué contenidos desean seguir y qué contenidos desean ignorar.
"Hemos centrado nuestros esfuerzos en la forma de presentar el contenido, intentando mostrarlo visualmente enriquecedor [...] Hemos incorporado canales indexando contenidos de muchos blogs, periodicos y revistas, capturando el contenido cada 30 minutos aproximadamente."