2013 was a year of exploration for brands on social media. From testing Vines to launching Instagram ads, many companies were dabbling in social media efforts across the Web just to see how customers would react.
Now, in 2014, brands are geting serious. They’re using the wealth of data as well as the human connection that social media can provide to develop deeper relationships with customers.
Visit the link for more on these seven ways brands are using social media to increase customer loyalty this year.
Pinterest announced that they're now offering their users access to a rich set of statistics for their pins and pin activity. Called simply Pinterest Analytics, it is available to any user with a verified website (not just "business" accounts). This is a much-needed asset for business owners and bloggers as it will help you see not only how your pins have performed, but what content other people have pinned from your website and how those pins have performed.
The analytics includes how many people pinned content from your site, how many people saw those pins, and how many people visited your site from those pins (clicked through). You will also be able to see your most popular pins, the ones that have been repinned and clicked the most, as well as most recent pins. Businesses can use Pinterest Analytics to evaluate the value and ROI of a Pinterest presence. At 10.5 million users and rising, Pinterest definitely provides a rich and growing audience for business owners, and these new analytics will show off just how much traffic and interest the site is generating in your brand....
Bindme (www.bindme.net) es una nueva red social que nos presentaron hace unas horas, una idea que pretende innovar con un concepto de segmentación por temática de forma que los usuarios puedan decidir qué contenidos desean seguir y qué contenidos desean ignorar.
"Hemos centrado nuestros esfuerzos en la forma de presentar el contenido, intentando mostrarlo visualmente enriquecedor [...] Hemos incorporado canales indexando contenidos de muchos blogs, periodicos y revistas, capturando el contenido cada 30 minutos aproximadamente."
SUMMARY: LinkedIn's network of groups is one of the best tools for business-to-business marketers looking to contribute to conversations related to their industry and establish themselves as thought leaders, Kate Mitchell writes. "Don't confuse this with only pushing your own agenda, but rather contributing a distinct point of view," Mitchell write.
Hay muchas herramientas que permiten descargar las fotos de Facebook, tanto de tus propios álbumes como de otros que los hayan compartido contigo o que sean públicos. Podemos recomendarte Pick & Zip, que es gratuita y muy fácil de usar. Antes de comenzar conviene recordar que, como otras aplicaciones de Facebook, requiere acceso a nuestro muro, información sobre nuestro perfil y el de nuestros amigos.