You drive amazing amounts of traffic to your sites, grow conversions and engage with thousands of users over social media. Want to take your search and social efforts to the next level? Try forming a Social-SEO super group to exploit synergies, foster collaboration and deliver better results across Social and SEO.
Integrating your online marketing efforts is all about breaking down silos and delivering amazing results for brands and agencies.
Social and SEO marketers can be a big part of this.
Social media has truly become a daily part of most people’s lives, with usage patterns changing dramatically over the past few years. The editors of the Socially Aware Blog put together a great infographic outlining how social media is currently being used today (see below). See my top 4 takeways here, along with where things are going to go in 2013.
That’s a scary thought isn’t it? Anyone who monitors or works first-hand with their brand’s SEO might have to stop and take a step back to consider this question: How does social media really impact SEO, and search results in general?
While social media and the data that comes from its use (social signals) are important, they are not direct threats to SEO. In all actuality they enhance SEO by coming in as more of a player on the internet / content marketing side of things.
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!
Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic.