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What is Inbound Marketing

What is Inbound Marketing | Social Media Strategy Map | Scoop.it

What is inbound Marketing? This curated post explains what inbound marketing is with videos.

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What is inbound Marketing? This curated post explains what inbound marketing is with videos.

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Don't be Anti-Social. Adopt a Successful Social Media Strategy - Business 2 Community

Don't be Anti-Social. Adopt a Successful Social Media Strategy - Business 2 Community | Social Media Strategy Map | Scoop.it
Don't be Anti-Social. Adopt a Successful Social Media Strategy
Business 2 Community
Humans are social animals by nature. The same goes for companies. A business cannot prosper without being social.
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Twitter / MyRecordVault : “A good friend keeps your ...

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Understanding Your Social Consumer via @SayItSocial

Understanding Your Social Consumer via @SayItSocial | Social Media Strategy Map | Scoop.it

By knowing your social customer and their behaviors you will be able to spend less time messaging to people who are never going to be a customer. You will then be able to spend more time communicating the value of your product and service to your real social customers.

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The Science of Engagement: Making the Most of Your Social Media Strategy (Infographic)

The Science of Engagement: Making the Most of Your Social Media Strategy (Infographic) | Social Media Strategy Map | Scoop.it

Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings are telling; for instance: did you know that posting to three or more channels increases engagement by over 40%? Or that posts on Saturday received more engagement than any other day of the week?


Check out the infographic below for more insight into the science of engagement, and pick up my book Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence for a complete guide to maximizing your social media returns.

 

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The Promise and the Perplexity of the New Social Construct - Forbes

The Promise and the Perplexity of the New Social Construct - Forbes | Social Media Strategy Map | Scoop.it
Co-written by Mike Edelhart, CEO of The Tomorrow Project   At Pivot, the conference I run, Brian Solis, the host and I make a ferocious point that we aren’t interested in doing a Social Media or Social Marketing event.
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3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week

3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week | Social Media Strategy Map | Scoop.it
Read about some of the top inbound marketing stories of the week.
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Tweet from @manobyte

Tweet from @manobyte | Social Media Strategy Map | Scoop.it
The #Inbound Marketing Framework works every time. The problem lies in the execution. #HubSpotting http://t.co/QrA6AG8PO6
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3 Online Social Media Evaluation Tools to Measure your Impact Online

3 Online Social Media Evaluation Tools to Measure your Impact Online | Social Media Strategy Map | Scoop.it
Social media evaluation should look to establish the effectiveness of your online marketing strategy. (Insights and Analytics are great and I use them daily, but I didn't know about Klout, gonna check it out right...
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Why long term social media marketing strategy makes sense

Why long term social media marketing strategy makes sense | Social Media Strategy Map | Scoop.it
Aurelio Toral discusses the special attributes of social media marketing and its congruence with traditional marketing (Why long term social media marketing strategy makes sense by @AurelioToral http://t.co/ClBS4j3i)...
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4 Steps to an Effective Social Media Strategy « iMediaConnection Blog

4 Steps to an Effective Social Media Strategy « iMediaConnection Blog | Social Media Strategy Map | Scoop.it
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The Questions That Will Lead To A Successful Social Media Strategy

The Questions That Will Lead To A Successful Social Media Strategy | Social Media Strategy Map | Scoop.it
The majority of companies have dedicated social media accounts, but how many of them actually have a plan or strategy driving them forward? If you're a business who doesn't have a social media strategy, you will need to start planning immediately...
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Converged Media: Maximizing Consumer Engagement in a Digital World

Converged Media: Maximizing Consumer Engagement in a Digital World | Social Media Strategy Map | Scoop.it
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges.
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