Social media evaluation should look to establish the effectiveness of your online marketing strategy. (Insights and Analytics are great and I use them daily, but I didn't know about Klout, gonna check it out right...
Aurelio Toral discusses the special attributes of social media marketing and its congruence with traditional marketing (Why long term social media marketing strategy makes sense by @AurelioToral http://t.co/ClBS4j3i)...
The majority of companies have dedicated social media accounts, but how many of them actually have a plan or strategy driving them forward? If you're a business who doesn't have a social media strategy, you will need to start planning immediately...
Converged media represents the overlap of any combination of paid, owned, and earned media types. Savvy businesses recognize the opportunity in this overlap. Before a business or brand can capitalize, they must conquer some management challenges.
By knowing your social customer and their behaviors you will be able to spend less time messaging to people who are never going to be a customer. You will then be able to spend more time communicating the value of your product and service to your real social customers.
Social engagement is both a science and an art. I analyzed data from over 100 companies of all sizes to determine the best ways to maximize social engagement. The findings are telling; for instance: did you know that posting to three or more channels increases engagement by over 40%? Or that posts on Saturday received more engagement than any other day of the week?
Check out the infographic below for more insight into the science of engagement, and pick up my book Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence for a complete guide to maximizing your social media returns.
Co-written by Mike Edelhart, CEO of The Tomorrow Project At Pivot, the conference I run, Brian Solis, the host and I make a ferocious point that we aren’t interested in doing a Social Media or Social Marketing event.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.