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Social Media Strategy for Business
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Rescooped by Annette Maloney from Social Media Strategy for Business
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The Fundamentals of a Strong Social Media Plan | Social Media Today

The Fundamentals of a Strong Social Media Plan | Social Media Today | Social Media Strategy for Business | Scoop.it
Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation.

Via Shirley Williams (appearoo.com/ShirleyWilliams), Annette Maloney
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How to Convert a Facebook Personal Profile to a Fan Page

How to Convert a Facebook Personal Profile to a Fan Page | Social Media Strategy for Business | Scoop.it

Maybe some of you have wondered whether this approach was possible and if so, how to go about it, here is the guide that should put you on the right track. [note MG]

 

After reading Mike Sansone’s blog about how he was inspired by my act to leave Facebook, but chose to convert his personal page to a fan page instead of deletion, I was inspired to create this how-to do it post. Facebook has what they call a “help section” on this, but as usual, it’s completely unhelpful. Before I dive into the few steps it takes to do this, see what you think (left):


So, as you can see, it never really answers the question on how to convert my personal account to a Facebook page. I don’t know about you but Help sections on websites that don’t actually answer the question, I find quite frustrating.

 

Anyway, enough of my rant, here’s how you do it

 

Read more: http://bit.ly/x0t3pO


Via Martin Gysler
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40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com

40 Creative Examples of Facebook Timeline Designs | inspirationfeed.com | Social Media Strategy for Business | Scoop.it

Few excellent ideas to give a great design to your Facebook timeline. I'll inspire me, to change my profil in the next couple of days. [note mg]

 

Recently at the F8 conference, Facebook CEO Mark Zuckerberg introduced a massive redesign to our favorite* social media website. Honestly The new updates are understandable and from their point of view provide a better experience for the end user.

 

From personal point of view, each time they implement a change I get more confused while being forced to learn the new layout. When will they leave it alone? I have no idea. Twitter had a major redesign a couple of months ago, and that was easy to learn. Enough ranting, let’s talk about the new Timeline feature.

 

Facebook Timeline is a unique idea that has been getting some heat lately. Basically speaking it’s a story of your life that is visible to you as well as your friends. With privacy being a widely discussed issue on Facebook, Timeline completely diminishes that case.

 

Read more: http://inspirationfeed.com/inspiration/websites-inspiration/40-creative-examples-of-facebook-timeline-designs/


Via Martin Gysler
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6 Steps to a More Marketable LinkedIn Profile

6 Steps to a More Marketable LinkedIn Profile | Social Media Strategy for Business | Scoop.it

You are looking for new contacts and / or new business opportunities. LinkedIn is a good tool to achieve these goals. Here's an article that will give you some tips, how you can succeed in your step. [note mg]

 

Somewhere along the line you started treating it more like a resume. It's time to fix that.

 

Overall, LinkedIn is the best social media platform for entrepreneurs, business owners, and professionals. Unfortunately, your LinkedIn profile may not be helping you to create those connections.

 

So let’s tune yours up with six simple steps:

 

Step 1. Revisit your goals.

Step 2. Layer in your keywords.

Step 3. Strip out the clutter.

Step 4. Reintroduce your personality.

Step 5. Take a hard look at your profile photo.

Step 6. Get recommendations.

 

Read more: http://www.inc.com/jeff-haden/how-to-market-yourself-with-linkedin-profile-6-steps.html


Via Martin Gysler
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QR Codes are becoming more popular with smartphone users and advertisers.

QR Codes are becoming more popular with smartphone users and advertisers. | Social Media Strategy for Business | Scoop.it

If you’ve been paying attention to mobile marketing at all, you’ve probably seen a Quick Response code. Commonly referred to as QR codes, they are rapidly becoming a staple in the mobile marketing world. A recent report from Jumpscan shows a 1200% increase in QR code scanning in the last six months of 2010.

 

 

Just like the bar codes printed on consumer products, QR codes are scanned in order to read the information coded within. The difference is in how the QR code is scanned and what kind of information is encoded. QR codes are scanned with a smartphone app using the smartphone’s camera. Popular free QR code apps include RedLaser and I-nigma. Typically, QR codes lead to a web or cloud-based page displayed on the mobile device.


Via Anise Smith, Shirley Williams (appearoo.com/ShirleyWilliams)
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The Power of The Conversational Tweet : 6 Reasons Why

The Power of The Conversational Tweet : 6 Reasons Why | Social Media Strategy for Business | Scoop.it
With the high utilization of Twitter, it is a great vehicle for connecting conversations from one platform to another- keeping conversations alive. It also highlights the importance of being consistent with your message and what you stand for across all your social platforms or sites. ...

Via Shirley Williams (appearoo.com/ShirleyWilliams)
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How to Teach Your Boss About the Social World Outside of Facebook & Twitter

How to Teach Your Boss About the Social World Outside of Facebook & Twitter | Social Media Strategy for Business | Scoop.it
Your boss finally relented and gave in to a company Facebook page. He okayed your request to join the Twitter. ...
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Infographic: Google+ for Business - StumbleUpon

Infographic: Google+ for Business - http://t.co/I9mlUmoy #marketing #sociamedia...
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Pinterest is quietly generating revenue by modifying user submitted pins.

Pinterest is quietly generating revenue by modifying user submitted pins. | Social Media Strategy for Business | Scoop.it

Breaking news that Pinterest is changing user submitted pins to make money. Are they now one of the biggest affiliates on the Internet?... That's the question [note MG]

 

I swore I wasn’t going to write about Pinterest again for a while after finishing a six part series of blog posts, but major developments keeping coming and no major news organizations seems to be covering them.

 

If you post a pin to Pinterest, and it links to an ecommerce site that happens to have an affiliate program, Pinterest modifies the link to add their own affiliate tracking code. If someone clicks through the picture from Pinterest and makes a purchase, Pinterest gets paid. They don’t have any disclosure of this link modification on their site, and so far, while it has been written about, no major news outlet has picked up on the practice or its implications.

 

Pinterest doing this is big news in my opinion for two reasons:

 

Read more: http://llsocial.com/2012/02/pinterest-modifying-user-submitted-pins/


Via Martin Gysler
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Martin Gysler's comment, February 18, 2012 5:48 AM
Thank you Carey. I'm glad you like this post! Yes, maybe you should know it :) Of course, I'll do my best!
Sebastian C.'s comment, March 2, 2012 5:18 PM
I had NO idea....
Martin Gysler's comment, March 4, 2012 7:37 AM
I think you're not alone in this situation Sebastian!
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7 Ways To Improve Your Social Media Skills And Influence - Forbes

7 Ways To Improve Your Social Media Skills And Influence - Forbes | Social Media Strategy for Business | Scoop.it

By this time next year we'll all be looking back at 2012 at the explosion of social media inside the workplace as one of the most amazing disruptors we've seen in business. But a lot of people are not well prepared for their new roles in social.... Are you?

 

Sean is a young guy in his first agency, hired because he understands social, right? Carrie is a little older and has worked in marketing for nearly a decade. Her boss has asked her to take on the department’s social strategy – because she’s senior yet still young enough to get it. Eric is a marketing director and worries that his career might slip away if he doesn’t start building his social profile outside and inside the enterprise.

 

How do these people find help?

 

Social media skills are becoming extremely important to employees, yet I think there is a very significant skills gap here....

 

Read  more: http://www.forbes.com/sites/haydnshaughnessy/2012/01/09/seven-ways-to-improve-your-social-media-skills-and-influence/


Via Martin Gysler
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The Fundamentals of a Strong Social Media Plan | Social Media Today

The Fundamentals of a Strong Social Media Plan | Social Media Today | Social Media Strategy for Business | Scoop.it
Similar to any marketing or public relations effort, a social media plan should include all the essential components of an equipped strategic foundation.

Via Shirley Williams (appearoo.com/ShirleyWilliams)
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Social Media A to Z Series: S is for the Social in Social Media

Social Media A to Z Series: S is for the Social in Social Media | Social Media Strategy for Business | Scoop.it

In this post, I really want to talk about “What is Social?” I want to take this opportunity to talk about the behavioural attributes that makes for a good “Social Media Aficionado”. I loved saying that. Why? Well, the more I speak to businesses and organizations, the more I realize that the expectations of “how to manage” a community or “What the expectations are” when you decide to work or play in this space, are not necessarily understood....


Via Shirley Williams (appearoo.com/ShirleyWilliams)
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5 Tips for an Effective Pinterest Strategy - Multichannel Merchant

5 Tips for an Effective Pinterest Strategy - Multichannel Merchant | Social Media Strategy for Business | Scoop.it
Business 2 Community5 Tips for an Effective Pinterest StrategyMultichannel MerchantEveryone is talking about the hot new thing in social media, and unless you've recently fallen in a well without your smartphone, you've probably read or heard...
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