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25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | Social Media Strategy | Scoop.it

Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook Page. We’ve shared 11 of them in this post. 


Via Brian Yanish - MarketingHits.com
Sofia Pacifico's insight:

Make your Facebook cover photo a statement...Here's some ideas!!

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Map Your Social Media Strategy to Success

Map Your Social Media Strategy to Success | Social Media Strategy | Scoop.it
Exploit the benefits of mind mapping to improve your social media strategy and lead your marketing efforts to imminent success!

Via Stefano Principato
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Juan Miguel Galeas's curator insight, August 8, 12:46 AM

Mindmapping es una herramienta potente para llevar el registro de una sesión de brainstorming y ayudará para diseñar y comunicar mejor una estrategia.

Seth Levanen's curator insight, August 8, 10:23 AM

I need to do this!

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The canvas library for visual thinking

The canvas library for visual thinking | Social Media Strategy | Scoop.it

Via Ana Cristina Pratas
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Dave Wood's curator insight, May 6, 1:54 PM

These  business  model canvasses can be very effective tools in the context of coaching individuals, teams or large groups.  They cab be used in difeerent sizes varying from A4 right up to large wall charts (which is my preferred option)

Emeric Nectoux's curator insight, May 8, 6:52 AM

A great library  of visual thinking canvas. 

Rowan Norrie's curator insight, May 21, 6:34 AM

Good set of visual tools to use online or adapt for your own use.

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Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources

Twitter Adds Search For Timelines And Lists Offering A New Way To Find Curated Content Sources | Social Media Strategy | Scoop.it

Excerpt from the article on Search Engine Land:

"Twitter continues to expand its collection of search filters with the recent addition of search for Timelines and Lists.

It’s showing up as a search filter on Twitter.com and in the official Twitter apps (both iOS and Android).

 

The option in the left-side navigation says “Timelines,” and then once you’ve selected that search filter, there’s a secondary option above the search results to switch between Timelines and Lists.

 

For users, the new filters offer a way to find curated content sources from other Twitter users..."

 

Read original article:

http://searchengineland.com/twitter-quietly-adds-search-timelines-lists-188943


Via Giuseppe Mauriello
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Martyn Cooper's curator insight, April 12, 3:15 AM

This should make Twitter more useful to me:

Imel Seda's curator insight, April 13, 8:39 AM

For users, the new filters offer a way to find curated content sources from other Twitter users..."

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25 Ways to Make a Statement with Your Facebook Cover Photo

25 Ways to Make a Statement with Your Facebook Cover Photo | Social Media Strategy | Scoop.it

Your Facebook cover photo is the first thing people see when they come to your Facebook Page. So what are you doing to make a statement with that valuable real estate? To give you some inspiration, we rounded up 25 examples any brand could use on their Facebook Page. We’ve shared 11 of them in this post. 


Via Brian Yanish - MarketingHits.com
Sofia Pacifico's insight:

Make your Facebook cover photo a statement...Here's some ideas!!

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How To Integrate Social Media Into Big Events [INFOGRAPHIC] - AllTwitter - Mediabistro

How To Integrate Social Media Into Big Events [INFOGRAPHIC] - AllTwitter - Mediabistro | Social Media Strategy | Scoop.it
Using social media to raise awareness of, drive signups and organise your event is not only smart but absolutely a proven technique, with every major ...

Via Hannah Kramer
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Why you can’t neglect social media with SEO campaigns

Why you can’t neglect social media with SEO campaigns | Social Media Strategy | Scoop.it
Social media has grown to be an important part of the digital mix, this is not to be missed when carrying out a search engine optimisation (SEO) campaign

Via Lauren Moss
Sofia Pacifico's insight:

The marriage of Social Media Strategy and SEO campaigns - Excellent analogy.

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Samantha W's curator insight, March 17, 5:38 AM

Social Media + SEO = the new SuperPower. SEO done right lays the foundation..

9Dotstrategies's curator insight, March 19, 5:33 AM

SEO and Social Media Combined. #socialmedia #seo

Carolyn Williams's curator insight, May 7, 7:18 AM

Great social media digital insights!

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A Content Strategy Checklist You Can't Miss!

A Content Strategy Checklist You Can't Miss! | Social Media Strategy | Scoop.it
Not convinced your content marketing efforts are effective? It could be because your content strategy missed the crucial points. Use this checklist to see!

Via Stefano Principato
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Laércio Bento's curator insight, February 2, 8:37 AM

Gato que so 'fala' miau, não consegue caçar ratos. 

 

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Social Media Marketing Is About Your Social Market, Not Audience | DragonSearch Digital Marketing Services & Consultants

Social Media Marketing Is About Your Social Market, Not Audience | DragonSearch Digital Marketing Services & Consultants | Social Media Strategy | Scoop.it
Tradition marketing focused on market.Social media brought the promise of an (Nice thoughts around the @DragonSearch #SocialMedia strategy workshop favorite: Audience Segmentation http://t.co/5pXOabyWbk...
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Social Media Strategy | Sydney Website Design ¦ Go Viral Now ¦ Online Marketing ¦ SEO

Social Media Strategy | Sydney Website Design ¦ Go Viral Now ¦ Online Marketing ¦ SEO | Social Media Strategy | Scoop.it
Social media strategy for your marketing. Use Facebook. Twitter. Youtube. Market your business on social media networks.
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Content Strategy is King in Social Media

Content Strategy is King in Social Media | Social Media Strategy | Scoop.it
This article brings up a lot of good points to consider when taking to various social networking sites to market your product, service, or brand. The two biggest challenges companies have are: what...
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Social Media Marketing Strategy: Easy tips to drive viral traffic

Social Media Marketing Strategy: Easy tips to drive viral traffic | Social Media Strategy | Scoop.it
You must learn the art of driving viral traffic if your social media marketing strategies are to succeed.
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Social Media Strategy in 8 Steps

Social Media Strategy in 8 Steps | Social Media Strategy | Scoop.it
Social Media Strategy in 8 Steps is the process used by Jay Baer to create social media strategy for major companies, world-wide. Includes slides and summary.

Via Don Dea
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Don Dea's curator insight, January 2, 1:44 AM

The best social media strategic plans are tools-agnostic, and set forth objectives and metrics that supersede any particular social venue.

Step 1: Build an Ark

Nobody should “own” social media strategy in your organization. Social impacts all corners of the company, and should be more like air (everywhere) than like water (you have to go get it). Thus, the first step in the process is to create a cross-functional team to help conceive and operate the rest of the strategy.

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The Right Way to Use LinkedIn in Your Social Media Strategy

The Right Way to Use LinkedIn in Your Social Media Strategy | Social Media Strategy | Scoop.it
Best Social Media Marketing Strategy, How to utilize LinkedIn in Your Social Media Strategy, Social Media Marketing Strategies 2014, Right SMM Strategy.

Via Waqas Ahmad
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Waqas Ahmad's curator insight, January 31, 2:50 AM

The Right Way to Use #LinkedIn in Your Social Media Strategy

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Social media platform statistics for marketing content

Social media platform statistics for marketing content | Social Media Strategy | Scoop.it

Choosing the right social media channel for your content does not have to be hard, but understanding the importance of your audience can be somewhat daunting at first. So many platforms such as Facebook, Twitter, Pinterest all have different ways of reaching out to users, choosing the best one for content strategy is the hard part.


Via Stefano Principato
Sofia Pacifico's insight:

Before you choose which social media platform to implement, you should 1st know who is your target audience.

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Stefano Principato's curator insight, June 10, 10:58 AM

Driving the content you create with promotion can easily be done with social media platforms, and by targeting them is the key.

The infographic below put together by Web Marketing Group is very informative indeed, and the stats should help those understand the right social media channels for content marketing.

Sue Walsh's curator insight, June 23, 5:36 AM

Worth considering who uses what!!

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10 Rules Every Business Must Know BEFORE Posting Any Social Media Content

10 Rules Every Business Must Know BEFORE Posting Any Social Media Content | Social Media Strategy | Scoop.it

1. Engage by not self-promoting Emotional intelligence is essential when creating relevant and engaging social media content. The formula for social media marketing success must include showing your your fans and followers that you genuinely care about them. 


Via Stefano Principato
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Stefano Principato's curator insight, April 12, 5:21 PM

Think before you post: “is this something I would like to see?”

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5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website

5 Advanced YouTube SEO Tactics to Drive More Traffic to Your Videos and Website | Social Media Strategy | Scoop.it

Excerpt from the article by Brian Dean and published on Search Engine Watch:
"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 

1. Write Super-Long Video Descriptions
The more YouTube knows about your video, the more confidently it can rank it for your target keyword.
But more importantly, YouTube uses keywords in the description to rank you for super-long tail keywords.
Make sure your video descriptions are at least 200 words.

 

2. Optimize Around "Video Keywords"
Before deciding on a keyword for your video, check to see if there are video results on the first page. If so, that's a keyword you should strongly consider because you can potentially get your video ranked in Google and YouTube.

 

3. Get More Video Views From Online Communities
Share your video liberally on online communities. This will hook your video up with the type of quality, high-retention views that YouTube likes to see.

 

4. Encourage Subscribing and Liking
Subscribing and liking are two of the most important user experience signals that YouTube uses.
At the end of your video, give people a strong call to action that encourages them to subscribe.

 

5. Create Keyword-Rich Playlists
A keyword-rich playlist gives YouTube deeper information about your video's topic. And like we saw with your description, more text-based content=more views.
Once you have 10 videos in your YouTube channel, organize them into tightly themed playlists..."

 

Read full original article:
http://searchenginewatch.com/article/2340726/5-Advanced-YouTube-SEO-Tactics-to-Drive-More-Traffic-to-Your-Videos-Website

 

Infographic credit (posted in the article): TAG SEO http://www.tagseoblog.com/images2/youtube-video-seo-ranking-factors-infographic.jpg


Via Giuseppe Mauriello
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Sirius Digital Marketing's curator insight, April 30, 12:08 PM

"If you take the time to optimize your videos for SEO, you'll get significantly more traffic than your competitors.

It's not nearly as complex as Google's famous 200 ranking signals, but YouTube's algorithm is no joke. It takes dozens of signals into account for ranking videos in YouTube search.

 
Mario Espinoza García's curator insight, April 30, 5:13 PM

Interesting

WebMarketingStore's comment, May 31, 5:16 AM
Really quite helpful. Like your tip about seeing if other videos ranks for my keyword.
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10 Rules That Every Business Needs to Know Before They Post on Instagram

10 Rules That Every Business Needs to Know Before They Post on Instagram | Social Media Strategy | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.
Via Brian Yanish - MarketingHits.com
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aanve's curator insight, April 13, 11:16 PM

www.aanve.com

 

Arnaud d'Haen's curator insight, April 14, 2:40 AM

makes #sense

Michelle Gilstrap's curator insight, April 14, 1:08 PM

Rules to help your business on Instagram

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CURATION of Content - Tool to Target Specific Audience

CURATION of Content - Tool to Target Specific Audience | Social Media Strategy | Scoop.it
Content curation is the creation of significant and appropriate content relating to a specific topic or niche. This terrific marketing tool filters news and information and uses it to compile only very relevant information which is used to develop a business

Via Peg Corwin
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Peg Corwin's curator insight, March 15, 10:02 AM

Summary CURATION post that outlines the advantages of curation, its types, tools (not Scoop.it)  and where to share curated posts.  


Find an interesting section on how to choose subjects to target a specific audience.  The process is to be clear about your brand, pick a topic that is not too broad or too narrow, make use of your expertise, profile your target buyers and look at what thought leaders in your niche are talking about.


If you like this scoop, would you consider a thumbs up or share?

Brian Yanish - MarketingHits.com's curator insight, March 15, 6:14 PM

I agree with Peg's comment, the author of the article forgot to add one of the best content curation tools. Scoop.it

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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Social Media Strategy | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 6:55 AM

One of my students' favorite topics... XD

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Social Media Strategy 2013 - Social Media Marketing Strategy Template

Social Media Strategy 2013 - Social Media Marketing Strategy Template | Social Media Strategy | Scoop.it
Do you have a social media strategy 2013 in place? The best way to target any goals is to have a written plan! Try our Template for setting your goals. (Social Media Strategy 2013 – You do have one, Right?
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Social Media Strategy to Increase Member Sales & Retention

Recorded webinar on October 9, 2013. Social media has become critical for associations to keep current members engaged and to reach new potential members. Wh...
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What Is The Biggest Mistake Companies Make With Their Social Media Strategy?

What Is The Biggest Mistake Companies Make With Their Social Media Strategy? | Social Media Strategy | Scoop.it
    What Is The Biggest Mistake Companies Make With Their Social Media Strategy? Editor Steve Farnsworth (@Steveology) - The problem with most companies is they have implemented a tools-b...
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Why You Should Implement the Social Media Planning Cycle - Prof KRG

Why You Should Implement the Social Media Planning Cycle - Prof KRG | Social Media Strategy | Scoop.it
Your organization can't afford not to communicate with 70 percent of people online. But you also can't take a chance of communicating the wrong message or wasting your efforts because they're not strategic.
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Social Media Tips to Create Effective Marketing Strategies - Social Barrel

Social Media Tips to Create Effective Marketing Strategies - Social Barrel | Social Media Strategy | Scoop.it
AmsterdamPrinting.com (blog)
Social Media Tips to Create Effective Marketing Strategies
Social Barrel
A feeling of assurance is also important when you're planning for your social media strategies.
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13 More Social Media Strategy Blogs You Should Be Reading

13 More Social Media Strategy Blogs You Should Be Reading | Social Media Strategy | Scoop.it
Discover 13 more of the brightest social media strategy blogs on the web!

Via Bonnie Manis, Neil Ferree
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Bonnie Manis's curator insight, April 22, 2013 4:09 PM

Social media strategy blogs.

Neil Ferree's curator insight, April 22, 2013 4:50 PM

As you scroll through this list of 13 awesome social media blogs try and recall how many you have visited in the past 6 or so months?


It will give you an idea of how much work there is to do before you can pull the trigger on full blown Content Marketing Social Media Strategy