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Consumers respond to social media symbols on TV: report

Consumers respond to social media symbols on TV: report | Social media strategy | Scoop.it

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

Social media test's insight:

Blurring boundaries. Next steps for traditional and social media seamless integration?

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What Does a Day in Social Media Look Like? [Infographic]

What Does a Day in Social Media Look Like? [Infographic] | Social media strategy | Scoop.it

Of the world's roughly 7 billion people, 40% use social media daily. So, what are those folks doing on the major social platforms?

The following infographic by Saxum shows the daily activity on Facebook, Twitter, LinkedIn, Pinterest, Vine, Google+, and Tumblr, measured against each platform's total user base.


Via Lauren Moss
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Victor Juarez's curator insight, January 31, 2014 2:43 PM

Muy interesante! datos de trafico en RRSS a nivel mundial, 7 Billones de personas conectadas y el Prime Time a las 15h ! 

Nine0Media's curator insight, February 1, 2014 11:31 AM

#DIYSEO #Nine0Media

Heather Koroll's curator insight, March 19, 2014 9:28 PM

add your insight...

 
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The 3 C’s of Successful Content Marketing

The 3 C’s of Successful Content Marketing | Social media strategy | Scoop.it

Content marketing is a powerful way to get your audiences attention and trust. It might seem difficult to get started but it’s pretty easy to grasp when you break it down. If you are ever struggling, just remember the 3 C’s of Content Marketing – Create, Curate, and Circulate.


Via Ally Greer
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Ally Greer's curator insight, January 8, 2014 5:22 PM

The way content marketing is broken down into three C's here makes it seem so simple - and frankly, it is.


Create, Curate, Circulate.


1. Understand your audience and know what they want. Then take that knowledge and make things that will benefit them and that they will find shareworthy.


2. Discover great content related to your field that has already been created by others, add value to it by editorializing, and present it to your readers in a useful, engaging format.


3. Share your content with the world - across all social and traditional marketing channels - multiple times. Don't be afraid to repurpose content, either (in true #leancontent fashion!).

Linda Buckmaster's curator insight, January 16, 2014 6:34 PM

As we all know it's very difficult to drive traffic to your website. Remembering the 3 C's of content marketing will set you on your way to success.

Dan Brody's curator insight, January 17, 2014 8:22 AM

I like the 3 Cs approach Create, Curate and Circulate.

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Is Your Company Earning or Buying Its Social Media Success?

Is Your Company Earning or Buying Its Social Media Success? | Social media strategy | Scoop.it
Social Media - Many companies are trying to buy success through social media marketing instead of putting in the hard work to earn it. Which one is your company doing?
Social media test's insight:

"After years and years of organic brand building and customer engagement, why are so many brands suddenly eager to seek out shortcuts for social media success?"

 

Organic vs. Paid Advertisement and Social media marketing results.

 

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How to Create a Social Media Strategy By Spying Your Competitors

How to Create a Social Media Strategy By Spying Your Competitors | Social media strategy | Scoop.it
Are you struggling to create a social media strategy for your business? Lacking insight into the social behaviors of your customers? No data, no problem! Chances are your competitors have done all the hard work and all you need to do is look for it.

Via Brian Yanish - MarketingHits.com
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malek's curator insight, December 10, 2013 12:28 PM

WildFire is a handy tool to analyze competition performance. 

Daouda MBaye's curator insight, December 11, 2013 6:22 AM

Good strategy to be shared!

carine khiami's curator insight, December 11, 2013 9:02 AM

"guide de survie dans la jungle social media hahaha"

 

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14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts

14 Great Tools to Create Engaging Infographics and Images for your Social Media Posts | Social media strategy | Scoop.it
It wasn’t long ago that Twitter added inline image previews to its official apps, including the web view. Now, Twitter is including more image focus in the latest redesign, as you can see above. On the left-hand side of Twitter’s new web view, your profile and header images are now visible. We’ve done tests on our own Twitter [...]
Social media test's insight:

Tools that may be quite useful. At least, worth a try!

 

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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | Social media strategy | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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101 Inbound Marketing Blogs You Should Be Reading

101 Inbound Marketing Blogs You Should Be Reading | Social media strategy | Scoop.it
Boost your game with this list of 101 inbound marketing strategy blogs - and add your own content to the list!
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Infographic: 15 Mobile Stats That Will Change Your Marketing Strategy

Infographic: 15 Mobile Stats That Will Change Your Marketing Strategy | Social media strategy | Scoop.it
Be honest – how many screens have you looked at today? For a growing number...
Social media test's insight:

"60% of Americans use more than one device while watching TV." Multitasking skills more critical than ever?

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