Launched in October 2012, LinkedIn Influencers is an exclusive group of professionals that span a variety of industries who publish long form and original content on the platform. The group, which reached 300 back in July, now includes the likes of Deepak Chopra, Burberry CEO Angela Ahrendts, Richard Branson, and Gretchen Rubin.
The company has now made it so Influencer content can be discovered directly from the search box. Those interested in reading along can enter a broad topic or even an Influencer’s name, select “Articles” from the drop-down menu, and then filter the results based on individual preferences.
Why does this matter? Currently the average Influencer post receives almost 30,000 views — some receive more than a million views, with the top posts collecting almost two million. The audience is also very diverse with entry-level professionals making up 22 percent of followers while 49 percent are director-level and above.
Via Jeff Domansky